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Agent skill

Prd V09 Hn Reddit Launch

by mattgierhart in mattgierhart/PRD-driven-context-engineering

Build a Hacker News + Reddit launch playbook for developer-tools and community-led products during PRD v0.9 Go-to-Market.

MITAuto-check passedProduct & Project Management

Install Prd V09 Hn Reddit Launch

skills CLI
$ npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-hn-reddit-launch -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install mattgierhart/PRD-driven-context-engineering prd-v09-hn-reddit-launch --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/mattgierhart/PRD-driven-context-engineering.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.claude/skills/prd-v09-hn-reddit-launch .claude/skills/prd-v09-hn-reddit-launch && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
prd-v09-hn-reddit-launch
GitHub stars
180
Token cost
~2.8k tokens
SKILL.md length
1,120 words
Files
1
Skills in repo
45
Repo updated
First seen
Licence
MIT

At a glance

Build a Hacker News + Reddit launch playbook for developer-tools and community-led products during PRD v0.9 Go-to-Market.

  • Works in 6 steps: Decide if HN/Reddit fits — Re-check… → Pick the story angle — One of → Craft the title — Platform-specific → …
  • Requests to plan HN/Reddit launch
  • SKILL.md covers Execution Mode, What This Does, How It Works and Example, plus 9 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Prd V09 Hn Reddit Launch is an agent skill from mattgierhart/PRD-driven-context-engineering. Build a Hacker News + Reddit launch playbook for developer-tools and community-led products during PRD v0.9 Go-to-Market. Triggers on requests to plan HN/Reddit launch, "Show HN" post, community launch, or when user asks "HN launch", "Show HN", "Reddit launch", "launch on /r/SaaS", "Product Hunt vs HN", "community launch", "developer launch". Outputs GTM- with Type=Channel-HN / Type=Channel-Reddit entries with timing, title, story angle, and engagement plan.

Its SKILL.md is about 2.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Product & Project Management, covering PRD writing, Go-to-market strategy and Product launch strategy. It works with Reddit. The repository describes itself as: PRD-Led Context Engineering — Memory as Infrastructure. An ontology layer for product teams building products that solve real problems — with AI agents that remember. Gated PRD… The licence is MIT.

When your agent uses it

  • Requests to plan HN/Reddit launch
  • Community launch
  • User asks HN launch
  • Launch on /r/SaaS

Example prompts

  • “Show HN”
  • “HN launch”
  • “Reddit launch”
  • “/prd-v09-hn-reddit-launch”

Requirements

  • Pre-approved tools (allowed-tools): Read, Write, Edit, Glob, Grep, WebSearch, WebFetch

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

  1. Decide if HN/Reddit fits — Re-check positioning best-fit characteristics. HN/Reddit work for: developer tools, technical products, B2B…
  2. Pick the story angle — One of
  3. Craft the title — Platform-specific
  4. Plan timing
  5. Founder presence (first 24h) — Founder responds to every substantive comment in the first 4 hours. No "thanks!" replies; engage with the…
  6. Non-launch follow-up [standard+] — 30–60 days post-launch, return to HN/Reddit with

What it can do on your machine

Read from SKILL.md and the folder at commit 30ed1b0. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • Read
    • Write
    • Edit
    • Glob
    • Grep
    • WebSearch
    • WebFetch

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Prd V09 Hn Reddit Launch loads about 2.8k tokens when it runs. Until then it costs about 122 tokens; SKILL.md has 1,120 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~122
When it runs · the whole SKILL.md, loaded when a task matches
~2.8k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from mattgierhart/PRD-driven-context-engineering at commit 30ed1b0, republished under its MIT licence (© mattgierhart). 1,120 words, ~2,763 tokens.

Download SKILL.mdSave it as .claude/skills/prd-v09-hn-reddit-launch/SKILL.md (or your agent's skills folder).
name
prd-v09-hn-reddit-launch
description
Build a Hacker News + Reddit launch playbook for developer-tools and community-led products during PRD v0.9 Go-to-Market. Triggers on requests to plan HN/Reddit launch, "Show HN" post, community launch, or when user asks "HN launch", "Show HN", "Reddit launch", "launch on /r/SaaS", "Product Hunt vs HN", "community launch", "developer launch". Outputs GTM-* with Type=Channel-HN / Type=Channel-Reddit entries with timing, title, story angle, and engagement plan.
allowed-tools
Read, Write, Edit, Glob, Grep, WebSearch, WebFetch
context
fork
execution_modes.default
standard
execution_modes.supports
quick, standard, deep

HN + Reddit Launch Playbook

Position in workflow: v0.9 Launch Channels (ORB) → v0.9 HN + Reddit Launch → v0.9 Launch Metrics

Execution Mode

Default is standard. See .claude/rules/08-skill-execution-modes.md for selection logic.

ModeWhat this skill produces
quickSingle Show HN post draft; title; first 4-hour engagement plan
standardHN post + 2 Reddit cross-posts; story angle decision; comment-engagement rules; non-launch follow-up wave
deepHN + 3–5 Reddit subreddits + Lobsters + Indie Hackers; pre-launch warm-up posts; subreddit-specific tone variants; AMA scheduling

What This Does

Produces a launch playbook for Hacker News and Reddit — two channels where developer-tool, technical, and community-friendly products win launches if executed well and lose them silently if executed badly. Both platforms reward authenticity, technical depth, and founder presence; both punish marketing-speak, top-of-funnel sales tactics, and absent founders.

This is a channel-execution skill. It assumes the ORB channel mix already includes HN/Reddit; it doesn't second-guess that choice. If positioning best-fit doesn't live on these platforms, this skill should not run.

How It Works

  1. Decide if HN/Reddit fits — Re-check positioning best-fit characteristics. HN/Reddit work for: developer tools, technical products, B2B with developer/PM buyer, indie/bootstrapped story, open-source. HN/Reddit are wrong for: enterprise procurement, regulated B2B with non-technical buyer, consumer products targeting non-technical users.
  2. Pick the story angle — One of:
    • Show HN (product) — "Show HN: [Product] — [one-line description]" — works when product itself is interesting
    • Ask HN (problem) — "Ask HN: How do you handle [pain]?" — works when category needs education before product
    • Story — "I built X because Y" or "Why we [unusual decision]" — works when founder narrative is the hook
    • Open source — "[Project] is now open source" — works when there's something to release
    • Technical writeup — "How we built X" — works for HN; less for Reddit
  3. Craft the title — Platform-specific:
    • HN: Factual, no marketing words, no emoji. Example: "Show HN: An open-source alternative to X". HN guidelines reject hype.
    • Reddit: Subreddit-specific. Each subreddit has tone norms. Read the subreddit's pinned rules and recent top posts.
  4. Plan timing:
    • HN: Post Tue–Thu, 8–10am PT. Avoid Mondays and weekends. The first hour matters most — upvote velocity determines front-page placement.
    • Reddit: Subreddit-specific peak time. Read subreddit traffic patterns. Some subreddits ban "self-promotion" posts on certain days.
  5. Founder presence (first 24h) — Founder responds to every substantive comment in the first 4 hours. No "thanks!" replies; engage with the argument. This is the difference between a 50-comment thread and a 500-comment thread.
  6. Non-launch follow-up [standard+] — 30–60 days post-launch, return to HN/Reddit with:
    • Technical writeup of how you built it
    • "What I learned launching on HN" retrospective (if appropriate)
    • Case study or growth update
    • AMA if launch generated real interest

Example

Developer tool launching. Best-fit = solo developers + small dev teams. ORB matrix has HN as the primary Borrowed channel.

Story angle: "Show HN" — product is self-evident; demo is the hook.

Title: Show HN: [Product] – Type-safe contracts between your frontend and backend

Timing: Tuesday 9:00 AM PT. Founder cleared calendar for the next 4 hours.

Post body (HN expects substance):

Hi HN — I built this because I spent 2 years debugging "frontend says string, backend says number" issues at my last job.

[Product] generates type-safe API clients from your OpenAPI spec. It works with TypeScript, Python, Go, and Rust.

Tech stack: [...]

Some things that worked and didn't: [...]

Free for individuals; paid for teams. Source is on GitHub: [link].

Happy to answer questions.

First 4 hours: Founder watches Show HN ranking. Responds substantively to every technical question. Doesn't engage with off-topic critique. Posts updates if relevant.

Reddit cross-post: 24 hours later, post to /r/programming (technical), /r/typescript (community), /r/SaaS (founder story). Each with a subreddit-tuned title and intro.

Follow-up wave (Day 30): "Building [Product]: 30 days after launch" — retrospective post.

What You Get Back

  • GTM-* with Type=Channel-HN (one entry) — Title, body, timing, founder-engagement plan
  • GTM-* with Type=Channel-Reddit (one per subreddit) — Subreddit-tuned title, body, posting time
  • GTM-* engagement rules — Comment-response policy, when to escalate to founder
  • GTM-* follow-up wave — 30/60-day post-launch content plan
Show full SKILL.md (471 more words)Show less

When to Use It

TriggerMode
Developer-tool launchstandard
Open-source releasestandard
Indie / bootstrapped product launch (story angle)standard
B2B SaaS with technical buyerquick (just HN; skip Reddit)
Big technical decision worth a writeup ("how we migrated to X")quick (one HN post, no Reddit)
Enterprise / non-technical buyerdo not use
Regulated category (medical, financial)do not use without legal review

Consumes

  • GTM-* positioning + PER-* best-fit characteristics — Anchors the story angle and confirms HN/Reddit is even appropriate
  • GTM-* launch channels (from v0.9 Launch Channels ORB) — HN/Reddit must already be in the mix matrix
  • GTM-* offer card — Determines the post's CTA (free tier, beta, open source, paid trial)
  • CFD-* customer stories — Anchors social proof in comments and follow-up
  • BR-POS-* constraints — Tone guardrails (no enterprise speak in /r/SaaS, etc.)

Produces

  • GTM-* with Type=Channel-HN (one entry)
  • GTM-* with Type=Channel-Reddit (one per subreddit)
  • GTM-* engagement-rules entry — Comment policy, who escalates what
  • GTM-* follow-up-wave entry — Post-launch content plan (30/60 day)

Output Template

GTM-XXX: Channel — Hacker News Launch
Type: Channel-HN
Layer: Borrowed
Owner: Founder (must be founder, not marketing)
Status: [Planned | Active]

Story angle: [Show HN | Ask HN | Story | Open source | Technical writeup]
Title: "[Exact title — no marketing words]"
Timing: [Day + hour, with rationale]

Post body:
  [Full body — what HN expects: substance, tech detail, honest tradeoffs]

CTA: [Free tier link | GitHub link | Beta signup link]

Founder presence:
  - Watch ranking for first 4 hours (block calendar)
  - Respond to every substantive comment
  - Update post if relevant
  - No "thanks!" replies — engage with the argument

Failure modes to avoid:
  - Marketing language in title
  - Absent founder
  - "Buy now" CTA (HN punishes)
  - Astroturf upvotes (HN detects, instantly bans)

Linked IDs: GTM-YYY (positioning), GTM-ZZZ (offer), PER-AAA (best-fit), KPI-BBB (HN→signup target)
GTM-XXX: Channel — Reddit /r/<subreddit>
Type: Channel-Reddit
Layer: Borrowed
Owner: Founder
Subreddit: /r/<name>
Status: [Planned | Active]

Subreddit norms:
  - Tone: [Pinned-rules summary]
  - Self-promotion rule: [Subreddit's specific rule]
  - Peak posting time: [Day + hour]
  - Banned formats: [e.g., no link posts, no images-only]

Title: "[Subreddit-tuned title]"
Body: [Tuned to subreddit tone]
CTA: [Whatever the subreddit allows]

Founder presence: Same as HN — engage substantively for first 4 hours

Linked IDs: GTM-YYY (positioning), PER-AAA (best-fit)

Anti-Patterns

PatternSignalFix
Marketing title"Revolutionary AI-powered X" on HNRewrite as factual; HN strips marketing
Absent founderPost goes up; founder is in a meetingIf you can't be present 4 hours, postpone the launch
"Thanks!" repliesComment thread is full of "Thanks for the kind words!"Engage with the argument or don't reply
Astroturfing upvotesAsking team/friends to upvoteHN and Reddit detect coordinated voting; instant ban
Cross-posting too fastSame post to 5 subreddits in 10 minutesStagger by 24+ hours; each post is rewritten for the subreddit
Ignoring subreddit rulesBanned within an hour of postingRead the pinned rules; some subreddits ban self-promotion entirely
No follow-up waveLaunch spikes traffic, then silencePlan 30/60-day return posts before launch day
Wrong product / wrong channelEnterprise procurement product on /r/programmingRe-check positioning; HN/Reddit doesn't fit every product

Quality Gates

Before launch day:

  • Best-fit segment confirmed to use HN/Reddit (not assumption)
  • Story angle chosen and matches the product's actual hook
  • Title drafted; passes "no marketing words" check (HN)
  • Founder calendar cleared for first 4 hours
  • Post body has substance (technical detail, honest tradeoffs)
  • CTA matches platform norms (free / GitHub / beta — not "buy now")
  • Subreddit rules read for every targeted subreddit
  • Follow-up wave (30/60 day) drafted in outline
  • No astroturfing plan exists or has been considered

Downstream Connections

ConsumerWhat it usesExample
Launch Channels (ORB)Each HN/Reddit post is a Borrowed-channel entryRolls into channel-mix matrix
Launch MetricsPer-post attribution → KPI-HN-signups, KPI-Reddit-signupsUTM-tagged links per post
Feedback Loop SetupComments become CFD- feedback entriesTop-voted comment thread → CFD- pattern
v0.9 Case Study Builder (v1.0)High-engagement HN/Reddit launches → case study"How we got 800 upvotes on Show HN"
v0.9 AEO AuditHN/Reddit threads become AI-citation sourcesHi-rank threads → AEO inclusion

Detailed References

  • jonathimer's hacker-news-strategy and reddit-engagement skills (devmarketing-skills)
  • HN guidelines: news.ycombinator.com/showhn.html
  • (No bundled references/ — HN/Reddit norms change; read current pinned rules)

© mattgierhart, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in .claude/skills/prd-v09-hn-reddit-launch of mattgierhart/PRD-driven-context-engineering.

Open the folder on GitHubat commit 30ed1b0

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Works with

Categories

Questions about Prd V09 Hn Reddit Launch

What does Prd V09 Hn Reddit Launch do?

Build a Hacker News + Reddit launch playbook for developer-tools and community-led products during PRD v0.9 Go-to-Market. Prd V09 Hn Reddit Launch is an agent skill from mattgierhart/PRD-driven-context-engineering.9 Go-to-Market.

When should I use Prd V09 Hn Reddit Launch?

Prd V09 Hn Reddit Launch fits situations like: requests to plan HN/Reddit launch; community launch; user asks HN launch; launch on /r/SaaS.

How do I install Prd V09 Hn Reddit Launch in Claude Code?

Run `npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-hn-reddit-launch -a claude-code`. Or copy the skill folder (.claude/skills/prd-v09-hn-reddit-launch in mattgierhart/PRD-driven-context-engineering) into .claude/skills/prd-v09-hn-reddit-launch in your project. Claude Code loads it when a task matches its description.

How do I install Prd V09 Hn Reddit Launch in Codex?

Run `npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-hn-reddit-launch -a codex`. Or copy the skill folder (.claude/skills/prd-v09-hn-reddit-launch in mattgierhart/PRD-driven-context-engineering) into .agents/skills/prd-v09-hn-reddit-launch in your project. Codex loads it when a task matches its description.

Can I use Prd V09 Hn Reddit Launch in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-hn-reddit-launch -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/prd-v09-hn-reddit-launch, .gemini/skills/prd-v09-hn-reddit-launch, .github/skills/prd-v09-hn-reddit-launch and .opencode/skills/prd-v09-hn-reddit-launch in your project.

What does Prd V09 Hn Reddit Launch need to run?

SKILL.md names no scripts, command-line tools or credentials: Prd V09 Hn Reddit Launch is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Write, Edit, Glob, Grep, WebSearch, WebFetch.

Does Prd V09 Hn Reddit Launch access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Prd V09 Hn Reddit Launch safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Prd V09 Hn Reddit Launch use?

Prd V09 Hn Reddit Launch is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Prd V09 Hn Reddit Launch use?

About 2.8k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Prd V09 Hn Reddit Launch?

Skills that share tags, products or a category with Prd V09 Hn Reddit Launch: First 1000 Users (LeoYeAI/openclaw-master-skills, 2.2k stars), Plaid (BuildGreatProducts/plaid, 218 stars), Gingiris Go Global (Gingiris-1031/Competitor-analysis-tool, 110 stars) and Pre Mortem (phuryn/pm-skills, 27k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Prd V09 Hn Reddit Launch?

mattgierhart (a GitHub user) maintains it in mattgierhart/PRD-driven-context-engineering, which has 180 GitHub stars. The repository holds 45 skills in this directory. The repository was last updated on August 31, 2026.

Source: mattgierhart/PRD-driven-context-engineering on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.