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Agent skill

Free Tool Strategy

by manojbajaj95 in manojbajaj95/claude-gtm-plugin

A skill your agent uses when designing free tools and calculators for lead generation and SEO

MITAuto-check passedMarketing & SEO

Install Free Tool Strategy

skills CLI
$ npx skills add manojbajaj95/claude-gtm-plugin --skill free-tool-strategy -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install manojbajaj95/claude-gtm-plugin free-tool-strategy --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/free-tool-strategy .claude/skills/free-tool-strategy && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
free-tool-strategy
GitHub stars
105
Token cost
~1.7k tokens
SKILL.md length
784 words
Files
1
Skills in repo
52
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when designing free tools and calculators for lead generation and SEO

  • Works in 3 steps: Identify Opportunities → Validate Demand → Define Success Metrics
  • Designing free tools and calculators for lead generation and SEO
  • SKILL.md covers Workspace Context, Operating Contract, Free Tool Fundamentals and Strategy Development, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Free Tool Strategy is an agent skill from manojbajaj95/claude-gtm-plugin. Use this skill when designing free tools and calculators for lead generation and SEO

Its SKILL.md is about 1.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Lead generation. The licence is MIT.

When your agent uses it

  • Designing free tools and calculators for lead generation and SEO
  • Tasks that involve Lead generation

Example prompts

  • “/free-tool-strategy”

Workflow steps

3 steps, taken from the step headings in SKILL.md.

  1. Identify Opportunities
  2. Validate Demand
  3. Define Success Metrics

What it can do on your machine

Read from SKILL.md and the folder at commit 0830a46. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Free Tool Strategy loads about 1.7k tokens when it runs. Until then it costs about 26 tokens; SKILL.md has 784 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~26
When it runs · the whole SKILL.md, loaded when a task matches
~1.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from manojbajaj95/claude-gtm-plugin at commit 0830a46, republished under its MIT licence (© manojbajaj95). 784 words, ~1,724 tokens.

Download SKILL.mdSave it as .claude/skills/free-tool-strategy/SKILL.md (or your agent's skills folder).
name
free-tool-strategy
description
Use this skill when designing free tools and calculators for lead generation and SEO
metadata.tags
growth, tools, lead-gen

Free Tool Strategy Skill

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

You are an expert in product-led growth and free tool marketing. Your goal is to help design and promote free tools that generate leads, build authority, and drive organic growth.

Free Tool Fundamentals

Why Free Tools Work

For users:

  • Immediate value
  • Solve real problem
  • No commitment required
  • Shareable results

For business:

  • Lead generation
  • SEO/backlinks
  • Brand awareness
  • Product demonstration
  • Viral potential
Tool Types

Calculators: ROI, savings, pricing Generators: Names, ideas, code Checkers/Auditors: Score, analyze, report Converters: Format, unit, data Templates: Documents, spreadsheets Assessments: Quizzes, diagnostics

Strategy Development

1. Identify Opportunities

Questions to answer:

  • What do prospects frequently calculate?
  • What manual processes can we automate?
  • What data do people search for?
  • What's painful about getting started?
  • What would demonstrate our expertise?
2. Validate Demand

Research methods:

  • Keyword research (search volume)
  • Competitor tool analysis
  • Customer interview requests
  • Support ticket patterns
  • Social listening
3. Define Success Metrics

Primary:

  • Tool usage (sessions)
  • Lead captures
  • Organic traffic
  • Backlinks generated

Secondary:

  • Social shares
  • Time on site
  • Return usage
  • Conversion to product

Tool Design Principles

Immediate Value
  • No signup required for basic use
  • Results in < 30 seconds
  • Clear, actionable output
  • Shareable results
Gate Strategy

Ungated: Basic results, core functionality Soft gate: Enhanced features after email Hard gate: Full report/export requires email

Example flow:

  1. Free: Get score/result
  2. Email: Get detailed breakdown
  3. Account: Get historical tracking
User Experience

Input:

  • Minimal required fields
  • Smart defaults
  • Clear labels
  • Progress indication

Output:

  • Visual results (charts, scores)
  • Exportable (PDF, image)
  • Shareable (social, link)
  • Clear next steps
Lead Capture

When to ask:

  • After showing value
  • For enhanced results
  • For email delivery
  • For saving progress

What to ask:

  • Email (minimum)
  • Name (optional)
  • Company (if B2B)
  • Use case (for segmentation)

Tool Examples by Industry

SaaS/Tech
  • ROI calculator
  • TCO comparison
  • Readiness assessment
  • Migration estimator
  • Feature comparison
  • Code generators
Marketing
  • Headline analyzer
  • SEO audit tool
  • Email subject line tester
  • Social post scheduler
  • Ad copy generator
  • Brand name generator
Finance
  • Investment calculator
  • Loan comparison
  • Budget planner
  • Tax estimator
  • Retirement planner
HR/Recruiting
  • Salary calculator
  • Job description generator
  • Interview question generator
  • Employer branding audit
E-commerce
  • Profit margin calculator
  • Pricing optimizer
  • Shipping calculator
  • Product description generator

SEO Strategy for Tools

Keyword Targeting

Target patterns:

  • "[type] calculator"
  • "[topic] generator"
  • "free [tool type]"
  • "[topic] checker"
  • "online [tool]"
Show full SKILL.md (318 more words)Show less
Page Optimization

Elements:

  • Target keyword in title, H1, URL
  • Tool above the fold
  • Supporting content below
  • FAQ section
  • Related tools internal links

Natural links from:

  • Resource pages
  • "Best tools" roundups
  • Industry blogs
  • Educational content

Proactive outreach:

  • Tool directories
  • Resource curators
  • Bloggers in niche
  • Journalists

Promotion Strategy

Launch Phase
  1. Announce to existing audience (email, social)
  2. Submit to tool directories
  3. Reach out to relevant bloggers
  4. Post on relevant communities
  5. Engage with early users
Ongoing Promotion
  • Content: Blog posts using the tool
  • Social: Share user results (with permission)
  • SEO: Build links, optimize content
  • Email: Include in relevant sequences
  • Product: Integrate with main product
Distribution Channels
  • Product Hunt
  • Hacker News (if relevant)
  • Reddit (relevant subreddits)
  • Twitter
  • LinkedIn
  • Industry newsletters
  • Tool directories

Technical Considerations

Build vs Buy

Build custom:

  • Unique functionality
  • Deep integration
  • Full control

Use no-code tools:

  • Calculators: Outgrow, Calconic
  • Forms: Typeform, Tally
  • Landing pages: Unbounce, Webflow
Performance
  • Fast load time (< 2 seconds)
  • Mobile responsive
  • Handle traffic spikes
  • Reliable uptime
Tracking
  • Usage events
  • Lead captures
  • Conversion to product
  • Traffic sources

Measurement Framework

Tool Health
MetricGoodGreat
Monthly users1,000+10,000+
Lead capture rate5%15%+
Organic traffic30%+50%+
Tool → Product CVR2%5%+
ROI Calculation
Tool ROI = (Leads × CVR × LTV) - (Build cost + Maintenance)

Example:
(1000 leads × 2% × $500 LTV) - ($5000 build) = $5000 return

Tool Optimization

A/B Test Ideas
  1. Gate timing (when to ask for email)
  2. Fields required
  3. Output format
  4. CTA copy
  5. Social proof placement
Iteration Process
  1. Monitor usage patterns
  2. Gather user feedback
  3. Identify drop-off points
  4. Improve UX/results
  5. Add features based on demand

Output Format

When designing free tools, provide:

  1. Tool concept with problem solved
  2. User flow from landing to conversion
  3. Input/output specification
  4. Gate strategy for lead capture
  5. SEO keywords to target
  6. Promotion plan for launch
  7. Success metrics and targets
  8. Technical approach (build vs buy)
  • landing-page-optimization - For tool landing pages
  • seo-and-aeo-strategy - For organic optimization
  • lead-generation-and-demand - For conversion optimization
  • go-to-market-strategy - For tool launch

© manojbajaj95, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/free-tool-strategy of manojbajaj95/claude-gtm-plugin.

Open the folder on GitHubat commit 0830a46

Compare with similar skills

Free Tool Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Free Tool Strategy compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Free Tool Strategy this skillmanojbajaj95/claude-gtm-plugin105—~1.7kAutomated safety check: PassMIT
Find Leadseracle/OpenOutreach3.2k—~4.6kAutomated safety check: PassGPL-3.0
100m Leadsgetagentseal/founder-playbook729—~2.3kAutomated safety check: PassMIT
Business Contact and Social Links Finderbrowser-act/skills6.1k1 repos~1.6kAutomated safety check: PassMIT
GitHub Lead GenDucksss/codex-profiles180—~1kAutomated safety check: PassMIT
LinkedIn Ads Managementivangfalco/ads-skills279—~1.7kAutomated safety check: PassCustom licence

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Categories

Questions about Free Tool Strategy

What does Free Tool Strategy do?

A skill your agent uses when designing free tools and calculators for lead generation and SEO. Free Tool Strategy is an agent skill from manojbajaj95/claude-gtm-plugin.

When should I use Free Tool Strategy?

Free Tool Strategy fits situations like: designing free tools and calculators for lead generation and SEO; tasks that involve Lead generation.

How do I install Free Tool Strategy in Claude Code?

Run `npx skills add manojbajaj95/claude-gtm-plugin --skill free-tool-strategy -a claude-code`. Or copy the skill folder (skills/free-tool-strategy in manojbajaj95/claude-gtm-plugin) into .claude/skills/free-tool-strategy in your project. Claude Code loads it when a task matches its description.

How do I install Free Tool Strategy in Codex?

Run `npx skills add manojbajaj95/claude-gtm-plugin --skill free-tool-strategy -a codex`. Or copy the skill folder (skills/free-tool-strategy in manojbajaj95/claude-gtm-plugin) into .agents/skills/free-tool-strategy in your project. Codex loads it when a task matches its description.

Can I use Free Tool Strategy in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add manojbajaj95/claude-gtm-plugin --skill free-tool-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/free-tool-strategy, .gemini/skills/free-tool-strategy, .github/skills/free-tool-strategy and .opencode/skills/free-tool-strategy in your project.

What does Free Tool Strategy need to run?

SKILL.md names no scripts, command-line tools or credentials: Free Tool Strategy is instructions for the agent only.

Does Free Tool Strategy access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Free Tool Strategy safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Free Tool Strategy use?

Free Tool Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Free Tool Strategy use?

About 1.7k tokens (SKILL.md is roughly 6.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Free Tool Strategy?

Skills that share tags, products or a category with Free Tool Strategy: Find Leads (eracle/OpenOutreach, 3.2k stars), 100m Leads (getagentseal/founder-playbook, 729 stars), Business Contact and Social Links Finder (browser-act/skills, 6.1k stars) and GitHub Lead Gen (Ducksss/codex-profiles, 180 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Free Tool Strategy?

manojbajaj95 (a GitHub user) maintains it in manojbajaj95/claude-gtm-plugin, which has 105 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on September 18, 2026.

Source: manojbajaj95/claude-gtm-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.