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Agent skill

Prd V09 Cold Outreach Tiered

by mattgierhart in mattgierhart/PRD-driven-context-engineering

Build Tier 1/2/3 cold outreach sequences differentiated by personalization depth and research signal strength during PRD v0.9 Go-to-Market.

MITAuto-check passedSales & Support

Install Prd V09 Cold Outreach Tiered

skills CLI
$ npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-cold-outreach-tiered -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install mattgierhart/PRD-driven-context-engineering prd-v09-cold-outreach-tiered --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/mattgierhart/PRD-driven-context-engineering.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.claude/skills/prd-v09-cold-outreach-tiered .claude/skills/prd-v09-cold-outreach-tiered && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
prd-v09-cold-outreach-tiered
GitHub stars
180
Token cost
~2.5k tokens
SKILL.md length
992 words
Files
1
Skills in repo
45
Repo updated
First seen
Licence
MIT

At a glance

Build Tier 1/2/3 cold outreach sequences differentiated by personalization depth and research signal strength during PRD v0.9 Go-to-Market.

  • Works in 6 steps: Source lead lists from ICP — Pull from… → Score each lead's signal strength (1–5) → Tier assignment → …
  • Requests to plan cold outreach
  • SKILL.md covers Execution Mode, What This Does, How It Works and Example, plus 9 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Prd V09 Cold Outreach Tiered is an agent skill from mattgierhart/PRD-driven-context-engineering. Build Tier 1/2/3 cold outreach sequences differentiated by personalization depth and research signal strength during PRD v0.9 Go-to-Market. Triggers on requests to plan cold outreach, founder-led sales, or when user asks "cold email sequence", "outbound campaign", "founder outreach", "LinkedIn outreach", "Tier 1 personalization", "predictable revenue", "sales cadence", "BDR sequence". Outputs GTM-OUT- sequence entries and lead-list references.

Its SKILL.md is about 2.5k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Sales & Support, covering Cold outreach, PRD writing and Go-to-market strategy. It works with LinkedIn. The repository describes itself as: PRD-Led Context Engineering — Memory as Infrastructure. An ontology layer for product teams building products that solve real problems — with AI agents that remember. Gated PRD… The licence is MIT.

When your agent uses it

  • Requests to plan cold outreach
  • Founder-led sales
  • User asks cold email sequence
  • Outbound campaign

Example prompts

  • “cold email sequence”
  • “outbound campaign”
  • “founder outreach”
  • “/prd-v09-cold-outreach-tiered”

Requirements

  • Pre-approved tools (allowed-tools): Read, Write, Edit, Glob, Grep, WebSearch, WebFetch

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

  1. Source lead lists from ICP — Pull from the Positioning best-fit characteristics. Use enrichment tools (Apollo, Clay, Clearbit) or LinkedIn…
  2. Score each lead's signal strength (1–5)
  3. Tier assignment
  4. Build per-tier sequences — Each tier gets its own template structure (see Output Template). Tier 1 is hand-drafted; Tier 2 is template +…
  5. End every sequence on the guarantee — The guarantee from prd-v09-offer-construction-hormozi is the reply-friction killer. Don't ask for a…
  6. Plan reply handling — Define what counts as a reply (positive, ask, objection, unsubscribe), and have a response cadence for each. Tier 1…

What it can do on your machine

Read from SKILL.md and the folder at commit 30ed1b0. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • Read
    • Write
    • Edit
    • Glob
    • Grep
    • WebSearch
    • WebFetch

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Prd V09 Cold Outreach Tiered loads about 2.5k tokens when it runs. Until then it costs about 119 tokens; SKILL.md has 992 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~119
When it runs · the whole SKILL.md, loaded when a task matches
~2.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from mattgierhart/PRD-driven-context-engineering at commit 30ed1b0, republished under its MIT licence (© mattgierhart). 992 words, ~2,467 tokens.

Download SKILL.mdSave it as .claude/skills/prd-v09-cold-outreach-tiered/SKILL.md (or your agent's skills folder).
name
prd-v09-cold-outreach-tiered
description
Build Tier 1/2/3 cold outreach sequences differentiated by personalization depth and research signal strength during PRD v0.9 Go-to-Market. Triggers on requests to plan cold outreach, founder-led sales, or when user asks "cold email sequence", "outbound campaign", "founder outreach", "LinkedIn outreach", "Tier 1 personalization", "predictable revenue", "sales cadence", "BDR sequence". Outputs GTM-OUT-* sequence entries and lead-list references.
allowed-tools
Read, Write, Edit, Glob, Grep, WebSearch, WebFetch
context
fork
execution_modes.default
standard
execution_modes.supports
quick, standard, deep

Cold Outreach (Tiered: 1:1 / 1:few / 1:many)

Position in workflow: v0.9 Offer Construction → v0.9 Cold Outreach (Tiered) → v0.9 Launch Metrics

Execution Mode

Default is standard. See .claude/rules/08-skill-execution-modes.md for selection logic.

ModeWhat this skill produces
quickOne tier (typically Tier 2); 3-touch sequence; lead-list scoring rubric
standardAll three tiers; 3–5 touches each; lead-list scoring + tier-assignment logic; reply-handling guide
deepAll tiers + A/B subject lines per tier; channel mix (email + LinkedIn + voicemail); reply-rate baselines; objection library

What This Does

Builds three differentiated cold-outreach sequences, each calibrated to a different ratio of research-per-lead:

  • Tier 1 (1:1, founder-led) — Hand-researched. Highly personalized. Each touch references something specific. Volume: 10–30 contacts.
  • Tier 2 (1:few, semi-automated) — Segment-personalized. Template with 3–5 dynamic variables per recipient. Volume: 100–500 contacts.
  • Tier 3 (1:many, automated) — Broad-fit. Template only, minimal personalization. Volume: 1,000–10,000+ contacts.

The tiers are not "good/better/best" — each has its place. Tier 3 fills the top of the funnel cheaply. Tier 2 carries the bulk. Tier 1 closes the highest-value targets that templates can never reach.

How It Works

  1. Source lead lists from ICP — Pull from the Positioning best-fit characteristics. Use enrichment tools (Apollo, Clay, Clearbit) or LinkedIn Sales Nav search anchored on firmographic + behavioral signals from PER-.
  2. Score each lead's signal strength (1–5):
    • Trigger signal — Recent funding, hiring, product launch, public pain (5)
    • Fit signal — Strong firmographic/behavioral match without specific trigger (3–4)
    • Cold signal — Broad-fit only; no specific signal (1–2)
  3. Tier assignment:
    • Signal 4–5 + opportunity size ≥ threshold → Tier 1
    • Signal 3–4 → Tier 2
    • Signal 1–2 → Tier 3 (or drop if list is large enough)
  4. Build per-tier sequences — Each tier gets its own template structure (see Output Template). Tier 1 is hand-drafted; Tier 2 is template + variables; Tier 3 is template only.
  5. End every sequence on the guarantee — The guarantee from prd-v09-offer-construction-hormozi is the reply-friction killer. Don't ask for a meeting cold; ask them to invoke the guarantee.
  6. Plan reply handling — Define what counts as a reply (positive, ask, objection, unsubscribe), and have a response cadence for each. Tier 1 replies go to founder immediately. Tier 3 replies route through a templatized objection library.

Example

B2B SaaS founder launching, ICP = Series A SaaS PMs.

Tier 1 (20 hand-picked targets):

  • Touch 1 (Day 0, email): Reference specific recent blog post + offer specific insight on their problem
  • Touch 2 (Day 4, LinkedIn): Connect with a one-line follow-up referencing the email
  • Touch 3 (Day 10, email): Share a relevant case study from a similar company; mention the guarantee
  • Touch 4 (Day 18, email): Soft breakup — "want me to circle back in a quarter?"

Tier 2 (200 mid-signal leads):

  • Touch 1 (Day 0, email): Template with 3 variables ({company}, {pain point}, {peer company}). 6–10 sentences max.
  • Touch 2 (Day 3, email): One-line bump
  • Touch 3 (Day 7, email): Case study + guarantee mention
  • Touch 4 (Day 14, email): Breakup

Tier 3 (2,000 broad-fit leads):

  • Touch 1 (Day 0, email): Template only. 4–6 sentences. Lead with category insight, not pitch.
  • Touch 2 (Day 5, email): Case study
  • Touch 3 (Day 12, email): Breakup ("last note from me")

Expected reply rates: Tier 1 = 30–50%; Tier 2 = 8–15%; Tier 3 = 1–3%.

What You Get Back

  • GTM-OUT-* entries (one per tier sequence) — Tier metadata, per-touch templates, channel mix, timing
  • GTM-OUT-touch-* entries — Individual touch templates with subject line, body, channel
  • Lead-list scoring rubric (single GTM-*) — How to assign tier
  • Reply-handling guide — What counts as a reply; routing rules

When to Use It

TriggerMode
B2B / founder-led sales motionstandard
Post-launch acquisition pushstandard
Paid channels too expensive (high CAC)standard
Specific ABM-style campaign against named accountsdeep, Tier 1 only
Mass-market consumer product with no individual-buyer relationshipdo not use — wrong channel
Show full SKILL.md (383 more words)Show less

Consumes

  • GTM-* positioning + PER-* best-fit characteristics — Source for ICP and message anchoring
  • GTM-* offer card + GTM-* guarantee (from v0.9 Offer Construction) — Sequences end on the guarantee, not a meeting ask
  • CFD-* customer stories (from v0.1–v0.4 + post-launch) — Case studies for touch 3
  • BR-POS-* constraints — Tier targeting must honor "not for" rules
  • KPI-* targets (from v0.3 + v0.9 Launch Metrics) — Reply rate and meeting-booked targets per tier

Produces

  • GTM-OUT-* tier entries — One per tier with sequence metadata
  • GTM-OUT-touch-* entries — Per-touch templates (subject, body, channel, timing)
  • GTM-* lead-list scoring rubric
  • CFD-* gaps — When sequences reveal objections we can't answer, log as CFD- research gaps

Output Template

GTM-OUT-XXX: Tier [1 | 2 | 3] Sequence
Type: Outreach
Tier: [1 | 2 | 3]
Volume: [target lead count]
Owner: [Person / role]
Status: [Planned | Active | Paused]

Lead profile:
  Signal strength: [4–5 | 3–4 | 1–2]
  Source: [Apollo | LinkedIn Sales Nav | Clay | Manual]
  Best-fit criteria: [Anchored in PER- characteristics]

Sequence:
  Touch 1: GTM-OUT-touch-AAA — Day 0, [channel]
  Touch 2: GTM-OUT-touch-BBB — Day [N], [channel]
  Touch 3: GTM-OUT-touch-CCC — Day [N], [channel]
  Touch 4: GTM-OUT-touch-DDD — Day [N], [channel]

Reply handling:
  Positive: [Routing]
  Ask: [Routing]
  Objection: [Routing — point to objection library]
  Unsubscribe: [Action]

KPI targets:
  Reply rate: [Tier 1: 30–50% | Tier 2: 8–15% | Tier 3: 1–3%]
  Meeting-booked rate: [varies]

Linked IDs: PER-XXX, GTM-YYY (positioning), GTM-ZZZ (offer), GTM-AAA (guarantee), KPI-BBB
GTM-OUT-touch-XXX: Touch [N] — Tier [1|2|3]
Channel: [Email | LinkedIn | Voicemail | SMS]
Subject: "[Subject line — A/B variants for deep mode]"

Body:
  [Template body, with {variable} markers for tiers 2 and 3]

Personalization tier:
  Tier 1: Hand-drafted; each touch references something specific
  Tier 2: Template + 3–5 variables — {company}, {pain_point}, {peer_company}
  Tier 3: Template only

Ends on: [Guarantee mention | Case study | Soft ask | Breakup]

Linked IDs: GTM-OUT-XXX (parent sequence), GTM-AAA (guarantee)

Anti-Patterns

PatternSignalFix
Same template for all tiersTier 1 reply rate < 10%Tier 1 must be hand-drafted; templates are the floor, not the ceiling
Fake personalization"{first_name}, I love what {company} is doing"Either personalize for real (Tier 1) or stop pretending (Tier 3)
Ask for meeting cold"Got 15 min next week?" in touch 1Lead with value; ask for guarantee invocation or content engagement instead
No breakupSequence runs forever, hurting deliverabilityAlways include a final-touch breakup
No tier assignment logicAll leads in same tierBuild the scoring rubric before sending anything
Outreach without offerSequence runs before Offer Construction is completeWait — without the guarantee, the sequence ends on weak CTAs
Outreach without positioningGeneric value claimsReply rates die; honor the Dunford positioning

Quality Gates

Before launching:

  • All three tiers defined (or quick-mode single tier with documented reason)
  • Per-touch templates exist and respect BR-POS-* constraints
  • Sequences end on the guarantee (or explicit reason why not)
  • Reply-handling rules documented
  • KPI- targets set per tier (reply rate + meeting-booked rate)
  • Unsubscribe path is one-click and honored
  • Spam-compliance check (CAN-SPAM, GDPR if applicable) done

Downstream Connections

ConsumerWhat it usesExample
Launch Channels (ORB)Cold outreach is a Borrowed channel; rolls into mix matrixTier 1 = Borrowed-time; Tier 2/3 = Borrowed-volume
Launch MetricsPer-tier reply rates become KPI- entriesKPI-tier1-reply-rate
Feedback Loop SetupReply objections feed CFD-"Why we passed" replies → CFD- pattern
v1.0 Continuous DiscoveryHigh-engagement Tier 1 replies = founder interviewsReply → CFD- interview with confidence ≥ 3/5

Detailed References

  • Aaron Ross, Predictable Revenue (2011) — Tier 2/3 outbound structure
  • Aaron Ross, From Impossible to Inevitable (2016) — Sequencing
  • BrianRWagner's cold-outreach-sequence skill (ai-marketing-claude-code-skills)
  • (No bundled references/ — sequences are templates, not theory)

© mattgierhart, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in .claude/skills/prd-v09-cold-outreach-tiered of mattgierhart/PRD-driven-context-engineering.

Open the folder on GitHubat commit 30ed1b0

Compare with similar skills

Prd V09 Cold Outreach Tiered next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Prd V09 Cold Outreach Tiered compared with similar skills
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Send Cold EmailOthmane-Khadri/YALC-the-GTM-operating-system318—~515Automated safety check: PassMIT
Linkedin Comment To Outreachgethouston/houston118—~2.1kAutomated safety check: PassMIT
Social Selling Planneraaron-he-zhu/aaron-marketing-skills2.9k—~3.3kAutomated safety check: PassApache-2.0

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Works with

Categories

Questions about Prd V09 Cold Outreach Tiered

What does Prd V09 Cold Outreach Tiered do?

Build Tier 1/2/3 cold outreach sequences differentiated by personalization depth and research signal strength during PRD v0.9 Go-to-Market. Prd V09 Cold Outreach Tiered is an agent skill from mattgierhart/PRD-driven-context-engineering.9 Go-to-Market.

When should I use Prd V09 Cold Outreach Tiered?

Prd V09 Cold Outreach Tiered fits situations like: requests to plan cold outreach; founder-led sales; user asks cold email sequence; outbound campaign.

How do I install Prd V09 Cold Outreach Tiered in Claude Code?

Run `npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-cold-outreach-tiered -a claude-code`. Or copy the skill folder (.claude/skills/prd-v09-cold-outreach-tiered in mattgierhart/PRD-driven-context-engineering) into .claude/skills/prd-v09-cold-outreach-tiered in your project. Claude Code loads it when a task matches its description.

How do I install Prd V09 Cold Outreach Tiered in Codex?

Run `npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-cold-outreach-tiered -a codex`. Or copy the skill folder (.claude/skills/prd-v09-cold-outreach-tiered in mattgierhart/PRD-driven-context-engineering) into .agents/skills/prd-v09-cold-outreach-tiered in your project. Codex loads it when a task matches its description.

Can I use Prd V09 Cold Outreach Tiered in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-cold-outreach-tiered -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/prd-v09-cold-outreach-tiered, .gemini/skills/prd-v09-cold-outreach-tiered, .github/skills/prd-v09-cold-outreach-tiered and .opencode/skills/prd-v09-cold-outreach-tiered in your project.

What does Prd V09 Cold Outreach Tiered need to run?

SKILL.md names no scripts, command-line tools or credentials: Prd V09 Cold Outreach Tiered is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Write, Edit, Glob, Grep, WebSearch, WebFetch.

Does Prd V09 Cold Outreach Tiered access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Prd V09 Cold Outreach Tiered safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Prd V09 Cold Outreach Tiered use?

Prd V09 Cold Outreach Tiered is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Prd V09 Cold Outreach Tiered use?

About 2.5k tokens (SKILL.md is roughly 9.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Prd V09 Cold Outreach Tiered?

Skills that share tags, products or a category with Prd V09 Cold Outreach Tiered: Sales Os (romangojiberryAI/gojiberryai-sales-os, 139 stars), Outreach Specialist (ognjengt/founder-skills, 447 stars), Send Cold Email (Othmane-Khadri/YALC-the-GTM-operating-system, 318 stars) and Linkedin Comment To Outreach (gethouston/houston, 118 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Prd V09 Cold Outreach Tiered?

mattgierhart (a GitHub user) maintains it in mattgierhart/PRD-driven-context-engineering, which has 180 GitHub stars. The repository holds 45 skills in this directory. The repository was last updated on August 31, 2026.

Source: mattgierhart/PRD-driven-context-engineering on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.