Agent skill

Content Refresher

by LeoYeAI in LeoYeAI/openclaw-master-skills

Refresh old blog posts and outdated content with current statistics, new information, and freshness signals to restore search rankings.

Apache-2.0Auto-check passedMarketing & SEO

Install Content Refresher

skills CLI
$ npx skills add LeoYeAI/openclaw-master-skills --skill content-refresher -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install LeoYeAI/openclaw-master-skills content-refresher --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/LeoYeAI/openclaw-master-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/content-refresher .claude/skills/content-refresher && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
content-refresher
GitHub stars
2.2k
Token cost
~4.2k tokens
SKILL.md length
730 words
Files
5 (incl. references)
Skills in repo
1,235
Repo updated
First seen
Licence
Apache-2.0

At a glance

Refresh old blog posts and outdated content with current statistics, new information, and freshness signals to restore search rankings.

  • Works in 7 steps: Freshness Analysis: Identifies outdated… → Performance Tracking: Finds content with… → Gap Identification: Spots missing… → …
  • The user asks to update old content
  • SKILL.md covers When to Use This Skill, What This Skill Does, How to Use and Data Sources, plus 6 more sections
  • Reaches github.com

What it does

Content Refresher is an agent skill from LeoYeAI/openclaw-master-skills. Refresh old blog posts and outdated content with current statistics, new information, and freshness signals to restore search rankings. Use when the user asks to "update old content", "refresh content", "content is outdated", "improve declining rankings", "revive old blog posts", "traffic is declining on this page", "rankings dropped for this article", or "this post is outdated". For writing new content from scratch, see seo-content-writer. For auditing without rewriting, see on-page-seo-auditor.

Its SKILL.md is about 4.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `_meta.json`, `references/content-decay-signals.md` and `references/refresh-example.md`). Compatibility notes: Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO…

It sits in Marketing & SEO, covering On-page SEO, Blog and article writing and Statistics. The repository describes itself as: 🧠 Curated collection of 1209+ best OpenClaw skills — weekly updated by MyClaw.ai. The licence is Apache-2.0.

When your agent uses it

  • The user asks to update old content
  • Refresh content
  • Content is outdated
  • Improve declining rankings

Example prompts

  • “update old content”
  • “refresh content”
  • “content is outdated”
  • “/content-refresher”

Requirements

  • Compatibility (from SKILL.md): Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations.

Workflow steps

7 steps, taken from the first numbered list in SKILL.md.

  1. Freshness Analysis: Identifies outdated content needing updates
  2. Performance Tracking: Finds content with declining traffic
  3. Gap Identification: Spots missing information competitors have
  4. Update Prioritization: Ranks content by refresh potential
  5. Refresh Recommendations: Provides specific update guidance
  6. GEO Enhancement: Updates content for AI citation potential
  7. Republishing Strategy: Advises on date and promotion tactics

What it can do on your machine

Read from SKILL.md and the folder at commit e5199b5. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Hosts in commands or code, which the agent is likely to contact:

    • github.com

    Also links to:

    • clawhub.ai
    • skills.sh

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

  • Compatibility

    Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations.

    From compatibility in the SKILL.md frontmatter.

Context cost

Content Refresher loads about 4.2k tokens when it runs, and up to ~11k if it reads all its reference files. Until then it costs about 130 tokens; SKILL.md has 730 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~130
When it runs · the whole SKILL.md, loaded when a task matches
~4.2k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~11k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from LeoYeAI/openclaw-master-skills at commit e5199b5, republished under its Apache-2.0 licence (© LeoYeAI). 730 words, ~4,167 tokens.

Download SKILL.mdSave it as .claude/skills/content-refresher/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.
name
content-refresher
description
Refresh old blog posts and outdated content with current statistics, new information, and freshness signals to restore search rankings. Use when the user asks to "update old content", "refresh content", "content is outdated", "improve declining rankings", "revive old blog posts", "traffic is declining on this page", "rankings dropped for this article", or "this post is outdated". For writing new content from scratch, see seo-content-writer. For auditing without rewriting, see on-page-seo-auditor.
compatibility
Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations.
version
4.1.0
license
Apache-2.0
homepage
https://github.com/aaron-he-zhu/seo-geo-claude-skills
metadata.author
aaron-he-zhu
metadata.version
4.1.0
metadata.geo-relevance
medium
metadata.tags
seo, geo, content refresh, content update, outdated content, content decay, ranking recovery, content optimization, content-update, content-decay…
metadata.triggers
update old content, refresh content, content is outdated, improve declining rankings, revive old blog posts, content decay, ranking dropped, this post is…

Content Refresher

SEO & GEO Skills Library · 20 skills for SEO + GEO · ClawHub · skills.sh

<details>
<summary>Browse all 20 skills</summary>

Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis

Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator

Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher

Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager

Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management

</details>

This skill helps identify and revitalize outdated content to reclaim lost rankings and traffic. It analyzes content freshness, identifies update opportunities, and guides the refresh process for maximum SEO and GEO impact.

When to Use This Skill

  • Content has lost rankings or traffic over time
  • Statistics and information are outdated
  • Competitors have published better content
  • Content needs updating for a new year
  • Industry changes require content updates
  • Adding new sections to existing content
  • Converting old content for GEO optimization

What This Skill Does

  1. Freshness Analysis: Identifies outdated content needing updates
  2. Performance Tracking: Finds content with declining traffic
  3. Gap Identification: Spots missing information competitors have
  4. Update Prioritization: Ranks content by refresh potential
  5. Refresh Recommendations: Provides specific update guidance
  6. GEO Enhancement: Updates content for AI citation potential
  7. Republishing Strategy: Advises on date and promotion tactics

How to Use

Identify Content to Refresh
Find content on [domain] that needs refreshing
Which of my blog posts have lost the most traffic?
Refresh Specific Content
Refresh this article for [current year]: [URL/content]
Update this content to outrank [competitor URL]: [your URL]
Content Refresh Strategy
Create a content refresh strategy for [domain/topic]

Data Sources

See CONNECTORS.md for tool category placeholders.

With ~~analytics + ~~search console + ~~SEO tool connected: Claude can automatically pull historical traffic trends from ~~analytics, fetch impression and ranking data from ~~search console, retrieve keyword position history from ~~SEO tool, and identify content with declining performance. This enables data-driven refresh prioritization.

With manual data only: Ask the user to provide:

  1. Traffic data or screenshots showing performance trends
  2. Ranking screenshots or history for key pages
  3. Content publish dates and last update dates
  4. List of pages the user suspects need refreshing

Proceed with the analysis using provided data. Note in the output which findings are from automated data vs. manual review.

Instructions

When a user requests content refresh help:

  1. CORE-EEAT Quick Score — Identify Weak Dimensions

    Before refreshing, run a quick CORE-EEAT assessment to focus effort on the weakest areas. Reference: CORE-EEAT Benchmark

    markdown
    ### CORE-EEAT Quick Assessment
    
    **Content**: [title or URL]
    **Content Type**: [type]
    
    Rapidly score each dimension (estimate 0-100):
    
    | Dimension | Quick Score | Key Weakness | Refresh Priority |
    |-----------|-----------|--------------|-----------------|
    | C — Contextual Clarity | [X]/100 | [main issue] | 🔴/🟡/🟢 |
    | O — Organization | [X]/100 | [main issue] | 🔴/🟡/🟢 |
    | R — Referenceability | [X]/100 | [main issue] | 🔴/🟡/🟢 |
    | E — Exclusivity | [X]/100 | [main issue] | 🔴/🟡/🟢 |
    | Exp — Experience | [X]/100 | [main issue] | 🔴/🟡/🟢 |
    | Ept — Expertise | [X]/100 | [main issue] | 🔴/🟡/🟢 |
    | A — Authority | [X]/100 | [main issue] | 🔴/🟡/🟢 |
    | T — Trust | [X]/100 | [main issue] | 🔴/🟡/🟢 |
    
    **Weakest Dimensions** (focus refresh here):
    1. [Dimension] — [what needs fixing]
    2. [Dimension] — [what needs fixing]
    
    **Refresh Strategy**: Focus on 🔴 dimensions first, then 🟡.
    
    _For full 80-item audit, use [content-quality-auditor](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/cross-cutting/content-quality-auditor/SKILL.md)_
  2. Identify Content Refresh Candidates

    markdown
    ## Content Refresh Analysis
    
    ### Refresh Candidate Identification
    
    **Criteria for Content Refresh**:
    - Published more than 6 months ago
    - Contains dated information (years, statistics)
    - Declining traffic trend
    - Lost keyword rankings
    - Outdated references or broken links
    - Missing topics competitors now cover
    - No GEO optimization
    
    ### Content Audit Results
    
    | Content | Published | Last Updated | Traffic Trend | Priority |
    |---------|-----------|--------------|---------------|----------|
    | [Title 1] | [date] | [date] | ↓ -45% | 🔴 High |
    | [Title 2] | [date] | Never | ↓ -30% | 🔴 High |
    | [Title 3] | [date] | [date] | ↓ -20% | 🟡 Medium |
    | [Title 4] | [date] | [date] | → 0% | 🟡 Medium |
    
    ### Refresh Prioritization Matrix
    

    High Traffic + High Decline = 🔴 Refresh Immediately High Traffic + Low Decline = 🟡 Schedule Refresh Low Traffic + High Decline = 🟡 Evaluate & Decide Low Traffic + Low Decline = 🟢 Low Priority

  3. Analyze Individual Content for Refresh

    markdown
    ## Content Refresh Analysis: [Title]
    
    **URL**: [URL]
    **Published**: [date]
    **Last Updated**: [date]
    **Word Count**: [X]
    
    ### Performance Metrics
    
    | Metric | 6 Mo Ago | Current | Change |
    |--------|----------|---------|--------|
    | Organic Traffic | [X]/mo | [X]/mo | [+/-X]% |
    | Avg Position | [X] | [X] | [+/-X] |
    | Impressions | [X] | [X] | [+/-X]% |
    | CTR | [X]% | [X]% | [+/-X]% |
    
    ### Keywords Analysis
    
    | Keyword | Old Position | Current Position | Change |
    |---------|--------------|------------------|--------|
    | [kw 1] | [X] | [X] | ↓ [X] |
    | [kw 2] | [X] | [X] | ↓ [X] |
    | [kw 3] | [X] | [X] | ↓ [X] |
    
    ### Why This Content Needs Refresh
    
    1. **Outdated information**: [specific examples]
    2. **Competitive gap**: [what competitors added]
    3. **Missing topics**: [new subtopics to cover]
    4. **SEO issues**: [current optimization problems]
    5. **GEO potential**: [AI citation opportunities]
  4. Identify Specific Updates Needed

    markdown
    ## Refresh Requirements
    
    ### Outdated Elements
    
    | Element | Current | Update Needed |
    |---------|---------|---------------|
    | Year references | "[old year]" | Update to [current year] |
    | Statistics | "[old stat]" | Find current data |
    | Tool mentions | "[old tool]" | Add newer tools |
    | Links | [X] broken | Fix or replace |
    | Screenshots | Outdated UI | Recapture |
    
    ### Missing Information
    
    **Topics competitors now cover that you don't**:
    
    | Topic | Competitor Coverage | Words Needed | Priority |
    |-------|---------------------|--------------|----------|
    | [Topic 1] | 3/5 competitors | ~300 words | High |
    | [Topic 2] | 2/5 competitors | ~200 words | Medium |
    | [Topic 3] | 4/5 competitors | ~400 words | High |
    
    ### SEO Updates Needed
    
    - [ ] Update title tag with current year
    - [ ] Refresh meta description
    - [ ] Add new H2 sections for [topics]
    - [ ] Update internal links to newer content
    - [ ] Add FAQ section for featured snippets
    - [ ] Refresh images and add new alt text
    
    ### GEO Updates Needed
    
    - [ ] Add clear definition at start
    - [ ] Include quotable statistics with sources
    - [ ] Add Q&A formatted sections
    - [ ] Update sources with current citations
    - [ ] Create standalone factual statements
  5. Create Refresh Plan — Structural changes, content additions, statistics/links/images to update

    Reference: See references/refresh-templates.md for the full refresh plan template (Step 5).

  6. Write Refresh Content — Updated introduction, new sections, refreshed statistics, new FAQ section

    Reference: See references/refresh-templates.md for the refresh content writing template (Step 6).

  7. Optimize for GEO During Refresh — Clear definitions, quotable statements, Q&A sections, updated citations

    Reference: See references/refresh-templates.md for the GEO enhancement template (Step 7).

  8. Generate Republishing Strategy — Date strategy (update/add "last updated"/keep original), technical implementation, promotion plan

    Reference: See references/refresh-templates.md for the republishing strategy template (Step 8).

  9. Create Refresh Report — Summary of changes, updates completed, expected outcomes, next review date

    Reference: See references/refresh-templates.md for the refresh report template (Step 9).

Show full SKILL.md (231 more words)Show less

Validation Checkpoints

Input Validation
  • Target content URL or title clearly identified
  • Historical performance data available (traffic trends, rankings)
  • Content publish/update dates known
  • If comparing to competitors, competitor URLs provided
Output Validation
  • Every recommendation cites specific data points (not generic advice)
  • Outdated elements identified with specific examples and replacement data
  • All suggested additions include word counts and section locations
  • Source of each data point clearly stated (~~analytics data, ~~search console, ~~SEO tool, user-provided, or estimated)

Example

Reference: See references/refresh-example.md for a full worked example (cloud hosting refresh) and the comprehensive content refresh checklist.

Tips for Success

  1. Prioritize by ROI - Refresh high-potential content first
  2. Don't just add dates - Make substantial improvements
  3. Beat competitors - Add what they have and more
  4. Track results - Monitor ranking changes post-refresh
  5. Schedule regular audits - Check content health quarterly
  6. Optimize for GEO - Every refresh is a GEO opportunity

Reference data: For content decay signal taxonomy, lifecycle stages, refresh vs. rewrite decision framework, and update strategy by content type, see references/content-decay-signals.md.

Reference Materials

© LeoYeAI, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 4 other files (references) in skills/content-refresher of LeoYeAI/openclaw-master-skills.

  • SKILL.md
  • _meta.json
  • references/content-decay-signals.md
  • references/refresh-example.md
  • references/refresh-templates.md

Open the folder on GitHubat commit e5199b5

Compare with similar skills

Content Refresher next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Content Refresher compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Content Refresher this skillLeoYeAI/openclaw-master-skills2.2k—~4.2kAutomated safety check: PassApache-2.0
Blog BriefAgriciDaniel/claude-blog2.3k—~3.2kAutomated safety check: PassMIT
Blog BriefAgriciDaniel/claude-blog2.3k—~3.3kAutomated safety check: PassMIT
Blog WriteAgriciDaniel/claude-blog2.3k—~5.6kAutomated safety check: PassMIT
Blog BriefInfrasity-Labs/dev-gtm-claude-skills139—~2.8kAutomated safety check: PassMIT
Blog OutlineAgriciDaniel/claude-blog2.3k1 repos~1.5kAutomated safety check: PassMIT

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Categories

Questions about Content Refresher

What does Content Refresher do?

Refresh old blog posts and outdated content with current statistics, new information, and freshness signals to restore search rankings. Content Refresher is an agent skill from LeoYeAI/openclaw-master-skills. Refresh old blog posts and outdated content with current statistics, new information, and freshness signals to restore search rankings.

When should I use Content Refresher?

Content Refresher fits situations like: the user asks to update old content; refresh content; content is outdated; improve declining rankings.

How do I install Content Refresher in Claude Code?

Run `npx skills add LeoYeAI/openclaw-master-skills --skill content-refresher -a claude-code`. Or copy the skill folder (skills/content-refresher in LeoYeAI/openclaw-master-skills) into .claude/skills/content-refresher in your project. Claude Code loads it when a task matches its description.

How do I install Content Refresher in Codex?

Run `npx skills add LeoYeAI/openclaw-master-skills --skill content-refresher -a codex`. Or copy the skill folder (skills/content-refresher in LeoYeAI/openclaw-master-skills) into .agents/skills/content-refresher in your project. Codex loads it when a task matches its description.

Can I use Content Refresher in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add LeoYeAI/openclaw-master-skills --skill content-refresher -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/content-refresher, .gemini/skills/content-refresher, .github/skills/content-refresher and .opencode/skills/content-refresher in your project.

What does Content Refresher need to run?

SKILL.md names no scripts, command-line tools or credentials: Content Refresher is instructions for the agent only. Compatibility (from SKILL.md): Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations..

Does Content Refresher access the network?

SKILL.md names 3 domains. In commands or code: github.com; the agent is likely to contact it when it follows the instructions. As links in the text: clawhub.ai and skills.sh. This is read from the text; nothing was executed.

Is Content Refresher safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Content Refresher use?

Content Refresher is published under the Apache-2.0 licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Content Refresher use?

About 4.2k tokens (SKILL.md is roughly 17k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 7.3k tokens, read only when the agent opens those files.

What are the alternatives to Content Refresher?

Skills that share tags, products or a category with Content Refresher: Blog Brief (AgriciDaniel/claude-blog, 2.3k stars), Blog Brief (AgriciDaniel/claude-blog, 2.3k stars), Blog Write (AgriciDaniel/claude-blog, 2.3k stars) and Blog Brief (Infrasity-Labs/dev-gtm-claude-skills, 139 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Content Refresher?

LeoYeAI (a GitHub user) maintains it in LeoYeAI/openclaw-master-skills, which has 2,160 GitHub stars. The repository holds 1,235 skills in this directory. The repository was last updated on July 20, 2026.

Source: LeoYeAI/openclaw-master-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.