Agent skill

Lead Generation And Demand

by manojbajaj95 in manojbajaj95/claude-gtm-plugin

Comprehensive B2B demand generation and lead acquisition skill.

MITAuto-check passedMarketing & SEO

Install Lead Generation And Demand

skills CLI
$ npx skills add manojbajaj95/claude-gtm-plugin --skill lead-generation-and-demand -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install manojbajaj95/claude-gtm-plugin lead-generation-and-demand --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/lead-generation-and-demand .claude/skills/lead-generation-and-demand && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
lead-generation-and-demand
GitHub stars
105
Token cost
~2.7k tokens
SKILL.md length
1,004 words
Files
1
Skills in repo
52
Repo updated
First seen
Licence
MIT

At a glance

Comprehensive B2B demand generation and lead acquisition skill.

  • Works in 5 steps: Define ICP — Identify ideal customer… → Map Funnel — TOFU → MOFU → BOFU stages… → Select Channels — Prioritize by CAC,… → …
  • Building lead generation systems
  • SKILL.md covers Workspace Context, Operating Contract, Quick Start and ICP Framework, plus 8 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Lead Generation And Demand is an agent skill from manojbajaj95/claude-gtm-plugin. Comprehensive B2B demand generation and lead acquisition skill. Use when building lead generation systems, creating demand acquisition campaigns, optimizing CAC, designing lead magnets, conducting lead research, or planning multi-channel demand strategies. Covers ICP definition, funnel strategy, channel optimization, lead scoring, attribution, and pipeline generation for B2B SaaS.

Its SKILL.md is about 2.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Lead generation. The licence is MIT.

When your agent uses it

  • Building lead generation systems
  • Creating demand acquisition campaigns
  • Designing lead magnets
  • Conducting lead research

Example prompts

  • “/lead-generation-and-demand”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Define ICP — Identify ideal customer profile (firmographics, psychographics, technographics)
  2. Map Funnel — TOFU → MOFU → BOFU stages with clear goals
  3. Select Channels — Prioritize by CAC, lead quality, and timeline
  4. Create Assets — Lead magnets, landing pages, nurturing sequences
  5. Launch & Optimize — Track, measure, iterate continuously

What it can do on your machine

Read from SKILL.md and the folder at commit 0830a46. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Lead Generation And Demand loads about 2.7k tokens when it runs. Until then it costs about 103 tokens; SKILL.md has 1,004 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~103
When it runs · the whole SKILL.md, loaded when a task matches
~2.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from manojbajaj95/claude-gtm-plugin at commit 0830a46, republished under its MIT licence (© manojbajaj95). 1,004 words, ~2,681 tokens.

Download SKILL.mdSave it as .claude/skills/lead-generation-and-demand/SKILL.md (or your agent's skills folder).
name
lead-generation-and-demand
description
Comprehensive B2B demand generation and lead acquisition skill. Use when building lead generation systems, creating demand acquisition campaigns, optimizing CAC, designing lead magnets, conducting lead research, or planning multi-channel demand strategies. Covers ICP definition, funnel strategy, channel optimization, lead scoring, attribution, and pipeline generation for B2B SaaS.

Lead Generation & Demand

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Comprehensive demand generation playbook for B2B SaaS companies focused on pipeline creation, CAC optimization, and multi-channel lead acquisition.

Quick Start

  1. Define ICP — Identify ideal customer profile (firmographics, psychographics, technographics)
  2. Map Funnel — TOFU → MOFU → BOFU stages with clear goals
  3. Select Channels — Prioritize by CAC, lead quality, and timeline
  4. Create Assets — Lead magnets, landing pages, nurturing sequences
  5. Launch & Optimize — Track, measure, iterate continuously

ICP Framework

Firmographics
ElementQuestionExample
IndustryWhat sector?B2B SaaS, Fintech, Healthcare
Company SizeEmployee count?50-500 employees
RevenueAnnual revenue?$5M-$50M ARR
GeographyWhere?US, UK, EU
Psychographics
  • Values: What matters to them?
  • Pain Points: What keeps them up at night?
  • Goals: What are they trying to achieve?
Technographics
  • Current tools and stack
  • Technology gaps
  • Integration needs

Full-Funnel Strategy

Funnel Stages
StageGoalContentChannelsMetrics
TOFU (Awareness)Attract visitorsBlog, guides, calculatorsSEO, social, contentTraffic, new visitors
MOFU (Consideration)Capture leadsWhitepapers, webinars, case studiesEmail, retargeting, gated contentLeads, MQLs
BOFU (Decision)Convert opportunitiesDemos, consultations, proposalsSales outreach, directSQLs, opportunities

Channel Strategy Matrix

Channel Performance (B2B SaaS)
ChannelCAC RangeLead QualityTimelinePriority
SEO/Content$50-150High6-12 months⭐⭐⭐⭐⭐
LinkedIn Ads$150-400HighImmediate⭐⭐⭐⭐⭐
Google Search$80-250Very HighImmediate⭐⭐⭐⭐⭐
Webinars$100-200High2-4 weeks⭐⭐⭐⭐
Email Nurture$20-50Medium-HighOngoing⭐⭐⭐⭐
Referrals$0-50Very HighVariable⭐⭐⭐⭐⭐
Budget Allocation ($30-50k/month)
ChannelBudgetExpected MQLsExpected SQLs
LinkedIn$15k5010
Google Search$12k8020
Google Display$5k1205
Meta$5k1008
Partnerships$3k205

Lead Magnets

High-Converting Formats
TypeConversion RateBest For
Interactive Calculator15-30%Technical evaluation
Technical Guide/Whitepaper10-20%Education
Case Study (detailed)8-15%Social proof
Webinar Registration20-40%Engagement
Free Assessment25-40%Qualification
Code Repository10-25%Developer trust
Lead Magnet Hooks
  1. Quick Win — "The 5-Minute Audit"
  2. Forbidden Knowledge — "Secrets agencies don't want you to know"
  3. Shortcut — "30-Day Framework Instead of 90 Days"
  4. Social Proof — "How 500+ Founders Achieved X"
  5. Diagnosis — "Discover Your Blind Spots"

Landing Page Framework

High-Converting Structure
┌─────────────────────────────────────┐
│ HEADLINE (Clear value proposition) │
├─────────────────────────────────────┤
│ SUBHEADLINE (Supporting benefit)     │
├─────────────────────────────────────┤
│ HERO IMAGE/VIDEO │ FORM              │
│ Visual proof        │ Name, Email    │
│                     │ Company        │
│                     │ [CTA Button]   │
├─────────────────────────────────────┤
│ SOCIAL PROOF (Logos, testimonials)   │
├─────────────────────────────────────┤
│ BENEFITS (3-5 key benefits)           │
├─────────────────────────────────────┤
│ SECONDARY CTA                        │
└─────────────────────────────────────┘
Conversion Checklist
  • Single, clear CTA
  • Minimal form fields (3-5 max)
  • Above-the-fold value proposition
  • Social proof visible
  • Mobile optimized
  • Fast load time (<3s)
  • No navigation distractions

Lead Scoring Model

Scoring Criteria
CategoryCriteriaPoints
FitTarget industry+20
Company size 50-5000+15
Decision maker title+25
Target geography+10
EngagementDownloaded lead magnet+10
Attended webinar+20
Visited pricing page+15
Multiple site visits+5 each
Email engagement+5 per click
NegativeStudent/academic-30
Competitor-50
Unsubscribed-20
Lead Classification
ScoreClassificationAction
80+SQLSales outreach
50-79MQLNurture + sales alert
20-49Engaged LeadContinue nurturing
<20Cold LeadLong-term nurture

Email Nurture Sequences

Welcome Sequence (New Leads)
EmailTimingGoal
1: WelcomeImmediateDeliver content, set expectations
2: Value AddDay 2Related helpful content
3: Social ProofDay 4Case study highlight
4: EducationDay 7Technical insight
5: Soft OfferDay 10Introduce services
Metrics Targets
MetricTarget
Open Rate>25%
Click Rate>3%
Unsubscribe<0.5%

CAC Optimization

CAC Calculation
CAC = Total Marketing & Sales Costs / Number of New Customers
Show full SKILL.md (409 more words)Show less
Benchmarks (B2B SaaS)
Company StageTarget CACLTV:CAC Ratio
Early$500-2000>3:1
Growth$300-1000>4:1
Scale$200-500>5:1
Reduction Strategies
  1. Improve conversion rates — Better landing pages, forms
  2. Increase organic traffic — SEO, content marketing
  3. Referral programs — Leverage satisfied customers
  4. Lead scoring — Focus sales on high-intent leads
  5. Marketing automation — Scale without headcount

Attribution Modeling

Multi-Touch Attribution
ModelFirst TouchMiddleLast Touch
First Touch100%0%0%
Last Touch0%0%100%
Linear33%33%33%
Recommended (U-Shape)40%20%40%
Recommended (W-Shape)40%20%40%
UTM Structure
utm_source={channel}
utm_medium={cpc|email|organic}
utm_campaign={id}
utm_content={variant}
utm_term={keywords}

Lead Research Framework

Research Process
  1. Analyze Product/Service — Understand value proposition
  2. Define ICP — Industry, size, location, pain points
  3. Find Companies for matching — Search companies
  4. Prioritize — Score by fit (1-10)
  5. Research Contacts — Identify decision makers
Output Format

For each lead provide:

  • Company name and website
  • Why they're a good fit (2-3 specific reasons)
  • Priority score (1-10 with explanation)
  • Target decision maker role
  • Personalized outreach strategy

Paid Media Playbook

LinkedIn Ads

Campaign structure: Awareness → Consideration → Conversion Targeting: Company size 50-5,000, Director+ titles, SaaS/Tech Creative: Thought leadership, social proof, problem-solution

Google Ads

Priority: Brand → Competitor → Solution → Problem → Display Bid strategy: Manual CPC → Target CPA at 50+ conversions Ad copy: 15 headlines covering value props, features, CTAs


Account-Based Sales (ABS)

When to Use ABS
CriteriaThreshold
ACV>$25K
TAM<5,000 accounts
Buying committee3+ stakeholders
Sales cycle>60 days
ABS Framework
ElementExecution
Target list50-200 named accounts, tiered
Account research30 min per Tier 1 account
Multi-threading3-5 contacts per account
Custom contentPain-specific messaging
OrchestrationCoordinated email + LinkedIn + ads

Best Practices

Do
  1. Start with ICP definition
  2. Focus on fewer, higher-quality channels
  3. Create valuable lead magnets
  4. Nurture before selling
  5. Track attribution carefully
  6. Continuously optimize conversion
Don't
  1. Buy email lists
  2. Spam cold prospects
  3. Gate all content
  4. Ignore lead quality for quantity
  5. Skip the nurture stage
  6. Neglect existing leads

Error Handling

IssueCauseSolution
Low conversion ratePoor offer/targetingTest new lead magnets, refine ICP
High CACInefficient channelsShift budget to performing channels
Low lead qualityToo broad targetingTighten ICP, add qualification
Email deliverabilityList hygiene issuesClean list, warm up domain

Metrics Dashboard

Weekly
  • New leads by source
  • Conversion rates by channel
  • Email performance
  • Lead score distribution
Monthly
  • MQL → SQL conversion
  • CAC by channel
  • Attribution analysis
  • Funnel velocity

© manojbajaj95, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/lead-generation-and-demand of manojbajaj95/claude-gtm-plugin.

Open the folder on GitHubat commit 0830a46

Compare with similar skills

Lead Generation And Demand next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Lead Generation And Demand compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Lead Generation And Demand this skillmanojbajaj95/claude-gtm-plugin105—~2.7kAutomated safety check: PassMIT
Find Leadseracle/OpenOutreach3.2k—~4.6kAutomated safety check: PassGPL-3.0
100m Leadsgetagentseal/founder-playbook729—~2.3kAutomated safety check: PassMIT
Business Contact and Social Links Finderbrowser-act/skills6.1k1 repos~1.6kAutomated safety check: PassMIT
GitHub Lead GenDucksss/codex-profiles179—~1kAutomated safety check: PassMIT
LinkedIn Ads Managementivangfalco/ads-skills279—~1.7kAutomated safety check: PassCustom licence

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Categories

Questions about Lead Generation And Demand

What does Lead Generation And Demand do?

Comprehensive B2B demand generation and lead acquisition skill. Lead Generation And Demand is an agent skill from manojbajaj95/claude-gtm-plugin. Comprehensive B2B demand generation and lead acquisition skill.

When should I use Lead Generation And Demand?

Lead Generation And Demand fits situations like: building lead generation systems; creating demand acquisition campaigns; designing lead magnets; conducting lead research.

How do I install Lead Generation And Demand in Claude Code?

Run `npx skills add manojbajaj95/claude-gtm-plugin --skill lead-generation-and-demand -a claude-code`. Or copy the skill folder (skills/lead-generation-and-demand in manojbajaj95/claude-gtm-plugin) into .claude/skills/lead-generation-and-demand in your project. Claude Code loads it when a task matches its description.

How do I install Lead Generation And Demand in Codex?

Run `npx skills add manojbajaj95/claude-gtm-plugin --skill lead-generation-and-demand -a codex`. Or copy the skill folder (skills/lead-generation-and-demand in manojbajaj95/claude-gtm-plugin) into .agents/skills/lead-generation-and-demand in your project. Codex loads it when a task matches its description.

Can I use Lead Generation And Demand in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add manojbajaj95/claude-gtm-plugin --skill lead-generation-and-demand -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/lead-generation-and-demand, .gemini/skills/lead-generation-and-demand, .github/skills/lead-generation-and-demand and .opencode/skills/lead-generation-and-demand in your project.

What does Lead Generation And Demand need to run?

SKILL.md names no scripts, command-line tools or credentials: Lead Generation And Demand is instructions for the agent only.

Does Lead Generation And Demand access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Lead Generation And Demand safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Lead Generation And Demand use?

Lead Generation And Demand is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Lead Generation And Demand use?

About 2.7k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Lead Generation And Demand?

Skills that share tags, products or a category with Lead Generation And Demand: Find Leads (eracle/OpenOutreach, 3.2k stars), 100m Leads (getagentseal/founder-playbook, 729 stars), Business Contact and Social Links Finder (browser-act/skills, 6.1k stars) and GitHub Lead Gen (Ducksss/codex-profiles, 179 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Lead Generation And Demand?

manojbajaj95 (a GitHub user) maintains it in manojbajaj95/claude-gtm-plugin, which has 105 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on September 18, 2026.

Source: manojbajaj95/claude-gtm-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.