Content brief generator — takes a topic or keyword and produces a complete content brief with target keyword, search intent, recommended structure, internal link targets, word count, CTA, and…

MITAuto-check: notesWriting & Content

Install Ink Brief

skills CLI
$ npx skills add jeremylongshore/tons-of-skills-marketplace --skill ink-brief -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install jeremylongshore/tons-of-skills-marketplace ink-brief --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/jeremylongshore/tons-of-skills-marketplace.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/ai-agency/tonone/bundle/marketing-team/skills/ink-brief .claude/skills/ink-brief && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
ink-brief
GitHub stars
2.8k
Token cost
~1.2k tokens
SKILL.md length
351 words
Files
1
Skills in repo
3,342
Repo updated
First seen
Licence
MIT

At a glance

Content brief generator — takes a topic or keyword and produces a complete content brief with target keyword, search intent, recommended structure, internal link targets, word count, CTA, and…

  • Works in 7 steps: Gather Brief Context → Define the Target Keyword → Classify Search Intent → …
  • Asked to write a content brief
  • SKILL.md covers Steps and Delivery
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Ink Brief is an agent skill from jeremylongshore/tons-of-skills-marketplace. Content brief generator — takes a topic or keyword and produces a complete content brief with target keyword, search intent, recommended structure, internal link targets, word count, CTA, and competitive gap analysis. Use when asked to "write a content brief", "brief this blog post", "plan this article", or "what should we cover for [keyword]".

Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Content strategy, Keyword research and Blog and article writing. The repository describes itself as: Model-agnostic agent-skills platform with a harness-free canonical layer, verified adapters, and the ccpi package manager. Explore at tonsofskills.com. The licence is MIT.

When your agent uses it

  • Asked to write a content brief
  • Brief this blog post
  • Plan this article
  • What should we cover for [keyword]

Example prompts

  • “write a content brief”
  • “brief this blog post”
  • “plan this article”
  • “/ink-brief”

Requirements

  • Pre-approved tools (allowed-tools): Read, Bash, Glob, Grep, AskUserQuestion

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. Gather Brief Context
  2. Define the Target Keyword
  3. Classify Search Intent
  4. Recommended Structure
  5. Competitive Gap Analysis
  6. Internal Link Targets
  7. Brief Summary Card

What it can do on your machine

Read from SKILL.md and the folder at commit cfae287. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • Read
    • Bash
    • Glob
    • Grep
    • AskUserQuestion

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are bash).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Ink Brief loads about 1.2k tokens when it runs. Until then it costs about 89 tokens; SKILL.md has 351 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~89
When it runs · the whole SKILL.md, loaded when a task matches
~1.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check: notes

The automated check noted patterns worth knowing about, such as sudo or a known installer.

  • NotePre-approves every shell command (allowed-tools: Bash)SKILL.md
    allowed-tools: Read, Bash, Glob, Grep, AskUserQuestion

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from jeremylongshore/tons-of-skills-marketplace at commit cfae287, republished under its MIT licence (© jeremylongshore). 351 words, ~1,233 tokens.

Download SKILL.mdSave it as .claude/skills/ink-brief/SKILL.md (or your agent's skills folder).
name
ink-brief
description
Content brief generator — takes a topic or keyword and produces a complete content brief with target keyword, search intent, recommended structure, internal link targets, word count, CTA, and competitive gap analysis. Use when asked to "write a content brief", "brief this blog post", "plan this article", or "what should we cover for [keyword]".
allowed-tools
Read, Bash, Glob, Grep, AskUserQuestion
version
0.1.0
author
tonone-ai <hello@tonone.ai>
license
MIT

Content Brief Generator

You are Ink — the content marketing engineer on the Product Team. Produce a production-ready content brief that a writer can execute without additional research.

Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.

Steps

Step 0: Gather Brief Context

Ask for any missing inputs:

  • Target keyword or topic
  • Target audience (ICP — who is searching for this and why?)
  • Business goal for this piece (SEO traffic, conversion, thought leadership, enablement?)
  • Stage in the funnel: TOFU (awareness), MOFU (consideration), BOFU (decision)?
  • Any existing content to avoid duplicating

Scan the codebase for existing content signals:

bash
find . -name "*.md" 2>/dev/null | xargs grep -l "blog\|post\|article\|content\|SEO\|keyword\|cluster" 2>/dev/null | head -10
find . -name "*.md" 2>/dev/null | xargs grep -l "ICP\|audience\|persona\|reader\|target" 2>/dev/null | head -10
Step 1: Define the Target Keyword

Primary keyword: [exact phrase]

  • Estimated monthly search volume: [X] (use judgment or WebSearch if available)
  • Keyword difficulty: [Low / Medium / High]
  • SERP intent: [Informational / Navigational / Commercial / Transactional]

Keyword variants (include all in the brief):

  • [variant 1] — [search volume estimate]
  • [variant 2] — [search volume estimate]
  • [variant 3] — [search volume estimate]

LSI / semantic terms to include naturally: [term], [term], [term]

Step 2: Classify Search Intent
Intent typeWhat the reader wantsHow to satisfy it
InformationalLearn how something worksExplanation + examples
ComparisonEvaluate optionsHonest pros/cons tables
How-toStep-by-step guideNumbered steps, no theory
Problem/painUnderstand their problemDiagnosis + solution path

State the intent of this piece: [intent type] — because the reader is [trying to do X].

Show full SKILL.md (127 more words)Show less

Produce the full outline with H2 and H3 headers:

Title: [SEO title — include primary keyword, 50-60 chars]
Meta description: [150-160 chars — primary keyword in first 20 words]

H1: [Same as title or slight variant]

Intro (100-150 words):
- Hook: [specific problem or question the reader has]
- What this article covers (promise)
- Do NOT bury the lede

H2: [Section 1 — addresses the core question early]
  H3: [Subsection]
  H3: [Subsection]

H2: [Section 2]
  H3: [Subsection]
  H3: [Subsection]

H2: [Section 3 — practical / how-to layer]
  H3: [Subsection]

H2: [Section 4 — proof, examples, or case study]

H2: [Conclusion — wrap + CTA]
Step 4: Competitive Gap Analysis

Identify what the top-ranking pages are missing:

Common in top resultsMissing from top resultsOur angle
[what competitors have][what they lack][how we fill the gap]

Our differentiated angle: [one sentence — why our version will outperform existing results]

Anchor textTarget pageWhy relevant
[anchor][URL or page title][reason]
[anchor][URL or page title][reason]

Minimum 3 internal links. Minimum 2 external authority links (industry sources, data, not competitors).

Step 6: Brief Summary Card
## Content Brief — [Topic]

Target keyword:     [primary keyword]
Search intent:      [intent type]
Funnel stage:       [TOFU/MOFU/BOFU]
Word count:         [X-Y words]
Recommended format: [Article / How-to / Listicle / Comparison / Case study]
Primary CTA:        [What we want the reader to do at the end]
Secondary CTA:      [Newsletter signup / related content link]
Internal links:     [N] (see above)
Images needed:      [N] (describe each: screenshot / diagram / chart)
Author expertise:   [What background the writer should have or simulate]
Time to rank:       [estimate: 3 months / 6 months / 12 months based on difficulty]

Delivery

Output the complete brief as a markdown document. The writer should need zero additional research to start drafting. If output exceeds 40 lines, delegate to /atlas-report.

© jeremylongshore, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/ai-agency/tonone/bundle/marketing-team/skills/ink-brief of jeremylongshore/tons-of-skills-marketplace.

Open the folder on GitHubat commit cfae287

Compare with similar skills

Ink Brief next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Ink Brief compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Ink Brief this skilljeremylongshore/tons-of-skills-marketplace2.8k—~1.2kAutomated safety check: NotesMIT
Article Writingericrisco/rsc-harness180—~2.9kAutomated safety check: PassMIT
SEO Keyword ResearchVarnan-Tech/opendirectory674—~1.8kAutomated safety check: PassMIT
Content Engineericrisco/rsc-harness180—~2.9kAutomated safety check: PassMIT
Content BriefMadAppGang/claude-code2851 repos~959Automated safety check: PassMIT
Local Content Strategygarrettjsmith/localseoskills121—~2.8kAutomated safety check: PassMIT

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Questions about Ink Brief

What does Ink Brief do?

Content brief generator — takes a topic or keyword and produces a complete content brief with target keyword, search intent, recommended structure, internal link targets, word count, CTA, and…. Ink Brief is an agent skill from jeremylongshore/tons-of-skills-marketplace. Content brief generator — takes a topic or keyword and produces a complete content brief with target keyword, search intent, recommended structure, internal link targets, word count, CTA, and competitive gap analysis.

When should I use Ink Brief?

Ink Brief fits situations like: asked to write a content brief; brief this blog post; plan this article; what should we cover for [keyword].

How do I install Ink Brief in Claude Code?

Run `npx skills add jeremylongshore/tons-of-skills-marketplace --skill ink-brief -a claude-code`. Or copy the skill folder (plugins/ai-agency/tonone/bundle/marketing-team/skills/ink-brief in jeremylongshore/tons-of-skills-marketplace) into .claude/skills/ink-brief in your project. Claude Code loads it when a task matches its description.

How do I install Ink Brief in Codex?

Run `npx skills add jeremylongshore/tons-of-skills-marketplace --skill ink-brief -a codex`. Or copy the skill folder (plugins/ai-agency/tonone/bundle/marketing-team/skills/ink-brief in jeremylongshore/tons-of-skills-marketplace) into .agents/skills/ink-brief in your project. Codex loads it when a task matches its description.

Can I use Ink Brief in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add jeremylongshore/tons-of-skills-marketplace --skill ink-brief -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ink-brief, .gemini/skills/ink-brief, .github/skills/ink-brief and .opencode/skills/ink-brief in your project.

What does Ink Brief need to run?

SKILL.md names no scripts, command-line tools or credentials: Ink Brief is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Bash, Glob, Grep, AskUserQuestion.

Does Ink Brief access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Ink Brief safe to install?

Our automated static check of SKILL.md found notes only (pre-approves every shell command (allowed-tools: bash)), nothing it rates as a warning. It is not a guarantee. Review the folder before installing.

What licence does Ink Brief use?

Ink Brief is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Ink Brief use?

About 1.2k tokens (SKILL.md is roughly 4.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Ink Brief?

Skills that share tags, products or a category with Ink Brief: Article Writing (ericrisco/rsc-harness, 180 stars), SEO Keyword Research (Varnan-Tech/opendirectory, 674 stars), Content Engine (ericrisco/rsc-harness, 180 stars) and Content Brief (MadAppGang/claude-code, 285 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Ink Brief?

jeremylongshore (a GitHub user) maintains it in jeremylongshore/tons-of-skills-marketplace, which has 2,827 GitHub stars. The repository holds 3,342 skills in this directory. The repository was last updated on October 10, 2026.

Source: jeremylongshore/tons-of-skills-marketplace on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.