Find Leads
eracle/OpenOutreach
Find qualified B2B leads with OpenOutreach — run openoutreach find N [emails], read the CSV it prints on stdout, and hand the rows to whatever sends.
Comprehensive B2B demand generation and lead acquisition skill.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill lead-generation-and-demand -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin lead-generation-and-demand --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/lead-generation-and-demand .claude/skills/lead-generation-and-demand && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "lead-generation-and-demand" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/lead-generation-and-demand into .claude/skills/lead-generation-and-demand/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-generation-and-demand", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/lead-generation-and-demandType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill lead-generation-and-demand -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin lead-generation-and-demand --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/lead-generation-and-demand .agents/skills/lead-generation-and-demand && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "lead-generation-and-demand" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/lead-generation-and-demand into .agents/skills/lead-generation-and-demand/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-generation-and-demand", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill lead-generation-and-demand -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin lead-generation-and-demand --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/lead-generation-and-demand .cursor/skills/lead-generation-and-demand && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "lead-generation-and-demand" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/lead-generation-and-demand into .cursor/skills/lead-generation-and-demand/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-generation-and-demand", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/manojbajaj95/claude-gtm-plugin.git --path skills/lead-generation-and-demand--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill lead-generation-and-demand -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin lead-generation-and-demand --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/lead-generation-and-demand .gemini/skills/lead-generation-and-demand && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "lead-generation-and-demand" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/lead-generation-and-demand into .gemini/skills/lead-generation-and-demand/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-generation-and-demand", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install manojbajaj95/claude-gtm-plugin lead-generation-and-demandInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add manojbajaj95/claude-gtm-plugin --skill lead-generation-and-demand -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/lead-generation-and-demand .github/skills/lead-generation-and-demand && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "lead-generation-and-demand" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/lead-generation-and-demand into .github/skills/lead-generation-and-demand/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-generation-and-demand", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill lead-generation-and-demand -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin lead-generation-and-demand --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/lead-generation-and-demand .opencode/skills/lead-generation-and-demand && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "lead-generation-and-demand" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/lead-generation-and-demand into .opencode/skills/lead-generation-and-demand/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-generation-and-demand", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
lead-generation-and-demandComprehensive B2B demand generation and lead acquisition skill.
Lead Generation And Demand is an agent skill from manojbajaj95/claude-gtm-plugin. Comprehensive B2B demand generation and lead acquisition skill. Use when building lead generation systems, creating demand acquisition campaigns, optimizing CAC, designing lead magnets, conducting lead research, or planning multi-channel demand strategies. Covers ICP definition, funnel strategy, channel optimization, lead scoring, attribution, and pipeline generation for B2B SaaS.
Its SKILL.md is about 2.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Lead generation. The licence is MIT.
5 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit 0830a46. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Lead Generation And Demand loads about 2.7k tokens when it runs. Until then it costs about 103 tokens; SKILL.md has 1,004 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from manojbajaj95/claude-gtm-plugin at commit 0830a46, republished under its MIT licence (© manojbajaj95). 1,004 words, ~2,681 tokens.
.claude/skills/lead-generation-and-demand/SKILL.md (or your agent's skills folder).Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
Comprehensive demand generation playbook for B2B SaaS companies focused on pipeline creation, CAC optimization, and multi-channel lead acquisition.
| Element | Question | Example |
|---|---|---|
| Industry | What sector? | B2B SaaS, Fintech, Healthcare |
| Company Size | Employee count? | 50-500 employees |
| Revenue | Annual revenue? | $5M-$50M ARR |
| Geography | Where? | US, UK, EU |
| Stage | Goal | Content | Channels | Metrics |
|---|---|---|---|---|
| TOFU (Awareness) | Attract visitors | Blog, guides, calculators | SEO, social, content | Traffic, new visitors |
| MOFU (Consideration) | Capture leads | Whitepapers, webinars, case studies | Email, retargeting, gated content | Leads, MQLs |
| BOFU (Decision) | Convert opportunities | Demos, consultations, proposals | Sales outreach, direct | SQLs, opportunities |
| Channel | CAC Range | Lead Quality | Timeline | Priority |
|---|---|---|---|---|
| SEO/Content | $50-150 | High | 6-12 months | ⭐⭐⭐⭐⭐ |
| LinkedIn Ads | $150-400 | High | Immediate | ⭐⭐⭐⭐⭐ |
| Google Search | $80-250 | Very High | Immediate | ⭐⭐⭐⭐⭐ |
| Webinars | $100-200 | High | 2-4 weeks | ⭐⭐⭐⭐ |
| Email Nurture | $20-50 | Medium-High | Ongoing | ⭐⭐⭐⭐ |
| Referrals | $0-50 | Very High | Variable | ⭐⭐⭐⭐⭐ |
| Channel | Budget | Expected MQLs | Expected SQLs |
|---|---|---|---|
| $15k | 50 | 10 | |
| Google Search | $12k | 80 | 20 |
| Google Display | $5k | 120 | 5 |
| Meta | $5k | 100 | 8 |
| Partnerships | $3k | 20 | 5 |
| Type | Conversion Rate | Best For |
|---|---|---|
| Interactive Calculator | 15-30% | Technical evaluation |
| Technical Guide/Whitepaper | 10-20% | Education |
| Case Study (detailed) | 8-15% | Social proof |
| Webinar Registration | 20-40% | Engagement |
| Free Assessment | 25-40% | Qualification |
| Code Repository | 10-25% | Developer trust |
┌─────────────────────────────────────┐
│ HEADLINE (Clear value proposition) │
├─────────────────────────────────────┤
│ SUBHEADLINE (Supporting benefit) │
├─────────────────────────────────────┤
│ HERO IMAGE/VIDEO │ FORM │
│ Visual proof │ Name, Email │
│ │ Company │
│ │ [CTA Button] │
├─────────────────────────────────────┤
│ SOCIAL PROOF (Logos, testimonials) │
├─────────────────────────────────────┤
│ BENEFITS (3-5 key benefits) │
├─────────────────────────────────────┤
│ SECONDARY CTA │
└─────────────────────────────────────┘| Category | Criteria | Points |
|---|---|---|
| Fit | Target industry | +20 |
| Company size 50-5000 | +15 | |
| Decision maker title | +25 | |
| Target geography | +10 | |
| Engagement | Downloaded lead magnet | +10 |
| Attended webinar | +20 | |
| Visited pricing page | +15 | |
| Multiple site visits | +5 each | |
| Email engagement | +5 per click | |
| Negative | Student/academic | -30 |
| Competitor | -50 | |
| Unsubscribed | -20 |
| Score | Classification | Action |
|---|---|---|
| 80+ | SQL | Sales outreach |
| 50-79 | MQL | Nurture + sales alert |
| 20-49 | Engaged Lead | Continue nurturing |
| <20 | Cold Lead | Long-term nurture |
| Timing | Goal | |
|---|---|---|
| 1: Welcome | Immediate | Deliver content, set expectations |
| 2: Value Add | Day 2 | Related helpful content |
| 3: Social Proof | Day 4 | Case study highlight |
| 4: Education | Day 7 | Technical insight |
| 5: Soft Offer | Day 10 | Introduce services |
| Metric | Target |
|---|---|
| Open Rate | >25% |
| Click Rate | >3% |
| Unsubscribe | <0.5% |
CAC = Total Marketing & Sales Costs / Number of New Customers| Company Stage | Target CAC | LTV:CAC Ratio |
|---|---|---|
| Early | $500-2000 | >3:1 |
| Growth | $300-1000 | >4:1 |
| Scale | $200-500 | >5:1 |
| Model | First Touch | Middle | Last Touch |
|---|---|---|---|
| First Touch | 100% | 0% | 0% |
| Last Touch | 0% | 0% | 100% |
| Linear | 33% | 33% | 33% |
| Recommended (U-Shape) | 40% | 20% | 40% |
| Recommended (W-Shape) | 40% | 20% | 40% |
utm_source={channel}
utm_medium={cpc|email|organic}
utm_campaign={id}
utm_content={variant}
utm_term={keywords}For each lead provide:
Campaign structure: Awareness → Consideration → Conversion Targeting: Company size 50-5,000, Director+ titles, SaaS/Tech Creative: Thought leadership, social proof, problem-solution
Priority: Brand → Competitor → Solution → Problem → Display Bid strategy: Manual CPC → Target CPA at 50+ conversions Ad copy: 15 headlines covering value props, features, CTAs
| Criteria | Threshold |
|---|---|
| ACV | >$25K |
| TAM | <5,000 accounts |
| Buying committee | 3+ stakeholders |
| Sales cycle | >60 days |
| Element | Execution |
|---|---|
| Target list | 50-200 named accounts, tiered |
| Account research | 30 min per Tier 1 account |
| Multi-threading | 3-5 contacts per account |
| Custom content | Pain-specific messaging |
| Orchestration | Coordinated email + LinkedIn + ads |
| Issue | Cause | Solution |
|---|---|---|
| Low conversion rate | Poor offer/targeting | Test new lead magnets, refine ICP |
| High CAC | Inefficient channels | Shift budget to performing channels |
| Low lead quality | Too broad targeting | Tighten ICP, add qualification |
| Email deliverability | List hygiene issues | Clean list, warm up domain |
© manojbajaj95, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Just SKILL.md in skills/lead-generation-and-demand of manojbajaj95/claude-gtm-plugin.
Open the folder on GitHubat commit 0830a46
Lead Generation And Demand next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Lead Generation And Demand this skillmanojbajaj95/claude-gtm-plugin | 105 | — | ~2.7k | Automated safety check: Pass | MIT | |
| Find Leadseracle/OpenOutreach | 3.2k | — | ~4.6k | Automated safety check: Pass | GPL-3.0 | |
| 100m Leadsgetagentseal/founder-playbook | 729 | — | ~2.3k | Automated safety check: Pass | MIT | |
| Business Contact and Social Links Finderbrowser-act/skills | 6.1k | 1 repos | ~1.6k | Automated safety check: Pass | MIT | |
| GitHub Lead GenDucksss/codex-profiles | 179 | — | ~1k | Automated safety check: Pass | MIT | |
| LinkedIn Ads Managementivangfalco/ads-skills | 279 | — | ~1.7k | Automated safety check: Pass | Custom licence |
eracle/OpenOutreach
Find qualified B2B leads with OpenOutreach — run openoutreach find N [emails], read the CSV it prints on stdout, and hand the rows to whatever sends.
getagentseal/founder-playbook
Builds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100.
browser-act/skills
Finds a company's official website and social profiles from its name, or collects social links from a website URL, using BrowserAct templates run by a Python script.
Ducksss/codex-profiles
A skill your agent uses when running GitHub lead generation for codex-profiles.
ivangfalco/ads-skills
Routes LinkedIn Ads work for B2B SaaS to the right playbook: campaign planning, performance analysis, account audits, creative, scaling and account-based campaigns.
freekmurze/dotfiles
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness.
manojbajaj95/claude-gtm-plugin
A skill your agent uses when optimizing app store listings, researching keywords, or tracking mobile app performance on Apple App Store and Google Play Store.
manojbajaj95/claude-gtm-plugin
Comprehensive market research and analysis skill. An agent skill from manojbajaj95/claude-gtm-plugin.
manojbajaj95/claude-gtm-plugin
Create professional investor pitch decks with structured content and visual design.
manojbajaj95/claude-gtm-plugin
Generate QR codes with URLs and UTM tracking. An agent skill from manojbajaj95/claude-gtm-plugin.
manojbajaj95/claude-gtm-plugin
SEO, AEO (Answer Engine Optimization), and GEO strategy for search engines and AI visibility.
manojbajaj95/claude-gtm-plugin
LinkedIn profile optimization and content creation. An agent skill from manojbajaj95/claude-gtm-plugin.
Categories
Comprehensive B2B demand generation and lead acquisition skill. Lead Generation And Demand is an agent skill from manojbajaj95/claude-gtm-plugin. Comprehensive B2B demand generation and lead acquisition skill.
Lead Generation And Demand fits situations like: building lead generation systems; creating demand acquisition campaigns; designing lead magnets; conducting lead research.
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill lead-generation-and-demand -a claude-code`. Or copy the skill folder (skills/lead-generation-and-demand in manojbajaj95/claude-gtm-plugin) into .claude/skills/lead-generation-and-demand in your project. Claude Code loads it when a task matches its description.
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill lead-generation-and-demand -a codex`. Or copy the skill folder (skills/lead-generation-and-demand in manojbajaj95/claude-gtm-plugin) into .agents/skills/lead-generation-and-demand in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add manojbajaj95/claude-gtm-plugin --skill lead-generation-and-demand -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/lead-generation-and-demand, .gemini/skills/lead-generation-and-demand, .github/skills/lead-generation-and-demand and .opencode/skills/lead-generation-and-demand in your project.
SKILL.md names no scripts, command-line tools or credentials: Lead Generation And Demand is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Lead Generation And Demand is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 2.7k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Lead Generation And Demand: Find Leads (eracle/OpenOutreach, 3.2k stars), 100m Leads (getagentseal/founder-playbook, 729 stars), Business Contact and Social Links Finder (browser-act/skills, 6.1k stars) and GitHub Lead Gen (Ducksss/codex-profiles, 179 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
manojbajaj95 (a GitHub user) maintains it in manojbajaj95/claude-gtm-plugin, which has 105 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on September 18, 2026.
Source: manojbajaj95/claude-gtm-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.