Local Content Strategy
garrettjsmith/localseoskills
Build a complete local content strategy from keyword research output.
Techniques for expanding seed keywords and clustering by topic and intent.
$ npx skills add MadAppGang/claude-code --skill keyword-cluster-builder -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install MadAppGang/claude-code keyword-cluster-builder --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/MadAppGang/claude-code.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/seo/skills/keyword-cluster-builder .claude/skills/keyword-cluster-builder && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "keyword-cluster-builder" agent skill from https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/keyword-cluster-builder into .claude/skills/keyword-cluster-builder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "keyword-cluster-builder", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/keyword-cluster-builderType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add MadAppGang/claude-code --skill keyword-cluster-builder -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install MadAppGang/claude-code keyword-cluster-builder --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/MadAppGang/claude-code.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/seo/skills/keyword-cluster-builder .agents/skills/keyword-cluster-builder && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "keyword-cluster-builder" agent skill from https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/keyword-cluster-builder into .agents/skills/keyword-cluster-builder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "keyword-cluster-builder", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add MadAppGang/claude-code --skill keyword-cluster-builder -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install MadAppGang/claude-code keyword-cluster-builder --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/MadAppGang/claude-code.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/seo/skills/keyword-cluster-builder .cursor/skills/keyword-cluster-builder && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "keyword-cluster-builder" agent skill from https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/keyword-cluster-builder into .cursor/skills/keyword-cluster-builder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "keyword-cluster-builder", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/MadAppGang/claude-code.git --path plugins/seo/skills/keyword-cluster-builder--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add MadAppGang/claude-code --skill keyword-cluster-builder -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install MadAppGang/claude-code keyword-cluster-builder --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/MadAppGang/claude-code.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/seo/skills/keyword-cluster-builder .gemini/skills/keyword-cluster-builder && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "keyword-cluster-builder" agent skill from https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/keyword-cluster-builder into .gemini/skills/keyword-cluster-builder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "keyword-cluster-builder", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install MadAppGang/claude-code keyword-cluster-builderInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add MadAppGang/claude-code --skill keyword-cluster-builder -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/MadAppGang/claude-code.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/seo/skills/keyword-cluster-builder .github/skills/keyword-cluster-builder && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "keyword-cluster-builder" agent skill from https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/keyword-cluster-builder into .github/skills/keyword-cluster-builder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "keyword-cluster-builder", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add MadAppGang/claude-code --skill keyword-cluster-builder -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install MadAppGang/claude-code keyword-cluster-builder --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/MadAppGang/claude-code.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/seo/skills/keyword-cluster-builder .opencode/skills/keyword-cluster-builder && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "keyword-cluster-builder" agent skill from https://github.com/MadAppGang/claude-code/tree/main/plugins/seo/skills/keyword-cluster-builder into .opencode/skills/keyword-cluster-builder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "keyword-cluster-builder", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
keyword-cluster-builderTechniques for expanding seed keywords and clustering by topic and intent.
Keyword Cluster Builder is an agent skill from MadAppGang/claude-code. Techniques for expanding seed keywords and clustering by topic and intent. Use when building keyword lists, planning content calendars, or identifying topic clusters for pillar content strategy.
Its SKILL.md is about 670 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Writing & Content, covering Content strategy and Keyword research. The repository describes itself as: claude code plugins marketplace. The licence is MIT.
5 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit 6097ad4. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Keyword Cluster Builder loads about 674 tokens when it runs. Until then it costs about 55 tokens; SKILL.md has 174 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from MadAppGang/claude-code at commit 6097ad4, republished under its MIT licence (© MadAppGang). 174 words, ~674 tokens.
.claude/skills/keyword-cluster-builder/SKILL.md (or your agent's skills folder).plugin: seo updated: 2026-01-20
PILLAR: "content marketing" (highest volume)
+-- CLUSTER: "content marketing strategy" (commercial)
| +-- content marketing plan template
| +-- content marketing framework
| +-- how to create content marketing strategy
+-- CLUSTER: "content marketing examples" (informational)
| +-- B2B content marketing examples
| +-- content marketing case studies
| +-- content marketing success stories
+-- CLUSTER: "content marketing tools" (commercial)
+-- best content marketing tools
+-- content marketing software
+-- content marketing platforms| Signal | Intent |
|---|---|
| "what is", "how to", "guide" | Informational |
| "best", "vs", "review", "compare" | Commercial |
| "buy", "price", "discount", brand | Transactional |
| Brand name, specific product | Navigational |
When generating keyword clusters, use this format:
## Keyword Cluster Report
**Seed Keyword**: {seed}
**Total Keywords**: {count}
**Clusters**: {cluster_count}
### Cluster 1: {cluster_name}
**Intent**: {intent}
**Funnel Stage**: {stage}
**Keywords**:
1. {keyword1} - {estimated_volume}
2. {keyword2} - {estimated_volume}
...
### Cluster 2: {cluster_name}
...© MadAppGang, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Just SKILL.md in plugins/seo/skills/keyword-cluster-builder of MadAppGang/claude-code.
Open the folder on GitHubat commit 6097ad4
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in MadAppGang/claude-code, which our catalogue first saw on October 7, 2026.
Keyword Cluster Builder next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Keyword Cluster Builder this skillMadAppGang/claude-code | 285 | 1 repos | ~674 | Automated safety check: Pass | MIT | |
| Local Content Strategygarrettjsmith/localseoskills | 121 | — | ~2.8k | Automated safety check: Pass | MIT | |
| Article Writingericrisco/rsc-harness | 180 | — | ~2.9k | Automated safety check: Pass | MIT | |
| Content Brief Factorygooseworks-ai/goose-skills | 1.2k | 1 repos | ~3.1k | Automated safety check: Pass | MIT | |
| Ink Briefjeremylongshore/tons-of-skills-marketplace | 2.8k | — | ~1.2k | Automated safety check: Notes | MIT | |
| SEO Keyword ClusteringAgriciDaniel/claude-seo | 19k | 2 repos | ~3.3k | Automated safety check: Pass | MIT |
garrettjsmith/localseoskills
Build a complete local content strategy from keyword research output.
ericrisco/rsc-harness
A skill your agent uses when writing one long-form article end to end — answer-first lede, question-shaped headings, plus its on-page surface (title, meta, slug, FAQ, Article/FAQPage JSON-LD) — or…
gooseworks-ai/goose-skills
Generate detailed, differentiated content briefs at scale. An agent skill from gooseworks-ai/goose-skills.
jeremylongshore/tons-of-skills-marketplace
Content brief generator — takes a topic or keyword and produces a complete content brief with target keyword, search intent, recommended structure, internal link targets, word count, CTA, and…
AgriciDaniel/claude-seo
Clusters keywords by how much their search results overlap and designs a hub-and-spoke content plan with an internal link matrix and an interactive cluster map.
AgriciDaniel/claude-seo
Builds research-backed SEO content briefs with competitor scoring, per-section word counts and page-type templates, for new pages or improving existing ones.
MadAppGang/claude-code
Content brief template and creation methodology for SEO-optimized content.
MadAppGang/claude-code
A skill your agent uses when detecting project technology stack from files/configs/directory structure, auto-loading framework-specific skills, or analyzing multi-stack fullstack projects (e.g…
MadAppGang/claude-code
On-page SEO optimization techniques including keyword density, meta tags, heading structure, and readability.
MadAppGang/claude-code
SERP analysis techniques for intent classification, feature identification, and competitive intelligence.
MadAppGang/claude-code
A skill your agent uses when deciding whether to launch an agent, selecting which agent to use, or coordinating multiple agents.
MadAppGang/claude-code
Multi-agent orchestration enforcement for /team command. An agent skill from MadAppGang/claude-code.
Categories
Techniques for expanding seed keywords and clustering by topic and intent. Keyword Cluster Builder is an agent skill from MadAppGang/claude-code. Techniques for expanding seed keywords and clustering by topic and intent.
Keyword Cluster Builder fits situations like: building keyword lists; planning content calendars; identifying topic clusters for pillar content strategy.
Run `npx skills add MadAppGang/claude-code --skill keyword-cluster-builder -a claude-code`. Or copy the skill folder (plugins/seo/skills/keyword-cluster-builder in MadAppGang/claude-code) into .claude/skills/keyword-cluster-builder in your project. Claude Code loads it when a task matches its description.
Run `npx skills add MadAppGang/claude-code --skill keyword-cluster-builder -a codex`. Or copy the skill folder (plugins/seo/skills/keyword-cluster-builder in MadAppGang/claude-code) into .agents/skills/keyword-cluster-builder in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add MadAppGang/claude-code --skill keyword-cluster-builder -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/keyword-cluster-builder, .gemini/skills/keyword-cluster-builder, .github/skills/keyword-cluster-builder and .opencode/skills/keyword-cluster-builder in your project.
SKILL.md names no scripts, command-line tools or credentials: Keyword Cluster Builder is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Keyword Cluster Builder is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 674 tokens (SKILL.md is roughly 2.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Keyword Cluster Builder: Local Content Strategy (garrettjsmith/localseoskills, 121 stars), Article Writing (ericrisco/rsc-harness, 180 stars), Content Brief Factory (gooseworks-ai/goose-skills, 1.2k stars) and Ink Brief (jeremylongshore/tons-of-skills-marketplace, 2.8k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
MadAppGang (a GitHub organization) maintains it in MadAppGang/claude-code, which has 285 GitHub stars. The repository holds 69 skills in this directory. The repository was last updated on March 15, 2026.
Source: MadAppGang/claude-code on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.