Google SEO APIs
AgriciDaniel/claude-seo
Pulls real Google data for SEO work: Search Console, PageSpeed Insights, CrUX field data, the Indexing API and GA4 organic traffic, through /seo google commands.
Generate UTM-tagged URLs for campaign tracking. An agent skill from manojbajaj95/claude-gtm-plugin.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill utm-builder -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin utm-builder --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/utm-builder .claude/skills/utm-builder && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "utm-builder" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/utm-builder into .claude/skills/utm-builder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-builder", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/utm-builderType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill utm-builder -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin utm-builder --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/utm-builder .agents/skills/utm-builder && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "utm-builder" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/utm-builder into .agents/skills/utm-builder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-builder", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill utm-builder -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin utm-builder --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/utm-builder .cursor/skills/utm-builder && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "utm-builder" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/utm-builder into .cursor/skills/utm-builder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-builder", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/manojbajaj95/claude-gtm-plugin.git --path skills/utm-builder--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill utm-builder -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin utm-builder --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/utm-builder .gemini/skills/utm-builder && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "utm-builder" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/utm-builder into .gemini/skills/utm-builder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-builder", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install manojbajaj95/claude-gtm-plugin utm-builderInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add manojbajaj95/claude-gtm-plugin --skill utm-builder -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/utm-builder .github/skills/utm-builder && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "utm-builder" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/utm-builder into .github/skills/utm-builder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-builder", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill utm-builder -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin utm-builder --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/utm-builder .opencode/skills/utm-builder && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "utm-builder" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/utm-builder into .opencode/skills/utm-builder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-builder", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
utm-builderGenerate UTM-tagged URLs for campaign tracking. An agent skill from manojbajaj95/claude-gtm-plugin.
Utm Builder is an agent skill from manojbajaj95/claude-gtm-plugin. Generate UTM-tagged URLs for campaign tracking. Create consistent, organized tracking links for Google Analytics, HubSpot, and other analytics platforms. Supports bulk generation, naming conventions, and campaign documentation. Use when creating tracking links, campaign URLs, or organizing marketing attribution.
Its SKILL.md is about 2.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Marketing analytics. It works with HubSpot and Google Analytics. The licence is MIT.
4 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit 0830a46. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Utm Builder loads about 2.4k tokens when it runs. Until then it costs about 81 tokens; SKILL.md has 384 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from manojbajaj95/claude-gtm-plugin at commit 0830a46, republished under its MIT licence (© manojbajaj95). 384 words, ~2,434 tokens.
.claude/skills/utm-builder/SKILL.md (or your agent's skills folder).Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
Generate consistent, well-organized UTM tracking links for marketing campaigns.
| Parameter | Required | Purpose | Example |
|---|---|---|---|
utm_source | Yes | Traffic source | google, linkedin, newsletter |
utm_medium | Yes | Marketing medium | cpc, email, social, organic |
utm_campaign | Yes | Campaign name | spring-sale-2025 |
utm_term | No | Paid search keywords | project+management |
utm_content | No | Differentiate variants | cta-button, hero-image |
utm_source: {platform}
utm_medium: {channel-type}
utm_campaign: {yyyy-mm}-{campaign-name}
utm_term: {keyword} (paid search only)
utm_content: {ad-variant}-{placement}Paid:
- google
- linkedin
- meta (facebook + instagram)
- tiktok
- twitter
- bing
Organic Social:
- linkedin-organic
- twitter-organic
- facebook-organic
Email:
- mailchimp
- hubspot
- sendgrid
- newsletter
Referral:
- partner-{name}
- affiliate-{name}
- referralPaid:
- cpc (cost per click)
- cpm (cost per impression)
- display
- video
- retargeting
Organic:
- organic
- social
- referral
Direct:
- email
- sms
- push
Content:
- blog
- pr
- podcast
- webinarFormat: {date}-{name}-{segment}
Examples:
- 2025-03-spring-promo
- 2025-q1-product-launch
- 2025-04-webinar-ai-trends
- 2025-03-ebook-marketing-guide
- evergreen-demo-requestCreate a UTM link for:
URL: https://example.com/pricing
Campaign: Spring promotion on LinkedInOutput:
https://example.com/pricing?utm_source=linkedin&utm_medium=cpc&utm_campaign=2025-03-spring-promoCreate UTM links for a multi-channel campaign:
URL: https://example.com/demo
Campaign: Q2 Product Launch
Channels:
- Google Search Ads
- LinkedIn Sponsored Content
- Email newsletter
- Twitter organic postOutput:
═══════════════════════════════════════════════════════════════
CAMPAIGN: Q2 Product Launch
BASE URL: https://example.com/demo
DATE: 2025-Q2
═══════════════════════════════════════════════════════════════
GOOGLE SEARCH ADS:
──────────────────────────────────────────────────────────────
https://example.com/demo?utm_source=google&utm_medium=cpc&utm_campaign=2025-q2-product-launch&utm_term={keyword}
Use {keyword} placeholder for dynamic keyword insertion.
LINKEDIN SPONSORED:
──────────────────────────────────────────────────────────────
Variant A (Image):
https://example.com/demo?utm_source=linkedin&utm_medium=cpc&utm_campaign=2025-q2-product-launch&utm_content=image-a
Variant B (Video):
https://example.com/demo?utm_source=linkedin&utm_medium=cpc&utm_campaign=2025-q2-product-launch&utm_content=video-b
EMAIL NEWSLETTER:
──────────────────────────────────────────────────────────────
Header CTA:
https://example.com/demo?utm_source=newsletter&utm_medium=email&utm_campaign=2025-q2-product-launch&utm_content=header-cta
Footer CTA:
https://example.com/demo?utm_source=newsletter&utm_medium=email&utm_campaign=2025-q2-product-launch&utm_content=footer-cta
TWITTER ORGANIC:
──────────────────────────────────────────────────────────────
https://example.com/demo?utm_source=twitter-organic&utm_medium=social&utm_campaign=2025-q2-product-launch
═══════════════════════════════════════════════════════════════
TRACKING SPREADSHEET
═══════════════════════════════════════════════════════════════
| Channel | Source | Medium | Campaign | Content | Full URL |
|---------|--------|--------|----------|---------|----------|
| Google | google | cpc | 2025-q2-product-launch | - | [url] |
| LinkedIn | linkedin | cpc | 2025-q2-product-launch | image-a | [url] |
| LinkedIn | linkedin | cpc | 2025-q2-product-launch | video-b | [url] |
| Email | newsletter | email | 2025-q2-product-launch | header-cta | [url] |
| Email | newsletter | email | 2025-q2-product-launch | footer-cta | [url] |
| Twitter | twitter-organic | social | 2025-q2-product-launch | - | [url] |Create UTM links for A/B testing two landing pages:
URL A: https://example.com/landing-v1
URL B: https://example.com/landing-v2
Campaign: Homepage redesign test
Channel: Google AdsOutput:
VARIANT A (Control):
https://example.com/landing-v1?utm_source=google&utm_medium=cpc&utm_campaign=2025-03-homepage-test&utm_content=control-v1
VARIANT B (Treatment):
https://example.com/landing-v2?utm_source=google&utm_medium=cpc&utm_campaign=2025-03-homepage-test&utm_content=treatment-v2
TRACKING NOTE:
Compare conversion rates in Google Analytics:
Acquisition → Traffic Acquisition → Filter by utm_contentUse ValueTrack parameters for dynamic insertion:
- {keyword} - Search keyword
- {matchtype} - Match type (e, p, b)
- {device} - Device (m, t, c)
- {adposition} - Ad position
Example:
?utm_source=google&utm_medium=cpc&utm_campaign=brand&utm_term={keyword}&utm_content={adposition}Use LinkedIn macros:
- {{CAMPAIGN_NAME}}
- {{CREATIVE_NAME}}
- {{CAMPAIGN_GROUP_NAME}}
Note: LinkedIn auto-appends some tracking; combine carefully.Use URL parameters in ad setup:
- {{ad.name}}
- {{adset.name}}
- {{campaign.name}}
Example:
?utm_source=meta&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_content={{ad.name}}HubSpot auto-recognizes UTM parameters.
Ensure consistency with HubSpot campaign naming.
Best practice:
- Create HubSpot campaign first
- Use exact campaign name in utm_campaign
- Tag all assets (emails, pages, ads) with same campaignFor social media, use URL shorteners that preserve UTM:
Example workflow:
| Mistake | Problem | Solution |
|---|---|---|
| Inconsistent capitalization | Creates duplicate campaigns in GA | Always use lowercase |
| Spaces in parameters | Breaks URL | Use hyphens or underscores |
| Missing utm_medium | Poor channel attribution | Always include medium |
| Generic campaign names | Hard to analyze | Use date + descriptive name |
| Not documenting | Lost tracking context | Maintain spreadsheet |
| Duplicate utm_source | Confusion in reporting | Standardize naming |
After launching, verify in GA4:
Newsletter:
?utm_source=newsletter&utm_medium=email&utm_campaign={date}-{topic}&utm_content={position}
Drip Sequence:
?utm_source=hubspot&utm_medium=email&utm_campaign={sequence-name}&utm_content=email-{number}
Transactional:
?utm_source=transactional&utm_medium=email&utm_campaign=order-confirmationOrganic Post:
?utm_source={platform}-organic&utm_medium=social&utm_campaign={date}-{topic}
Paid Social:
?utm_source={platform}&utm_medium=cpc&utm_campaign={date}-{campaign}&utm_content={creative-name}Blog Post:
?utm_source=blog&utm_medium=organic&utm_campaign={post-slug}
Guest Post:
?utm_source={publication}&utm_medium=referral&utm_campaign=guest-post-{date}
Podcast:
?utm_source={podcast-name}&utm_medium=podcast&utm_campaign={episode}Co-Marketing:
?utm_source=partner-{name}&utm_medium=referral&utm_campaign={joint-campaign}
Affiliate:
?utm_source=affiliate-{name}&utm_medium=referral&utm_campaign=affiliate-programWorks well with:
© manojbajaj95, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Just SKILL.md in skills/utm-builder of manojbajaj95/claude-gtm-plugin.
Open the folder on GitHubat commit 0830a46
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in manojbajaj95/claude-gtm-plugin, which our catalogue first saw on October 7, 2026.
Utm Builder next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Utm Builder this skillmanojbajaj95/claude-gtm-plugin | 105 | 1 repos | ~2.4k | Automated safety check: Pass | MIT | |
| Google SEO APIsAgriciDaniel/claude-seo | 19k | 1 repos | ~4.2k | Automated safety check: Pass | MIT | |
| AnalyticsNexus-JPF/note-companion | 870 | 7 repos | ~2.2k | Automated safety check: Pass | MIT | |
| Google Analytics 4 AnalysisLichAmnesia/lich-skills | 234 | — | ~2k | Automated safety check: Notes | MIT | |
| Google Analytics 4 Setupooiyeefei/ccc | 494 | — | ~2.2k | Automated safety check: Pass | MIT | |
| Google Adsarnabbagxd/Brand-building-skills | 724 | — | ~3.1k | Automated safety check: Pass | MIT |
AgriciDaniel/claude-seo
Pulls real Google data for SEO work: Search Console, PageSpeed Insights, CrUX field data, the Indexing API and GA4 organic traffic, through /seo google commands.
Nexus-JPF/note-companion
When the user wants to set up, improve, or audit analytics tracking and measurement.
LichAmnesia/lich-skills
Pulls Google Analytics 4 data through the Data API with TypeScript scripts and turns it into a daily SEO report or prioritized traffic and bounce-rate recommendations.
ooiyeefei/ccc
Sets up GA4 on a website and wires one real conversion event end to end, verified in DebugView before any money goes into ads.
arnabbagxd/Brand-building-skills
Plan, build, and optimize Google Ads campaigns — Search, Shopping, Performance Max, Display, and YouTube — including keyword research, match types, bidding strategy, Quality Score, ad extensions…
social-media-skills/skills
Social media analytics and reporting — read native platform data honestly and turn it into next actions.
manojbajaj95/claude-gtm-plugin
A skill your agent uses when optimizing app store listings, researching keywords, or tracking mobile app performance on Apple App Store and Google Play Store.
manojbajaj95/claude-gtm-plugin
Comprehensive market research and analysis skill. An agent skill from manojbajaj95/claude-gtm-plugin.
manojbajaj95/claude-gtm-plugin
Create professional investor pitch decks with structured content and visual design.
manojbajaj95/claude-gtm-plugin
Generate QR codes with URLs and UTM tracking. An agent skill from manojbajaj95/claude-gtm-plugin.
manojbajaj95/claude-gtm-plugin
SEO, AEO (Answer Engine Optimization), and GEO strategy for search engines and AI visibility.
manojbajaj95/claude-gtm-plugin
LinkedIn profile optimization and content creation. An agent skill from manojbajaj95/claude-gtm-plugin.
Works with
Categories
Generate UTM-tagged URLs for campaign tracking. An agent skill from manojbajaj95/claude-gtm-plugin. Utm Builder is an agent skill from manojbajaj95/claude-gtm-plugin. Generate UTM-tagged URLs for campaign tracking.
Utm Builder fits situations like: creating tracking links; organizing marketing attribution.
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill utm-builder -a claude-code`. Or copy the skill folder (skills/utm-builder in manojbajaj95/claude-gtm-plugin) into .claude/skills/utm-builder in your project. Claude Code loads it when a task matches its description.
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill utm-builder -a codex`. Or copy the skill folder (skills/utm-builder in manojbajaj95/claude-gtm-plugin) into .agents/skills/utm-builder in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add manojbajaj95/claude-gtm-plugin --skill utm-builder -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/utm-builder, .gemini/skills/utm-builder, .github/skills/utm-builder and .opencode/skills/utm-builder in your project.
SKILL.md names no scripts, command-line tools or credentials: Utm Builder is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Utm Builder is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 2.4k tokens (SKILL.md is roughly 9.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Utm Builder: Google SEO APIs (AgriciDaniel/claude-seo, 19k stars), Analytics (Nexus-JPF/note-companion, 870 stars), Google Analytics 4 Analysis (LichAmnesia/lich-skills, 234 stars) and Google Analytics 4 Setup (ooiyeefei/ccc, 494 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
manojbajaj95 (a GitHub user) maintains it in manojbajaj95/claude-gtm-plugin, which has 105 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on September 18, 2026.
Source: manojbajaj95/claude-gtm-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.