Official agent skill

Paid Media Design

by langchain-ai in langchain-ai/paid-media-agent

Configure company branding or update report design, tokens, templates, and runtime design guidance.

OfficialApache-2.0Auto-check passedMarketing & SEO

Install Paid Media Design

skills CLI
$ npx skills add langchain-ai/paid-media-agent --skill paid-media-design -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install langchain-ai/paid-media-agent paid-media-design --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/langchain-ai/paid-media-agent.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.agents/skills/paid-media-design .claude/skills/paid-media-design && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
paid-media-design
GitHub stars
103
Token cost
~960 tokens
SKILL.md length
448 words
Files
1
Repo updated
First seen
Licence
Apache-2.0

At a glance

Configure company branding or update report design, tokens, templates, and runtime design guidance.

  • Works in 4 steps: Run the relevant existing tests,… → Render a synthetic report. Inspect… → Run the repository checks in AGENTS.md.… → …
  • Tasks that involve Paid advertising
  • SKILL.md covers Read first, Set the company style, Edit the owning layer and Verify
  • Calls uv

What it does

Paid Media Design is an agent skill from langchain-ai/paid-media-agent, published by the product's own GitHub organization. Configure company branding or update report design, tokens, templates, and runtime design guidance. Use during onboarding, when DESIGN.md changes, or when a user requests report styling or layout changes.

Its SKILL.md is about 960 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Paid advertising and Design tokens. It works with LangGraph. The repository describes itself as: Open-source paid media agent for Google Ads, Meta Ads, Reddit, LinkedIn, X, and OpenAI Ads: analysis, reports, and reviewed changes, built on Deep Agents. The licence is Apache-2.0.

When your agent uses it

  • Tasks that involve Paid advertising
  • Tasks that involve Design tokens

Example prompts

  • “/paid-media-design”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Run the relevant existing tests, starting with
  2. Render a synthetic report. Inspect desktop, narrow-screen, and every PDF page. Verify that
  3. Run the repository checks in AGENTS.md. For runtime skill changes, use a clean mda build
  4. Rebuild self-hosted images after renderer changes. Runtime skill mounts update separately;

What it can do on your machine

Read from SKILL.md and the folder at commit a4d59f2. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • uv

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md. Its commands use uv, which can reach the network depending on how they are called.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Paid Media Design loads about 960 tokens when it runs. Until then it costs about 56 tokens; SKILL.md has 448 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~56
When it runs · the whole SKILL.md, loaded when a task matches
~960

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from langchain-ai/paid-media-agent at commit a4d59f2, republished under its Apache-2.0 licence (© langchain-ai). 448 words, ~960 tokens.

Download SKILL.mdSave it as .claude/skills/paid-media-design/SKILL.md (or your agent's skills folder).
name
paid-media-design
description
Configure company branding or update report design, tokens, templates, and runtime design guidance. Use during onboarding, when DESIGN.md changes, or when a user requests report styling or layout changes.

Maintain report design

Read first

Preserve the accepted appearance unless the user requests a visual change.

Set the company style

During onboarding, offer to apply the company's palette, fonts, and report name. Use supplied brand guidance or an approved example; ask only for missing choices. If none is available, keep the shipped defaults and explain that DESIGN.md can be updated later. Do not block setup.

For lasting changes, update workspace/skills/report-design/DESIGN.md first, then apply the same values to tokens.j2 in the same change. Encourage users asking for recurring report changes to record them there. A one-off document request does not change the company's defaults.

Company tokens are authoritative. Reuse existing semantic roles for colors, font families, spacing, and corners. Do not improvise a palette, import another product's styling, or add literal brand values to templates or component recipes. Preserve the company's requested fonts with valid local fallbacks. Add a logo only when requested and authorized.

Edit the owning layer

ChangeEdit
Palette, fonts, spacing, corners, report name, optional logoDESIGN.md and tokens.j2
Layout, responsive behavior, print paginationreport.html.j2; update design rules if they change
Guidance for custom documentsRuntime SKILL.md and COMPONENTS.md
Calculation or data semanticsThe analysis/report code and its existing tests

Keep theme values out of Python. Use tokens for CSS and resolve the same values into SVG and PDF styles. Do not duplicate logos or palettes across skill folders. Custom document recipes must read the company tokens from DESIGN.md.

Keep figures, date windows, currencies, missing states, and attribution rules intact. Style changes must not change calculations, tool access, approvals, or delivery. Preserve unrelated work and keep source references and company data out of public examples.

Local coding-agent skills live in .agents/skills; .claude/skills links to that directory. Keep this workflow there. Only workspace/skills goes into the runtime skill bundle.

Show full SKILL.md (121 more words)Show less

Verify

  1. Run the relevant existing tests, starting with uv run pytest tests/unit/test_reads_and_surfaces.py tests/unit/test_docs_links.py -q.
  2. Render a synthetic report. Inspect desktop, narrow-screen, and every PDF page. Verify that the company colors and fonts reach charts and print, signs and units remain visible, tables fit or scroll, and the reported values are unchanged.
  3. Run the repository checks in AGENTS.md. For runtime skill changes, use a clean mda build and inspect .mda/__contexthub__/skills. Confirm .agents skills are not in that bundle.
  4. Rebuild self-hosted images after renderer changes. Runtime skill mounts update separately; a Markdown edit alone does not update the built-in report template or a hosted deployment.

Show the result and state what was verified. Commit or deploy only when requested.

© langchain-ai, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in .agents/skills/paid-media-design of langchain-ai/paid-media-agent.

Open the folder on GitHubat commit a4d59f2

Compare with similar skills

Paid Media Design next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Paid Media Design compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Paid Media Design this skilllangchain-ai/paid-media-agent103—~960Automated safety check: PassApache-2.0
DesignOhh-889/skyroc7959 repos~3.1kAutomated safety check: PassMIT
Ad Creative Builderaaron-he-zhu/aaron-marketing-skills2.9k2 repos~2.2kAutomated safety check: PassApache-2.0
Brand Kitcognyai/claude-code-marketing-skills104—~3.4kAutomated safety check: NotesNone
Landing Optimizeraaron-he-zhu/aaron-marketing-skills2.9k—~3.3kAutomated safety check: PassApache-2.0
Custom Product Pagesappeeky/aso-skills2.2k—~1.7kAutomated safety check: PassMIT

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Works with

Questions about Paid Media Design

What does Paid Media Design do?

Configure company branding or update report design, tokens, templates, and runtime design guidance. Paid Media Design is an agent skill from langchain-ai/paid-media-agent, published by the product's own GitHub organization. Configure company branding or update report design, tokens, templates, and runtime design guidance.

When should I use Paid Media Design?

Paid Media Design fits situations like: tasks that involve Paid advertising; tasks that involve Design tokens.

How do I install Paid Media Design in Claude Code?

Run `npx skills add langchain-ai/paid-media-agent --skill paid-media-design -a claude-code`. Or copy the skill folder (.agents/skills/paid-media-design in langchain-ai/paid-media-agent) into .claude/skills/paid-media-design in your project. Claude Code loads it when a task matches its description.

How do I install Paid Media Design in Codex?

Run `npx skills add langchain-ai/paid-media-agent --skill paid-media-design -a codex`. Or copy the skill folder (.agents/skills/paid-media-design in langchain-ai/paid-media-agent) into .agents/skills/paid-media-design in your project. Codex loads it when a task matches its description.

Can I use Paid Media Design in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add langchain-ai/paid-media-agent --skill paid-media-design -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/paid-media-design, .gemini/skills/paid-media-design, .github/skills/paid-media-design and .opencode/skills/paid-media-design in your project.

What does Paid Media Design need to run?

Going by SKILL.md and its folder, Paid Media Design needs the command-line tools its instructions call (uv).

Does Paid Media Design access the network?

SKILL.md contains no URLs. Its commands use uv, which can reach the network depending on how they are called. This is read from the text; nothing was executed.

Is Paid Media Design safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Paid Media Design use?

Paid Media Design is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Paid Media Design use?

About 960 tokens (SKILL.md is roughly 3.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Paid Media Design?

Skills that share tags, products or a category with Paid Media Design: Design (Ohh-889/skyroc, 795 stars), Ad Creative Builder (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Brand Kit (cognyai/claude-code-marketing-skills, 104 stars) and Landing Optimizer (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Paid Media Design?

langchain-ai (a GitHub organization, an official publisher) maintains it in langchain-ai/paid-media-agent, which has 103 GitHub stars. The repository was last updated on October 10, 2026.

Source: langchain-ai/paid-media-agent on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.