Agent skill

56 Retargeting Plan

by minhnv0807 in minhnv0807/ai-business-skills

Dung khi can chay lai vao nguoi da tuong tac — phan tang warm theo hanh vi va cua so thoi gian, thong diep rieng tung tang, frequency cap, va seed cho lookalike.

MITAuto-check passedMarketing & SEO

Install 56 Retargeting Plan

skills CLI
$ npx skills add minhnv0807/ai-business-skills --skill 56-retargeting-plan -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install minhnv0807/ai-business-skills 56-retargeting-plan --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/vi/56-retargeting-plan .claude/skills/56-retargeting-plan && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
56-retargeting-plan
GitHub stars
609
Token cost
~1.9k tokens
SKILL.md length
869 words
Files
1
Skills in repo
142
Repo updated
First seen
Licence
MIT

At a glance

Dung khi can chay lai vao nguoi da tuong tac — phan tang warm theo hanh vi va cua so thoi gian, thong diep rieng tung tang, frequency cap, va seed cho lookalike.

  • Works in 4 steps: Platform va san pham/offer dang… → Co pixel / event data chua? Loai event… → Kich thuoc tep warm hien tai? (uoc luong… → …
  • Tasks that involve Market research
  • SKILL.md covers Thu thap thong tin, Nguyen tac, Quy trinh and Cau truc ket qua, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

56 Retargeting Plan is an agent skill from minhnv0807/ai-business-skills. Dung khi can chay lai vao nguoi da tuong tac — phan tang warm theo hanh vi va cua so thoi gian, thong diep rieng tung tang, frequency cap, va seed cho lookalike. Kich hoat khi user nhac 'retarget', 'remarketing', 'chay lai nguoi da xem', 'lookalike', 'tep warm', 'khach xem roi khong mua'. Khong dung cho — tim tep moi hoan toan thi dung skill 51-audience-research; keo lai khach da mua roi bo di thi dung skill 69-giu-chan-khach-hang.

Its SKILL.md is about 1.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Market research. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.

When your agent uses it

  • Tasks that involve Market research

Example prompts

  • “retarget”
  • “remarketing”
  • “chay lai nguoi da xem”
  • “/56-retargeting-plan”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Platform va san pham/offer dang retarget? Meta / TikTok / Google / Zalo?
  2. Co pixel / event data chua? Loai event nao dang co? (video view, page engage, LP visit, add to cart, lead form, purchase) — neu chua co…
  3. Kich thuoc tep warm hien tai? (uoc luong tu Events Manager / Audience tab — tep qua nho thi chua chay duoc)
  4. Budget du kien va objection chinh cua khach la gi? (gia? tin tuong? chua gap? de sau?)

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

56 Retargeting Plan loads about 1.9k tokens when it runs. Until then it costs about 114 tokens; SKILL.md has 869 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~114
When it runs · the whole SKILL.md, loaded when a task matches
~1.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 869 words, ~1,859 tokens.

Download SKILL.mdSave it as .claude/skills/56-retargeting-plan/SKILL.md (or your agent's skills folder).
name
56-retargeting-plan
description
Dung khi can chay lai vao nguoi da tuong tac — phan tang warm theo hanh vi va cua so thoi gian, thong diep rieng tung tang, frequency cap, va seed cho lookalike. Kich hoat khi user nhac 'retarget', 'remarketing', 'chay lai nguoi da xem', 'lookalike', 'tep warm', 'khach xem roi khong mua'. Khong dung cho — tim tep moi hoan toan thi dung skill 51-audience-research; keo lai khach da mua roi bo di thi dung skill 69-giu-chan-khach-hang.
metadata.version
1.0.1
metadata.category
performance
license
MIT
triggers
retarget, retargeting, remarketing, lookalike, warm audience, custom audience, chay lai nguoi da tuong tac, chay lai khach cu
output
File .md — retargeting strategy: audience segments theo tier, message framework theo tang, lookalike brief, frequency cap, exclusion list
related
51-audience-research, 55-scaling-ads, 05-copy-quang-cao, 52-account-structure, 14-email-marketing, 16-marketing-psychology

Retargeting Plan — Chuyen Doi Warm Audience

Retargeting = noi chuyen voi nguoi da biet minh — message phai khac hoan toan cold ads. Ho can duoc xu ly objection, khong can raise awareness lai tu dau. Khong bao gio show cung 1 ad cho ca cold va warm.

Thu thap thong tin

Hoi toi da 4 cau:

  1. Platform va san pham/offer dang retarget? Meta / TikTok / Google / Zalo?
  2. Co pixel / event data chua? Loai event nao dang co? (video view, page engage, LP visit, add to cart, lead form, purchase) — neu chua co, setup 53-tracking-setup truoc, cho tich luy data.
  3. Kich thuoc tep warm hien tai? (uoc luong tu Events Manager / Audience tab — tep qua nho thi chua chay duoc)
  4. Budget du kien va objection chinh cua khach la gi? (gia? tin tuong? chua gap? de sau?)

Nguyen tac

  1. Message theo do nong cua tep. Cang nong cang thang vao offer + urgency; cang nguoi cang can trust + value.
  2. Window cang ngan → tep cang nong → message cang manh. Nguoi vao LP hom qua khac nguoi xem video thang truoc.
  3. Luon exclude nguoi da convert. Khong dot impression vao nguoi da mua (tru khi co upsell intent ro rang).
  4. Frequency cap bat buoc. Retarget tan suat cao de gay kho chiu va bao cao xau — cap theo platform.
  5. Retargeting budget 10-20% tong (chuan van hanh cua repo: 15%) — khong phan bo qua nhieu vi tep co han; volume den tu cold.
  6. LAL seed chat luong hon so luong. Seed tu khach mua tot hon seed tu viewer.

Quy trinh

Buoc 1 — Phan tang retargeting audience
TierAudienceSignalWindowHuong message
1 (nong nhat)Add to cart / Initiate checkoutPixel7-14 ngayOffer manh + urgency + guarantee
2Mo lead form chua submit / inbox chua chotPixel, inbox3-7 ngayNhac nho + don gian hoa buoc tiep
3LP visitor (>30s) chua convertPixel14-30 ngayTrust + social proof + xu ly objection
4Video viewers > 50%Engagement CA14-30 ngayDao sau interest, educate + proof
5Page/post engagersEngagement CA30-60 ngaySoft offer, value add
6Email list / Zalo listCustomer upload—Nurture qua CRM (phoi hop 14-email-marketing)
7Past customersPurchase event180 ngayUpsell / cross-sell / loyalty
Buoc 2 — Message framework theo tang
  • Tier 1-2 (sap mua): Offer + urgency + guarantee. CTA: "Mua ngay" / "Hoan tat dang ky". Format: dynamic ads (neu co catalog), countdown, limited slot.
  • Tier 3-4 (quan tam): Xu ly objection + social proof + soft CTA. CTA: "Xem chi tiet" / "Doc review". Format: testimonial video, FAQ, comparison.
  • Tier 5-6 (biet brand): Value add + soft offer. CTA: "Tim hieu them" / "Nhan [tai lieu mien phi]". Format: educate content, case study.
  • Tier 7 (khach cu): Upsell / cross-sell / uu dai rieng. CTA: "Uu dai danh rieng cho ban". Format: bundle, membership, referral (xem 18-referral-program).

Map message ↔ tep khi viet copy (chuyen brief sang 05-copy-quang-cao):

TepMessage chinh
Video viewers 75%Education + Proof
Website visitors 3 ngayStrong offer + Urgency
LP visitors khong convertAddress objection + FOMO
Inbox chua chotPersonal + Last chance
Past customersUpsell / Cross-sell
Show full SKILL.md (359 more words)Show less
Buoc 3 — Creative format khuyen dung
  • Dynamic ads (co catalog): tu dong show san pham da xem.
  • Testimonial video: xu ly "lieu co tin duoc khong".
  • Comparison / FAQ: xu ly objection cu the.
  • Urgency ad: dem nguoc, limited slot — chi dung cho Tier 1-2.
Buoc 4 — Frequency cap
PlatformCap khuyen nghi
Meta2-3 lan / 7 ngay (tier nong co the cao hon nhe)
TikTok3-4 lan / 7 ngay
YouTube2 lan / ngay
Toi da moi tep2-3 lan / ngay — vuot la spam
Buoc 5 — Lookalike audience brief
SeedSize seed toi thieuLAL %PlatformMuc tieu
Khach da mua>= 1001%MetaProspecting chat luong cao
Lead chat luong>= 5001-3%MetaScale lead gen
Video viewers 75%>= 1000Broad LALTikTokScale awareness
Email list>= 3001-5%MetaMo rong tu CRM

LAL la campaign cold (5% budget theo split 30/50/15/5) — khong tinh vao budget retarget, nhung seed sinh ra tu he thong retargeting nay.

Buoc 6 — Exclusions (bat buoc)
  • Khach da mua (neu khong co upsell intent)
  • Lead da submit form / da chot
  • Nguoi da unsubscribe email
  • Tep dang nam trong campaign prospecting (tranh overlap 2 chieu)
  • Giua cac tier: tier nong exclude khoi tier nguoi hon (1 nguoi chi nam 1 tang)

Cau truc ket qua

Ten file: retargeting-plan-[ten-san-pham]-[YYYYMMDD].md

markdown
# Retargeting Plan — [San pham/Campaign]
Platform: [x] · Budget: [so] ([%] tong) · Window chinh: [x ngay]

## 1. Audience segments   [bang tier: audience, signal, window, size uoc tinh]
## 2. Message theo tang   [tier → message → CTA → format]
## 3. Creative brief      [format + noi dung can san xuat, chuyen 05-copy-quang-cao]
## 4. Frequency cap       [theo platform]
## 5. Lookalike brief     [seed, %, muc tieu]
## 6. Exclusion list      [cac loai tru + exclude cheo giua tier]
## 7. KPI ky vong         [CPA retarget, ROAS — thuong cao hon prospecting 2-3x]

Lien ket skill

  • 51-audience-research: dinh nghia tang cold/warm/hot ban dau.
  • 53-tracking-setup: pixel/event la nguyen lieu tao custom audience — phai co truoc.
  • 05-copy-quang-cao: viet copy theo message framework tung tier.
  • 52-account-structure: campaign retarget tach rieng cold, exclusion cheo.
  • 55-scaling-ads: khi scale cold, tep warm phinh ra → tang budget retarget theo.
  • 14-email-marketing: tier email list nurture qua CRM thay vi ads.
  • 16-marketing-psychology: nguyen ly objection handling, FOMO, social proof.

Checklist chat luong

  • Phan tang du cac tier co data (khong tao tier ma tep qua nho de chay)
  • Moi tier co message + CTA + format rieng — khong dung chung ad voi cold
  • Window khop do nong: cang nong window cang ngan, message cang manh
  • Frequency cap theo platform da ghi ro
  • LAL seed du size toi thieu, ghi % test
  • Exclusion day du: da mua, da chot, unsubscribe, overlap prospecting, cheo tier
  • Budget retarget trong khoang 10-20% tong (chuan 15%)

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/vi/56-retargeting-plan of minhnv0807/ai-business-skills.

Open the folder on GitHubat commit 0360adc

Compare with similar skills

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Categories

Questions about 56 Retargeting Plan

What does 56 Retargeting Plan do?

Dung khi can chay lai vao nguoi da tuong tac — phan tang warm theo hanh vi va cua so thoi gian, thong diep rieng tung tang, frequency cap, va seed cho lookalike. 56 Retargeting Plan is an agent skill from minhnv0807/ai-business-skills. Dung khi can chay lai vao nguoi da tuong tac — phan tang warm theo hanh vi va cua so thoi gian, thong diep rieng tung tang, frequency cap, va seed cho lookalike.

When should I use 56 Retargeting Plan?

56 Retargeting Plan fits situations like: tasks that involve Market research.

How do I install 56 Retargeting Plan in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 56-retargeting-plan -a claude-code`. Or copy the skill folder (skills/vi/56-retargeting-plan in minhnv0807/ai-business-skills) into .claude/skills/56-retargeting-plan in your project. Claude Code loads it when a task matches its description.

How do I install 56 Retargeting Plan in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 56-retargeting-plan -a codex`. Or copy the skill folder (skills/vi/56-retargeting-plan in minhnv0807/ai-business-skills) into .agents/skills/56-retargeting-plan in your project. Codex loads it when a task matches its description.

Can I use 56 Retargeting Plan in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 56-retargeting-plan -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/56-retargeting-plan, .gemini/skills/56-retargeting-plan, .github/skills/56-retargeting-plan and .opencode/skills/56-retargeting-plan in your project.

What does 56 Retargeting Plan need to run?

SKILL.md names no scripts, command-line tools or credentials: 56 Retargeting Plan is instructions for the agent only.

Does 56 Retargeting Plan access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 56 Retargeting Plan safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 56 Retargeting Plan use?

56 Retargeting Plan is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 56 Retargeting Plan use?

About 1.9k tokens (SKILL.md is roughly 7.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to 56 Retargeting Plan?

Skills that share tags, products or a category with 56 Retargeting Plan: Customer Research (Nexus-JPF/note-companion, 870 stars), Creative Director (smixs/creative-director-skill, 247 stars), Audience Research (ScrapeCreators/social-media-research-skills, 3.4k stars) and Last 30 Days Trend Research (nexu-io/open-design, 100k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains 56 Retargeting Plan?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.