Agent skill

31 Offer Design

by minhnv0807 in minhnv0807/ai-business-skills

Dung khi goi ban chua du hap dan va can dong goi lai — value stack, bonus, bao hanh va dao nguoc rui ro, ly do gap rut co that, cau truc upsell va downsell, dong goi dich vu thanh san pham ban duoc.

MITAuto-check passedSales & Support

Install 31 Offer Design

skills CLI
$ npx skills add minhnv0807/ai-business-skills --skill 31-offer-design -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install minhnv0807/ai-business-skills 31-offer-design --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/vi/31-offer-design .claude/skills/31-offer-design && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
31-offer-design
GitHub stars
609
Token cost
~1.1k tokens
SKILL.md length
490 words
Files
2 (incl. references)
Skills in repo
142
Repo updated
First seen
Licence
MIT

At a glance

Dung khi goi ban chua du hap dan va can dong goi lai — value stack, bonus, bao hanh va dao nguoc rui ro, ly do gap rut co that, cau truc upsell va downsell, dong goi dich vu thanh san pham ban duoc.

  • Works in 5 steps: Chuan doan offer hien tai → Xay value equation → Lap cau truc offer → …
  • Tasks that involve Pricing strategy
  • SKILL.md covers Thu thap thong tin, Khi nao dung skill nay, Workflow and Output template, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

31 Offer Design is an agent skill from minhnv0807/ai-business-skills. Dung khi goi ban chua du hap dan va can dong goi lai — value stack, bonus, bao hanh va dao nguoc rui ro, ly do gap rut co that, cau truc upsell va downsell, dong goi dich vu thanh san pham ban duoc. Kich hoat khi user nhac 'thiet ke offer', 'offer khong convert', 'value stack', 'bonus stack', 'guarantee', 'risk reversal', 'upsell downsell', 'goi coaching', 'khach thay dat qua', 'ban gi thi khach moi mua'. Khong dung cho — chon con so gia va bac goi thi dung skill 17-pricing-strategy; offer MIEN PHI de doi thong…

Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/offer-framework.md`).

It sits in Sales & Support, covering Pricing strategy and Content marketing. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.

When your agent uses it

  • Tasks that involve Pricing strategy
  • Tasks that involve Content marketing

Example prompts

  • “thiet ke offer”
  • “offer khong convert”
  • “value stack”
  • “/31-offer-design”

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. Chuan doan offer hien tai
  2. Xay value equation
  3. Lap cau truc offer
  4. Tao ladder
  5. Kiem tra dao duc

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

31 Offer Design loads about 1.1k tokens when it runs, and up to ~2.9k if it reads all its reference files. Until then it costs about 159 tokens; SKILL.md has 490 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~159
When it runs · the whole SKILL.md, loaded when a task matches
~1.1k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~2.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 490 words, ~1,145 tokens.

Download SKILL.mdSave it as .claude/skills/31-offer-design/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
31-offer-design
description
Dung khi goi ban chua du hap dan va can dong goi lai — value stack, bonus, bao hanh va dao nguoc rui ro, ly do gap rut co that, cau truc upsell va downsell, dong goi dich vu thanh san pham ban duoc. Kich hoat khi user nhac 'thiet ke offer', 'offer khong convert', 'value stack', 'bonus stack', 'guarantee', 'risk reversal', 'upsell downsell', 'goi coaching', 'khach thay dat qua', 'ban gi thi khach moi mua'. Khong dung cho — chon con so gia va bac goi thi dung skill 17-pricing-strategy; offer MIEN PHI de doi thong tin lien he thi dung skill 70-lead-magnet; viet copy ban offer da chot thi dung skill 05-copy-quang-cao.
metadata.version
1.0.1
metadata.category
strategy
license
MIT
triggers
offer, value stack, bonus stack, guarantee, risk reversal, upsell, high-ticket
related
product-marketing-context, 05-copy-quang-cao, 12-brief-landing-page, 16-marketing-psychology, 17-pricing-strategy

Offer Design

Offer la "thu minh ban": ket qua, goi thanh phan, bao dam, bonus, ly do han che, cach thanh toan. Copy tot khong cuu duoc offer yeu; pricing dung nhung offer mo ho van kho ban.

Thu thap thong tin

Doc .agents/product-marketing-context.md neu co. Neu thieu, hoi toi da 4 cau: san pham/dich vu ban gi, khach hang nao, gia hien tai/du kien, ly do khach con do du. Neu user co landing page, sales page, proposal, pricing sheet, hay lay do lam dau vao. Neu can chi tiet, doc references/offer-framework.md.

Khi nao dung skill nay

Dung khi user can lam goi ban hap dan hon:

  • Dich vu agency, tu van, coaching, khoa hoc, info product, membership, high-ticket B2B.
  • Goi san pham can bonus, guarantee, payment plan, upsell/downsell.
  • Offer dang co traffic/leads nhung conversion thap.

Khong dung skill nay de chi tinh gia. Neu chi can tier/gia/break-even, dung 17-pricing-strategy truoc.

Workflow

1. Chuan doan offer hien tai

Cham 5 diem, moi diem 1-5:

DiemCau hoi
Ket quaKhach mua xong dat duoc dieu gi cu the?
Bang chungHo co tin minh lam duoc khong?
Toc doBao lau thay gia tri dau tien?
No lucKhach phai tu lam nhieu khong?
Rui roNeu khong thanh cong, ai chiu rui ro?

Uu tien sua diem thap nhat truoc.

2. Xay value equation

Tang hap dan bang 4 don bay:

  • Tang dream outcome: noi ket qua ro hon, gan voi tien/thoi gian/danh tieng/suc khoe.
  • Tang perceived likelihood: proof, case study, demo, guarantee, quy trinh.
  • Giam time delay: quick win, onboarding nhanh, first milestone.
  • Giam effort/sacrifice: template, done-for-you, support, automation.
Show full SKILL.md (218 more words)Show less
3. Lap cau truc offer

Mot offer day du gom:

  1. Core deliverable: thu chinh khach tra tien.
  2. Bonus: chi them khi xu ly phan doi that.
  3. Guarantee/risk reversal: cam ket trung thuc, khong hua qua kha nang.
  4. Scarcity/urgency: chi dung khi co gioi han that.
  5. Name: ten goi de nho, noi dung, khong hype.
  6. Price/payment: gia, tra gop, deposit, upsell/downsell.
4. Tao ladder

Neu phu hop, de xuat 3 bac:

BacVai tro
EntryGiam rao can, lay trust, dung cho user moi
CoreGoi chinh can ban nhieu nhat
PremiumDone-for-you / toc do cao / support sau
5. Kiem tra dao duc

Loai bo fake scarcity, guarantee khong the thuc hien, bonus phong to gia tri ao, claim qua muc, va ngon ngu "lam giau nhanh".

Output template

markdown
# Offer Design — [Ten offer]

## 1. Chuan doan hien tai
| Thanh phan | Diem | Van de | Uu tien sua |

## 2. Khach hang va ket qua
- ICP:
- Pain:
- Dream outcome:
- Moment of value dau tien:

## 3. Offer moi
- Ten offer:
- Core deliverable:
- Bonus:
- Guarantee:
- Scarcity/urgency that:
- Price/payment:

## 4. Value stack
| Thanh phan | Phan doi xu ly | Gia tri cam nhan | Ghi chu |

## 5. Funnel lien quan
- Landing page can sua:
- Copy/ad angle can sua:
- Email follow-up:
- Upsell/downsell:

## 6. Test plan
| Gia thuyet | Bien test | Metric | Thoi gian |

Lien ket skill

  • 17-pricing-strategy: tinh gia, tier, break-even.
  • 05-copy-quang-cao: viet copy trinh bay offer.
  • 12-brief-landing-page: dua offer len landing page.
  • 19-ab-test-setup: test guarantee, bonus, headline, price display.

Checklist chat luong

  • Ket qua chinh ro hon tinh nang.
  • Bonus xu ly phan doi that, khong dung de lam day goi.
  • Guarantee dung kha nang van hanh.
  • Scarcity co ly do that va co the kiem chung.
  • Gia va payment plan khong pha margin.
  • Output co hanh dong tiep theo cho copy, landing page, email, sales.

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file (references) in skills/vi/31-offer-design of minhnv0807/ai-business-skills.

  • SKILL.md
  • references/offer-framework.md

Open the folder on GitHubat commit 0360adc

Compare with similar skills

31 Offer Design next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

31 Offer Design compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
31 Offer Design this skillminhnv0807/ai-business-skills609—~1.1kAutomated safety check: PassMIT
Icp Onboardinggrowthenginenowoslawski/coldoutboundskills753—~1.9kAutomated safety check: PassMIT
Case Study BuilderBrianRWagner/ai-marketing-claude-code-skills441—~1.8kAutomated safety check: PassNone
Amazon Buy Boxnexscope-ai/Amazon-Skills744—~4.1kAutomated safety check: PassMIT
Monetizationsickn33/agentic-awesome-skills47k2 repos~3kAutomated safety check: PassMIT
Amazon Repricing Strategynexscope-ai/Amazon-Skills744—~4kAutomated safety check: PassMIT

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Questions about 31 Offer Design

What does 31 Offer Design do?

Dung khi goi ban chua du hap dan va can dong goi lai — value stack, bonus, bao hanh va dao nguoc rui ro, ly do gap rut co that, cau truc upsell va downsell, dong goi dich vu thanh san pham ban duoc. 31 Offer Design is an agent skill from minhnv0807/ai-business-skills. Dung khi goi ban chua du hap dan va can dong goi lai — value stack, bonus, bao hanh va dao nguoc rui ro, ly do gap rut co that, cau truc upsell va downsell, dong goi dich vu thanh san pham ban duoc.

When should I use 31 Offer Design?

31 Offer Design fits situations like: tasks that involve Pricing strategy; tasks that involve Content marketing.

How do I install 31 Offer Design in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 31-offer-design -a claude-code`. Or copy the skill folder (skills/vi/31-offer-design in minhnv0807/ai-business-skills) into .claude/skills/31-offer-design in your project. Claude Code loads it when a task matches its description.

How do I install 31 Offer Design in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 31-offer-design -a codex`. Or copy the skill folder (skills/vi/31-offer-design in minhnv0807/ai-business-skills) into .agents/skills/31-offer-design in your project. Codex loads it when a task matches its description.

Can I use 31 Offer Design in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 31-offer-design -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/31-offer-design, .gemini/skills/31-offer-design, .github/skills/31-offer-design and .opencode/skills/31-offer-design in your project.

What does 31 Offer Design need to run?

SKILL.md names no scripts, command-line tools or credentials: 31 Offer Design is instructions for the agent only.

Does 31 Offer Design access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 31 Offer Design safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 31 Offer Design use?

31 Offer Design is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 31 Offer Design use?

About 1.1k tokens (SKILL.md is roughly 4.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 1.8k tokens, read only when the agent opens those files.

What are the alternatives to 31 Offer Design?

Skills that share tags, products or a category with 31 Offer Design: Icp Onboarding (growthenginenowoslawski/coldoutboundskills, 753 stars), Case Study Builder (BrianRWagner/ai-marketing-claude-code-skills, 441 stars), Amazon Buy Box (nexscope-ai/Amazon-Skills, 744 stars) and Monetization (sickn33/agentic-awesome-skills, 47k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains 31 Offer Design?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.