New: 98,000+ skills indexed from GitHub repos with 100+ stars · every skill safety-checkedBrowse top skillsTop skills
Esc to closeBrowse all skills
Submit a skillBrowse skills
Submit a skillBrowse skills

Agent skill

35 Brand Voice Global

by minhnv0807 in minhnv0807/ai-business-skills

A skill your agent uses when the user needs to define, document, or enforce how the brand SOUNDS in writing — three personality traits, a five-dimension tone table, vocabulary to use, avoid, and…

MITAuto-check passedWriting & Content

Install 35 Brand Voice Global

skills CLI
$ npx skills add minhnv0807/ai-business-skills --skill 35-brand-voice-global -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install minhnv0807/ai-business-skills 35-brand-voice-global --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/en/35-brand-voice-global .claude/skills/35-brand-voice-global && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
35-brand-voice-global
GitHub stars
609
Token cost
~3k tokens
SKILL.md length
1,221 words
Files
1
Skills in repo
142
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when the user needs to define, document, or enforce how the brand SOUNDS in writing — three personality traits, a five-dimension tone table, vocabulary to use, avoid, and…

  • Works in 6 steps: Lock brand personality: 3 adjectives → Define tone of voice across 5 dimensions → Build the vocabulary: use / avoid / banned → …
  • The user needs to define
  • SKILL.md covers Information gathering, Principles, Workflow and Output structure, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

35 Brand Voice Global is an agent skill from minhnv0807/ai-business-skills. Use when the user needs to define, document, or enforce how the brand SOUNDS in writing — three personality traits, a five-dimension tone table, vocabulary to use, avoid, and ban, sentence rules, before and after rewrites, platform adaptation, and a copy approval checklist. Every content skill reads it before writing. Trigger on 'brand voice', 'tone of voice', 'voice guidelines', 'banned words list', 'this copy does not sound like us', 'every writer sounds different'. Also use when the user cannot say why a draft…

Its SKILL.md is about 3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Brand voice and tone. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.

When your agent uses it

  • The user needs to define
  • Enforce how the brand SOUNDS in writing — three personality traits
  • A five-dimension tone table
  • Vocabulary to use

Example prompts

  • “brand voice”
  • “tone of voice”
  • “voice guidelines”
  • “/35-brand-voice-global”

Workflow steps

6 steps, taken from the step headings in SKILL.md.

  1. Lock brand personality: 3 adjectives
  2. Define tone of voice across 5 dimensions
  3. Build the vocabulary: use / avoid / banned
  4. Set sentence-level rules
  5. Write 5 before/after examples
  6. Platform adaptation

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

35 Brand Voice Global loads about 3k tokens when it runs. Until then it costs about 186 tokens; SKILL.md has 1,221 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~186
When it runs · the whole SKILL.md, loaded when a task matches
~3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 1,221 words, ~3,030 tokens.

Download SKILL.mdSave it as .claude/skills/35-brand-voice-global/SKILL.md (or your agent's skills folder).
name
35-brand-voice-global
description
Use when the user needs to define, document, or enforce how the brand SOUNDS in writing — three personality traits, a five-dimension tone table, vocabulary to use, avoid, and ban, sentence rules, before and after rewrites, platform adaptation, and a copy approval checklist. Every content skill reads it before writing. Trigger on 'brand voice', 'tone of voice', 'voice guidelines', 'banned words list', 'this copy does not sound like us', 'every writer sounds different'. Also use when the user cannot say why a draft feels wrong. Not for — the visual side of brand, see `46-brand-guideline-global`; positioning and the message, see `58-positioning-global`; approving one specific piece, see `62-marketing-review-global`.
metadata.version
1.0.1
metadata.category
content
license
MIT
triggers
brand voice, tone of voice, brand personality, voice guidelines, banned words, how the brand writes, style guide for copy, copy does not sound like us
output
File .md — Brand Voice Document: 3 personality traits, 5-dimension tone table, vocabulary (use/avoid/banned), sentence rules, 5 before/after examples…
related
product-marketing-context-global, 09-customer-insight-global, 36-content-brief-global, 37-social-caption-global, 04-script-video-global, 05-ad-copy-global…

Brand Voice (Global)

The foundation skill of the content cluster. Every other content skill — 36-content-brief-global, 37-social-caption-global, 04-script-video-global, 05-ad-copy-global, 14-email-marketing-global, 38-community-seeding-global — reads this document before writing. Without it, output is technically correct and tonally inconsistent.

Information gathering

Read .agents/product-marketing-context-global.md and any existing brand guideline first. If information is missing, ask up to 4 questions:

  1. What does the brand sell, to whom, at what price point — and what should a reader feel after reading its content?
  2. Which 3 adjectives describe the brand's actual character — and how must the brand never be perceived?
  3. Is there a brand or writer whose voice is close to the target? (reference only, never to copy)
  4. What words do customers use when they talk about the brand or category? Paste real reviews, comments, support tickets, or call notes — this is the single most valuable vocabulary source.

Principles

  1. Voice is a living document. Review quarterly or whenever the brand pivots. Do not write it once and file it.
  2. It is a compass, not a statute. Use it to check work, and flex by context.
  3. The core voice is constant across channels. Only format and length change per platform — never the personality.
  4. Vocabulary comes from real customer language. Run 09-customer-insight-global first so word choices are sourced, not invented.
  5. Final test: cover the logo and it still reads as you. If it could be any competitor in the category, it is not done.
  6. Every claim in the voice must be substantiable. A confident voice does not license unsupported superiority or results claims — FTC advertising rules apply to organic posts, not just ads.

Workflow

1. Lock brand personality: 3 adjectives

Pick exactly 3 core adjectives, each with one sentence explaining why it reflects the brand truthfully. More than 3 dilutes the voice.

Illustrative example (a DTC skincare brand):

  • Direct: names the actual problem in the first line, no throat-clearing.
  • Practical: every claim comes with something the reader can do today.
  • Evidence-led: cites the ingredient, the study, or the number — never "clinically proven" without the clinic.

Also record 3 things the brand must never be perceived as (for example: not luxury-aloof, not pressure-selling, not vague-wellness).

2. Define tone of voice across 5 dimensions

For each dimension write both columns. The "is not" column matters as much as the first — it is what stops voice drift.

DimensionThe brand is...The brand is not...
Energy[warm / measured / high-energy][...]
Formality[casual / semi-professional / formal][...]
Person and address[we-you / I-you / third person][...]
Use of evidence[always a number / story first, data second][...]
Handling objections[acknowledge then explain / rebut with proof][...]
3. Build the vocabulary: use / avoid / banned

  • Use often: words that carry the personality, plus real customer phrasing pulled from reviews and support (source it from 09-customer-insight-global).

  • Avoid: words that contradict the personality or overclaim in the category.

  • Banned words — hard stop, enforced at copy review. Default global marketing-cliche list, plus the brand's own additions:

    "game-changer", "revolutionary", "unlock your potential", "don't miss out", "act now", "hurry — limited time only", "take it to the next level", "elevate your [noun]", "in today's fast-paced world", "we're excited to announce", "best-in-class", "world-class", "seamlessly", "one-stop shop", "must-have", "literally life-changing", "no-brainer", "synergy", "leverage" (as a verb in customer-facing copy).

  • Canonical product names: one agreed spelling and capitalization per product or plan. Not a new variation per post.

4. Set sentence-level rules

Answer all 5:

  1. Average sentence length: short / mixed / long — and why.
  2. Rhetorical questions: when they are allowed, when they are not.
  3. Bullets vs paragraphs: ratio and the contexts each fits.
  4. Standard opening patterns: pain hook / curiosity / data point / story.
  5. Standard closing patterns: specific CTA / question / summary.
Show full SKILL.md (612 more words)Show less
5. Write 5 before/after examples

Each example needs: an off-voice version, an on-voice version, and one line naming the difference. All 5 situations are mandatory, written for real — never left as placeholders. Writers use this section more than any other.

Illustrative set, same DTC skincare brand (Direct / Practical / Evidence-led):

1. Product launch caption

  • Before: "Introducing our revolutionary new serum — a total game-changer for your skin. Don't miss out!"
  • After: "New: a 0.3% retinal serum. Same active family as the prescription route, without the four-week peeling phase."
  • Difference: names the formula and the trade-off it solves instead of stacking adjectives.

2. Replying to a negative comment

  • Before: "We're so sorry to hear that! Please DM us so we can make it right."
  • After: "Fair complaint. Purging past six weeks usually means the strength is too high for your barrier, not that the product failed. Reply here and we'll swap you to the 0.15%."
  • Difference: answers the actual problem first; the service gesture comes second, not instead.

3. Promotion announcement

  • Before: "HUGE SALE! 30% OFF EVERYTHING! Act now before it's gone!"
  • After: "30% off through Sunday. It's overstock from the December run — same formula, dented boxes."
  • Difference: gives a real reason for the discount, so the discount does not reset the perceived price.

4. Educational post

  • Before: "Unlock the secret to glowing skin with these amazing tips!"
  • After: "Vitamin C oxidizes. If your serum has turned orange, it has stopped working — which is the whole reason ours ships in an opaque pump."
  • Difference: teaches one checkable fact instead of promising a secret.

5. Testimonial / case study

  • Before: "Our customers absolutely LOVE us. Best product ever!"
  • After: "Priya, 11 weeks in: 'The texture on my cheeks is gone. My jaw still breaks out around my period.' That second part is expected — hormonal acne needs a different lever."
  • Difference: publishing the unresolved part is what makes the resolved part believable.
6. Platform adaptation

Core voice is unchanged. Only format, length, and register shift.

ChannelAdjust vs. coreKeep constant
FacebookLonger form allowed, conversational, light emoji if on-brandTone, vocabulary
InstagramVisual leads, first line carries the hook, tighter captionPersonality, banned words
LinkedInOne notch more professional, first-person point of view, no hard sellDirectness, evidence habit
TikTok1-2 lines, spoken-word rhythm, keyword-forward for searchCore message
XCompressed to a single idea, no wind-upPoint of view, precision
EmailGreeting and sign-off, slightly warmer, one clear askDirectness, actionability

Output structure

File name: brand-voice-[brand]-[YYYYMMDD].md

markdown
# Brand Voice Document — [Brand]

## I. Brand personality
- [Adjective 1]: [one-sentence rationale]
- [Adjective 2]: [one-sentence rationale]
- [Adjective 3]: [one-sentence rationale]
- Never perceived as: [3 things]

## II. Tone of voice
| Dimension | The brand is... | The brand is not... |
|-----------|-----------------|---------------------|
| Energy | | |
| Formality | | |
| Person and address | | |
| Use of evidence | | |
| Handling objections | | |

## III. Vocabulary
**Use often:** [words / phrases, with source where customer-derived]
**Avoid:** [words / phrases]
**Banned words:** [hard-stop list]
**Canonical product names:** [agreed spelling per product/plan]

## IV. Sentence rules
- Average sentence length: [short / mixed / long] — [why]
- Rhetorical questions: [when yes / when no]
- Bullets vs paragraphs: [ratio + context]
- Opening pattern: [pain / curiosity / data / story]
- Closing pattern: [CTA / question / summary]

## V. Before / after — 5 examples
### 1. Product launch caption
- Before: "[off-voice]"
- After: "[on-voice]"
- Difference: [one line]

### 2. Replying to a negative comment
[same format]

### 3. Promotion announcement
[same format]

### 4. Educational post
[same format]

### 5. Testimonial / case study
[same format]

## VI. Platform adaptation
| Channel | Adjust vs. core | Keep constant |
|---------|-----------------|---------------|
| | | |

## VII. Copy approval checklist
- [ ] Read it aloud — does it sound like a person or like a report?
- [ ] Any banned words present?
- [ ] Does the first line earn the second?
- [ ] Any word that can be cut without losing meaning? Cut it.
- [ ] Is the next action obvious to the reader?
- [ ] Is every claim substantiable if challenged?
- [ ] Cover the logo — does it still read as us?

How other skills consume this document

  • Every written asset (caption, script, ad copy, email, community post) checks sections II and III before drafting, and section VII before handoff.
  • Copy reviewers approve against section VII, not against personal taste.
  • When onboarding a freelance writer, agency, or creator, send sections I-V as the briefing pack.
  • 09-customer-insight-global: run first — real customer language from reviews and calls is the raw material for vocabulary.
  • 36-content-brief-global: every brief cites the tone and banned words from here.
  • 37-social-caption-global, 04-script-video-global, 05-ad-copy-global, 14-email-marketing-global: read this document before producing output.
  • product-marketing-context-global: source of positioning, audience, and price point that the voice must fit.

Quality checklist

  • All 7 sections present, from personality through copy approval checklist.
  • Exactly 3 adjectives, each with a specific rationale — no generic descriptors.
  • Tone table covers all 5 dimensions and includes the "is not" column.
  • Vocabulary has all three groups plus canonical product names.
  • All 5 before/after examples are written for real in the brand's voice — no placeholders.
  • Platform adaptation covers every channel the brand actually runs.
  • At least some vocabulary is sourced from real customer language, with the source noted.
  • No unsupported superiority or results claims anywhere in the examples.
  • File name follows brand-voice-[brand]-[YYYYMMDD].md.

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/en/35-brand-voice-global of minhnv0807/ai-business-skills.

Open the folder on GitHubat commit 0360adc

Compare with similar skills

35 Brand Voice Global next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

35 Brand Voice Global compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
35 Brand Voice Global this skillminhnv0807/ai-business-skills609—~3kAutomated safety check: PassMIT
Avoid AI Writingconorbronsdon/avoid-ai-writing4.9k3 repos~8.1kAutomated safety check: PassMIT
BrandOhh-889/skyroc79513 repos~733Automated safety check: PassMIT
Khazix WeChat Article WriterKKKKhazix/khazix-skills21k1 repos~2.9kAutomated safety check: PassMIT
Writing Guidelinesvercel-labs/agent-skills32k7 repos~309Automated safety check: PassNone
Unslop AI Writing Cleanuptheclaymethod/unslop518—~1.7kAutomated safety check: PassMIT

Similar skills

  • Avoid AI Writing

    conorbronsdon/avoid-ai-writing

    Audit and rewrite content to remove AI writing patterns ("AI-isms").

    4.9k GitHub starsUsed in 3 repos~8.1k tokens
    Writing & ContentAuto-check passed

  • Brand

    Ohh-889/skyroc

    Brand voice, visual identity, messaging frameworks, asset management, brand consistency.

    795 GitHub starsUsed in 13 repos~733 tokens
    Writing & ContentAuto-check passed

  • Khazix WeChat Article Writer

    KKKKhazix/khazix-skills

    Writes long-form WeChat official account articles in the personal style of the Khazix account, from briefs, links, PDFs or rough notes, with a topic quality check.

    21k GitHub starsUsed in 1 repo~2.9k tokens
    Writing & ContentAuto-check passed

  • Writing Guidelines

    vercel-labs/agent-skills

    Official

    Review docs/prose for Writing Guidelines compliance. An agent skill from vercel-labs/agent-skills.

    32k GitHub starsUsed in 7 repos~309 tokens
    Writing & ContentAuto-check passed

  • Unslop AI Writing Cleanup

    theclaymethod/unslop

    Removes AI writing tells from prose through an audit-first flow, routing to a two-pass rewrite, a report-only cleanup, voice teaching or mimicry depending on the sub-command used.

    518 GitHub stars~1.7k tokensUpdated 1 mo ago
    Writing & ContentAuto-check passed

  • UX Writing

    content-designer/ux-writing-skill

    Applies UX writing practice to interface copy such as buttons, errors, forms and onboarding, using four quality standards and accessibility guidance.

    224 GitHub starsUsed in 1 repo~3.8k tokens
    Writing & ContentAuto-check passed

More from minhnv0807/ai-business-skills

All 142 skills in this repo

  • Design Master

    minhnv0807/ai-business-skills

    Handles eight kinds of marketing visual requests, from logos and campaign key visuals to infographics and quote graphics, by generating images or writing paste-ready prompts.

    609 GitHub stars~4.6k tokensUpdated 29 days ago
    Auto-check passed

  • Offer Design

    minhnv0807/ai-business-skills

    Designs or repairs what a business sells, covering the promise, value stack, bonuses, guarantee, honest scarcity and a tiered ladder, rather than price or copy.

    609 GitHub stars~1.1k tokensUpdated 29 days ago
    Auto-check passed

  • Global SEO Growth

    minhnv0807/ai-business-skills

    Covers six SEO layers for a website: crawl and index audit, local SEO, search-intent content, AI search visibility, schema markup and backlink or directory distribution.

    609 GitHub stars~5k tokensUpdated 29 days ago
    Auto-check passed

  • B2B Lead Generation

    minhnv0807/ai-business-skills

    Plans B2B pipeline work from ICP definition and prospecting through lead scoring, outbound sequences, sales assets and MQL to SQL handoff, aiming at qualified pipeline.

    609 GitHub stars~1.2k tokensUpdated 29 days ago
    Auto-check passed

  • Community Seeding Plan

    minhnv0807/ai-business-skills

    Plans honest participation in outside communities such as Reddit, Discord and Facebook Groups, with a rules-based community list, roster, posts, replies and calendar.

    609 GitHub stars~3.2k tokensUpdated 29 days ago
    Auto-check passed

  • Ad Conversion Tracking Setup

    minhnv0807/ai-business-skills

    Sets up and verifies conversion tracking before ad spend: Meta Pixel and CAPI, Google Ads, GA4, TikTok, server-side GTM, consent mode, UTMs and a pre-launch checklist.

    609 GitHub stars~3.7k tokensUpdated 29 days ago
    Auto-check passed

Categories

Questions about 35 Brand Voice Global

What does 35 Brand Voice Global do?

A skill your agent uses when the user needs to define, document, or enforce how the brand SOUNDS in writing — three personality traits, a five-dimension tone table, vocabulary to use, avoid, and…. 35 Brand Voice Global is an agent skill from minhnv0807/ai-business-skills. Use when the user needs to define, document, or enforce how the brand SOUNDS in writing — three personality traits, a five-dimension tone table, vocabulary to use, avoid, and ban, sentence rules, before and after rewrites, platform adaptation, and a copy approval checklist.

When should I use 35 Brand Voice Global?

35 Brand Voice Global fits situations like: the user needs to define; enforce how the brand SOUNDS in writing — three personality traits; A five-dimension tone table; vocabulary to use.

How do I install 35 Brand Voice Global in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 35-brand-voice-global -a claude-code`. Or copy the skill folder (skills/en/35-brand-voice-global in minhnv0807/ai-business-skills) into .claude/skills/35-brand-voice-global in your project. Claude Code loads it when a task matches its description.

How do I install 35 Brand Voice Global in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 35-brand-voice-global -a codex`. Or copy the skill folder (skills/en/35-brand-voice-global in minhnv0807/ai-business-skills) into .agents/skills/35-brand-voice-global in your project. Codex loads it when a task matches its description.

Can I use 35 Brand Voice Global in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 35-brand-voice-global -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/35-brand-voice-global, .gemini/skills/35-brand-voice-global, .github/skills/35-brand-voice-global and .opencode/skills/35-brand-voice-global in your project.

What does 35 Brand Voice Global need to run?

SKILL.md names no scripts, command-line tools or credentials: 35 Brand Voice Global is instructions for the agent only.

Does 35 Brand Voice Global access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 35 Brand Voice Global safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 35 Brand Voice Global use?

35 Brand Voice Global is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 35 Brand Voice Global use?

About 3k tokens (SKILL.md is roughly 12k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to 35 Brand Voice Global?

Skills that share tags, products or a category with 35 Brand Voice Global: Avoid AI Writing (conorbronsdon/avoid-ai-writing, 4.9k stars), Brand (Ohh-889/skyroc, 795 stars), Khazix WeChat Article Writer (KKKKhazix/khazix-skills, 21k stars) and Writing Guidelines (vercel-labs/agent-skills, 32k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains 35 Brand Voice Global?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.