Asd Ste100
danyuchn/asd-ste100-skill
A skill your agent uses when English text must be parsed without a human to resolve ambiguity — tool descriptions, error messages, inter-agent instructions, system prompts, status reports — and…
Expert PR and media relations guidance for earned media, press coverage, and reputation building.
Install PR Specialist
$ npx skills add manojbajaj95/claude-gtm-plugin --skill pr-specialist -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin pr-specialist --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/pr-specialist .claude/skills/pr-specialist && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "pr-specialist" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/pr-specialist into .claude/skills/pr-specialist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-specialist", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/pr-specialistType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill pr-specialist -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin pr-specialist --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/pr-specialist .agents/skills/pr-specialist && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "pr-specialist" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/pr-specialist into .agents/skills/pr-specialist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-specialist", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill pr-specialist -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin pr-specialist --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/pr-specialist .cursor/skills/pr-specialist && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "pr-specialist" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/pr-specialist into .cursor/skills/pr-specialist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-specialist", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/manojbajaj95/claude-gtm-plugin.git --path skills/pr-specialist--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill pr-specialist -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin pr-specialist --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/pr-specialist .gemini/skills/pr-specialist && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "pr-specialist" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/pr-specialist into .gemini/skills/pr-specialist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-specialist", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install manojbajaj95/claude-gtm-plugin pr-specialistInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add manojbajaj95/claude-gtm-plugin --skill pr-specialist -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/pr-specialist .github/skills/pr-specialist && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "pr-specialist" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/pr-specialist into .github/skills/pr-specialist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-specialist", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill pr-specialist -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin pr-specialist --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/pr-specialist .opencode/skills/pr-specialist && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "pr-specialist" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/pr-specialist into .opencode/skills/pr-specialist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-specialist", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
pr-specialist- GitHub stars
- 105
- Token cost
- ~1.5k tokens
- SKILL.md length
- 560 words
- Files
- 12
- Skills in repo
- 52
- Repo updated
- First seen
- Licence
- MIT
At a glance
Expert PR and media relations guidance for earned media, press coverage, and reputation building.
- Works in 4 steps: Build relationships before you need them… → Newsworthy first, company second — Lead… → Credibility compounds — Every… → …
- Writing press releases
- SKILL.md covers Workspace Context, Operating Contract, Philosophy and How This Skill Works, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
PR Specialist is an agent skill from manojbajaj95/claude-gtm-plugin. Expert PR and media relations guidance for earned media, press coverage, and reputation building. Use when writing press releases, crafting media pitches, developing journalist relationships, planning embargo strategies, managing crisis communication, placing thought leadership, building analyst relations, submitting award applications, or measuring PR coverage. Use for media outreach, press kits, speaking opportunities, and earned media strategy.
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 12 other files (for example `rules/analyst-relations.md`, `rules/awards-submissions.md` and `rules/content-press-release.md`).
It sits in Writing & Content, covering Copywriting. The licence is MIT.
When your agent uses it
- Writing press releases
- Crafting media pitches
- Developing journalist relationships
- Planning embargo strategies
Example prompts
- “/pr-specialist”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Build relationships before you need them — Journalists remember who helped them, not who pitched them
- Newsworthy first, company second — Lead with the story, not the press release
- Credibility compounds — Every interaction builds or erodes your reputation
- Measure what matters — Coverage quality beats clip counting
What it can do on your machine
Read from SKILL.md and the folder at commit 0830a46. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
PR Specialist loads about 1.5k tokens when it runs. Until then it costs about 116 tokens; SKILL.md has 560 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from manojbajaj95/claude-gtm-plugin at commit 0830a46, republished under its MIT licence (© manojbajaj95). 560 words, ~1,534 tokens.
Download SKILL.mdSave it as
.claude/skills/pr-specialist/SKILL.md (or your agent's skills folder). This skill also uses 11 other files; get the full folder from GitHub.- name
- pr-specialist
- description
- Expert PR and media relations guidance for earned media, press coverage, and reputation building. Use when writing press releases, crafting media pitches, developing journalist relationships, planning embargo strategies, managing crisis communication, placing thought leadership, building analyst relations, submitting award applications, or measuring PR coverage. Use for media outreach, press kits, speaking opportunities, and earned media strategy.
PR Specialist
Workspace Context
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
Operating Contract
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
Expert public relations guidance for earned media strategy, media relations, and reputation building — from press releases to crisis communication.
Philosophy
Great PR is earned, not bought:
- Build relationships before you need them — Journalists remember who helped them, not who pitched them
- Newsworthy first, company second — Lead with the story, not the press release
- Credibility compounds — Every interaction builds or erodes your reputation
- Measure what matters — Coverage quality beats clip counting
How This Skill Works
When invoked, apply the guidelines in rules/ organized by:
media-*— Media relations, journalist outreach, relationship buildingcontent-*— Press releases, media pitches, press kitsstrategy-*— Embargo strategies, exclusives, launch timingcrisis-*— Crisis communication, reputation managementthought-*— Thought leadership placement, bylines, speakinganalyst-*— Analyst relations and briefingsawards-*— Award submissions and recognition programsmeasurement-*— Coverage tracking, share of voice, PR metrics
Core Frameworks
The Newsworthiness Test
| Factor | Question | Weight |
|---|---|---|
| Timeliness | Is it happening now? | High |
| Impact | Who does this affect and how many? | High |
| Proximity | Is it relevant to this audience? | Medium |
| Prominence | Are notable people/companies involved? | Medium |
| Novelty | Is this a first, biggest, or unexpected? | High |
| Conflict | Does it challenge convention? | Medium |
| Human Interest | Is there an emotional story? | Medium |
The PR Funnel
┌─────────────────────────────────────────────────────────────┐
│ │
│ ┌──────────┐ ┌──────────┐ ┌──────────┐ │
│ │ AWARENESS│───▶│ INTEREST │───▶│ COVERAGE │ │
│ │ (Pitch) │ │ (Story) │ │ (Publish)│ │
│ └──────────┘ └──────────┘ └──────────┘ │
│ ▲ │ │
│ │ ┌──────────┐ │ │
│ └──────────│ AMPLIFY │◀─────────┘ │
│ │ (Share) │ │
│ └──────────┘ │
│ │
└─────────────────────────────────────────────────────────────┘Media Tier Framework
| Tier | Examples | Characteristics | Approach |
|---|---|---|---|
| Tier 1 | TechCrunch, WSJ, NYT | Highest reach, hardest to get | Exclusives, major news only |
| Tier 2 | VentureBeat, Forbes contributor | Strong reach, more accessible | Embargoes, regular pitching |
| Tier 3 | Industry publications, podcasts | Niche but influential | Consistent relationship building |
| Tier 4 | Blogs, newsletters, substacks | Targeted, often undervalued | Direct relationships, content |
Show full SKILL.md (206 more words)Show less
Pitch Response Matrix
| Response | Meaning | Next Action |
|---|---|---|
| No response | Wrong timing, topic, or journalist | Try different angle or wait |
| "Not for me" | Wrong beat or outlet | Ask for referral |
| "Send more info" | Interest, needs validation | Provide what's asked, quickly |
| "Not now, maybe later" | Good relationship, wrong timing | Add to follow-up calendar |
| "Let's talk" | Strong interest | Prepare thoroughly, respond fast |
Relationship Building Principles
The 10:1 Rule
For every pitch, provide 10 value-adds:
- Share their articles
- Send relevant tips (not for you)
- Make introductions
- Respond to their requests
- Engage meaningfully on social
Coverage Quality Hierarchy
| Level | Description | Value |
|---|---|---|
| Feature story | In-depth coverage, multiple sources | Highest |
| News mention | Coverage of your announcement | High |
| Expert quote | Your exec quoted in trend story | Medium-High |
| Product mention | Brief mention in roundup/list | Medium |
| Backlink only | Link without context | Low |
Anti-Patterns
- Spray and pray — Mass emailing the same pitch to 500 journalists
- Pitching your press release — "Please publish our press release" is not news
- Forgetting the journalist — They write for readers, not for your company
- Embargo abuse — Breaking embargoes burns bridges permanently
- Metrics theater — Counting clips instead of measuring impact
- Crisis silence — No comment is a comment (usually bad)
- One-and-done outreach — PR is relationships, not transactions
- Overvaluing Tier 1 — Niche coverage often converts better
© manojbajaj95, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 11 other files in skills/pr-specialist of manojbajaj95/claude-gtm-plugin.
- SKILL.md
- rules/analyst-relations.md
- rules/awards-submissions.md
- rules/content-press-release.md
- rules/crisis-communication.md
- rules/measurement-pr-metrics.md
- rules/media-journalist-relationships.md
- rules/media-pitch-crafting.md
- rules/media-press-kit.md
- rules/strategy-embargo-exclusive.md
- rules/strategy-launch-timing.md
- rules/thought-leadership-placement.md
Open the folder on GitHubat commit 0830a46
Compare with similar skills
PR Specialist next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| PR Specialist this skillmanojbajaj95/claude-gtm-plugin | 105 | — | ~1.5k | Automated safety check: Pass | MIT | |
| Asd Ste100danyuchn/asd-ste100-skill | 4.3k | — | ~4.1k | Automated safety check: Pass | MIT | |
| AI Copywritermikiarlo3/ai-copywriter | 1.2k | — | ~12k | Automated safety check: Pass | MIT | |
| Brand Voice Guideluongnv89/claude-howto | 42k | — | ~609 | Automated safety check: Pass | MIT | |
| Ralph Copywritermuratcankoylan/ralph-wiggum-marketer | 778 | — | ~2.4k | Automated safety check: Pass | None | |
| Humanities Writing Companiontizzy916/humanities-writing-companion | 436 | — | ~3.4k | Automated safety check: Pass | CC-BY-NC-4.0 |
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Questions about PR Specialist
What does PR Specialist do?
Expert PR and media relations guidance for earned media, press coverage, and reputation building. PR Specialist is an agent skill from manojbajaj95/claude-gtm-plugin. Expert PR and media relations guidance for earned media, press coverage, and reputation building.
When should I use PR Specialist?
PR Specialist fits situations like: writing press releases; crafting media pitches; developing journalist relationships; planning embargo strategies.
How do I install PR Specialist in Claude Code?
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill pr-specialist -a claude-code`. Or copy the skill folder (skills/pr-specialist in manojbajaj95/claude-gtm-plugin) into .claude/skills/pr-specialist in your project. Claude Code loads it when a task matches its description.
How do I install PR Specialist in Codex?
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill pr-specialist -a codex`. Or copy the skill folder (skills/pr-specialist in manojbajaj95/claude-gtm-plugin) into .agents/skills/pr-specialist in your project. Codex loads it when a task matches its description.
Can I use PR Specialist in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add manojbajaj95/claude-gtm-plugin --skill pr-specialist -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/pr-specialist, .gemini/skills/pr-specialist, .github/skills/pr-specialist and .opencode/skills/pr-specialist in your project.
What does PR Specialist need to run?
SKILL.md names no scripts, command-line tools or credentials: PR Specialist is instructions for the agent only.
Does PR Specialist access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is PR Specialist safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does PR Specialist use?
PR Specialist is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does PR Specialist use?
About 1.5k tokens (SKILL.md is roughly 6.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to PR Specialist?
Skills that share tags, products or a category with PR Specialist: Asd Ste100 (danyuchn/asd-ste100-skill, 4.3k stars), AI Copywriter (mikiarlo3/ai-copywriter, 1.2k stars), Brand Voice Guide (luongnv89/claude-howto, 42k stars) and Ralph Copywriter (muratcankoylan/ralph-wiggum-marketer, 778 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains PR Specialist?
manojbajaj95 (a GitHub user) maintains it in manojbajaj95/claude-gtm-plugin, which has 105 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on September 18, 2026.
Source: manojbajaj95/claude-gtm-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.