Agent skill

63 Campaign Retrospective

by minhnv0807 in minhnv0807/ai-business-skills

Dung khi campaign DA KET THUC va can rut ra bai hoc dung cho lan sau — scorecard so lieu vs target, cai gi hieu qua, cai gi khong va vi sao co bang chung, bat ngo ngoai du doan, cap nhat playbook va…

MITAuto-check passedProduct & Project Management

Install 63 Campaign Retrospective

skills CLI
$ npx skills add minhnv0807/ai-business-skills --skill 63-campaign-retrospective -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install minhnv0807/ai-business-skills 63-campaign-retrospective --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/vi/63-campaign-retrospective .claude/skills/63-campaign-retrospective && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
63-campaign-retrospective
GitHub stars
609
Token cost
~1.9k tokens
SKILL.md length
920 words
Files
1
Skills in repo
142
Repo updated
First seen
Licence
MIT

At a glance

Dung khi campaign DA KET THUC va can rut ra bai hoc dung cho lan sau — scorecard so lieu vs target, cai gi hieu qua, cai gi khong va vi sao co bang chung, bat ngo ngoai du doan, cap nhat playbook va…

  • Works in 4 steps: Campaign nao, timeline nao? Ten, ngay… → Data final: Revenue / Leads / CPL / ROAS… → Ai tham gia retro? Content, Performance,… → …
  • Tasks that involve Retrospectives
  • SKILL.md covers Thu thap thong tin, Nguyen tac, Quy trinh and Facilitation guide, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

63 Campaign Retrospective is an agent skill from minhnv0807/ai-business-skills. Dung khi campaign DA KET THUC va can rut ra bai hoc dung cho lan sau — scorecard so lieu vs target, cai gi hieu qua, cai gi khong va vi sao co bang chung, bat ngo ngoai du doan, cap nhat playbook va Brand Hub, action item co nguoi chiu trach nhiem. Kich hoat khi user nhac 'retro campaign', 'retrospective', 'post-mortem', 'tong ket chien dich', 'bai hoc tu campaign', 'campaign vua roi rut ra gi', 'lan sau lam khac the nao'. Khong dung cho — bao cao so lieu dinh ky cho sep hoac khach thi dung skill…

Its SKILL.md is about 1.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Product & Project Management, covering Retrospectives. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.

When your agent uses it

  • Tasks that involve Retrospectives

Example prompts

  • “retro campaign”
  • “retrospective”
  • “post-mortem”
  • “/63-campaign-retrospective”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Campaign nao, timeline nao? Ten, ngay bat dau/ket thuc, objective goc.
  2. Data final: Revenue / Leads / CPL / ROAS / Spend — so cuoi cung vs target? (Neu da co report tu 07-bao-cao-marketing, dung lam dau vao.)
  3. Ai tham gia retro? Content, Performance, Design, Sales, Leader?
  4. Campaign ket thuc bao lau roi? Retro phai lam trong 5 ngay sau khi end — memory con tuoi.

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

63 Campaign Retrospective loads about 1.9k tokens when it runs. Until then it costs about 170 tokens; SKILL.md has 920 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~170
When it runs · the whole SKILL.md, loaded when a task matches
~1.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 920 words, ~1,883 tokens.

Download SKILL.mdSave it as .claude/skills/63-campaign-retrospective/SKILL.md (or your agent's skills folder).
name
63-campaign-retrospective
description
Dung khi campaign DA KET THUC va can rut ra bai hoc dung cho lan sau — scorecard so lieu vs target, cai gi hieu qua, cai gi khong va vi sao co bang chung, bat ngo ngoai du doan, cap nhat playbook va Brand Hub, action item co nguoi chiu trach nhiem. Kich hoat khi user nhac 'retro campaign', 'retrospective', 'post-mortem', 'tong ket chien dich', 'bai hoc tu campaign', 'campaign vua roi rut ra gi', 'lan sau lam khac the nao'. Khong dung cho — bao cao so lieu dinh ky cho sep hoac khach thi dung skill 07-bao-cao-marketing; danh gia hieu suat tung nhan su thi dung skill 65-team-performance-review; ke hoach ads ky tiep thi dung skill 57-next-ads-plan.
metadata.version
1.0.1
metadata.category
operations
license
MIT
triggers
campaign retrospective, retro campaign, post-mortem campaign, tong ket chien dich, bai hoc tu campaign, what worked what didn't, campaign debrief
output
File .md — retrospective day du: scorecard, what worked / didn't / surprises, process review, playbook + Brand Hub updates, input cho campaign tiep theo…
related
07-bao-cao-marketing, 60-launch-playbook, 02-brief-chien-dich, 34-ai-marketing-os, 65-team-performance-review

Campaign Retrospective

Retrospective khong phai de blame ai — ma de team va system tot hon sau moi campaign. Insight tot nhat den tu failure, nhung can tam the an toan de noi that. Retro khong co action = lang phi thoi gian: moi bai hoc phai dan den 1 thay doi cu the trong playbook, Brand Hub hoac quy trinh.

Thu thap thong tin

Hoi toi da 4 cau:

  1. Campaign nao, timeline nao? Ten, ngay bat dau/ket thuc, objective goc.
  2. Data final: Revenue / Leads / CPL / ROAS / Spend — so cuoi cung vs target? (Neu da co report tu 07-bao-cao-marketing, dung lam dau vao.)
  3. Ai tham gia retro? Content, Performance, Design, Sales, Leader?
  4. Campaign ket thuc bao lau roi? Retro phai lam trong 5 ngay sau khi end — memory con tuoi.

Nguyen tac

  1. Bat buoc sau moi campaign lon — khong "bo qua vi ban". Khong retro = tra tien hoc phi ma khong nhan bai hoc.
  2. Chi ghi nhan dinh co data support — "cam giac creative A tot" khong phai insight; "creative A CPL 15K vs trung binh 25K" moi la insight.
  3. Khong blame ca nhan — chi noi ve system va process. Moi nguoi deu co quyen len tieng.
  4. Moi bai hoc → 1 thay doi cu the — update playbook, template, Brand Hub, hoac quy trinh; co owner va deadline.
  5. Document de 6 thang sau doc lai van hieu — va link retro vao brief campaign tiep theo.

Quy trinh

Buoc 1 — Chuan bi (truoc buoi retro)
  • Pull data final: revenue, leads, CPL, ROAS, spend, timeline adherence, budget variance.
  • Gui data cho team truoc buoi hop — hop de thao luan, khong phai de doc so.
  • Dat lich 60 phut, co facilitator (thuong la Leader).
Buoc 2 — Campaign scorecard
KPITargetActual% Achievedvs Campaign truoc
Revenue
Leads
CPL
ROAS
Spend
Timeline (dung tien do?)
Budget (dung ngan sach?)

Overall verdict: Success (> 90% KPI) / Mixed (60-90%) / Miss (< 60%).

Buoc 3 — What worked (nhan ban lan sau)
#What workedEvidence (so lieu)Why it workedAp dung lan sau
1
2
3

Winning patterns can goi ten ro:

  • Content angle: angle nao convert tot nhat
  • Creative format: video / image / carousel — cai nao work
  • Audience: segment nao response tot
  • Timing: gio/ngay nao performance tot nhat
  • Channel: kenh nao CPL/ROAS tot nhat
Buoc 4 — What didn't work (tranh lan sau)
#What failedEvidenceRoot causeDecision: Stop / Fix / Test lai
1
2

Root cause phai dao den nguyen nhan goc — "ads kem" chua phai root cause; "audience trung lap voi campaign cu → frequency cao → CTR giam" moi la root cause.

Buoc 5 — Surprises (khong ngo toi)
  • Positive surprises: dieu gi tot hon ky vong, tot hon bao nhieu, tai sao — rut ra dieu gi?
  • Negative surprises: dieu gi xau hon ky vong, te hon bao nhieu, tai sao — phong tranh the nao?
Buoc 6 — Process & execution review
Hang mucDanh giaVan de gapCai thien
Brief quality
Timeline adherence
Communication trong team
Review/approval process
Launch day execution
Data/tracking setup

Biggest process bottleneck: 1 dieu can cai thien nhat lan sau.

Buoc 7 — Team callouts

Ghi nhan dong gop cu the: [Ten] — [contribution cu the da tac dong tich cuc den ket qua]. Ghi nhan cong khai, gop y rieng tu.

Show full SKILL.md (380 more words)Show less
Buoc 8 — Playbook + Brand Hub updates va action items
Tai lieu can updateThay doi giOwnerDeadline
Launch playbook (60-launch-playbook)Them/sua step: [X]Leader
Campaign brief templateDieu chinh section: [Y]Leader
Brand Hub — Customer InsightThem insight moi tu campaign: [Z]
Brand Hub — KPI Framework / benchmark noi boCap nhat benchmark thuc te (CPL, CVR dat duoc)
Winning creative libraryLuu creative winner + ly do

Moi action item phai co owner va deadline — khong co "ca team cung lam".

Buoc 9 — Input cho campaign tiep theo
  • 3 thu nhat dinh dung lai: 1... 2... 3...
  • 3 thu nhat dinh lam khac: 1... 2... 3...
  • Hypothesis muon test trong campaign toi: [gia thuyet + cach do]

Facilitation guide

  • Timing: trong vong 5 ngay sau campaign end.
  • Format: 60 phut, toan team, facilitator (Leader): 10' scorecard → 15' what worked → 15' what didn't → 10' process → 10' action items & owners.
  • Ground rules: khong blame ca nhan — chi system va process; moi nguoi deu len tieng; constructive — khong phai venting session.
  • Sau buoi: Leader tong hop doc trong 24h, share cho ca team va CEO; link vao brief campaign tiep theo.

Cau truc ket qua

Ten file: campaign-retro-[ten-campaign]-[YYYYMMDD].md — gom 9 muc theo quy trinh tren: Scorecard → What worked → What didn't → Surprises → Process review → Team callouts → Playbook/Brand Hub updates → Input campaign sau → Action items co owner.

Lien ket skill

  • 07-bao-cao-marketing: report final la dau vao data cho scorecard.
  • 60-launch-playbook: bai hoc execution update truc tiep vao playbook.
  • 02-brief-chien-dich: muc "Bai hoc tu campaign truoc" trong brief moi lay tu retro nay.
  • 34-ai-marketing-os: insight moi + benchmark thuc te cap nhat vao Brand Hub.
  • 65-team-performance-review: team callouts va observations la input cho danh gia ca nhan cuoi ky.

Checklist chat luong

  • Retro lam trong 5 ngay sau campaign end
  • Scorecard day du KPI vs target, co verdict Success/Mixed/Miss
  • Moi muc what worked / didn't co evidence bang so — khong co "cam giac"
  • What didn't co root cause that, khong dung o hien tuong
  • Co it nhat 1 update cho playbook va 1 update cho Brand Hub
  • Moi action item co owner + deadline
  • Co 3 thu dung lai + 3 thu lam khac + hypothesis cho campaign sau
  • Khong co cau blame ca nhan trong document
  • Doc duoc share trong 24h sau buoi retro va link vao brief campaign ke tiep

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/vi/63-campaign-retrospective of minhnv0807/ai-business-skills.

Open the folder on GitHubat commit 0360adc

Compare with similar skills

63 Campaign Retrospective next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

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Questions about 63 Campaign Retrospective

What does 63 Campaign Retrospective do?

Dung khi campaign DA KET THUC va can rut ra bai hoc dung cho lan sau — scorecard so lieu vs target, cai gi hieu qua, cai gi khong va vi sao co bang chung, bat ngo ngoai du doan, cap nhat playbook va…. 63 Campaign Retrospective is an agent skill from minhnv0807/ai-business-skills. Dung khi campaign DA KET THUC va can rut ra bai hoc dung cho lan sau — scorecard so lieu vs target, cai gi hieu qua, cai gi khong va vi sao co bang chung, bat ngo ngoai du doan, cap nhat playbook va Brand Hub, action item co nguoi chiu trach nhiem.

When should I use 63 Campaign Retrospective?

63 Campaign Retrospective fits situations like: tasks that involve Retrospectives.

How do I install 63 Campaign Retrospective in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 63-campaign-retrospective -a claude-code`. Or copy the skill folder (skills/vi/63-campaign-retrospective in minhnv0807/ai-business-skills) into .claude/skills/63-campaign-retrospective in your project. Claude Code loads it when a task matches its description.

How do I install 63 Campaign Retrospective in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 63-campaign-retrospective -a codex`. Or copy the skill folder (skills/vi/63-campaign-retrospective in minhnv0807/ai-business-skills) into .agents/skills/63-campaign-retrospective in your project. Codex loads it when a task matches its description.

Can I use 63 Campaign Retrospective in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 63-campaign-retrospective -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/63-campaign-retrospective, .gemini/skills/63-campaign-retrospective, .github/skills/63-campaign-retrospective and .opencode/skills/63-campaign-retrospective in your project.

What does 63 Campaign Retrospective need to run?

SKILL.md names no scripts, command-line tools or credentials: 63 Campaign Retrospective is instructions for the agent only.

Does 63 Campaign Retrospective access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 63 Campaign Retrospective safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 63 Campaign Retrospective use?

63 Campaign Retrospective is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 63 Campaign Retrospective use?

About 1.9k tokens (SKILL.md is roughly 7.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to 63 Campaign Retrospective?

Skills that share tags, products or a category with 63 Campaign Retrospective: Weekly Engineering Retro (garrytan/gstack, 136k stars), Dough Execute Plan (terryyin/lizard, 2.5k stars), Oral Paper Skill (Adkid-Zephyr/oral-paper-skill, 357 stars) and Deck Retro (asheshgoplani/agent-deck, 1.1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains 63 Campaign Retrospective?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.