Agent skill

35 Brand Voice

by minhnv0807 in minhnv0807/ai-business-skills

Dung khi can chot giong noi thuong hieu mot lan de moi output content ve sau nhat quan — personality 3 tinh tu, bang tone, tu duoc dung va tu cam, cau truc cau, va 5 vi du before/after.

MITAuto-check passedWriting & Content

Install 35 Brand Voice

skills CLI
$ npx skills add minhnv0807/ai-business-skills --skill 35-brand-voice -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install minhnv0807/ai-business-skills 35-brand-voice --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/vi/35-brand-voice .claude/skills/35-brand-voice && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
35-brand-voice
GitHub stars
609
Token cost
~2.2k tokens
SKILL.md length
982 words
Files
1
Skills in repo
142
Repo updated
First seen
Licence
MIT

At a glance

Dung khi can chot giong noi thuong hieu mot lan de moi output content ve sau nhat quan — personality 3 tinh tu, bang tone, tu duoc dung va tu cam, cau truc cau, va 5 vi du before/after.

  • Works in 4 steps: Brand dang ban gi, cho ai, o phan khuc… → 3 tinh tu nao mo ta dung tinh cach brand… → Co brand hoac nguoi nao co giong gan voi… → …
  • Tasks that involve Brand voice and tone
  • SKILL.md covers Thu thap thong tin, Nguyen tac, Quy trinh and Cau truc ket qua, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

35 Brand Voice is an agent skill from minhnv0807/ai-business-skills. Dung khi can chot giong noi thuong hieu mot lan de moi output content ve sau nhat quan — personality 3 tinh tu, bang tone, tu duoc dung va tu cam, cau truc cau, va 5 vi du before/after. Kich hoat khi user nhac 'brand voice', 'giong brand', 'tone of voice', 'viet sao cho dung chat brand', 'moi nguoi viet moi kieu', 'thong nhat giong van'. Khong dung cho — quy dinh mau sac va font thi dung skill 46-brand-guideline; dinh vi thuong hieu thi dung skill 58-positioning; viet mot bai cu the thi dung skill 36-content-brief.

Its SKILL.md is about 2.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Brand voice and tone. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.

When your agent uses it

  • Tasks that involve Brand voice and tone

Example prompts

  • “brand voice”
  • “giong brand”
  • “tone of voice”
  • “/35-brand-voice”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Brand dang ban gi, cho ai, o phan khuc gia nao — va muon khach hang cam nhan dieu gi sau khi doc content?
  2. 3 tinh tu nao mo ta dung tinh cach brand nhat — va brand tuyet doi khong muon bi nhin nhan nhu the nao?
  3. Co brand hoac nguoi nao co giong gan voi dieu brand huong toi khong? (lam reference, khong copy)
  4. Khach hang hay dung tu gi khi noi ve brand / san pham? Paste review, comment, inbox that neu co — day la nguon vocabulary quan trong nhat.

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

35 Brand Voice loads about 2.2k tokens when it runs. Until then it costs about 134 tokens; SKILL.md has 982 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~134
When it runs · the whole SKILL.md, loaded when a task matches
~2.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 982 words, ~2,185 tokens.

Download SKILL.mdSave it as .claude/skills/35-brand-voice/SKILL.md (or your agent's skills folder).
name
35-brand-voice
description
Dung khi can chot giong noi thuong hieu mot lan de moi output content ve sau nhat quan — personality 3 tinh tu, bang tone, tu duoc dung va tu cam, cau truc cau, va 5 vi du before/after. Kich hoat khi user nhac 'brand voice', 'giong brand', 'tone of voice', 'viet sao cho dung chat brand', 'moi nguoi viet moi kieu', 'thong nhat giong van'. Khong dung cho — quy dinh mau sac va font thi dung skill 46-brand-guideline; dinh vi thuong hieu thi dung skill 58-positioning; viet mot bai cu the thi dung skill 36-content-brief.
metadata.version
1.0.1
metadata.category
content
license
MIT
triggers
brand voice, tone of voice, giong brand, cach viet cua brand, xay brand voice, brand personality, dinh nghia giong dieu, banned words, duyet copy dung tone
output
File .md — Brand Voice Document: personality 3 tinh tu, tone of voice table, vocabulary, cau truc cau, 5 before/after, platform adaptation, checklist duyet copy
related
09-insight-khach-hang, 36-content-brief, 37-caption-social, 04-script-video, 05-copy-quang-cao, 14-email-marketing

Brand Voice

Skill nen tang cua content cluster. Moi skill content khac (36-content-brief, 37-caption-social, 04-script-video, 05-copy-quang-cao, 14-email-marketing, 38-seeding-plan) deu doc Brand Voice Document truoc khi viet. Khong co brand voice thi moi output deu thieu nhat quan, du ky thuat dung.

Thu thap thong tin

Doc .agents/product-marketing-context.md va brand guideline neu co. Neu thieu, hoi toi da 4 cau:

  1. Brand dang ban gi, cho ai, o phan khuc gia nao — va muon khach hang cam nhan dieu gi sau khi doc content?
  2. 3 tinh tu nao mo ta dung tinh cach brand nhat — va brand tuyet doi khong muon bi nhin nhan nhu the nao?
  3. Co brand hoac nguoi nao co giong gan voi dieu brand huong toi khong? (lam reference, khong copy)
  4. Khach hang hay dung tu gi khi noi ve brand / san pham? Paste review, comment, inbox that neu co — day la nguon vocabulary quan trong nhat.

Nguyen tac

  1. Brand voice la tai lieu song. Review moi quy hoac khi brand pivot — khong viet 1 lan roi cat tu.
  2. La ban chi duong, khong phai luat cung. Dung de doi chieu, linh hoat theo context tung bai.
  3. Giong goc giu nguyen tren moi kenh. Chi dieu chinh format va do dai theo platform — khong doi tinh cach.
  4. Vocabulary lay tu ngon ngu that cua khach. Goi 09-insight-khach-hang de co customer language truoc khi chot tu vung.
  5. Test cuoi: che ten brand di, doc van nhan ra la minh. Neu doc giong bat ky brand nao khac trong nganh — chua dat.

Quy trinh

Buoc 1 — Chot Brand Personality: 3 tinh tu

Chon dung 3 tinh tu cot loi, moi tinh tu kem 1 cau giai thich tai sao no phan anh dung brand. Khong chon qua 3 — nhieu hon la loang.

Vi du minh hoa (nganh tu van marketing):

  • Thang than: noi thang vao van de — khong rao don, khong fluff.
  • Thuc chien: moi loi khuyen deu ap dung duoc ngay hom nay.
  • Tin cay: co so lieu, co bang chung — khong hua hen vo can cu.

Kem theo 3 dieu brand tuyet doi KHONG muon bi nhin nhan (vi du: khong "sang chanh xa cach", khong "ban hang bat chap", khong "ly thuyet suong").

Buoc 2 — Dinh nghia Tone of Voice theo 5 chieu

Voi moi chieu, viet ca 2 cot "Brand la..." va "Brand khong la..." — cot thu 2 quan trong khong kem cot dau vi no chan brand drift.

ChieuBrand la...Brand khong la...
Nang luong[soi noi / diem tinh / am ap][...]
Do chinh thuc[than mat / ban-chuyen-nghiep / trang trong][...]
Cach xung ho[minh-ban / chung toi-ban / toi-ban][...]
Cach dung so lieu / bang chung[luon kem so cu the / ke chuyen truoc, so sau][...]
Cach xu ly objection[thua nhan truoc, giai thich sau / phan bien bang bang chung][...]
Buoc 3 — Xay Vocabulary: dung / tranh / banned
  • Dung thuong xuyen: tu va cum tu phan anh brand personality, cong voi tu khach hang that hay dung (lay tu review, comment — goi 09).
  • Tranh: tu mau thuan voi personality hoac nghe sai thi truong VN.
  • Banned words (cam tuyet doi — dua vao checklist duyet): vi du pho bien "Khong the bo lo", "Sieu hot", "Hay cung chung toi", "Dung bo lo co hoi" — cong them banned words rieng cua brand.
  • Ten goi chuan noi bo cho san pham / dich vu: 1 ten thong nhat — khong moi bai goi mot kieu.
Show full SKILL.md (411 more words)Show less
Buoc 4 — Quy dinh cau truc cau

Tra loi du 5 cau hoi:

  1. Do dai cau trung binh: ngan / vua / dai — va ly do.
  2. Co dung cau hoi tu tu khong? Khi nao dung, khi nao khong.
  3. Bullet hay paragraph? Ti le va ngu canh phu hop.
  4. Pattern mo bai thuong dung: Pain hook / Curiosity / Data / Story.
  5. Pattern ket bai: CTA cu the / Question / Summary.
Buoc 5 — Viet 5 vi du before/after

Moi vi du gom: ban chua dung tone, ban dung tone, va 1 dong giai thich diem khac biet. Bat buoc du 5 tinh huong:

  1. Caption gioi thieu san pham
  2. Phan hoi comment tieu cuc
  3. Thong bao khuyen mai / uu dai
  4. Chia se kien thuc / edu content
  5. Testimonial / case study cua khach hang

Day la phan writer dung nhieu nhat — viet that theo brand, khong de placeholder.

Buoc 6 — Platform adaptation

Giong goc giu nguyen — chi dieu chinh format va do dai:

KenhDieu chinh so voi gocGiu nguyen
Facebook PageDai hon, co the dung emojiTone, vocabulary
TikTok captionNgan, co the dung trending phraseCore message
InstagramVisual-first, caption nganBrand voice
EmailFormal hon 1 chut, co greetingThang than, actionable
Zalo OANgan gon, di thang vao loi ichTone, cach xung ho

Cau truc ket qua

Ten file: brand-voice-[ten-brand]-[YYYYMMDD].md

markdown
# Brand Voice Document — [Ten brand]

## I. Brand Personality
- [Tinh tu 1]: [1 cau giai thich]
- [Tinh tu 2]: [1 cau giai thich]
- [Tinh tu 3]: [1 cau giai thich]
- Khong bao gio la: [3 dieu brand khong muon bi nhin nhan]

## II. Tone of Voice
| Chieu | Brand la... | Brand khong la... |
|-------|-------------|-------------------|
| Nang luong | | |
| Do chinh thuc | | |
| Cach xung ho | | |
| Cach dung so lieu / bang chung | | |
| Cach xu ly objection | | |

## III. Vocabulary
**Dung thuong xuyen:** [tu / cum tu]
**Tranh:** [tu / cum tu]
**Banned words:** [danh sach cam tuyet doi]
**Ten goi chuan noi bo:** [ten san pham / dich vu thong nhat]

## IV. Cau truc cau
- Do dai cau trung binh: [ngan / vua / dai] — [ly do]
- Cau hoi tu tu: [khi nao dung / khong dung]
- Bullet vs paragraph: [ti le + ngu canh]
- Pattern mo bai: [Pain / Curiosity / Data / Story]
- Pattern ket bai: [CTA / Question / Summary]

## V. Before / After — 5 vi du
### 1. Caption gioi thieu san pham
- Before: "[ban chua dung tone]"
- After: "[ban dung tone]"
- Khac biet: [1 dong]

### 2. Phan hoi comment tieu cuc
[cung format]

### 3. Thong bao khuyen mai / uu dai
[cung format]

### 4. Chia se kien thuc / edu content
[cung format]

### 5. Testimonial / case study
[cung format]

## VI. Platform Adaptation
| Kenh | Dieu chinh so voi goc | Giu nguyen |
|------|----------------------|------------|
| | | |

## VII. Checklist duyet copy
- [ ] Doc to len — nghe tu nhien khong, hay nhu doc bao cao?
- [ ] Co tu nao trong banned list khong?
- [ ] Cau dau tien co khien nguoi ta muon doc tiep khong?
- [ ] Xoa duoc tu nao ma khong mat nghia khong? Xoa di.
- [ ] Khach doc xong biet lam gi tiep khong (CTA ro)?
- [ ] Che ten brand di — doc van nhan ra la minh khong?

Cach cac skill khac dung tai lieu nay

  • Moi bai viet (caption, script, ads copy, email, seeding) doi chieu muc II + III truoc khi viet, muc VII truoc khi giao.
  • Nguoi duyet copy dung muc VII lam chuan duyet — khong duyet theo cam tinh.
  • Khi thue writer / agency / creator ngoai: gui muc I-V lam tai lieu onboard.

Lien ket skill

  • 09-insight-khach-hang: chay truoc — customer language tu review/comment that la nguyen lieu cho Vocabulary.
  • 36-content-brief: moi brief tham chieu brand voice trong phan tone.
  • 37-caption-social, 04-script-video, 05-copy-quang-cao, 14-email-marketing: doc tai lieu nay truoc khi viet output.

Checklist chat luong

  • Du 7 phan (Personality den Checklist duyet copy)
  • Dung 3 tinh tu — moi tinh tu co giai thich, khong chung chung
  • Tone of voice du 5 chieu, co ca cot "Brand khong la"
  • Vocabulary co du 3 nhom: dung / tranh / banned + ten goi chuan noi bo
  • 5 vi du before/after viet that theo brand — khong de placeholder
  • Platform adaptation phu du kenh brand dang chay
  • Vocabulary co tu lay tu ngon ngu that cua khach (co nguon: review / comment)
  • Ten file dung dinh dang brand-voice-[ten-brand]-[YYYYMMDD].md

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/vi/35-brand-voice of minhnv0807/ai-business-skills.

Open the folder on GitHubat commit 0360adc

Compare with similar skills

35 Brand Voice next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

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Writing Guidelinesvercel-labs/agent-skills32k7 repos~309Automated safety check: PassNone
Unslop AI Writing Cleanuptheclaymethod/unslop518—~1.7kAutomated safety check: PassMIT

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Questions about 35 Brand Voice

What does 35 Brand Voice do?

Dung khi can chot giong noi thuong hieu mot lan de moi output content ve sau nhat quan — personality 3 tinh tu, bang tone, tu duoc dung va tu cam, cau truc cau, va 5 vi du before/after. 35 Brand Voice is an agent skill from minhnv0807/ai-business-skills. Dung khi can chot giong noi thuong hieu mot lan de moi output content ve sau nhat quan — personality 3 tinh tu, bang tone, tu duoc dung va tu cam, cau truc cau, va 5 vi du before/after.

When should I use 35 Brand Voice?

35 Brand Voice fits situations like: tasks that involve Brand voice and tone.

How do I install 35 Brand Voice in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 35-brand-voice -a claude-code`. Or copy the skill folder (skills/vi/35-brand-voice in minhnv0807/ai-business-skills) into .claude/skills/35-brand-voice in your project. Claude Code loads it when a task matches its description.

How do I install 35 Brand Voice in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 35-brand-voice -a codex`. Or copy the skill folder (skills/vi/35-brand-voice in minhnv0807/ai-business-skills) into .agents/skills/35-brand-voice in your project. Codex loads it when a task matches its description.

Can I use 35 Brand Voice in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 35-brand-voice -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/35-brand-voice, .gemini/skills/35-brand-voice, .github/skills/35-brand-voice and .opencode/skills/35-brand-voice in your project.

What does 35 Brand Voice need to run?

SKILL.md names no scripts, command-line tools or credentials: 35 Brand Voice is instructions for the agent only.

Does 35 Brand Voice access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 35 Brand Voice safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 35 Brand Voice use?

35 Brand Voice is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 35 Brand Voice use?

About 2.2k tokens (SKILL.md is roughly 8.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to 35 Brand Voice?

Skills that share tags, products or a category with 35 Brand Voice: Avoid AI Writing (conorbronsdon/avoid-ai-writing, 4.9k stars), Brand (Ohh-889/skyroc, 795 stars), Khazix WeChat Article Writer (KKKKhazix/khazix-skills, 21k stars) and Writing Guidelines (vercel-labs/agent-skills, 32k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains 35 Brand Voice?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.