Agent skill

14 Email Marketing Global

by minhnv0807 in minhnv0807/ai-business-skills

A skill your agent uses when the user needs email or lifecycle automation — welcome series, nurture, abandoned cart, re-engagement, broadcast, and transactional flows with subject lines…

MITAuto-check passedMarketing & SEO

Install 14 Email Marketing Global

skills CLI
$ npx skills add minhnv0807/ai-business-skills --skill 14-email-marketing-global -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install minhnv0807/ai-business-skills 14-email-marketing-global --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/en/14-email-marketing-global .claude/skills/14-email-marketing-global && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
14-email-marketing-global
GitHub stars
609
Token cost
~2.4k tokens
SKILL.md length
909 words
Files
5
Skills in repo
142
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when the user needs email or lifecycle automation — welcome series, nurture, abandoned cart, re-engagement, broadcast, and transactional flows with subject lines…

  • Works in 5 steps: Check global context file → Pick region variant → Choose ESP (Email Service Provider) → …
  • The user needs email
  • SKILL.md covers For newbies, Why do you need this skill?, Workflow and Step 0: Check global context…, plus 7 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

14 Email Marketing Global is an agent skill from minhnv0807/ai-business-skills. Use when the user needs email or lifecycle automation — welcome series, nurture, abandoned cart, re-engagement, broadcast, and transactional flows with subject lines, segmentation, cadence, and deliverability, plus legal variants: CAN-SPAM for US, GDPR opt-in for EU, PDPA for SEA, LGPD for LATAM. Covers Klaviyo, Mailchimp, and ActiveCampaign. Trigger on 'email marketing', 'welcome sequence', 'drip campaign', 'newsletter', 'abandoned cart emails', 'nobody opens our emails'. Not for — coding HTML that renders…

Its SKILL.md is about 2.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files (for example `variants/01-us.md`, `variants/02-eu.md` and `variants/03-sea.md`).

It sits in Marketing & SEO, covering Email marketing and Privacy and GDPR. It works with ActiveCampaign and Mailchimp. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.

When your agent uses it

  • The user needs email
  • Lifecycle automation — welcome series
  • Transactional flows with subject lines
  • Plus legal variants: CAN-SPAM for US

Example prompts

  • “email marketing”
  • “welcome sequence”
  • “drip campaign”
  • “/14-email-marketing-global”

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. Check global context file
  2. Pick region variant
  3. Choose ESP (Email Service Provider)
  4. Legal foundation (varies by variant)
  5. 7: Segmentation, sequences, automation, tracking

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

14 Email Marketing Global loads about 2.4k tokens when it runs. Until then it costs about 179 tokens; SKILL.md has 909 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~179
When it runs · the whole SKILL.md, loaded when a task matches
~2.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 909 words, ~2,357 tokens.

Download SKILL.mdSave it as .claude/skills/14-email-marketing-global/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.
name
14-email-marketing-global
description
Use when the user needs email or lifecycle automation — welcome series, nurture, abandoned cart, re-engagement, broadcast, and transactional flows with subject lines, segmentation, cadence, and deliverability, plus legal variants: CAN-SPAM for US, GDPR opt-in for EU, PDPA for SEA, LGPD for LATAM. Covers Klaviyo, Mailchimp, and ActiveCampaign. Trigger on 'email marketing', 'welcome sequence', 'drip campaign', 'newsletter', 'abandoned cart emails', 'nobody opens our emails'. Not for — coding HTML that renders correctly in Outlook, see `49-html-email-template-global`; cold outbound to B2B prospects, see `33-b2b-lead-gen-global`; refer-a-friend loops, see `18-referral-program-global`.
metadata.version
1.0.1
metadata.category
operations
license
MIT
triggers
email marketing, email automation, newsletter, drip campaign, GDPR email, CAN-SPAM
related
product-marketing-context-global, 11-channel-setup-global, 18-referral-program-global, references/global-legal-compliance

Email Marketing (Global)

Email is the only owned channel — algorithm-proof, free to re-reach. But legal differs HUGELY by region: US allows opt-out, EU mandates opt-in, SEA/LATAM mostly require opt-in. Pick the right variant — getting this wrong can cost up to EUR 20M (GDPR) or USD 51,744 per email (CAN-SPAM).


For newbies

Who is this skill for?
AudienceConcrete example
Founder / DTC brand running newsletterShopify store, SaaS company, B2B service
Agency setting up email automation for clientWelcome series, nurture, re-engage
Marketer migrating from one ESP to anotherKlaviyo to Mailchimp, ActiveCampaign to Brevo
Multi-region brand needing legal-safe emailSelling US + EU + LATAM, must comply per region
Who is this NOT for?
  • Vietnam-only email marketing -> Use 14-email-marketing (VN skill) — covers PDPA Vietnam (Decree 13/2023)
  • Transactional-only (order confirms, password reset) -> Use ESP defaults; transactional emails have softer consent rules in most regions
  • SMS / WhatsApp / push -> Different channels with different laws (TCPA US, GDPR EU)
30-second pre-read

This skill produces ONE email marketing strategy file with 4 components: subscriber segmentation, sequence templates (welcome / nurture / re-engage / promo), automation flow, and KPI tracking. Pick 1 of 4 region variants — the variant tunes the LEGAL framework (consent model, unsubscribe rules, data retention, cross-border transfer). Every email automation built without this risks legal exposure.

3 common errors
  1. Reusing US opt-out logic in EU -> GDPR violation; fines up to EUR 20M or 4% global revenue
  2. Skipping double opt-in for EU/Brazil/SEA -> Cannot prove consent if challenged; subscribers can demand deletion
  3. Missing physical address in footer -> CAN-SPAM violation US; EUR 51,744 per email

Why do you need this skill?

Email is the highest-ROI channel (USD 36-42 per USD 1 spent globally), but legal compliance is non-negotiable. Without the right region variant:

  • US brand using EU opt-in flow -> losing 30-50% of subscribers unnecessarily
  • EU brand using US opt-out flow -> direct GDPR violation
  • LATAM brand ignoring LGPD -> BRL 50M penalty risk in Brazil
  • SEA brand mixing rules -> PDPA Singapore + per-country differences

Pick the right variant once -> all downstream emails compliant by default.


Workflow

Step 0: Check global context file
    |-- exists -> read product / region / customer info
    |-- missing -> suggest user run product-marketing-context-global first
Step 1: Pick region variant (US / EU / SEA / LATAM)
Step 2: Choose ESP based on region (Klaviyo / Mailchimp / ActiveCampaign / Brevo)
Step 3: Set up legal foundation (consent flow, footer, unsubscribe, DPA)
Step 4: Design segmentation (behavioral + lifecycle)
Step 5: Build sequences (welcome / nurture / re-engage / promo)
Step 6: Configure automation flow
Step 7: Set up tracking + A/B test plan

Step 0: Check global context file

Check whether .agents/product-marketing-context-global.md exists:

  • Yes -> Read product, customer, region, language, regulation context. Do NOT re-ask.
  • No -> Suggest running product-marketing-context-global first. If user wants to continue, ask 2-3 minimum questions about product + region.

Step 1: Pick region variant

Ask the user one question: "Which is your PRIMARY region: US, EU, SEA, or LATAM?"

Where do MOST of your subscribers live?
    |-- US / Canada
    |       --> 01-us.md    (CAN-SPAM Act 2003, opt-out OK, CCPA/state laws)
    |-- EU / EEA / UK
    |       --> 02-eu.md    (GDPR + ePrivacy, opt-in MANDATORY, EUR 20M penalty)
    |-- Southeast Asia (SG, MY, ID, TH, PH)
    |       --> 03-sea.md   (PDPA Singapore + per-country, mostly opt-in)
    |-- Latin America (BR, MX, AR, CO, CL)
    |       --> 04-latam.md (LGPD Brazil + LFPDPPP Mexico, opt-in mandatory)
    |-- Vietnam only
    |       --> Use `14-email-marketing` (VN skill) — Decree 13/2023
    |-- Multi-region
            --> Default to STRICTEST applicable region (usually EU GDPR)
Why "default to strictest" matters

If you sell in US + EU + LATAM, you can either:

  1. Run separate sequences per region (best — but operationally heavy)
  2. Apply EU GDPR rules globally (safe — but loses 20-30% US subscribers due to double opt-in friction)

For most early-stage brands, option 2 is the safer default. Document the decision in your DPA.


Step 2: Choose ESP (Email Service Provider)

ESPStrengthRegion fitLegal features
KlaviyoE-commerce / DTCUS (default), EU (with EU data center)GDPR-ready, opt-in flows, suppression lists
MailchimpGeneral-purpose, easy UIUS (HQ), EU (Intuit-owned, GDPR DPA available)Built-in GDPR forms, double opt-in toggle
ActiveCampaignCRM + automationUS default, globalBehavioral + GDPR consent tracking
Brevo (Sendinblue)EU-native, transactionalEU (data residency in FR/DE), GlobalGDPR by default, EU servers
Customer.ioAPI-first, developer-friendlyGlobalGDPR + CCPA + LGPD ready
HubSpot Marketing HubAll-in-one CRMUS default, EU (with EU hosting)GDPR consent + cookie management
Show full SKILL.md (361 more words)Show less
ESP picker per region
  • US (DTC/e-commerce): Klaviyo (default) or Mailchimp
  • US (B2B SaaS): ActiveCampaign or HubSpot
  • EU: Brevo (EU servers), Klaviyo EU, Mailchimp + EU DPA
  • SEA: Mailchimp, ActiveCampaign (no native local ESP dominant)
  • LATAM: Brevo (BR datacenter via partner), ActiveCampaign, RD Station (BR-native)

This is the CRITICAL step. Read the variant file carefully — it spells out the consent model, footer requirements, unsubscribe rules, and data retention specific to your region.

Universal requirements (all regions)
  • Working unsubscribe link in every email
  • Sender identification (brand name, physical address)
  • Subject line accurately describes content (no deceptive headers)
  • Honor unsubscribe within reasonable time (10 days US, 24h EU/SEA/LATAM)
Region-specific requirements (see variants)
  • US: Physical postal address, opt-out within 10 days
  • EU: Explicit opt-in (timestamp + IP logged), DPO if processing large data, DPA with ESP, right to erasure
  • SEA: Per-country (Singapore PDPA strictest), opt-in for marketing
  • LATAM: Brazil LGPD requires opt-in + DPO; Mexico LFPDPPP requires privacy notice

Step 4-7: Segmentation, sequences, automation, tracking

These are largely region-agnostic in CONTENT, but legal-bound in EXECUTION. The variant file documents:

  • What data fields you can/cannot collect (e.g., EU requires "minimum necessary")
  • Retention period (e.g., LGPD Brazil = 5 years max default)
  • Cross-border transfer rules (e.g., EU -> US requires SCCs or DPF)

For sequence templates and KPI structure, the patterns are the same as the VN skill (welcome 3-email, nurture 5-email, re-engage 3-email) but with region-tuned subject lines, send times, and footer.


How other skills use this file

When 00-marketing-plan-global includes email as a channel, it references this skill for the operational layer. When 18-referral-program-global builds a referral flow with email triggers, it inherits the consent model from this skill.


Quality checklist

  • Region variant chosen (US / EU / SEA / LATAM)
  • ESP selected with region-appropriate data residency
  • Consent model documented (opt-in vs opt-out)
  • Footer compliant (physical address + unsubscribe)
  • DPA signed with ESP if processing EU/UK/Brazil data
  • Sequences tested in dev environment before launch
  • Suppression list / hard-bounce auto-removal active
  • A/B test plan documented (one variable at a time)

  • product-marketing-context-global — foundation context (run first)
  • 11-channel-setup-global — channel infrastructure (when available)
  • 18-referral-program-global — referral via email
  • references/global-legal-compliance — deep legal reference

Global Skill 14 (Email Marketing) | Over Powers Agency | v1.0.0

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 4 other files in skills/en/14-email-marketing-global of minhnv0807/ai-business-skills.

  • SKILL.md
  • variants/01-us.md
  • variants/02-eu.md
  • variants/03-sea.md
  • variants/04-latam.md

Open the folder on GitHubat commit 0360adc

Compare with similar skills

14 Email Marketing Global next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

14 Email Marketing Global compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
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Mailchimp Integrationhewi333/Mom-n-Pop-Skills122—~2kAutomated safety check: PassMIT
CLI Anything MailchimpHKUDS/CLI-Anything52k—~2.4kAutomated safety check: PassApache-2.0
Ecommerce Email Marketing BuilderLeoYeAI/openclaw-master-skills2.2k1 repos~6.2kAutomated safety check: PassMIT
MailchimpCraftOS-dev/CraftBot3921 repos~5.9kAutomated safety check: PassMIT

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Categories

Questions about 14 Email Marketing Global

What does 14 Email Marketing Global do?

A skill your agent uses when the user needs email or lifecycle automation — welcome series, nurture, abandoned cart, re-engagement, broadcast, and transactional flows with subject lines…. 14 Email Marketing Global is an agent skill from minhnv0807/ai-business-skills. Use when the user needs email or lifecycle automation — welcome series, nurture, abandoned cart, re-engagement, broadcast, and transactional flows with subject lines, segmentation, cadence, and deliverability, plus legal variants: CAN-SPAM for US, GDPR opt-in for EU, PDPA for SEA, LGPD for LATAM.

When should I use 14 Email Marketing Global?

14 Email Marketing Global fits situations like: the user needs email; lifecycle automation — welcome series; transactional flows with subject lines; plus legal variants: CAN-SPAM for US.

How do I install 14 Email Marketing Global in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 14-email-marketing-global -a claude-code`. Or copy the skill folder (skills/en/14-email-marketing-global in minhnv0807/ai-business-skills) into .claude/skills/14-email-marketing-global in your project. Claude Code loads it when a task matches its description.

How do I install 14 Email Marketing Global in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 14-email-marketing-global -a codex`. Or copy the skill folder (skills/en/14-email-marketing-global in minhnv0807/ai-business-skills) into .agents/skills/14-email-marketing-global in your project. Codex loads it when a task matches its description.

Can I use 14 Email Marketing Global in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 14-email-marketing-global -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/14-email-marketing-global, .gemini/skills/14-email-marketing-global, .github/skills/14-email-marketing-global and .opencode/skills/14-email-marketing-global in your project.

What does 14 Email Marketing Global need to run?

SKILL.md names no scripts, command-line tools or credentials: 14 Email Marketing Global is instructions for the agent only.

Does 14 Email Marketing Global access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 14 Email Marketing Global safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 14 Email Marketing Global use?

14 Email Marketing Global is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 14 Email Marketing Global use?

About 2.4k tokens (SKILL.md is roughly 9.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to 14 Email Marketing Global?

Skills that share tags, products or a category with 14 Email Marketing Global: Email Marketing Bible (CosmoBlk/email-marketing-bible, 330 stars), Mailchimp Integration (hewi333/Mom-n-Pop-Skills, 122 stars), CLI Anything Mailchimp (HKUDS/CLI-Anything, 52k stars) and Ecommerce Email Marketing Builder (LeoYeAI/openclaw-master-skills, 2.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains 14 Email Marketing Global?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.