Agent skill

61 Budget Planning

by minhnv0807 in minhnv0807/ai-business-skills

Dung khi can chia TIEN marketing di dau bao nhieu — phan bo theo kenh, theo tang pheu va theo thang; ti le test vs scale; nguong tang va nguong cat lo; quy du phong; bang tracker chi tieu va nhip…

MITAuto-check passedBusiness, Finance & HR

Install 61 Budget Planning

skills CLI
$ npx skills add minhnv0807/ai-business-skills --skill 61-budget-planning -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install minhnv0807/ai-business-skills 61-budget-planning --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/vi/61-budget-planning .claude/skills/61-budget-planning && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
61-budget-planning
GitHub stars
609
Token cost
~2.3k tokens
SKILL.md length
1,102 words
Files
1
Skills in repo
142
Repo updated
First seen
Licence
MIT

At a glance

Dung khi can chia TIEN marketing di dau bao nhieu — phan bo theo kenh, theo tang pheu va theo thang; ti le test vs scale; nguong tang va nguong cat lo; quy du phong; bang tracker chi tieu va nhip…

  • Works in 4 steps: Budget tong va ky ke hoach? Tong bao… → Revenue target ky nay? De tinh marketing… → Kenh dang chay va ROI ky truoc? Meta /… → …
  • Tasks that involve Budgeting and forecasting
  • SKILL.md covers Thu thap thong tin, Nguyen tac, Quy trinh and Cau truc ket qua, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

61 Budget Planning is an agent skill from minhnv0807/ai-business-skills. Dung khi can chia TIEN marketing di dau bao nhieu — phan bo theo kenh, theo tang pheu va theo thang; ti le test vs scale; nguong tang va nguong cat lo; quy du phong; bang tracker chi tieu va nhip review. Kich hoat khi user nhac 'phan bo ngan sach', 'budget marketing', 'chi bao nhieu cho ads', 'ngan sach quy toi', 'budget allocation', 'nguong cat lo', 'tien it nen do vao dau', 'tieu het budget ma khong biet di dau'. Khong dung cho — tinh nguoc ngan sach can tu muc tieu doanh thu thi dung skill 10-tinh-kpi-nguoc…

Its SKILL.md is about 2.3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Business, Finance & HR, covering Budgeting and forecasting and OKRs and executive reporting. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.

When your agent uses it

  • Tasks that involve Budgeting and forecasting
  • Tasks that involve OKRs and executive reporting

Example prompts

  • “phan bo ngan sach”
  • “budget marketing”
  • “chi bao nhieu cho ads”
  • “/61-budget-planning”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Budget tong va ky ke hoach? Tong bao nhieu, cho thang / quy / nam?
  2. Revenue target ky nay? De tinh marketing % of revenue va budget toi thieu.
  3. Kenh dang chay va ROI ky truoc? Meta / TikTok / Google / Zalo / Email / Agency — kenh nao ROAS/CPL tot nhat?
  4. Co campaign lon nao can reserve budget khong? Launch, Tet, seasonal peak?

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

61 Budget Planning loads about 2.3k tokens when it runs. Until then it costs about 168 tokens; SKILL.md has 1,102 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~168
When it runs · the whole SKILL.md, loaded when a task matches
~2.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 1,102 words, ~2,262 tokens.

Download SKILL.mdSave it as .claude/skills/61-budget-planning/SKILL.md (or your agent's skills folder).
name
61-budget-planning
description
Dung khi can chia TIEN marketing di dau bao nhieu — phan bo theo kenh, theo tang pheu va theo thang; ti le test vs scale; nguong tang va nguong cat lo; quy du phong; bang tracker chi tieu va nhip review. Kich hoat khi user nhac 'phan bo ngan sach', 'budget marketing', 'chi bao nhieu cho ads', 'ngan sach quy toi', 'budget allocation', 'nguong cat lo', 'tien it nen do vao dau', 'tieu het budget ma khong biet di dau'. Khong dung cho — tinh nguoc ngan sach can tu muc tieu doanh thu thi dung skill 10-tinh-kpi-nguoc; chia ngan sach chi tiet mot ky ads theo funnel thi dung skill 54-media-plan; ke hoach marketing tong the thi dung skill 00-ke-hoach-mkt.
metadata.version
1.0.1
metadata.category
strategy
license
MIT
triggers
phan bo ngan sach, budget planning, budget marketing, ngan sach campaign, budget quy, chi bao nhieu cho ads, budget allocation, nguong cat lo
output
File .md — budget plan: overview, phan bo theo kenh / funnel / campaign / thang, ti le test vs scale, nguyen tac dieu chinh + nguong cat lo, tracker, review…
related
10-tinh-kpi-nguoc, 00-ke-hoach-mkt, 54-media-plan, 55-scaling-ads, 21-audit-ads-performance, 07-bao-cao-marketing

Budget Planning — Ngan Sach Marketing

Budget khong phai con so co dinh — la cong cu ra quyet dinh: dat cuoc vao dau, rut ve khi nao. Leader phai biet: tong dang tieu bao nhieu, ROI tung kenh la gi, cai nao can tang, cai nao can cat. Goi 10-tinh-kpi-nguoc de tinh budget toi thieu tu revenue target truoc khi phan bo.

Thu thap thong tin

Doc .agents/product-marketing-context.md, ke hoach marketing va report ky truoc neu co. Neu thieu, hoi toi da 4 cau:

  1. Budget tong va ky ke hoach? Tong bao nhieu, cho thang / quy / nam?
  2. Revenue target ky nay? De tinh marketing % of revenue va budget toi thieu.
  3. Kenh dang chay va ROI ky truoc? Meta / TikTok / Google / Zalo / Email / Agency — kenh nao ROAS/CPL tot nhat?
  4. Co campaign lon nao can reserve budget khong? Launch, Tet, seasonal peak?

Nguyen tac

  1. Budget follow performance — khong cung nhac theo plan ban dau. Kenh work → tang; kenh khong work → cat.
  2. Luon giu 10-15% reserve — khong allocate het ngay dau ky. Reserve dung cho co hoi bat ngo hoac su co.
  3. Moi dong chi ra phai co KPI do duoc — khong co "branding khong do duoc".
  4. Khong phan bo deu — tap trung vao kenh work nhat; kenh moi chi cap budget test toi thieu (10-15%) truoc.
  5. Tinh nguoc tu doanh thu, khong tu kenh — budget la ket qua cua bai toan revenue, khong phai con so tuy hung.

Quy trinh

Buoc 1 — Chon phuong phap thiet lap budget
Phuong phapCach tinhUu diemNhuoc diem
% Doanh thuBudget = X% doanh thu ky vongDon gianKhong phan anh giai doan tang truong
Tinh nguoc tu muc tieu (khuyen dung)Dat doanh thu → tinh nguoc CAC/CPLLogic, co can cuCan biet CAC/CPL lich su
Theo doi thuBenchmark ngan sach nganhTranh under-investKhong phan anh dieu kien rieng

Cong thuc tinh nguoc 7 buoc (chi tiet dung 10-tinh-kpi-nguoc):

1. Doanh thu muc tieu
2. / AOV                      = So don can
3. / CVR chot (30-50%)        = So hot lead can
4. / CVR nurture (50-60%)     = So warm lead can
5. / CVR thu lead (20-40%)    = Tong reach can
6. Tong lead x CPL            = Budget ads toi thieu
7. + Content + Tool + Agency  = Total marketing budget

Lap 3 scenario: Conservative (CVR thap hon TB nganh, CPL cao hon) · Base case (bang TB nganh) · Optimistic (sau khi toi uu). Ke hoach chinh dung Base, chuan bi tam ly bang Conservative.

Buoc 2 — Phan bo tong quan theo bucket
Bucket% goi yMuc dich
Paid Ads (Performance)50-65%Meta, TikTok, Google, Zalo
Content Production10-15%Video, design, copywriting
KOL / KOC / Seeding5-10%Social proof, UGC
Agency / FreelancerTheo scopeNeu co
Tools / Software2-5%Ads tools, design tools, email/CRM
Campaign Reserve (du phong)10-15%Co hoi bat ngo / su co — KHONG allocate truoc
Buoc 3 — Phan bo theo kenh

Benchmark SME Vietnam (dieu chinh theo nganh va data rieng):

Kenh% ngan sach adsObjectiveExpected CPL/ROAS
Meta Ads (FB + IG)50-60%Lead / Purchase
TikTok Ads15-20%Awareness / Lead
Google Ads / SEO10-15%Search intent
Zalo Ads / OA5-10%Retarget / Local / Nurture
Kenh moi (test)10-15%Validate

Logic phan bo: kenh dang co ROAS/CPL tot → tang ti trong; kenh moi → budget test toi thieu truoc; khong phan bo deu.

Buoc 4 — Phan bo theo funnel va ti le test vs scale

Budget split chuan performance trong tung kenh:

Muc dich%Ghi chu
Testing (creative + audience moi)30%Luon co dong test — creative fatigue den nhanh
Scale (winner da xac nhan)50%Chi scale campaign co data thang
Retargeting15%Warm audience — CPL re nhat funnel
Lookalike5%Mo rong tu tep converter

Theo funnel: TOFU (reach/awareness) — MOFU (lead/nurture) — BOFU (conversion/retarget) — ti le tuy giai doan: launch nghieng TOFU, mature nghieng BOFU + retention.

Buoc 5 — Phan bo theo campaign va thang
CampaignThangBudgetObjectiveKPI
Always-on (retarget + nurture)Ca ky
Campaign A (launch/seasonal)
Testing budgetCa kyThu kenh / angle moi
Reserve—10-15%
Show full SKILL.md (492 more words)Show less
Buoc 6 — Nguong tang / cat budget (decision rules)

Tang budget khi (du CA 2 dieu kien):

  • ROAS > target x 1.5 trong >= 7 ngay lien tiep, HOAC CPL < target x 0.7 va volume du
  • Audience chua bao hoa (frequency < 2.5)
  • Muc tang: +20-30% moi lan, khong gap doi dot ngot

Cat / pause budget khi (nguong cat lo):

Dieu kienHanh dong
ROAS < break-even sau 14 ngayCat kenh/campaign, chuyen budget sang kenh work
CPL > target x 2 sau 7 ngay testPause, thay creative/audience truoc khi bat lai
Frequency > 4Audience saturation — dung scale, refresh creative
Spend > 110% ke hoach thangCap daily budget, review lai phan bo

Vi du CPL rule hang tuan (nganh dich vu local — can chinh theo AOV cua ban): CPL < 12K & freq < 2.0 → WIN, scale +20-30% · 12-15K → acceptable, theo doi · 15-18K & freq 2.0-2.5 → optimize, thay creative · > 18K & freq > 2.5 → PAUSE, replace.

Khong bao gio tang budget khi CPL dang xau — fix creative/tracking truoc.

Buoc 7 — Tracker va review cadence

Budget tracker theo thang:

ThangBudget planThuc chiVarianceROAS/ROIGhi chu
Thang 1
Thang 2
Thang 3
Tong quy

Review cadence:

NhipViecOutput
Hang tuanXem CPL/ROAS tung kenh — ap decision rules Buoc 6Dieu chinh ngay neu cham nguong
Hang thangReview tong phan bo, budget reconciliation plan vs actualRebalance cho thang sau
Hang quyReview chien luoc phan bo tong the, LTV:CACDieu chinh strategy

Suc khoe don vi kinh te — LTV:CAC:

Ti leY nghiaHanh dong
< 1:1Dang lo tren moi khachDung scale, fix product/price
1:1 → 3:1Hoa von den kha thiToi uu conversion, tang AOV
> 3:1HealthyBat dau scale
> 5:1Rat totTang ngan sach ads manh

Cau truc ket qua

Ten file: budget-plan-[ten-thuong-hieu]-[YYYYMMDD].md — gom: I. Budget overview (tong, revenue target, marketing % of revenue, ky) · II. Phan bo bucket · III. Phan bo kenh · IV. Test vs scale split · V. Phan bo campaign/thang · VI. Decision rules + nguong cat lo · VII. Tracker · VIII. Review cadence.

Lien ket skill

  • 10-tinh-kpi-nguoc: tinh budget toi thieu tu revenue target — chay truoc buoc phan bo.
  • 00-ke-hoach-mkt: budget plan la Phan 4 chi tiet hoa cua ke hoach tong.
  • 54-media-plan: trien khai budget ads thanh media plan cu the theo campaign/adset.
  • 55-scaling-ads: quy trinh scale khi cham nguong tang budget.
  • 21-audit-ads-performance: audit khi kenh cham nguong cat lo lien tuc.
  • 07-bao-cao-marketing: budget reconciliation trong report thang.

Checklist chat luong

  • Budget tinh nguoc tu revenue target, co 3 scenario
  • Co du 3 lop phan bo: bucket → kenh → campaign/thang
  • Ti le test vs scale ro rang (Testing 30 / Scale 50 / Retarget 15 / LAL 5)
  • Reserve 10-15% duoc giu lai, khong allocate truoc
  • Nguong tang va nguong cat lo co con so cu the (ROAS, CPL, frequency, so ngay)
  • Kenh moi chi nhan budget test 10-15%
  • Moi dong budget co KPI do duoc di kem
  • Co tracker plan vs actual theo thang
  • Review cadence tuan/thang/quy co output ro
  • LTV:CAC duoc kiem tra truoc khi quyet dinh scale

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/vi/61-budget-planning of minhnv0807/ai-business-skills.

Open the folder on GitHubat commit 0360adc

Compare with similar skills

61 Budget Planning next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

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Onboarding Plannerbpinheiroms/dotfiles108—~5.4kAutomated safety check: PassNone
Replit Decksanqiufong/slides-from-anything1321 repos~2.9kAutomated safety check: PassApache-2.0

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Questions about 61 Budget Planning

What does 61 Budget Planning do?

Dung khi can chia TIEN marketing di dau bao nhieu — phan bo theo kenh, theo tang pheu va theo thang; ti le test vs scale; nguong tang va nguong cat lo; quy du phong; bang tracker chi tieu va nhip…. 61 Budget Planning is an agent skill from minhnv0807/ai-business-skills. Dung khi can chia TIEN marketing di dau bao nhieu — phan bo theo kenh, theo tang pheu va theo thang; ti le test vs scale; nguong tang va nguong cat lo; quy du phong; bang tracker chi tieu va nhip review.

When should I use 61 Budget Planning?

61 Budget Planning fits situations like: tasks that involve Budgeting and forecasting; tasks that involve OKRs and executive reporting.

How do I install 61 Budget Planning in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 61-budget-planning -a claude-code`. Or copy the skill folder (skills/vi/61-budget-planning in minhnv0807/ai-business-skills) into .claude/skills/61-budget-planning in your project. Claude Code loads it when a task matches its description.

How do I install 61 Budget Planning in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 61-budget-planning -a codex`. Or copy the skill folder (skills/vi/61-budget-planning in minhnv0807/ai-business-skills) into .agents/skills/61-budget-planning in your project. Codex loads it when a task matches its description.

Can I use 61 Budget Planning in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 61-budget-planning -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/61-budget-planning, .gemini/skills/61-budget-planning, .github/skills/61-budget-planning and .opencode/skills/61-budget-planning in your project.

What does 61 Budget Planning need to run?

SKILL.md names no scripts, command-line tools or credentials: 61 Budget Planning is instructions for the agent only.

Does 61 Budget Planning access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 61 Budget Planning safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 61 Budget Planning use?

61 Budget Planning is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 61 Budget Planning use?

About 2.3k tokens (SKILL.md is roughly 9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to 61 Budget Planning?

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Who maintains 61 Budget Planning?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.