Agent skill

06 Ugc Egc Brief Global

by minhnv0807 in minhnv0807/ai-business-skills

A skill your agent uses when someone outside the marketing team has to film — a customer for UGC, an employee for EGC, or a paid creator or KOC — and needs a brief: talking points, shooting guide…

MITAuto-check passedMarketing & SEO

Install 06 Ugc Egc Brief Global

skills CLI
$ npx skills add minhnv0807/ai-business-skills --skill 06-ugc-egc-brief-global -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install minhnv0807/ai-business-skills 06-ugc-egc-brief-global --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/en/06-ugc-egc-brief-global .claude/skills/06-ugc-egc-brief-global && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
06-ugc-egc-brief-global
GitHub stars
609
Token cost
~3.1k tokens
SKILL.md length
1,112 words
Files
1
Skills in repo
142
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when someone outside the marketing team has to film — a customer for UGC, an employee for EGC, or a paid creator or KOC — and needs a brief: talking points, shooting guide…

  • Works in 4 steps: What product / service? Short… → Which creator type? UGC (real customer),… → Content goal? TOFU (awareness), MOFU… → …
  • Someone outside the marketing team has to film — a customer for UGC
  • SKILL.md covers Information gathering, Core principles, Detailed brief structure and Content usage agreement, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

06 Ugc Egc Brief Global is an agent skill from minhnv0807/ai-business-skills. Use when someone outside the marketing team has to film — a customer for UGC, an employee for EGC, or a paid creator or KOC — and needs a brief: talking points, shooting guide, do and do-not list, usage rights, deliverables, and batch management. Trigger on 'UGC brief', 'creator brief', 'KOC brief', 'brief for employee videos', 'what do I tell the influencer', 'we hired a creator to film'. Also use when the user asks how to get customers to make videos for the brand. Not for — a script the team writes and shoots…

Its SKILL.md is about 3.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Influencer and creator marketing. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.

When your agent uses it

  • Someone outside the marketing team has to film — a customer for UGC
  • An employee for EGC
  • KOC — and needs a brief: talking points
  • Do and do-not list

Example prompts

  • “UGC brief”
  • “creator brief”
  • “KOC brief”
  • “/06-ugc-egc-brief-global”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. What product / service? Short description, USP, price, target customer.
  2. Which creator type? UGC (real customer), EGC (employee), KOC (paid creator). Default: UGC.
  3. Content goal? TOFU (awareness), MOFU (persuasion), BOFU (close). Number of videos needed.
  4. Budget and timeline? Budget per video, video delivery deadline, campaign duration.

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

06 Ugc Egc Brief Global loads about 3.1k tokens when it runs. Until then it costs about 180 tokens; SKILL.md has 1,112 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~180
When it runs · the whole SKILL.md, loaded when a task matches
~3.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 1,112 words, ~3,075 tokens.

Download SKILL.mdSave it as .claude/skills/06-ugc-egc-brief-global/SKILL.md (or your agent's skills folder).
name
06-ugc-egc-brief-global
description
Use when someone outside the marketing team has to film — a customer for UGC, an employee for EGC, or a paid creator or KOC — and needs a brief: talking points, shooting guide, do and do-not list, usage rights, deliverables, and batch management. Trigger on 'UGC brief', 'creator brief', 'KOC brief', 'brief for employee videos', 'what do I tell the influencer', 'we hired a creator to film'. Also use when the user asks how to get customers to make videos for the brand. Not for — a script the team writes and shoots itself, see `04-script-video-global`; edit direction for footage already shot, see `44-video-editor-brief-global`; posting inside communities, see `38-community-seeding-global`.
metadata.version
1.0.1
metadata.category
content
license
MIT
triggers
creator brief, UGC brief, EGC brief, employee video guide, KOC brief, seeding brief, creator management
related
04-script-video-global, 05-ad-copy-global, 01-content-calendar-global, 03-performance-review-global

UGC / EGC / KOC Brief (Global)

Information gathering

Ask up to 4 questions before creating the brief:

  1. What product / service? Short description, USP, price, target customer.
  2. Which creator type? UGC (real customer), EGC (employee), KOC (paid creator). Default: UGC.
  3. Content goal? TOFU (awareness), MOFU (persuasion), BOFU (close). Number of videos needed.
  4. Budget and timeline? Budget per video, video delivery deadline, campaign duration.

Core principles

Distinguishing 3 creator types
CriterionUGC (User)EGC (Employee)KOC (Key Opinion Consumer)
Who filmsReal customerCompany employeePaid / product-trade creator
Trust levelHighest — real userHigh — insider voiceMedium — recognized as ad
CostLow (product + voucher)Salary (existing)$20-$400/video by follower count
Content controlLowHighMedium — brief but creator owns creativity
Usage rightsNeed permissionDefault belongs to companyPer contract
Best forSocial proof, MOFUBehind-the-scenes, employer brandingReach, awareness, TOFU
Creator selection criteria
UGC — Customers
CriterionRequirement
Used productRequired — proof needed (order, check-in, past review)
Camera qualityiPhone 11+ or equivalent — clean video, no shake
Speaking styleNatural, no rigid script, has emotion
AppearanceMatches target demographic
WillingnessAgrees to filming + brand channel usage
EGC — Employees
CriterionRequirement
DepartmentPriority: sales, tech, customer service — frontline contact
StyleNatural, not "corporate" — like sharing with friend
EquipmentPersonal phone (no pro camera needed)
Frequency2-4 videos/month/person
MotivationBonus by view/engagement, PTO, gifts
KOC — Paid creators
CriterionAcceptable level
FollowersNano: 1K-10K / Micro: 10K-50K / Mid: 50K-200K
Engagement rate>3% (nano), >2% (micro), >1.5% (mid)
NicheIndustry-fit (beauty, F&B, lifestyle, tech)
Content styleNatural, not "ad-heavy" — storytelling, review, daily vlog
Audience match70%+ followers match target demographic
Brand deal historyCheck — avoid creators with direct competitor in last 3 months

Detailed brief structure

Part 1 — Overview
markdown
# Brief [UGC/EGC/KOC]: [Product/Campaign Name]
Date: [YYYY-MM-DD]
Video deadline: [YYYY-MM-DD]
Creator type: [UGC / EGC / KOC]
Number of videos: [X videos]
Posting platforms: [TikTok / Reels / YouTube Shorts / All]
Part 2 — Product info
ItemDetail
Product / service name[Name]
1-sentence description[Short description]
Main USP (1-2 points)[Differentiation]
Price[Sale price / Promo price]
Target customer[Gender, age, pain point]
Product link[URL or order info]
Required hashtags[#BrandName, #CampaignName]
Part 3 — Do / Don't
DO — Should doDON'T — Avoid
Speak naturally, like to a friendNo rigid script reading
Mention product/service clearlyDon't name competitors
Show real result/experienceDon't promise "100%" or "guaranteed" results
Vertical 9:16, good lightingNo horizontal, no dark footage
Mention CTA at endDon't skip CTA
Clear audio, no noiseDon't film in noisy place
[Add product-specific]Don't use copyrighted music
Part 4 — 3 video angles (pick 1 or shoot all 3)
AngleDescriptionHook ideaBest for
Angle 1: [e.g., "Real review"]Re-tell experience — before/after"I used this for [X] weeks — here's the result"MOFU
Angle 2: [e.g., "Day in my life"]Embed product in daily routine"A day in my life — I can't live without this"TOFU
Angle 3: [e.g., "Comparison"]Compare with old method (no competitor name)"I used to do this — now I switched to this"MOFU
Part 5 — Video structure
TimestampContentNote
[0-3s]Hook — spark curiosity, hold attentionDon't introduce yourself
[3-10s]Context — problem or situationConnect to audience pain
[10-25s]Product — show/demo/experienceMention name, show packaging
[25-35s]Result — before/after, feelingHonest, not over-glamorized
[35-45s]CTA — recommend actionSpecific: "DM page for consultation"

(Adjust timestamps for length: 15s, 30s, 45s, 60s — see 04-script-video-global)

Part 6 — Technical filming guide
ItemRequirement
Aspect ratio9:16 (vertical) — required
ResolutionMinimum 1080p
LightingNatural light or ring light — no backlit
AudioQuiet room, clear speaking. Lavalier mic if available
Length[15s / 30s / 45s / 60s] — per brief
Number of takesAt least 2 takes — send both for selection
ShotsClose-up product + medium shot person + B-roll
Part 7 — Delivery format
ItemRequirement
File format.mp4 (no compression, no heavy filter)
Send viaGoogle Drive / Dropbox / WeTransfer — NOT Messenger/WhatsApp (quality loss)
File name[CreatorName][Angle][Take1/2]_[YYYYMMDD].mp4
Deadline[YYYY-MM-DD] before 6 PM
Recipient[Name + phone / email]
ReviewBrand reviews in 48h — feedback (if any) within 24h

Content usage agreement

Short template (for UGC / KOC)
markdown
CONTENT USAGE AGREEMENT

Party A (Brand): [Company name]
Party B (Creator): [Creator name]
Date signed: [YYYY-MM-DD]

1. CONTENT: [Number] videos about [product/service], [Xs] duration.
2. USAGE RIGHTS: Party A may use content on:
   - [ ] Brand channels (page, TikTok, IG)
   - [ ] Paid ads (Meta Ads, TikTok Ads)
   - [ ] Website, landing page
   - [ ] Offline channels (event, POS)
3. DURATION: [X months] from delivery date.
4. EDITING: Party A may cut, splice, add text overlay. Cannot change spoken content.
5. PAYMENT: [Amount] — paid within [X days] after acceptable delivery.
6. EXCLUSIVITY: Creator won't film for direct competitor for [X months].

Signature Party A: _______________
Signature Party B: _______________
  • For UGC (customers): Get permission via written message with screenshot — keep as proof
  • For KOC: Written contract — both parties sign (electronic or paper)
  • For EGC: No separate contract — content created during work hours belongs to company (state in employment agreement)
  • Image rights: Creator agrees to personal image usage — state in contract

Show full SKILL.md (420 more words)Show less

Payment structure

Reference price ranges (Global 2025-2026)
Creator tierFollowersPrice/video (USD)Note
Nano KOC1K-10K$20-$80Often product trade + cash
Micro KOC10K-50K$80-$200Can barter (product) if value matches
Mid KOC50K-200K$200-$600Cash only typically
UGC (customers)N/AProduct + voucher $10-$30No cash — value exchange
EGC (employees)N/A$0 (existing salary) + bonus $10-$30/videoPerformance-based bonus
Payment models
ModelDescriptionBest for
Per videoFixed/video — simple, easy to manageNano/micro KOC, low volume
Revenue share% of revenue from video — high motivationInfluential KOC, trackable products
Product exchangeTrade product/service — no cashUGC, nano KOC, high-value products
RetainerMonthly — committed video count/monthLong-term creator, 4+ videos/month

Creator performance tracking

Per-creator tracking table
CreatorPlatformVideoViewsLikesCommentsSharesSavesERCPVLeadRevenue
[Name 1]TikTok[Link]
[Name 2]Reels[Link]
[Name 3]TikTok[Link]
Performance indicators
MetricPoorAverageGoodExcellent
Engagement rate (ER)<2%2-5%5-10%>10%
Save rate<0.5%0.5-2%2-5%>5%
CPV (cost per view)>$0.02$0.01-$0.02$0.005-$0.01<$0.005
Video completion rate<20%20-40%40-60%>60%
Re-book rules
  • ER > 5% + Save rate > 2% -> Re-book immediately for next batch
  • ER 2-5% + good content -> Re-book with different angle
  • ER < 2% -> No re-book — find new creator

Batch management (10+ creators simultaneously)

Progress tracking table
#CreatorTypeStatusBrief sentVideo deliveredReviewApprovedPostedNote
1[Name]KOC[Not sent / Sent / Filming / Delivered / Revising / Approved / Posted]
2
3
Video status flow
Not sent -> Brief sent -> Filming -> Delivered
  -> Review (48h) -> Revising -> Revised -> Approved -> Posted
Management workflow
  1. Prepare batch: Build creator list + per-creator brief (same template, different angles)
  2. Send brief: Send brief + product (if needed) at once — log send date
  3. Follow-up: Reminder 3 days before deadline if no delivery
  4. Review: View video within 48h — feedback specific (timestamp + content)
  5. Approve: Confirm final — post to channel or run ads
  6. Track: Update performance weekly — decide re-book
Follow-up message templates
[Reminder follow-up]
"Hi [Name], the brief from [Brand] sent on [date] — how's filming going?
Deadline [date]. Let me know if you need help!"

[Revision feedback]
"Video is great! 2 things I'd like to adjust:
1. [0:05] — add product name text overlay
2. [0:25] — change CTA to 'DM page for consultation'
Please revise within 24h — thanks so much!"

  • 04-script-video-global — Detailed script creators reference when filming
  • 05-ad-copy-global — Use UGC/KOC video as ad creative — needs ad copy
  • 01-content-calendar-global — Schedule creator video into content plan
  • 03-performance-review-global — Evaluate creator performance for re-book

Quality checklist

Check before sending brief:

  • Clear creator type: UGC, EGC, or KOC
  • Has full product info (name, USP, price, audience)
  • Specific DO / DON'T table
  • At least 3 video angles for creator to pick
  • Has video structure with timestamps
  • Has technical filming guide (aspect, lighting, audio)
  • Has clear delivery format (file type, send method, deadline)
  • Has contract/agreement on usage rights
  • Has clear payment structure
  • Has performance tracking table per creator
  • If batch 10+ creators — has progress tracking table
  • Doesn't ask creator to say anything violating ad policies

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/en/06-ugc-egc-brief-global of minhnv0807/ai-business-skills.

Open the folder on GitHubat commit 0360adc

Compare with similar skills

06 Ugc Egc Brief Global next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

06 Ugc Egc Brief Global compared with similar skills
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Opencloneteam-attention/openclone130—~2.6kAutomated safety check: NotesMIT
Reelclaw Adsdansugc/reelclaw145—~3.9kAutomated safety check: NotesMIT
Affiliate CheckAffitor/affiliate-skills701—~808Automated safety check: NotesMIT

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Categories

Questions about 06 Ugc Egc Brief Global

What does 06 Ugc Egc Brief Global do?

A skill your agent uses when someone outside the marketing team has to film — a customer for UGC, an employee for EGC, or a paid creator or KOC — and needs a brief: talking points, shooting guide…. 06 Ugc Egc Brief Global is an agent skill from minhnv0807/ai-business-skills. Use when someone outside the marketing team has to film — a customer for UGC, an employee for EGC, or a paid creator or KOC — and needs a brief: talking points, shooting guide, do and do-not list, usage rights, deliverables, and batch management.

When should I use 06 Ugc Egc Brief Global?

06 Ugc Egc Brief Global fits situations like: someone outside the marketing team has to film — a customer for UGC; an employee for EGC; KOC — and needs a brief: talking points; do and do-not list.

How do I install 06 Ugc Egc Brief Global in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 06-ugc-egc-brief-global -a claude-code`. Or copy the skill folder (skills/en/06-ugc-egc-brief-global in minhnv0807/ai-business-skills) into .claude/skills/06-ugc-egc-brief-global in your project. Claude Code loads it when a task matches its description.

How do I install 06 Ugc Egc Brief Global in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 06-ugc-egc-brief-global -a codex`. Or copy the skill folder (skills/en/06-ugc-egc-brief-global in minhnv0807/ai-business-skills) into .agents/skills/06-ugc-egc-brief-global in your project. Codex loads it when a task matches its description.

Can I use 06 Ugc Egc Brief Global in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 06-ugc-egc-brief-global -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/06-ugc-egc-brief-global, .gemini/skills/06-ugc-egc-brief-global, .github/skills/06-ugc-egc-brief-global and .opencode/skills/06-ugc-egc-brief-global in your project.

What does 06 Ugc Egc Brief Global need to run?

SKILL.md names no scripts, command-line tools or credentials: 06 Ugc Egc Brief Global is instructions for the agent only.

Does 06 Ugc Egc Brief Global access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 06 Ugc Egc Brief Global safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 06 Ugc Egc Brief Global use?

06 Ugc Egc Brief Global is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 06 Ugc Egc Brief Global use?

About 3.1k tokens (SKILL.md is roughly 12k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to 06 Ugc Egc Brief Global?

Skills that share tags, products or a category with 06 Ugc Egc Brief Global: Audience Research (ScrapeCreators/social-media-research-skills, 3.4k stars), Influencer Discovery (tigerless-labs/influencer-discovery, 212 stars), Openclone (team-attention/openclone, 130 stars) and Reelclaw Ads (dansugc/reelclaw, 145 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains 06 Ugc Egc Brief Global?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.