E2E SEO Assistant
irinabuht12-oss/marketing-skills
Full SEO workflow covering technical audits, content gaps, backlink opportunities, on-page fixes, and content briefs.
Internal linking strategy and anchor text optimization patterns.
Install Link Strategy
$ npx skills add MadAppGang/claude-code --skill link-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install MadAppGang/claude-code link-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/MadAppGang/claude-code.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/seo/skills/link-strategy .claude/skills/link-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "link-strategy" agent skill from https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/link-strategy into .claude/skills/link-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "link-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/link-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add MadAppGang/claude-code --skill link-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install MadAppGang/claude-code link-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/MadAppGang/claude-code.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/seo/skills/link-strategy .agents/skills/link-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "link-strategy" agent skill from https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/link-strategy into .agents/skills/link-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "link-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add MadAppGang/claude-code --skill link-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install MadAppGang/claude-code link-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/MadAppGang/claude-code.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/seo/skills/link-strategy .cursor/skills/link-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "link-strategy" agent skill from https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/link-strategy into .cursor/skills/link-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "link-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/MadAppGang/claude-code.git --path plugins/seo/skills/link-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add MadAppGang/claude-code --skill link-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install MadAppGang/claude-code link-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/MadAppGang/claude-code.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/seo/skills/link-strategy .gemini/skills/link-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "link-strategy" agent skill from https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/link-strategy into .gemini/skills/link-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "link-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install MadAppGang/claude-code link-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add MadAppGang/claude-code --skill link-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/MadAppGang/claude-code.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/seo/skills/link-strategy .github/skills/link-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "link-strategy" agent skill from https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/link-strategy into .github/skills/link-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "link-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add MadAppGang/claude-code --skill link-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install MadAppGang/claude-code link-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/MadAppGang/claude-code.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/seo/skills/link-strategy .opencode/skills/link-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "link-strategy" agent skill from https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/link-strategy into .opencode/skills/link-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "link-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
link-strategy- GitHub stars
- 285
- Token cost
- ~776 tokens
- SKILL.md length
- 252 words
- Files
- 1
- Skills in repo
- 69
- Repo updated
- First seen
- Licence
- MIT
At a glance
Internal linking strategy and anchor text optimization patterns.
- Works in 4 steps: Link from High to Low Authority → Use Descriptive Anchor Text → Link Contextually → …
- Planning internal links
- SKILL.md covers When to Use, Internal Linking Principles, Topic Cluster Model and Anchor Text Optimization, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Link Strategy is an agent skill from MadAppGang/claude-code. Internal linking strategy and anchor text optimization patterns. Use when planning internal links or optimizing site structure.
Its SKILL.md is about 780 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Link building and On-page SEO. The repository describes itself as: claude code plugins marketplace. The licence is MIT.
When your agent uses it
- Planning internal links
- Optimizing site structure
Example prompts
- “/link-strategy”
Workflow steps
4 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 6097ad4. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Link Strategy loads about 776 tokens when it runs. Until then it costs about 35 tokens; SKILL.md has 252 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from MadAppGang/claude-code at commit 6097ad4, republished under its MIT licence (© MadAppGang). 252 words, ~776 tokens.
Download SKILL.mdSave it as
.claude/skills/link-strategy/SKILL.md (or your agent's skills folder).- name
- link-strategy
- description
- Internal linking strategy and anchor text optimization patterns. Use when planning internal links or optimizing site structure.
- plugin
- seo
- updated
- 2026-01-20
plugin: seo updated: 2026-01-20
Link Strategy
When to Use
- Planning internal linking structure
- Optimizing anchor text
- Building topic clusters
- Improving site architecture
Internal Linking Principles
1. Link from High to Low Authority
- Homepage -> Category Pages -> Individual Posts
- Old established pages -> New pages
- High-traffic pages -> Pages you want to rank
2. Use Descriptive Anchor Text
- Good: "SEO keyword research guide"
- Bad: "click here", "read more"
- Include target keyword naturally
3. Link Contextually
- Links within body content > Navigation links
- Relevant context around link
- Natural reading flow
4. Maintain Reasonable Link Count
- 3-5 internal links per 1000 words
- Avoid excessive linking (100+ links)
- Focus on most relevant pages
Topic Cluster Model
PILLAR PAGE: "Content Marketing" (broad, high volume)
|
+-- Supporting Article: "Content Marketing Strategy"
| (links to and from pillar)
|
+-- Supporting Article: "Content Marketing Examples"
| (links to and from pillar)
|
+-- Supporting Article: "Content Marketing Tools"
(links to and from pillar)Benefits:
- Establishes topical authority
- Passes PageRank efficiently
- Improves user navigation
- Signals content relationships
Anchor Text Optimization
Anchor Text Types
| Type | Example | When to Use |
|---|---|---|
| Exact Match | "SEO tools" | Sparingly (1-2x per page) |
| Partial Match | "best SEO tools for startups" | Primary usage |
| Branded | "SEMrush" | Brand mentions |
| Generic | "click here" | Avoid if possible |
| Naked URL | "https://example.com" | Occasional |
Best Practices
- Vary anchor text naturally
- Use target keyword in some anchors
- Avoid over-optimization (100% exact match)
- Make text descriptive and clickable
Link Audit Process
Inventory existing links
- Use Glob to find all internal links
- Map current link structure
Identify orphan pages
- Pages with no internal links
- Add links from relevant content
Find broken links
- Test all internal links
- Fix or remove broken ones
Optimize anchor text
- Replace generic anchors
- Add keyword-rich descriptions
Build topic clusters
- Group related content
- Implement pillar-cluster model
Output Format
## Internal Linking Plan
### Target Page: {url}
**Target Keyword**: {keyword}
### Linking Opportunities
1. **From**: {source_page}
- **Anchor**: {anchor_text}
- **Context**: {surrounding_sentence}
- **Priority**: HIGH/MEDIUM/LOW
2. **From**: {source_page}
- **Anchor**: {anchor_text}
- **Context**: {surrounding_sentence}
- **Priority**: HIGH/MEDIUM/LOW
### Topic Cluster Structure
PILLAR: {main_topic_page}
- Supporting: {page1}
- Supporting: {page2}
- Supporting: {page3}© MadAppGang, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in plugins/seo/skills/link-strategy of MadAppGang/claude-code.
Open the folder on GitHubat commit 6097ad4
Compare with similar skills
Link Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Link Strategy this skillMadAppGang/claude-code | 285 | — | ~776 | Automated safety check: Pass | MIT | |
| E2E SEO Assistantirinabuht12-oss/marketing-skills | 4.1k | — | ~1.9k | Automated safety check: Pass | None | |
| Internal Linking OptimizerViryaZheng/recomby-geo | 458 | — | ~2k | Automated safety check: Pass | Apache-2.0 | |
| Content Quality Auditoraaron-he-zhu/aaron-marketing-skills | 2.9k | 1 repos | ~2.8k | Automated safety check: Pass | Apache-2.0 | |
| SEO Aeo Internal Linkingsickn33/agentic-awesome-skills | 47k | 1 repos | ~2.3k | Automated safety check: Pass | MIT | |
| SEO Aeo Internal Linkinghenryalouf/ruflow | 157 | — | ~949 | Automated safety check: Pass | MIT |
Similar skills
Internal Linking Optimizer
ViryaZheng/recomby-geo
A skill your agent uses when improving internal link structure, anchor text, orphan pages, crawl depth, site architecture, or link equity flow.
Content Quality Auditor
aaron-he-zhu/aaron-marketing-skills
A skill your agent uses when auditing content quality, E-E-A-T, or publish readiness; runs a typed 80-item CORE-EEAT profile with evidence coverage, veto checks, and a fix plan.
SEO Aeo Internal Linking
sickn33/agentic-awesome-skills
Maps internal link opportunities between pages with relevant anchor text, placement instructions, orphan-page detection, and cannibalisation checks.
SEO Aeo Internal Linking
henryalouf/ruflow
Maps internal link opportunities between pages with anchor text, placement instructions, orphan page detection, and cannibalization checks.
Internal Linking
adobe/skills
Analyze and improve the internal link structure of an AEM Edge Delivery Services site.
More from MadAppGang/claude-code
All 69 skills in this repoContent Brief
MadAppGang/claude-code
Content brief template and creation methodology for SEO-optimized content.
Context Detection
MadAppGang/claude-code
A skill your agent uses when detecting project technology stack from files/configs/directory structure, auto-loading framework-specific skills, or analyzing multi-stack fullstack projects (e.g…
Content Optimizer
MadAppGang/claude-code
On-page SEO optimization techniques including keyword density, meta tags, heading structure, and readability.
Keyword Cluster Builder
MadAppGang/claude-code
Techniques for expanding seed keywords and clustering by topic and intent.
Serp Analysis
MadAppGang/claude-code
SERP analysis techniques for intent classification, feature identification, and competitive intelligence.
Agent Coordination Discipline
MadAppGang/claude-code
A skill your agent uses when deciding whether to launch an agent, selecting which agent to use, or coordinating multiple agents.
Related
Categories
Questions about Link Strategy
What does Link Strategy do?
Internal linking strategy and anchor text optimization patterns. Link Strategy is an agent skill from MadAppGang/claude-code. Internal linking strategy and anchor text optimization patterns.
When should I use Link Strategy?
Link Strategy fits situations like: planning internal links; optimizing site structure.
How do I install Link Strategy in Claude Code?
Run `npx skills add MadAppGang/claude-code --skill link-strategy -a claude-code`. Or copy the skill folder (plugins/seo/skills/link-strategy in MadAppGang/claude-code) into .claude/skills/link-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Link Strategy in Codex?
Run `npx skills add MadAppGang/claude-code --skill link-strategy -a codex`. Or copy the skill folder (plugins/seo/skills/link-strategy in MadAppGang/claude-code) into .agents/skills/link-strategy in your project. Codex loads it when a task matches its description.
Can I use Link Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add MadAppGang/claude-code --skill link-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/link-strategy, .gemini/skills/link-strategy, .github/skills/link-strategy and .opencode/skills/link-strategy in your project.
What does Link Strategy need to run?
SKILL.md names no scripts, command-line tools or credentials: Link Strategy is instructions for the agent only.
Does Link Strategy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Link Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Link Strategy use?
Link Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Link Strategy use?
About 776 tokens (SKILL.md is roughly 3.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Link Strategy?
Skills that share tags, products or a category with Link Strategy: E2E SEO Assistant (irinabuht12-oss/marketing-skills, 4.1k stars), Internal Linking Optimizer (ViryaZheng/recomby-geo, 458 stars), Content Quality Auditor (aaron-he-zhu/aaron-marketing-skills, 2.9k stars) and SEO Aeo Internal Linking (sickn33/agentic-awesome-skills, 47k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Link Strategy?
MadAppGang (a GitHub organization) maintains it in MadAppGang/claude-code, which has 285 GitHub stars. The repository holds 69 skills in this directory. The repository was last updated on March 15, 2026.
Source: MadAppGang/claude-code on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.