36 Content Brief Global

What it does

When your agent uses it

• ONE specific piece of content needs a brief before anyone writes — placement
• Angle plus the source insight behind it
• Three hook options
• Brand voice reference

Example prompts

• “content brief”
• “brief for this post”
• “brief a writer”
• “/36-content-brief-global”

Workflow steps

6 steps, taken from the step headings in SKILL.md.

1. 1Place the piece in the system
2. 2Lock the angle and the source insight
3. 3Write 3 hook options
4. 4Set the key message and body structure
5. 5Define CTA and distribution
6. 6Visual direction and handoff

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

• Tool permissions

  Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

  From allowed-tools in the SKILL.md frontmatter.

• Runs code

  No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

  From the folder's file list and the shell code blocks in SKILL.md.

• Network

  No URLs in SKILL.md.

  From URLs in SKILL.md, links to its own repository left out.

• Credentials

  Names no API keys, tokens, secrets or passwords.

  From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

36 Content Brief Global loads about 2.3k tokens when it runs. Until then it costs about 188 tokens; SKILL.md has 791 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it

~188

When it runs · the whole SKILL.md, loaded when a task matches

~2.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 791 words, ~2,257 tokens.

name

36-content-brief-global

description

Use when ONE specific piece of content needs a brief before anyone writes — placement, angle plus the source insight behind it, key message, three hook options, CTA, format, brand voice reference, visual direction, and distribution. Trigger on 'content brief', 'brief for this post', 'brief a writer', 'what angle should this take', 'brief for the LinkedIn post', 'give the freelancer something to work from'. Also use when the user has a topic and no idea what to actually say about it. Not for — the month schedule of what posts when, see `01-content-calendar-global`; the finished caption text, see `37-social-caption-global`; a spoken video script, see `04-script-video-global`; the image spec, see `42-image-brief-global`.

metadata.version

1.0.1

metadata.category

content

license

MIT

triggers

content brief, brief for this post, brief a writer, angle for this piece, brief for the LinkedIn post, brief for a TikTok, post brief, brief today's content

output

File .md — single-piece brief: placement, angle plus source insight, 3 hook options, key message, CTA, brand voice reference, visual direction, distribution…

related

product-marketing-context-global, 35-brand-voice-global, 09-customer-insight-global, 01-content-calendar-global, 37-social-caption-global…

# Content Brief — [Internal title]

## Placement
| Item | Detail |
|------|--------|
| Internal title | |
| Channel | |
| Format | video / carousel / static / text / email |
| Funnel stage | TOFU / MOFU / BOFU |
| Pillar | |
| Target publish date | |
| Approval deadline | |
| Writer | |

## Angle and objective
- **Source insight (from 09):** "[internal monologue / pain / objection — verbatim]"
- **Angle:** [specific point of view — not a topic]
- **Objective:** [exactly one — reach / trust / conversion / engagement]
- **Reader's stage:** [unaware / evaluating / close to buying]

## Hooks — 3 options
- **Hook A — Pain:** [...]
- **Hook B — Curiosity:** [...]
- **Hook C — Contrarian / surprise:** [...]
- **Recommended:** [which one + short reason]

## Core content
- **Key message (one sentence):** [...]
- **Body (max 3 points):**
  1. [Point 1]
  2. [Point 2]
  3. [Point 3]
- **Evidence / social proof:** [specific number, testimonial, or case study + source]

## CTA
- **Primary CTA:** [specific, performable]
- **Micro-CTA (optional):** [comment keyword / save / share]
- **Disclosure required:** [none / paid partnership / affiliate — exact wording]

## Brand voice
- Tone: [reference Brand Voice Document, section II]
- Banned words to avoid: [reference section III]

## Visual direction
- **Concept:** [1-2 sentences]
- **Dominant colors:** [from brand guideline]
- **Text overlay:** [quote or number to place on the asset]
- **Detailed visual brief:** hand off to `42-image-brief-global` / `43-carousel-brief-global` / `44-video-editor-brief-global`

## Distribution
- **Publish time:** [per-channel peak]
- **Hashtags:** [per platform norm]
- **Cross-post:** [which channels, what changes]
- **Paid amplification after publish:** Yes / No

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/en/36-content-brief-global of minhnv0807/ai-business-skills.

Open the folder on GitHubat commit 0360adc