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Local gtag documentation reference (latest). An agent skill from olorehq/olore.
A skill your agent uses when an ad account needs a systematic CONFIGURATION audit — 84 checkpoints across account, campaign, ad set, ad, tracking, and optimization, scored into a Health Score out of…
Install 21 Ads Audit Global
$ npx skills add minhnv0807/ai-business-skills --skill 21-ads-audit-global -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install minhnv0807/ai-business-skills 21-ads-audit-global --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/en/21-ads-audit-global .claude/skills/21-ads-audit-global && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "21-ads-audit-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/21-ads-audit-global into .claude/skills/21-ads-audit-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "21-ads-audit-global", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/21-ads-audit-globalType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add minhnv0807/ai-business-skills --skill 21-ads-audit-global -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install minhnv0807/ai-business-skills 21-ads-audit-global --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/en/21-ads-audit-global .agents/skills/21-ads-audit-global && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "21-ads-audit-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/21-ads-audit-global into .agents/skills/21-ads-audit-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "21-ads-audit-global", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add minhnv0807/ai-business-skills --skill 21-ads-audit-global -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install minhnv0807/ai-business-skills 21-ads-audit-global --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/en/21-ads-audit-global .cursor/skills/21-ads-audit-global && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "21-ads-audit-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/21-ads-audit-global into .cursor/skills/21-ads-audit-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "21-ads-audit-global", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/minhnv0807/ai-business-skills.git --path skills/en/21-ads-audit-global--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add minhnv0807/ai-business-skills --skill 21-ads-audit-global -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install minhnv0807/ai-business-skills 21-ads-audit-global --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/en/21-ads-audit-global .gemini/skills/21-ads-audit-global && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "21-ads-audit-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/21-ads-audit-global into .gemini/skills/21-ads-audit-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "21-ads-audit-global", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install minhnv0807/ai-business-skills 21-ads-audit-globalInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add minhnv0807/ai-business-skills --skill 21-ads-audit-global -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/en/21-ads-audit-global .github/skills/21-ads-audit-global && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "21-ads-audit-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/21-ads-audit-global into .github/skills/21-ads-audit-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "21-ads-audit-global", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add minhnv0807/ai-business-skills --skill 21-ads-audit-global -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install minhnv0807/ai-business-skills 21-ads-audit-global --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/en/21-ads-audit-global .opencode/skills/21-ads-audit-global && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "21-ads-audit-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/21-ads-audit-global into .opencode/skills/21-ads-audit-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "21-ads-audit-global", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
21-ads-audit-global- GitHub stars
- 609
- Token cost
- ~5.3k tokens
- SKILL.md length
- 2,010 words
- Files
- 5
- Skills in repo
- 142
- Repo updated
- First seen
- Licence
- MIT
At a glance
A skill your agent uses when an ad account needs a systematic CONFIGURATION audit — 84 checkpoints across account, campaign, ad set, ad, tracking, and optimization, scored into a Health Score out of…
- An ad account needs a systematic CONFIGURATION audit — 84 checkpoints across account
- SKILL.md covers For Newbies — Start Here, Step 0 — Read Context + Select…, Information Gathering and Health Score Framework (0-100), plus 7 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Scored into a Health Score out of 100
What it does
21 Ads Audit Global is an agent skill from minhnv0807/ai-business-skills. Use when an ad account needs a systematic CONFIGURATION audit — 84 checkpoints across account, campaign, ad set, ad, tracking, and optimization, scored into a Health Score out of 100, quick wins ranked by impact, regional benchmarks, and a dropshipping checklist, covering Meta, Google, and TikTok. Trigger on 'ads audit', 'audit my ad account', 'is my Meta setup correct', 'health score for the account', 'review my Google Ads', 'we inherited this account and it is a mess'. Not for — diagnosing why the numbers moved…
Its SKILL.md is about 5.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files (for example `variants/01-us.md`, `variants/02-eu.md` and `variants/03-sea.md`).
It sits in Marketing & SEO, covering Paid advertising, Customer success and E-commerce operations. It works with TikTok and Google Ads. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.
When your agent uses it
- An ad account needs a systematic CONFIGURATION audit — 84 checkpoints across account
- Scored into a Health Score out of 100
- Quick wins ranked by impact
- Regional benchmarks
Example prompts
- “ads audit”
- “audit my ad account”
- “is my Meta setup correct”
- “/21-ads-audit-global”
What it can do on your machine
Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are sql and markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
21 Ads Audit Global loads about 5.3k tokens when it runs. Until then it costs about 176 tokens; SKILL.md has 2,010 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 2,010 words, ~5,327 tokens.
Download SKILL.mdSave it as
.claude/skills/21-ads-audit-global/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.- name
- 21-ads-audit-global
- description
- Use when an ad account needs a systematic CONFIGURATION audit — 84 checkpoints across account, campaign, ad set, ad, tracking, and optimization, scored into a Health Score out of 100, quick wins ranked by impact, regional benchmarks, and a dropshipping checklist, covering Meta, Google, and TikTok. Trigger on 'ads audit', 'audit my ad account', 'is my Meta setup correct', 'health score for the account', 'review my Google Ads', 'we inherited this account and it is a mess'. Not for — diagnosing why the numbers moved this week, see `03-performance-eval-global`; planning fresh budget, see `54-media-plan-global`; rebuilding the campaign hierarchy, see `52-account-structure-global`.
- metadata.version
- 1.0.1
- metadata.category
- performance
- license
- MIT
- triggers
- ads audit, ad account audit, Meta audit, Google Ads audit, TikTok audit, dropshipping ads audit
- related
- product-marketing-context-global, 03-performance-eval-global, 13-data-analysis-global, 29-dropshipping-mastery-global, references/global-platforms-comparison
Ads Audit (Global) — Health Score & Action Plan
Difference from
03-performance-eval-global:
03evaluates current performance (CPM, ROAS, funnel) — diagnoses symptoms.21audits account configuration (setup, structure, tracking, creative) — scores 0-100 and finds systemic issues.Insight before numbers. Lead with judgment; illustrate with metrics.
For Newbies — Start Here
What is an ads audit? A structured review of your ad accounts (Meta, Google, TikTok) to find leaks, misconfigurations, and missed opportunities. The output is a Health Score (0-100), a list of Quick Wins, and a 7-day Action Plan.
When do you need one?
- ROAS dropped suddenly (>20% week-over-week).
- New account inherited from another agency or in-house team.
- Spending >$5K/month with no clear performance review process.
- Pixel/CAPI showed errors or duplicate events.
- About to scale spend by 2-3x and want to verify foundation.
- Dropshipping store with attribution confusion (Shopify vs Meta vs Triple Whale numbers don't match).
What you'll need before starting:
- Read access to ad accounts (or screen-share / data export).
- Last 30 days of spend, impressions, clicks, conversions, ROAS.
- Pixel/CAPI status (Events Manager, GA4, TikTok Events).
- Region context (US, EU, SEA, LATAM) — benchmarks differ widely.
- Business model (DTC e-com, B2B SaaS, lead gen, dropshipping) — optimization rules differ.
How long does it take?
- Quick audit: 2-3 hours (Health Score + Quick Wins).
- Full audit: 6-10 hours (Health Score + 84 checkpoints + 7-day plan + creative review).
Step 0 — Read Context + Select Region Variant
Before audit, pull two contexts:
- Product context — call
product-marketing-context-globalif not already in conversation. This gives the auditor: pricing, target CAC, business model, current channels. - Region variant — load the appropriate file:
| Region | File | Currency | Key benchmarks |
|---|---|---|---|
| US / North America | variants/01-us.md | USD | Meta CPM $7-12, Google CPC $1-3, ROAS 3-5x |
| EU / UK | variants/02-eu.md | EUR / GBP | Meta CPM €5-10, Google CPC €1-3, ROAS 3-4x |
| SEA (VN, TH, ID, PH, SG, MY) | variants/03-sea.md | USD-equivalent | Meta CPM $1-2, Google CPC $0.30-1, ROAS 2-3x |
| LATAM (BR, MX, AR, CO, CL) | variants/04-latam.md | USD-equivalent | Meta CPM $0.50-1.5, Google CPC $0.20-0.80, ROAS 2-3x |
Why region matters: A $5 CPM is excellent in US but terrible in Vietnam. Audit grading without regional context produces false positives or false negatives.
Information Gathering
Ask up to 4 questions:
- Which platforms? Meta / Google / TikTok / multi-platform — and what % of total ad spend each represents.
- Industry + business model? (DTC e-com, dropshipping, B2B SaaS, lead-gen, local service, course/info-product.)
- Monthly ad spend + region? (e.g. "$15K/month, 70% US, 30% Canada".)
- Can you share data? Either paste tables, share a Looker Studio link, or grant view access to the ad account.
Auto-pull via MCP (if connected)
If user has connected an MCP server, pull data directly:
| Platform | MCP recommended | Key tools used |
|---|---|---|
| Meta Ads | Meta Official MCP (mcp.facebook.com/ads) | ads_insights_anomaly_signal, ads_insights_auction_ranking_benchmarks, ads_get_dataset_quality, ads_get_opportunity_score |
| Google Ads | Google Official MCP | GAQL: campaign performance, search terms, quality score |
| TikTok Ads | AdsMCP / tiktok-ads-mcp-server | Performance reports, creative library |
| Cross-platform | Adspirer ads-mcp | Unified analytics across 175+ tools |
Sample Meta Insights fields when MCP unavailable:
fields=spend,impressions,clicks,ctr,cpc,cpm,actions,cost_per_action_type,
purchase_roas,frequency,reach
date_preset=last_30d
level=adset
breakdowns=age,genderSample GAQL query for Google audit:
SELECT campaign.name, campaign.status, campaign.bidding_strategy_type,
metrics.impressions, metrics.clicks, metrics.cost_micros,
metrics.conversions, metrics.cost_per_conversion,
metrics.search_impression_share
FROM campaign
WHERE segments.date DURING LAST_30_DAYS
AND campaign.status != 'REMOVED'
ORDER BY metrics.cost_micros DESCHealth Score Framework (0-100)
Formula
Health Score = Σ(Check_pass × Severity_weight × Dimension_weight)
/ Σ(Check_total × Severity_weight × Dimension_weight) × 100Severity weights
| Severity | Multiplier | Meaning |
|---|---|---|
| Critical | 5.0× | Active money/data loss — fix today |
| High | 3.0× | Major impact — fix within 7 days |
| Medium | 1.5× | Best practice gap — fix within 30 days |
| Low | 0.5× | Optimization — fix when possible |
Grade scale
| Score | Grade | Meaning |
|---|---|---|
| 90-100 | A | Excellent — maintain & scale |
| 75-89 | B | Good — a few improvements needed |
| 60-74 | C | Average — needs serious investment |
| 40-59 | D | Poor — significant performance leaks |
| <40 | F | Critical — likely losing money in real time |
6 Dimensions
1. Account (10%) — billing, permissions, BM/MCC structure, account warnings
2. Campaign (15%) — objectives, separation (cold/warm/retarget), budget allocation
3. AdSet/AdGroup (20%) — audience, budget, scheduling, exclusions, learning phase
4. Ad/Creative (25%) — diversity, freshness, hook quality, format mix
5. Tracking (20%) — pixel/CAPI/server-side, event quality, attribution model
6. Optimization (10%) — bid strategy, ML signals, budget pacing, automation rules84 Checkpoints (Universal Core)
Region-specific benchmark numbers live in the variant files. The checkpoint logic is identical worldwide.
Dimension 1 — ACCOUNT (12 checks, weight 10%)
| # | Check | Severity |
|---|---|---|
| A01 | Business Manager / MCC structured (single source of truth) | High |
| A02 | Account billing healthy (no failed charges in 30d) | Critical |
| A03 | No active account warnings or restrictions | Critical |
| A04 | Domain verified (Meta) or website verified (Google/TikTok) | High |
| A05 | iOS 14.5+ Aggregated Event Measurement configured (Meta) | High |
| A06 | Brand safety / suitability set (Meta + Google) | Medium |
| A07 | User access roles minimized (no over-permissioned users) | Medium |
| A08 | Spending limit set per account (prevents runaway charges) | Medium |
| A09 | 2FA enabled on all admin accounts | High |
| A10 | Conversion API token rotated within 12 months | Low |
| A11 | Account currency matches market currency | Low |
| A12 | Tax/VAT configuration correct for region | Low |
Dimension 2 — CAMPAIGN (14 checks, weight 15%)
| # | Check | Severity |
|---|---|---|
| C01 | Cold / warm / retarget campaigns separated | High |
| C02 | Campaign objectives match real business outcome | Critical |
| C03 | No more than 3-5 active "core" campaigns | Medium |
| C04 | Campaign Budget Optimization (CBO) used appropriately | Medium |
| C05 | No overlapping audiences across active campaigns | High |
| C06 | Brand vs non-brand campaigns separated (Google) | High |
| C07 | Search vs Performance Max separated (Google) | High |
| C08 | iOS / Android segregation when economics differ | Low |
| C09 | Budget allocated proportionally to ROAS-by-funnel-stage | High |
| C10 | Naming convention consistent (Brand_Funnel_Geo_Date) | Low |
| C11 | Campaign-level frequency caps set (where supported) | Medium |
| C12 | Holiday/promo campaigns tagged & sunset-dated | Low |
| C13 | Negative geo / language exclusions set | Medium |
| C14 | Brand keywords campaign exists with good QS (Google) | High |
Dimension 3 — AD SET / AD GROUP (16 checks, weight 20%)
| # | Check | Severity |
|---|---|---|
| S01 | Daily budget ≥ 5× target CPA per ad set | Critical |
| S02 | Not editing ad sets currently in Learning Phase | High |
| S03 | Audience size 1M-50M for cold prospecting (Meta) | High |
| S04 | Audience overlap between ad sets <25% | High |
| S05 | Lookalikes built from quality seeds (purchasers, not clickers) | High |
| S06 | Negative keywords list maintained (Google) | High |
| S07 | Match types appropriate (Broad+Smart Bidding, or Phrase/Exact) | High |
| S08 | Search term report reviewed within 14 days | High |
| S09 | Exclusion of past purchasers from acquisition campaigns | Critical |
| S10 | Placement: Advantage+/automatic where appropriate | Medium |
| S11 | Ad scheduling matches actual peak-conversion hours | Medium |
| S12 | Bid strategy matches account stage (Lowest Cost early, Cost Cap mature) | High |
| S13 | Demographic restrictions justified by data (not prejudice) | Medium |
| S14 | TikTok-specific: SmartTargeting tested vs manual | Medium |
| S15 | Quality score average ≥6/10 (Google) | High |
| S16 | Ad set count per campaign ≤5 (Meta) for ML efficiency | Medium |
Dimension 4 — AD / CREATIVE (18 checks, weight 25%)
| # | Check | Severity |
|---|---|---|
| AD01 | At least 10 truly different creatives per active ad set | High |
| AD02 | No single creative running >21 days continuously | High |
| AD03 | Frequency <3.5 on cold audience | High |
| AD04 | All 3 formats present (video / image / carousel) | Medium |
| AD05 | Videos have sound/music (TikTok-critical) | Critical |
| AD06 | First 3 seconds hook tested (Hook Rate >25%) | High |
| AD07 | Captions / on-screen text present (sound-off viewing) | High |
| AD08 | UGC / review-style creative present (≥1) | Medium |
| AD09 | CTA explicit in creative (voice or text) | High |
| AD10 | Vertical 9:16 used for Stories/Reels/TikTok | High |
| AD11 | Resolution ≥720p (1080p preferred) | Medium |
| AD12 | RSA: ≥8/15 headlines, ≥4/4 descriptions filled (Google) | High |
| AD13 | Asset strength "Good" or higher on RSA (Google) | Medium |
| AD14 | Sitelink / callout / call extensions present (Google) | Medium |
| AD15 | Landing page load time <3s on 4G | High |
| AD16 | Landing page mobile-first design verified | Critical |
| AD17 | Creative-to-LP message match (no bait-and-switch) | High |
| AD18 | Compliance: no policy violations (alcohol, health, financial) | Critical |
Dimension 5 — TRACKING (16 checks, weight 20%)
| # | Check | Severity |
|---|---|---|
| T01 | Pixel/Tag installed on all relevant pages | Critical |
| T02 | Purchase / Lead / KeyEvent firing accurately | Critical |
| T03 | Conversion API (CAPI / Enhanced Conversions) deployed | High |
| T04 | Event Match Quality ≥6.0 (Meta) | High |
| T05 | No duplicate events (deduplication ID set) | Critical |
| T06 | UTM parameters present on all paid links | Medium |
| T07 | GA4 linked to Google Ads + GA4 linked to BigQuery | High |
| T08 | Conversion windows aligned across platforms | High |
| T09 | Server-side tracking layer (GTM SS, Stape) considered | Medium |
| T10 | Triple Whale / Hyros / Northbeam reconciled vs platform (DTC) | High |
| T11 | TikTok Pixel + Events API both firing | High |
| T12 | View-through and click-through windows documented | Medium |
| T13 | Cross-domain tracking working (multi-domain checkout) | High |
| T14 | First-party data collection (email/phone) for CAPI matching | High |
| T15 | Cookie consent compliant (GDPR / CCPA / LGPD) | Critical |
| T16 | Bot/spam traffic filtered from conversion data | Medium |
Show full SKILL.md (736 more words)Show less
Dimension 6 — OPTIMIZATION (8 checks, weight 10%)
| # | Check | Severity |
|---|---|---|
| O01 | Automated rules in place (pause low ROAS, scale winners) | Medium |
| O02 | Budget pacing reviewed weekly | Medium |
| O03 | Creative refresh cadence set (≥30% new every 14 days) | High |
| O04 | A/B testing framework defined (one variable at a time) | Medium |
| O05 | Reporting cadence: daily skim, weekly deep-dive | Low |
| O06 | Diagnostics tab reviewed (Quality, Engagement, Conversion) | Medium |
| O07 | Performance reviewed by funnel stage (TOFU/MOFU/BOFU) | High |
| O08 | Stop-loss thresholds defined per campaign | High |
Quick Wins Decision Tree
After scoring, surface the top 5-10 actions a user can do today (<15 minutes each).
START → Is any Critical check failing?
├─ YES → Fix in next 24 hours (account-level issues first)
│ ├─ A02/A03 (billing/warning) → fix immediately
│ ├─ T01/T02/T05 (tracking broken) → fix before any more spend
│ ├─ S01 (budget < 5× CPA) → increase budget or pause
│ └─ AD18 (policy violation) → revise creative
│
└─ NO → Score Critical/High Quick Wins by impact:
├─ Pause "wasted spend" keywords / ad sets (>$200 spend, 0 conv)
├─ Add exclusion of past purchasers from cold campaigns
├─ Refresh top-frequency creative (>3.5 freq)
├─ Enable CAPI / Enhanced Conversions
├─ Add UTM parameters to untagged ads
└─ Connect GA4 ↔ Google Ads if not linkedEach Quick Win must include: action, expected impact, time required, owner.
Dropshipping Audit Checklist (Special Section)
Dropshipping has unique audit needs: high creative volume, thin margins, attribution opacity, and compressed test cycles. This section augments — not replaces — the 84 universal checkpoints.
1. Creative Testing Velocity (the #1 dropshipping killer)
| Check | Pass criteria | Severity |
|---|---|---|
| New creatives launched per week | ≥10 (winning store benchmark) | Critical |
| Creative-to-spend ratio | 1 winning ad funds 4-5 tests | High |
| Hook variations tested | ≥3 hooks per product | High |
| UGC creator pipeline active | ≥2 UGC creators delivering weekly | High |
| Cycle time from brief to launch | <72 hours | High |
Failure mode: A store running 2-3 creatives "until they die" instead of testing 10+/week is starving Meta's algorithm and ad fatigue compounds. Fix: build a creative ops calendar (see
06-ugc-egc-brief-global).
2. CBO vs ABO Setup
| Check | Pass criteria | Severity |
|---|---|---|
| Testing layer uses ABO (Ad Set Budget) | ≥3 ad sets, $20-50/day each | High |
| Scaling layer uses CBO (Campaign Budget) | Top winners only, single CBO | High |
| Budget reallocates within 3-7 days of clear winner | Document rule + execute | Medium |
| No mixed CBO with non-comparable ad sets | Audit campaign structure | High |
3. Pixel + CAPI Dual Tracking (post-iOS 14.5 critical)
| Check | Pass criteria | Severity |
|---|---|---|
| Pixel + CAPI both firing on Purchase event | Verified in Test Events | Critical |
| EMQ ≥7.0 (dropshipping should beat 6.0 floor) | Events Manager | High |
| Email + phone + first-name + last-name passed via CAPI | Backend integration | Critical |
| Server-side tracking via Stape/GTM SS for AOV>$50 stores | Verified deployment | High |
| iOS attribution gap reconciled with Triple Whale or Hyros | Compare last 30 days | High |
4. Landing Page CRO Signals
| Check | Pass criteria | Severity |
|---|---|---|
| Mobile load time <2.5s (LCP) | PageSpeed Insights | Critical |
| Add-to-Cart rate ≥6% (sessions → ATC) | GA4 / Shopify | High |
| Checkout conversion ≥40% (ATC → Purchase) | GA4 / Shopify | High |
| Hero matches winning ad (creative-LP message match) | Manual review | Critical |
| Trust badges, reviews, return policy visible above fold | Manual review | High |
| Exit-intent + abandoned cart sequence active | Klaviyo / equivalent | High |
5. Attribution Accuracy
| Check | Pass criteria | Severity |
|---|---|---|
| UTMs use consistent schema (utm_source/medium/campaign/content) | URL builder doc | High |
| Triple Whale / Hyros / Northbeam connected | At least one MMP active | High |
| Platform-reported revenue vs Shopify revenue gap <15% | Reconciliation report | High |
| Post-purchase survey ("How did you hear about us?") active | Order form / KnoCommerce | Medium |
| Customer LTV tracked, not just first-order revenue | Cohort report quarterly | High |
6. Profit Margin Tracking
| Check | Pass criteria | Severity |
|---|---|---|
| Net margin per order calculated (after COGS, ad spend, fees) | Spreadsheet or Lifetimely | Critical |
| MER (Marketing Efficiency Ratio = total revenue / total ad spend) tracked daily | Dashboard | High |
| Break-even ROAS documented and visible | Operations dashboard | Critical |
| Refund/chargeback rate <5% | Shopify reports | High |
| Profit-per-customer rising or flat (not declining) | 90-day cohort | High |
Dropshipping cross-reference: When auditing dropshipping accounts, also call
29-dropshipping-mastery-globalfor product-fit and supply-chain audit beyond ad-account scope.
Output Structure
# Ads Audit: [Brand / Product]
Audit date: [YYYY-MM-DD]
Region: [US / EU / SEA / LATAM]
Auditor: [Agency / In-house]
Spend audited: [$ — last 30d]
## Executive Summary
| Platform | Score | Grade | Top issue |
|----------|-------|-------|-----------|
| Meta Ads | [n]/100 | [A-F] | [1-line] |
| Google Ads | [n]/100 | | |
| TikTok Ads | [n]/100 | | |
| **Aggregate** | **[n]/100** | **[Grade]** | |
## Critical Issues (fix in 24 hours)
[List failed Critical checks with remediation steps]
## Quick Wins (today, <15 min each)
[Top 5-10 actions, sorted by impact]
## By Dimension
### 1. Account — [score]/10
[Pass/fail per check, with screenshots if MCP-pulled]
### 2. Campaign — [score]/10
[...]
[Continue for all 6 dimensions]
## By Platform
### Meta Ads — [score]/100
[Breakdown by dimension]
### Google Ads — [score]/100
[...]
### TikTok Ads — [score]/100
[...]
## Dropshipping Audit (if applicable)
[6 sub-sections from Dropshipping Checklist]
## 7-Day Action Plan
| Day | Action | Platform | Owner | Expected outcome |
|-----|--------|----------|-------|------------------|
| Day 1 | [Quick wins + Critical fixes] | | | |
| Day 2-3 | [High priority] | | | |
| Day 4-5 | [Tracking + creative] | | | |
| Day 6-7 | [Setup + test deploy] | | | |
## 30-Day Forecast
[Realistic improvement estimate if all Critical/High fixed]
## Appendix
- Raw data exports
- Screenshots
- MCP query logs (if used)Cross-references
| When you need | Call skill |
|---|---|
| Diagnose current KPIs and funnel | 03-performance-eval-global |
| Deep data analysis (descriptive→prescriptive) | 13-data-analysis-global |
| Refresh creative after audit finds fatigue | 05-ad-copy-global + 06-ugc-egc-brief-global |
| Reverse-calc budget after fixing tracking | 10-reverse-kpi-calc-global |
| Dropshipping product/supply audit | 29-dropshipping-mastery-global |
| Set up A/B test for fixes | 19-ab-test-setup-global |
Quality Checklist (before delivery)
- Region variant loaded and benchmarks contextualized
- All 84 checks scored (no skipped)
- Health Score calculated per platform AND aggregate
- Critical issues separated and fix-in-24h flagged
- Quick Wins ≤15 min each, sorted by impact
- Dropshipping section included if business model = dropship
- 7-day Action Plan with owner + expected outcome per row
- 30-day forecast realistic (not over-promise)
- No "improve creative" without specifying WHICH creative + WHY
- No scaling recommendation when Critical tracking fails
- No edits suggested for ad sets in Learning Phase
- Cross-references called when needed (e.g.
06for creative)
Region Variant References
Load the appropriate file before scoring:
variants/01-us.md— United States, Canadavariants/02-eu.md— European Union, UKvariants/03-sea.md— Vietnam, Thailand, Indonesia, Philippines, Singapore, Malaysiavariants/04-latam.md— Brazil, Mexico, Argentina, Colombia, Chile
Each variant contains: healthy CPM/CPC ranges, ROAS targets per business model, common red flags, region-specific compliance gates, and tracking platform peculiarities.
© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 4 other files in skills/en/21-ads-audit-global of minhnv0807/ai-business-skills.
- SKILL.md
- variants/01-us.md
- variants/02-eu.md
- variants/03-sea.md
- variants/04-latam.md
Open the folder on GitHubat commit 0360adc
Compare with similar skills
21 Ads Audit Global next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| 21 Ads Audit Global this skillminhnv0807/ai-business-skills | 609 | — | ~5.3k | Automated safety check: Pass | MIT | |
| Olore Gtag Latestolorehq/olore | 104 | — | ~411 | Automated safety check: Pass | MIT | |
| Money Adsiamzifei/show-me-the-money | 1k | — | ~2.4k | Automated safety check: Pass | Custom licence | |
| Mena Adsgrowthack88/growth-marketing-os | 116 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Write Provider Skillsuperdesigndev/treg | 5k | — | ~1.7k | Automated safety check: Pass | Custom licence | |
| Ads Copywriterclaude-office-skills/skills | 505 | — | ~2.1k | Automated safety check: Pass | MIT |
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Questions about 21 Ads Audit Global
What does 21 Ads Audit Global do?
A skill your agent uses when an ad account needs a systematic CONFIGURATION audit — 84 checkpoints across account, campaign, ad set, ad, tracking, and optimization, scored into a Health Score out of…. 21 Ads Audit Global is an agent skill from minhnv0807/ai-business-skills. Use when an ad account needs a systematic CONFIGURATION audit — 84 checkpoints across account, campaign, ad set, ad, tracking, and optimization, scored into a Health Score out of 100, quick wins ranked by impact, regional benchmarks, and a dropshipping checklist, covering Meta, Google, and TikTok.
When should I use 21 Ads Audit Global?
21 Ads Audit Global fits situations like: an ad account needs a systematic CONFIGURATION audit — 84 checkpoints across account; scored into a Health Score out of 100; quick wins ranked by impact; regional benchmarks.
How do I install 21 Ads Audit Global in Claude Code?
Run `npx skills add minhnv0807/ai-business-skills --skill 21-ads-audit-global -a claude-code`. Or copy the skill folder (skills/en/21-ads-audit-global in minhnv0807/ai-business-skills) into .claude/skills/21-ads-audit-global in your project. Claude Code loads it when a task matches its description.
How do I install 21 Ads Audit Global in Codex?
Run `npx skills add minhnv0807/ai-business-skills --skill 21-ads-audit-global -a codex`. Or copy the skill folder (skills/en/21-ads-audit-global in minhnv0807/ai-business-skills) into .agents/skills/21-ads-audit-global in your project. Codex loads it when a task matches its description.
Can I use 21 Ads Audit Global in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 21-ads-audit-global -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/21-ads-audit-global, .gemini/skills/21-ads-audit-global, .github/skills/21-ads-audit-global and .opencode/skills/21-ads-audit-global in your project.
What does 21 Ads Audit Global need to run?
SKILL.md names no scripts, command-line tools or credentials: 21 Ads Audit Global is instructions for the agent only.
Does 21 Ads Audit Global access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is 21 Ads Audit Global safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does 21 Ads Audit Global use?
21 Ads Audit Global is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does 21 Ads Audit Global use?
About 5.3k tokens (SKILL.md is roughly 21k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to 21 Ads Audit Global?
Skills that share tags, products or a category with 21 Ads Audit Global: Olore Gtag Latest (olorehq/olore, 104 stars), Money Ads (iamzifei/show-me-the-money, 1k stars), Mena Ads (growthack88/growth-marketing-os, 116 stars) and Write Provider Skill (superdesigndev/treg, 5k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains 21 Ads Audit Global?
minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.
Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.