Agent skill

Landing Page

by boraoztunc in boraoztunc/skills

A skill your agent uses when designing or rewriting a high-converting landing page (single-offer page) for SaaS/apps/services.

Apache-2.0Auto-check passedFrontend & Design

Install Landing Page

skills CLI
$ npx skills add boraoztunc/skills --skill landing-page -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install boraoztunc/skills landing-page --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/boraoztunc/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/landing-page .claude/skills/landing-page && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
landing-page
GitHub stars
398
Used in
2 other repos
Token cost
~1.3k tokens
SKILL.md length
687 words
Files
2
Skills in repo
52
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses when designing or rewriting a high-converting landing page (single-offer page) for SaaS/apps/services.

  • Works in 10 steps: Page purpose → Audience + context → Proof + assets → …
  • Rewriting a high-converting landing page (single-offer page) for SaaS/apps/services
  • SKILL.md covers Before you design/write, Core structure (what it should…, Layout types (pick one) and High‑conversion strategies…, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Landing Page is an agent skill from boraoztunc/skills. Use when designing or rewriting a high-converting landing page (single-offer page) for SaaS/apps/services. Covers structure, layout patterns, conversion strategies, copywriting, SEO/AEO, and common pitfalls.

Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 1 other file (for example `REFERENCES.md`).

It sits in Frontend & Design, covering Landing pages, Copywriting and AI search optimization. The repository describes itself as: Claude Code skills for copywriting, SEO, design, and more. The licence is Apache-2.0.

When your agent uses it

  • Rewriting a high-converting landing page (single-offer page) for SaaS/apps/services
  • Tasks that involve Landing pages
  • Tasks that involve Copywriting

Example prompts

  • “/landing-page”

Workflow steps

10 steps, taken from the step headings in SKILL.md.

  1. Page purpose
  2. Audience + context
  3. Proof + assets
  4. Constraints
  5. Match message to source
  6. Make the next step obvious
  7. Write benefit-first
  8. Use specificity
  9. Reduce risk
  10. Objection handling is a section, not a footer

What it can do on your machine

Read from SKILL.md and the folder at commit 645553c. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Landing Page loads about 1.3k tokens when it runs. Until then it costs about 55 tokens; SKILL.md has 687 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~55
When it runs · the whole SKILL.md, loaded when a task matches
~1.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from boraoztunc/skills at commit 645553c, republished under its Apache-2.0 licence (© boraoztunc). 687 words, ~1,290 tokens.

Download SKILL.mdSave it as .claude/skills/landing-page/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
landing-page
description
Use when designing or rewriting a high-converting landing page (single-offer page) for SaaS/apps/services. Covers structure, layout patterns, conversion strategies, copywriting, SEO/AEO, and common pitfalls.

Landing Page (High‑Conversion) — Web Design Skill

A landing page is not a homepage. A homepage serves multiple intents. A landing page wins one intent: one offer → one audience → one primary action.

Before you design/write

Gather (ask if missing):

1) Page purpose
  • What is the ONE primary action? (trial, demo, buy, waitlist, download)
  • What’s the offer? (exactly what do they get?)
  • What counts as conversion? (click, signup, purchase)
2) Audience + context
  • Who is the ICP?
  • What problem are they trying to solve?
  • Top 3 objections (why they don’t convert today)
  • Traffic source: ads / search / social / email
  • What do visitors already know when they land?
3) Proof + assets
  • Any proof points: logos, testimonials, numbers, case studies
  • Screenshots, demo video, product GIFs
  • Guarantees / refund / cancellation terms
4) Constraints
  • Brand voice: casual vs professional
  • Design direction: minimal editorial vs playful 3D vs glass UI
  • Mobile priority?

Core structure (what it should include)

Above the fold (must)
  1. Headline (outcome + audience)
  2. Subheadline (clarifies “how” + adds specificity)
  3. Primary CTA (clear verb + what they get)
  4. One proof signal (logo strip / stat / short testimonial)
  5. Hero visual (product screenshot/video) or a strong illustration
Mid page (argument)
  1. Problem → solution (1 section)
  2. Benefits (3–5, outcome-driven)
  3. How it works (3 steps)
  4. Social proof (testimonials/case study)
Bottom (objection handling)
  1. FAQ (6–12 Q/A)
  2. Risk reversal (trial, cancel anytime, guarantee)
  3. Final CTA (same as top)

Layout types (pick one)

A) Classic hero + sections (most common)

Best when:

  • product is understandable with a hero screenshot
B) Long-form story (sales page)

Best when:

  • you need to educate + overcome skepticism
C) Minimal conversion page

Best when:

  • high-intent traffic (email → known users)
  • short offer (download, waitlist)
D) Comparison landing page

Best when:

  • search intent includes alternatives (“X vs Y”, “best for…”)—usually paired with SEO pages

High‑conversion strategies (practical)

1) Match message to source

If traffic is from ads:

  • mirror the ad headline in the hero
  • use the same promise and visual tone
2) Make the next step obvious
  • one primary CTA
  • avoid multiple competing CTAs above the fold
3) Write benefit-first
  • Features: what it does
  • Benefits: what that means for them
4) Use specificity
  • ❌ “Save time and streamline”
  • ✅ “Cut your weekly reporting from 4 hours to 15 minutes”
5) Reduce risk

Pick at least one:

  • free trial
  • free plan
  • no credit card
  • cancel anytime
  • money-back guarantee
  • add FAQ earlier if it’s a high-friction offer
  • put proof right next to the claim it supports

Show full SKILL.md (273 more words)Show less

Copywriting templates

Headline formulas
  • “{Outcome} without {pain}”
  • “The {category} for {audience}”
  • “Ship {result} in {time}”
Subheadline rules
  • 1–2 sentences
  • clarify what it is + who it’s for
CTA rules
  • Verb + what they get
  • Avoid weak CTAs: “Learn more”, “Submit”

Examples:

  • “Start free trial”
  • “Book a demo”
  • “Get the checklist”
Benefit bullets

Format:

  • Benefit — proof/detail

Example:

  • Faster iteration — generate 3 layout variants in one click.

Section-by-section workflow (designer-friendly)

Work in this order:

  1. Hero
  2. Benefits
  3. How it works
  4. Proof
  5. FAQ
  6. Final CTA

Rule: don’t rebuild the whole page each time. Iterate section-by-section to keep control.


SEO + AEO checklist (when relevant)

When landing pages should NOT be indexed
  • ad-only campaigns
  • highly time-bound offers

Use:

  • noindex (or keep it behind a non-indexed path)
When they SHOULD be indexed
  • evergreen offers
  • search intent matches the promise

Add:

  • clear title + meta
  • internal links from homepage/feature pages
  • FAQ in plain Q/A for AEO

Optional:

  • FAQ schema (if appropriate)

Common pitfalls

  • Too many CTAs above the fold
  • Vague value prop (“streamline”, “optimize”)
  • Big feature list with no outcomes
  • Proof hidden at the bottom
  • Mobile layout breaks readability
  • No clear next step

Output format (when generating a landing page)

Return:

  1. Page outline (sections + order)
  2. Hero copy (headline, subheadline, CTA, proof line)
  3. Benefits section (3–5 bullets)
  4. How it works (3 steps)
  5. FAQ (6–12 Q/A)
  6. SEO/AEO (indexing recommendation + title/meta if indexed)
  7. Layout recommendation (A/B/C/D + why)

Quick questions (if user says “make a landing page”)

  • What’s the ONE primary CTA?
  • Who is the ICP and what’s the main pain?
  • Any proof (numbers/testimonials/logos)?
  • What’s the offer and risk reversal?
  • Where is traffic coming from?

© boraoztunc, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file in landing-page of boraoztunc/skills.

  • SKILL.md
  • REFERENCES.md

Open the folder on GitHubat commit 645553c

Used in 2 other repositories

We found 2 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 2 other GitHub owners. This page covers the copy in boraoztunc/skills, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Landing Page next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Landing Page compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Landing Page this skillboraoztunc/skills3982 repos~1.3kAutomated safety check: PassApache-2.0
Kill AI Slopyetone/kill-ai-slop1.3k—~1.4kAutomated safety check: PassApache-2.0
Landing Page Copywriterjulianromli/ai-skills1912 repos~1.4kAutomated safety check: PassNone
Refero Designreferodesign/refero_skill299—~5.3kAutomated safety check: PassMIT
Landing Page Generatorbuildfastwithai/gen-ai-experiments785—~1.5kAutomated safety check: PassMIT
Arabic Copy Localizergrowthack88/growth-marketing-os116—~1kAutomated safety check: PassMIT

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Questions about Landing Page

What does Landing Page do?

A skill your agent uses when designing or rewriting a high-converting landing page (single-offer page) for SaaS/apps/services. Landing Page is an agent skill from boraoztunc/skills. Use when designing or rewriting a high-converting landing page (single-offer page) for SaaS/apps/services.

When should I use Landing Page?

Landing Page fits situations like: rewriting a high-converting landing page (single-offer page) for SaaS/apps/services; tasks that involve Landing pages; tasks that involve Copywriting.

How do I install Landing Page in Claude Code?

Run `npx skills add boraoztunc/skills --skill landing-page -a claude-code`. Or copy the skill folder (landing-page in boraoztunc/skills) into .claude/skills/landing-page in your project. Claude Code loads it when a task matches its description.

How do I install Landing Page in Codex?

Run `npx skills add boraoztunc/skills --skill landing-page -a codex`. Or copy the skill folder (landing-page in boraoztunc/skills) into .agents/skills/landing-page in your project. Codex loads it when a task matches its description.

Can I use Landing Page in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add boraoztunc/skills --skill landing-page -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/landing-page, .gemini/skills/landing-page, .github/skills/landing-page and .opencode/skills/landing-page in your project.

What does Landing Page need to run?

SKILL.md names no scripts, command-line tools or credentials: Landing Page is instructions for the agent only.

Does Landing Page access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Landing Page safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Landing Page use?

Landing Page is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Landing Page use?

About 1.3k tokens (SKILL.md is roughly 5.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Landing Page?

Skills that share tags, products or a category with Landing Page: Kill AI Slop (yetone/kill-ai-slop, 1.3k stars), Landing Page Copywriter (julianromli/ai-skills, 191 stars), Refero Design (referodesign/refero_skill, 299 stars) and Landing Page Generator (buildfastwithai/gen-ai-experiments, 785 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Landing Page?

boraoztunc (a GitHub user) maintains it in boraoztunc/skills, which has 398 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on August 15, 2026.

Source: boraoztunc/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.