Customer Research
Nexus-JPF/note-companion
When the user wants to conduct, analyze, or synthesize customer research.
A skill your agent uses when paid ad AUDIENCES must be researched and defined before launch — target profile, interest and behavior mapping per platform, audience sizing, cold, warm, and hot…
$ npx skills add minhnv0807/ai-business-skills --skill 51-audience-research-global -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install minhnv0807/ai-business-skills 51-audience-research-global --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/en/51-audience-research-global .claude/skills/51-audience-research-global && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "51-audience-research-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/51-audience-research-global into .claude/skills/51-audience-research-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "51-audience-research-global", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/51-audience-research-globalType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add minhnv0807/ai-business-skills --skill 51-audience-research-global -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install minhnv0807/ai-business-skills 51-audience-research-global --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/en/51-audience-research-global .agents/skills/51-audience-research-global && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "51-audience-research-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/51-audience-research-global into .agents/skills/51-audience-research-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "51-audience-research-global", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add minhnv0807/ai-business-skills --skill 51-audience-research-global -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install minhnv0807/ai-business-skills 51-audience-research-global --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/en/51-audience-research-global .cursor/skills/51-audience-research-global && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "51-audience-research-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/51-audience-research-global into .cursor/skills/51-audience-research-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "51-audience-research-global", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/minhnv0807/ai-business-skills.git --path skills/en/51-audience-research-global--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add minhnv0807/ai-business-skills --skill 51-audience-research-global -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install minhnv0807/ai-business-skills 51-audience-research-global --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/en/51-audience-research-global .gemini/skills/51-audience-research-global && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "51-audience-research-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/51-audience-research-global into .gemini/skills/51-audience-research-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "51-audience-research-global", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install minhnv0807/ai-business-skills 51-audience-research-globalInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add minhnv0807/ai-business-skills --skill 51-audience-research-global -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/en/51-audience-research-global .github/skills/51-audience-research-global && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "51-audience-research-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/51-audience-research-global into .github/skills/51-audience-research-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "51-audience-research-global", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add minhnv0807/ai-business-skills --skill 51-audience-research-global -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install minhnv0807/ai-business-skills 51-audience-research-global --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/en/51-audience-research-global .opencode/skills/51-audience-research-global && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "51-audience-research-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/51-audience-research-global into .opencode/skills/51-audience-research-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "51-audience-research-global", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
51-audience-research-globalA skill your agent uses when paid ad AUDIENCES must be researched and defined before launch — target profile, interest and behavior mapping per platform, audience sizing, cold, warm, and hot…
51 Audience Research Global is an agent skill from minhnv0807/ai-business-skills. Use when paid ad AUDIENCES must be researched and defined before launch — target profile, interest and behavior mapping per platform, audience sizing, cold, warm, and hot tiering, lookalike seeds, exclusions, and ranked targeting hypotheses to test. Trigger on 'audience research', 'who should I target', 'interest targeting', 'Meta audience for this product', 'TikTok targeting ideas', 'my targeting is too broad'. Also use when launch is imminent and the ad set targeting is still empty. Not for — persona and JTBD…
Its SKILL.md is about 2.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Market research and User stories. It works with TikTok. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.
6 steps, taken from the step headings in SKILL.md.
Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
51 Audience Research Global loads about 2.8k tokens when it runs. Until then it costs about 191 tokens; SKILL.md has 1,128 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 1,128 words, ~2,812 tokens.
.claude/skills/51-audience-research-global/SKILL.md (or your agent's skills folder).Wrong targeting burns budget no matter how good the copy or creative is. This is the first step of the performance chain: 51 -> 10-reverse-kpi-global -> 54-media-plan-global -> 53-tracking-setup-global -> 52-account-structure-global. If there is no customer insight yet, run 09-customer-insight-global first.
Read .agents/product-marketing-context-global.md and any output from 09-customer-insight-global. If information is missing, ask up to 4 questions:
10-reverse-kpi-global.references/benchmarks-global.md, Tier 1 markets (US, Canada, Australia, Western EU) run 6-7x the CPM of Tier 2 (SEA, LATAM). US Meta CPM sits at $15-25 vs $2-6 in Brazil/LATAM. Decide the market before debating interest stacks.Build from real data (CRM, analytics, order history, platform audience insights) plus 09-customer-insight-global:
| Field | Detail |
|---|---|
| Age | [primary band + secondary band] |
| Gender | [actual split from data, not assumption] |
| Markets | [countries/regions you can actually ship to or serve] |
| Market tier | Tier 1 (US/CA/AU/W.EU) / Tier 2 (SEA/LATAM) / mixed |
| Income / budget band | [must match the price point] |
| Job or role | [primary segment; required for B2B] |
| Primary device | Mobile / Desktop / Both |
| Language | [ad language per market] |
For B2B, add company size, industry, seniority, and buying committee role.
Only build blocks for platforms that will actually run. Each block should be paste-ready into the ads manager.
references/benchmarks-global.md — validate the economics with 10-reverse-kpi-global before committing.| Tier | Definition | Signal | Source |
|---|---|---|---|
| Hot | Landing page visit, add to cart, checkout started, form opened, open sales conversation | Pixel/CAPI events, CRM | Meta, Google, TikTok, CRM |
| Warm | Video watched >50%, page or post engagement, link click, follow, email opened | Engagement custom audiences, ESP segments | Meta, TikTok, email platform |
| Cold | Does not know the brand | Interest, behavior, broad, lookalike, search intent | All platforms |
Rule: cold and warm/hot must live in separate campaigns with different messages (see 56-retargeting-plan-global). Always exclude warm and hot from cold campaigns so the data stays clean.
| Seed | Minimum seed size | Lookalike % | Platform | Purpose |
|---|---|---|---|---|
| Past purchasers | >= 100 | 1-3% | Meta | Find people like the best customers |
| Qualified leads | >= 500 | 1-5% | Meta | Scale lead generation |
| Video viewers 75% | >= 1000 | Broad | TikTok | Scale awareness |
| Email / CRM list | >= 300 | 1-5% | Meta, Google Customer Match | Extend from first-party data |
Seed quality beats seed size: purchasers outperform leads, leads outperform viewers. Do not build a lookalike from a seed below the minimum. Any uploaded customer list must have marketing consent on record — see the consent section in 53-tracking-setup-global.
One line each, in the form "If we target [X], then [metric] will [Y], because [Z]". Hand these to 19-ab-test-setup-global and 52-account-structure-global.
| # | Hypothesis | Test variable | Metric | Priority |
|---|---|---|---|---|
| 1 | Broad plus strong creative is cheaper than a manual interest stack | Broad vs interest | CPA | High |
| 2 | [Interest theme A] sits closer to the pain than [theme B] | Interest A vs B | CPA, CTR | High |
| 3 | 1% purchaser lookalike converts better than 3% | Lookalike % | CPA, close rate | Medium |
| 4 | [Market X] delivers acceptable CPA despite higher CPM | Geo split | CPA, ROAS | Medium |
| 5 | [Age segment] converts better | Age split | CPA | Low |
Maximum 3-5 test ad sets at once. More than that splits budget too thin to reach a conclusion.
File name: audience-research-[product]-[YYYYMMDD].md
# Audience Research — [Product]
Date: [YYYY-MM-DD] · Platforms: [list] · Markets: [countries] · Objective: [Lead/Conversion]
## 1. Core audience profile
| Age | Gender | Markets | Tier | Income band | Role | Device | Language |
## 2. Psychographics and behavior
- Pain points: [3-5, customer wording]
- Motivation: [gain / avoid]
- Purchase context: [payment, reviews, returns, subscription]
- Online behavior: [platforms, peak hours, preferred formats]
## 3. Targeting settings per platform
### Meta: [age/gender/geo/interest themes/behaviors/exclusions/Advantage+ control]
### Google: [...] · TikTok: [...] · LinkedIn: [...] · Pinterest: [...]
## 4. Audience tiers
| Tier | Audience | Signal | Campaign that uses it |
## 5. Lookalike and seed audiences
| Seed | Size | Lookalike % | Platform | Purpose | Consent status |
## 6. Targeting hypotheses (hand to A/B test)
| # | Hypothesis | Variable | Metric | Priority |
## 7. Sizing and overlap notes
- Estimated reach per ad set: [number]
- Days of spend the pool supports at planned budget: [number]
- Overlaps to avoid: [audiences likely to collide]
- Regional CPM expectation per `references/benchmarks-global.md`: [range]55-scaling-ads-global). Losing audiences get a written reason so nobody retests the same thing.09-customer-insight-global: run first — supplies insight, pain, and customer language.08-competitor-research-global: see who competitors target and with which angles (ad libraries).10-reverse-kpi-global: max CPA and budget before planning.54-media-plan-global: turns this audience map into channel and budget allocation.52-account-structure-global: turns targeting settings into ad set structure.56-retargeting-plan-global: detailed warm/hot tiering and messaging.references/benchmarks-global.md© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Just SKILL.md in skills/en/51-audience-research-global of minhnv0807/ai-business-skills.
Open the folder on GitHubat commit 0360adc
51 Audience Research Global next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| 51 Audience Research Global this skillminhnv0807/ai-business-skills | 609 | — | ~2.8k | Automated safety check: Pass | MIT | |
| Customer ResearchNexus-JPF/note-companion | 870 | 6 repos | ~3.2k | Automated safety check: Pass | MIT | |
| Audience ResearchScrapeCreators/social-media-research-skills | 3.4k | — | ~635 | Automated safety check: Notes | MIT | |
| Comment MiningScrapeCreators/social-media-research-skills | 3.4k | — | ~1k | Automated safety check: Notes | MIT | |
| Customer Researchunifapi-agent/agents | 589 | — | ~2.1k | Automated safety check: Pass | MIT | |
| Trend DiscoveryScrapeCreators/social-media-research-skills | 3.4k | — | ~789 | Automated safety check: Notes | MIT |
Nexus-JPF/note-companion
When the user wants to conduct, analyze, or synthesize customer research.
ScrapeCreators/social-media-research-skills
A skill your agent uses when the user wants to evaluate a creator, influencer, or brand audience using public profile signals, TikTok audience demographics, follower/following data, comments…
ScrapeCreators/social-media-research-skills
A skill your agent uses when the user wants to mine comments and replies for audience reactions, customer language, questions, objections, complaints, product ideas, buying intent, sentiment, or…
unifapi-agent/agents
When the user wants to research customers from public communities, or synthesize customer language, pains, and objections.
ScrapeCreators/social-media-research-skills
A skill your agent uses when the user wants to discover trending social topics, hashtags, sounds, posts, reels, shorts, creators, or formats in a niche.
growthack88/growth-marketing-os
Turn customer notes, call transcripts, sales feedback, and research into PMM-ready voice-of-customer inputs: pains, triggers, status quo, JTBD, exact language, objections, proof, and messaging…
minhnv0807/ai-business-skills
Handles eight kinds of marketing visual requests, from logos and campaign key visuals to infographics and quote graphics, by generating images or writing paste-ready prompts.
minhnv0807/ai-business-skills
Designs or repairs what a business sells, covering the promise, value stack, bonuses, guarantee, honest scarcity and a tiered ladder, rather than price or copy.
minhnv0807/ai-business-skills
Covers six SEO layers for a website: crawl and index audit, local SEO, search-intent content, AI search visibility, schema markup and backlink or directory distribution.
minhnv0807/ai-business-skills
Plans B2B pipeline work from ICP definition and prospecting through lead scoring, outbound sequences, sales assets and MQL to SQL handoff, aiming at qualified pipeline.
minhnv0807/ai-business-skills
Plans honest participation in outside communities such as Reddit, Discord and Facebook Groups, with a rules-based community list, roster, posts, replies and calendar.
minhnv0807/ai-business-skills
Sets up and verifies conversion tracking before ad spend: Meta Pixel and CAPI, Google Ads, GA4, TikTok, server-side GTM, consent mode, UTMs and a pre-launch checklist.
Works with
Categories
A skill your agent uses when paid ad AUDIENCES must be researched and defined before launch — target profile, interest and behavior mapping per platform, audience sizing, cold, warm, and hot…. 51 Audience Research Global is an agent skill from minhnv0807/ai-business-skills. Use when paid ad AUDIENCES must be researched and defined before launch — target profile, interest and behavior mapping per platform, audience sizing, cold, warm, and hot tiering, lookalike seeds, exclusions, and ranked targeting hypotheses to test.
51 Audience Research Global fits situations like: paid ad AUDIENCES must be researched and defined before launch — target profile; interest and behavior mapping per platform; audience sizing; lookalike seeds.
Run `npx skills add minhnv0807/ai-business-skills --skill 51-audience-research-global -a claude-code`. Or copy the skill folder (skills/en/51-audience-research-global in minhnv0807/ai-business-skills) into .claude/skills/51-audience-research-global in your project. Claude Code loads it when a task matches its description.
Run `npx skills add minhnv0807/ai-business-skills --skill 51-audience-research-global -a codex`. Or copy the skill folder (skills/en/51-audience-research-global in minhnv0807/ai-business-skills) into .agents/skills/51-audience-research-global in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 51-audience-research-global -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/51-audience-research-global, .gemini/skills/51-audience-research-global, .github/skills/51-audience-research-global and .opencode/skills/51-audience-research-global in your project.
SKILL.md names no scripts, command-line tools or credentials: 51 Audience Research Global is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
51 Audience Research Global is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
About 2.8k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with 51 Audience Research Global: Customer Research (Nexus-JPF/note-companion, 870 stars), Audience Research (ScrapeCreators/social-media-research-skills, 3.4k stars), Comment Mining (ScrapeCreators/social-media-research-skills, 3.4k stars) and Customer Research (unifapi-agent/agents, 589 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.
Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.