SEO Competitor Comparison Pages
AgriciDaniel/claude-seo
Generates X vs Y comparison pages, alternatives-to-X pages, best-tools roundups and feature-matrix tables, with schema markup and verifiable data rules.
Comprehensive competitor analysis, competitive intelligence, and comparison page creation.
Install Competitor Analysis
$ npx skills add manojbajaj95/claude-gtm-plugin --skill competitor-analysis -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin competitor-analysis --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/competitor-analysis .claude/skills/competitor-analysis && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "competitor-analysis" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/competitor-analysis into .claude/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/competitor-analysisType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill competitor-analysis -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin competitor-analysis --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/competitor-analysis .agents/skills/competitor-analysis && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "competitor-analysis" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/competitor-analysis into .agents/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill competitor-analysis -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin competitor-analysis --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/competitor-analysis .cursor/skills/competitor-analysis && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "competitor-analysis" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/competitor-analysis into .cursor/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/manojbajaj95/claude-gtm-plugin.git --path skills/competitor-analysis--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill competitor-analysis -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin competitor-analysis --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/competitor-analysis .gemini/skills/competitor-analysis && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "competitor-analysis" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/competitor-analysis into .gemini/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install manojbajaj95/claude-gtm-plugin competitor-analysisInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add manojbajaj95/claude-gtm-plugin --skill competitor-analysis -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/competitor-analysis .github/skills/competitor-analysis && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "competitor-analysis" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/competitor-analysis into .github/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill competitor-analysis -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin competitor-analysis --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/competitor-analysis .opencode/skills/competitor-analysis && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "competitor-analysis" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/competitor-analysis into .opencode/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
competitor-analysis- GitHub stars
- 105
- Token cost
- ~4.5k tokens
- SKILL.md length
- 1,648 words
- Files
- 4 (incl. references)
- Skills in repo
- 52
- Repo updated
- First seen
- Licence
- MIT
At a glance
Comprehensive competitor analysis, competitive intelligence, and comparison page creation.
- Works in 10 steps: Honesty Builds Trust → Depth Over Surface → Help Them Decide → …
- Analyzing competitive landscape
- SKILL.md covers Workspace Context, Operating Contract, Overview and When to Use, plus 8 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Competitor Analysis is an agent skill from manojbajaj95/claude-gtm-plugin. Comprehensive competitor analysis, competitive intelligence, and comparison page creation. Use when analyzing competitive landscape, creating competitor comparison pages (alternative pages, vs pages, competitor A vs B pages), performing market research, building SWOT analysis, creating feature matrices, pricing comparisons, competitor teardowns, battle cards, or positioning maps. Covers research workflows, SEO-optimized comparison content, data-grounded reports with citations, 7-layer analysis framework, review…
Its SKILL.md is about 4.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including reference files (for example `references/comparison-page-templates.md`, `references/competitive-analysis-framework.md` and `references/content-architecture.md`).
It sits in Marketing & SEO, covering Competitor analysis and Programmatic SEO. The licence is MIT.
When your agent uses it
- Analyzing competitive landscape
- Creating competitor comparison pages (alternative pages
- Competitor A vs B pages)
- Performing market research
Example prompts
- “/competitor-analysis”
Workflow steps
10 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 0830a46. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Competitor Analysis loads about 4.5k tokens when it runs, and up to ~13k if it reads all its reference files. Until then it costs about 211 tokens; SKILL.md has 1,648 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from manojbajaj95/claude-gtm-plugin at commit 0830a46, republished under its MIT licence (© manojbajaj95). 1,648 words, ~4,524 tokens.
Download SKILL.mdSave it as
.claude/skills/competitor-analysis/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- competitor-analysis
- description
- Comprehensive competitor analysis, competitive intelligence, and comparison page creation. Use when analyzing competitive landscape, creating competitor comparison pages (alternative pages, vs pages, competitor A vs B pages), performing market research, building SWOT analysis, creating feature matrices, pricing comparisons, competitor teardowns, battle cards, or positioning maps. Covers research workflows, SEO-optimized comparison content, data-grounded reports with citations, 7-layer analysis framework, review mining, and sales enablement. Triggers include competitor analysis, competitive analysis, competitor teardown, vs page, alternative page, competitor comparison, market research, competitive intelligence, SWOT analysis, battle card, competitor pricing, market landscape, feature comparison, positioning map.
Competitor Analysis
Workspace Context
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
Operating Contract
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
Comprehensive competitor analysis, competitive intelligence, and comparison page creation using structured research frameworks and data-grounded methodologies.
Overview
Systematic competitor analysis reveals market positioning, identifies competitive advantages, informs strategic decisions, captures SEO traffic, and enables sales teams with battle cards and comparison content.
When to Use
- Strategic product and market planning
- Creating SEO comparison pages (alternative pages, vs pages)
- Market entry and pricing strategy
- Feature prioritization and positioning
- Threat assessment and investment decisions
- Sales enablement (battle cards, objection handling)
- Competitive intelligence reports
Initial Assessment
Before creating competitor analysis or comparison pages, understand:
- Your Product - Core value proposition, differentiators, ICP, pricing, strengths/weaknesses
- Competitive Landscape - Direct/indirect competitors, market positioning, search volume
- Goals - SEO traffic, sales enablement, conversion, brand positioning
Core Principles
1. Honesty Builds Trust
- Acknowledge competitor strengths
- Be accurate about your limitations
- Don't misrepresent competitor features
- Readers verify claims
2. Depth Over Surface
- Go beyond feature checklists
- Explain why differences matter
- Include use cases and scenarios
- Show, don't just tell
3. Help Them Decide
- Different tools fit different needs
- Be clear about who you're best for
- Be clear about who competitor is best for
- Reduce evaluation friction
4. Data-Grounded Analysis
- Every claim must have a citation
- Use primary sources when possible
- Document when data is unavailable
- Refresh quarterly
Competitor Identification
Competitor Types:
| Type | Definition | Example |
|---|---|---|
| Direct | Same market, same features | Same product category, same ICP |
| Indirect | Different approach, same problem | Alternative solutions to the same pain |
| Adjacent | Related market, potential crossover | Could expand into your space |
| Emerging | New entrants, potential disruptors | Startups with new approaches |
Research Workflow (6 Steps)
Step 1: Extract Business Information
If website URL provided:
- Fetch and extract: company name, value proposition, target market, products, pricing, differentiators
If details provided:
- Parse information and identify gaps requiring web research
Required context to gather:
- Company name and description
- Industry/vertical
- Target customer segment (B2B/B2C, size, geography)
- Core products/services
- Pricing model
- Key value propositions
Step 2: Define Target Customer Profile (Required)
Understanding the target customer enables accurate assessment of direct vs. indirect competitors.
Firmographics:
- Company size (employees, revenue range)
- Industry/vertical focus
- Geographic markets served
- Technology maturity level
Psychographics & Pain Points:
- Top 3-5 pain points the product addresses
- Primary goals and desired outcomes
- Current alternatives or workarounds
- Decision-making criteria
- Budgetary constraints
Behavioral Patterns:
- How customers currently solve this problem
- Where they search for solutions
- Typical buying process and timeline
- Key stakeholders in purchase decision
Market Sizing (if discoverable):
- Total addressable market (TAM) estimates
- Serviceable addressable market (SAM)
- Market growth trends
Step 3: Identify Top 5 Competitors
Run targeted searches:
- "[company name] competitors"
- "[product category] companies"
- "[industry] [target market] solutions"
- "alternatives to [company name]"
Select based on: similar target market, overlapping offerings, comparable business model, market presence.
Step 4: Research Each Competitor
For each competitor, gather data across four dimensions:
4a. Market Positioning & Messaging
- Fetch homepage and about page
- Extract: tagline, value proposition, target audience messaging
- Note: tone, positioning, key claims
4b. Pricing & Business Model
- Search "[competitor] pricing"
- Document: pricing tiers, model (subscription/one-time/freemium), entry price
- If not public, note this and search for indirect indicators
4c. Product/Feature Comparison
- Review product pages and feature lists
- Identify: core features, unique capabilities, integrations, limitations
- Note recent product launches
4d. Funding & Company Size
- Search "[competitor] funding" and "[competitor] company size"
- Check: Crunchbase, LinkedIn company size, press releases
- Document: funding rounds, total raised, employee count, founding year
Step 5: Identify Market Gaps & Opportunities
Underserved customer segments:
- Which customer types or use cases do competitors ignore?
- Geographic, size, or industry segments with limited options?
Feature/capability gaps:
- What functionality is missing across all competitors?
- What do customers request that no one provides well?
- What emerging needs are competitors slow to address?
Positioning gaps:
- What market positions are unclaimed? ("affordable enterprise-grade", "developer-first")
- Price points without strong offerings?
- Business models competitors avoid?
Document 3-5 specific gaps with supporting evidence.
Step 6: Synthesize Report
Generate markdown report with cited sources (see references/competitive-analysis-framework.md for full template).
The 7-Layer Analysis Framework
| Layer | What to Analyze | Data Source |
|---|---|---|
| 1. Product | Features, UX, quality | Screenshots, free trial |
| 2. Pricing | Plans, pricing model, hidden costs | Pricing page, sales call |
| 3. Positioning | Messaging, tagline, ICP | Website, ads |
| 4. Traction | Users, revenue, growth | Web search, press, funding |
| 5. Reviews | Strengths, weaknesses from users | G2, Capterra, App Store |
| 6. Content | Blog, social, SEO strategy | Website, social profiles |
| 7. Team | Size, key hires, background | LinkedIn, About page |
Comparison Page Formats (for SEO)
Format 1: [Competitor] Alternative (Singular)
Search intent: User actively looking to switch from specific competitor
URL pattern: /alternatives/[competitor] or /[competitor]-alternative
Target keywords: "[Competitor] alternative", "alternative to [Competitor]"
Page structure:
- Why people look for alternatives
- Summary: You as the alternative
- Detailed comparison (features, pricing, service)
- Who should switch (and who shouldn't)
- Migration path
- Social proof from switchers
- CTA
Format 2: [Competitor] Alternatives (Plural)
Search intent: User researching options, earlier in journey
URL pattern: /alternatives/[competitor]-alternatives
Page structure:
- Why people look for alternatives
- What to look for in an alternative
- List of alternatives (you first, include 4-7 real options)
- Comparison table
- Detailed breakdown of each
- Recommendation by use case
- CTA
Format 3: You vs [Competitor]
Search intent: User directly comparing you to competitor
URL pattern: /vs/[competitor]
Page structure:
- TL;DR summary
- At-a-glance comparison table
- Detailed comparison by category
- Who [You] is best for
- Who [Competitor] is best for
- Customer testimonials from switchers
- Migration support
- CTA
Show full SKILL.md (655 more words)Show less
Format 4: [Competitor A] vs [Competitor B]
Search intent: User comparing two competitors (not you)
URL pattern: /compare/[competitor-a]-vs-[competitor-b]
Page structure:
- Overview of both products
- Comparison by category
- Who each is best for
- The third option (introduce yourself)
- Comparison table (all three)
- CTA
See references/comparison-page-templates.md for detailed templates.
Feature Comparison Matrix
Structure
| Feature | Your Product | Competitor A | Competitor B | Competitor C |
|---------|:---:|:---:|:---:|:---:|
| Real-time collaboration | ✅ | ✅ | ❌ | ✅ |
| API access | ✅ | Paid only | ✅ | ❌ |
| SSO/SAML | ✅ | Enterprise | ✅ | Enterprise |
| Mobile app | ✅ | iOS only | ✅ | ✅ |Rules
- ✅ = Full support
- ⚠️ or "Partial" = Limited or conditional
- ❌ = Not available
- Note conditions: "Paid only", "Enterprise tier", "Beta"
- Lead with features where YOU win
- Be honest about competitor strengths
Pricing Comparison
Structure
| | Your Product | Competitor A | Competitor B |
|---------|:---:|:---:|:---:|
| **Free tier** | Yes, 5 users | Yes, 3 users | No |
| **Starter** | $10/user/mo | $15/user/mo | $12/user/mo |
| **Pro** | $25/user/mo | $30/user/mo | $29/user/mo |
| **Enterprise** | Custom | Custom | $50/user/mo |
| **Billing** | Monthly/Annual | Annual only | Monthly/Annual |
| **Annual discount** | 20% | 15% | 25% |
| **Min seats** | 1 | 5 | 3 |
| **Hidden costs** | None | Setup fee $500 | API calls metered |What to Look For
- Minimum seat requirements
- Annual-only billing
- Feature gating between tiers
- Overage charges
- Setup/onboarding fees
- Contract lock-in periods
SWOT Analysis
Create SWOT for each competitor (and yourself):
### Competitor A — SWOT
| Strengths | Weaknesses |
|-----------|------------|
| • Strong brand recognition | • Slow feature development |
| • Large integration ecosystem | • Complex onboarding (30+ min) |
| • Enterprise sales team | • No free tier |
| Opportunities | Threats |
|--------------|---------|
| • AI features not yet shipped | • New AI-native competitors |
| • Expanding into mid-market | • Customer complaints about pricing |
| • International markets untapped | • Key engineer departures (LinkedIn) |Positioning Map
A 2x2 matrix showing where competitors sit on two meaningful dimensions.
Choose Meaningful Axes:
| Good Axes | Bad Axes |
|---|---|
| Simple ↔ Complex | Good ↔ Bad |
| SMB ↔ Enterprise | Cheap ↔ Expensive (too obvious) |
| Self-serve ↔ Sales-led | Old ↔ New |
| Specialized ↔ General | Small ↔ Large |
Template:
Enterprise
│
Competitor C │ Competitor A
● │ ●
│
Simple ──────────────────────────── Complex
│
You ● │ Competitor B
│ ●
│
SMBReview Mining
Where to Find Reviews
| Platform | Best For | URL Pattern |
|---|---|---|
| G2 | B2B SaaS | g2.com/products/[product]/reviews |
| Capterra | Business software | capterra.com/software/[id]/reviews |
| App Store | iOS apps | apps.apple.com |
| Google Play | Android apps | play.google.com |
| Product Hunt | Launches | producthunt.com/posts/[product] |
| Honest opinions | reddit.com/r/[relevant-sub] |
What to Extract
| Category | Look For |
|---|---|
| Most praised | What features do happy users mention most? |
| Most complained | What do unhappy users say? (= your opportunity) |
| Switching reasons | Why do users leave? What triggers switching? |
| Feature requests | What's missing that users want? |
| Comparison mentions | When users compare, what do they say? |
Competitive Matrix
| Dimension | Your Product | Competitor A | Competitor B | Competitor C |
|-----------|--------------|--------------|--------------|--------------|
| **Positioning** | Mid-market | Premium | Budget | Enterprise |
| **Target Customer** | SMBs | Enterprise | Startups | Large orgs |
| **Pricing Model** | Subscription | Annual | Freemium | Custom |
| **Entry Price** | $10/mo | $50/mo | Free | Contact |
| **Key Differentiator** | Ease of use | Integration depth | Price | Scalability |
| **Primary Weakness vs You** | N/A | Complex setup | Limited features | High cost |
| **Funding Stage** | Series A | Series C | Bootstrapped | Public |
| **Est. Company Size** | 25 | 500 | 10 | 5000 |SEO Considerations
Keyword Targeting
| Format | Primary Keywords |
|---|---|
| Alternative (singular) | [Competitor] alternative, alternative to [Competitor] |
| Alternatives (plural) | [Competitor] alternatives, best [Competitor] alternatives |
| You vs Competitor | [You] vs [Competitor], [Competitor] vs [You] |
| Competitor vs Competitor | [A] vs [B], [B] vs [A] |
Internal Linking
- Link between related competitor pages
- Link from feature pages to relevant comparisons
- Create hub page linking to all competitor content
Schema Markup
Consider FAQ schema for questions like "What is the best alternative to [Competitor]?"
Citation Requirements
Inline citations are mandatory. Every factual claim must include [Source N](#Sources) reference.
- Number sources sequentially
- Include exact URL in Sources section
- If information from multiple sources, cite all:
[Source 1, 3](#Sources) - For unverified claims, state: "Unable to verify from public sources"
- Prefer primary sources (company websites, press releases) over secondary (news, blogs)
Deliverable Formats
Executive Summary (1 page)
## Competitive Landscape Summary
**Market:** [Category] — $[X]B market growing [Y]% annually
**Key competitors:** A (leader), B (challenger), C (niche)
**Our positioning:** [Where you sit and why it matters]
**Key insight:** [One sentence about biggest opportunity]
| Metric | You | A | B | C |
|--------|-----|---|---|---|
| Users | X | Y | Z | W |
| Pricing (starter) | $X | $Y | $Z | $W |
| Rating (G2) | X.X | Y.Y | Z.Z | W.W |Detailed Report (per competitor)
- Company overview (size, funding, team)
- Product analysis (features, UX screenshots)
- Pricing breakdown
- SWOT analysis
- Review analysis (top praised, top complained)
- Positioning vs. you
- Opportunity summary
See references/competitive-analysis-framework.md for complete report template.
Common Mistakes
| Mistake | Problem | Fix |
|---|---|---|
| Only looking at features | Misses positioning, pricing, traction | Use 7-layer framework |
| Biased analysis | Loses credibility | Be honest about competitor strengths |
| Outdated data | Wrong conclusions | Date all research, refresh quarterly |
| Too many competitors | Analysis paralysis | Focus on top 3-5 direct competitors |
| No "so what" | Data without insight | End each section with implications |
| Feature-only comparison | Doesn't show positioning | Include pricing, reviews, positioning map |
Quality Checklist
Before finalizing:
- Target Customer Profile completed with firmographics, pain points, behavioral patterns
- All competitors researched across all dimensions
- Every factual claim has inline citation
- Competitive matrix complete (use "N/A" or "Not disclosed" if needed)
- Market Gaps section identifies at least 3 specific gaps with evidence
- SWOT items are specific and evidence-based, not generic
- Recommendations are actionable and tied to findings
- Sources section includes all referenced URLs
Error Handling
If competitor website inaccessible: Note in report, use available search results and news coverage.
If pricing not public: State "Pricing not publicly disclosed" and note indirect indicators (e.g., "enterprise sales model suggested by 'Contact Us' pricing page").
If funding data unavailable: Search for alternative signals: LinkedIn employee count, office locations, news mentions of growth.
If fewer than 5 clear competitors exist: Include available competitors and note market context (e.g., "Emerging market with limited direct competitors").
Reference Files
- references/competitive-analysis-framework.md - Complete report template with detailed sections
- references/comparison-page-templates.md - SEO page templates for all 4 formats
- references/content-architecture.md - Centralized competitor data structure
© manojbajaj95, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files (references) in skills/competitor-analysis of manojbajaj95/claude-gtm-plugin.
- SKILL.md
- references/comparison-page-templates.md
- references/competitive-analysis-framework.md
- references/content-architecture.md
Open the folder on GitHubat commit 0830a46
Compare with similar skills
Competitor Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Competitor Analysis this skillmanojbajaj95/claude-gtm-plugin | 105 | — | ~4.5k | Automated safety check: Pass | MIT | |
| SEO Competitor Comparison PagesAgriciDaniel/claude-seo | 18k | 5 repos | ~1.9k | Automated safety check: Pass | MIT | |
| Competitor Alternativesfreekmurze/dotfiles | 1k | 24 repos | ~2k | Automated safety check: Pass | None | |
| Comparison Pagedebuglebowski/slayzone | 191 | — | ~1.2k | Automated safety check: Pass | GPL-3.0 | |
| AI SEOtech-leads-club/agent-skills | 7k | — | ~5.5k | Automated safety check: Pass | Custom licence | |
| Competitor Pagesindranilbanerjee/digital-marketing-pro | 855 | 1 repos | ~2.1k | Automated safety check: Pass | MIT |
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Competitor Alternatives
freekmurze/dotfiles
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.
Comparison Page
debuglebowski/slayzone
Create or update objective website comparison pages and head-to-head pages from the comparison canon.
AI SEO
tech-leads-club/agent-skills
When the user wants to build programmatic SEO with AI, create competitor alternative pages, optimize for AI Overviews, or scale content production.
Competitor Pages
indranilbanerjee/digital-marketing-pro
Build competitor comparison and alternatives pages — X-vs-Y head-to-heads, alternatives-to-X lists, category roundups, and feature-matrix pages — delivering a 1,500+ word page template, comparison…
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alirezarezvani/claude-skills
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.
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Categories
Questions about Competitor Analysis
What does Competitor Analysis do?
Comprehensive competitor analysis, competitive intelligence, and comparison page creation. Competitor Analysis is an agent skill from manojbajaj95/claude-gtm-plugin. Comprehensive competitor analysis, competitive intelligence, and comparison page creation.
When should I use Competitor Analysis?
Competitor Analysis fits situations like: analyzing competitive landscape; creating competitor comparison pages (alternative pages; competitor A vs B pages); performing market research.
How do I install Competitor Analysis in Claude Code?
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill competitor-analysis -a claude-code`. Or copy the skill folder (skills/competitor-analysis in manojbajaj95/claude-gtm-plugin) into .claude/skills/competitor-analysis in your project. Claude Code loads it when a task matches its description.
How do I install Competitor Analysis in Codex?
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill competitor-analysis -a codex`. Or copy the skill folder (skills/competitor-analysis in manojbajaj95/claude-gtm-plugin) into .agents/skills/competitor-analysis in your project. Codex loads it when a task matches its description.
Can I use Competitor Analysis in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add manojbajaj95/claude-gtm-plugin --skill competitor-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitor-analysis, .gemini/skills/competitor-analysis, .github/skills/competitor-analysis and .opencode/skills/competitor-analysis in your project.
What does Competitor Analysis need to run?
SKILL.md names no scripts, command-line tools or credentials: Competitor Analysis is instructions for the agent only.
Does Competitor Analysis access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Competitor Analysis safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Competitor Analysis use?
Competitor Analysis is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Competitor Analysis use?
About 4.5k tokens (SKILL.md is roughly 18k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 8.9k tokens, read only when the agent opens those files.
What are the alternatives to Competitor Analysis?
Skills that share tags, products or a category with Competitor Analysis: SEO Competitor Comparison Pages (AgriciDaniel/claude-seo, 18k stars), Competitor Alternatives (freekmurze/dotfiles, 1k stars), Comparison Page (debuglebowski/slayzone, 191 stars) and AI SEO (tech-leads-club/agent-skills, 7k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Competitor Analysis?
manojbajaj95 (a GitHub user) maintains it in manojbajaj95/claude-gtm-plugin, which has 105 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on September 18, 2026.
Source: manojbajaj95/claude-gtm-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.