Ad Creative
LeoYeAI/openclaw-marketing-skills
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform.
The paid-media business wiki the other skills route to. An agent skill from langchain-ai/paid-media-agent.
Install Paid Media Wiki
$ npx skills add langchain-ai/paid-media-agent --skill paid-media-wiki -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install langchain-ai/paid-media-agent paid-media-wiki --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/langchain-ai/paid-media-agent.git skills-src && mkdir -p .claude/skills && cp -r skills-src/workspace/skills/paid-media-wiki .claude/skills/paid-media-wiki && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "paid-media-wiki" agent skill from https://github.com/langchain-ai/paid-media-agent/tree/main/workspace/skills/paid-media-wiki into .claude/skills/paid-media-wiki/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "paid-media-wiki", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/langchain-ai/paid-media-agent/tree/main/workspace/skills/paid-media-wikiType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add langchain-ai/paid-media-agent --skill paid-media-wiki -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install langchain-ai/paid-media-agent paid-media-wiki --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/langchain-ai/paid-media-agent.git skills-src && mkdir -p .agents/skills && cp -r skills-src/workspace/skills/paid-media-wiki .agents/skills/paid-media-wiki && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "paid-media-wiki" agent skill from https://github.com/langchain-ai/paid-media-agent/tree/main/workspace/skills/paid-media-wiki into .agents/skills/paid-media-wiki/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "paid-media-wiki", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add langchain-ai/paid-media-agent --skill paid-media-wiki -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install langchain-ai/paid-media-agent paid-media-wiki --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/langchain-ai/paid-media-agent.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/workspace/skills/paid-media-wiki .cursor/skills/paid-media-wiki && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "paid-media-wiki" agent skill from https://github.com/langchain-ai/paid-media-agent/tree/main/workspace/skills/paid-media-wiki into .cursor/skills/paid-media-wiki/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "paid-media-wiki", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/langchain-ai/paid-media-agent.git --path workspace/skills/paid-media-wiki--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add langchain-ai/paid-media-agent --skill paid-media-wiki -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install langchain-ai/paid-media-agent paid-media-wiki --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/langchain-ai/paid-media-agent.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/workspace/skills/paid-media-wiki .gemini/skills/paid-media-wiki && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "paid-media-wiki" agent skill from https://github.com/langchain-ai/paid-media-agent/tree/main/workspace/skills/paid-media-wiki into .gemini/skills/paid-media-wiki/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "paid-media-wiki", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install langchain-ai/paid-media-agent paid-media-wikiInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add langchain-ai/paid-media-agent --skill paid-media-wiki -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/langchain-ai/paid-media-agent.git skills-src && mkdir -p .github/skills && cp -r skills-src/workspace/skills/paid-media-wiki .github/skills/paid-media-wiki && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "paid-media-wiki" agent skill from https://github.com/langchain-ai/paid-media-agent/tree/main/workspace/skills/paid-media-wiki into .github/skills/paid-media-wiki/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "paid-media-wiki", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add langchain-ai/paid-media-agent --skill paid-media-wiki -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install langchain-ai/paid-media-agent paid-media-wiki --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/langchain-ai/paid-media-agent.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/workspace/skills/paid-media-wiki .opencode/skills/paid-media-wiki && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "paid-media-wiki" agent skill from https://github.com/langchain-ai/paid-media-agent/tree/main/workspace/skills/paid-media-wiki into .opencode/skills/paid-media-wiki/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "paid-media-wiki", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
paid-media-wiki- GitHub stars
- 103
- Token cost
- ~570 tokens
- SKILL.md length
- 230 words
- Files
- 13
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
The paid-media business wiki the other skills route to. An agent skill from langchain-ai/paid-media-agent.
- Works in 7 steps: Goals and economics → Metrics and attribution → Decision model → …
- Tasks that involve Paid advertising
- SKILL.md covers Read order, The organization layer and Boundaries
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Paid Media Wiki is an agent skill from langchain-ai/paid-media-agent, published by the product's own GitHub organization. The paid-media business wiki the other skills route to. General doctrine on goals, metrics and attribution, the decision model, platform differences, benchmarks, anomalies, bidding and budget, reporting, write safety, and answer style. Read the page a question calls for, never the whole wiki.
Its SKILL.md is about 570 tokens, which your agent loads only when the skill is triggered. The skill folder holds 12 other files (for example `anomaly-and-significance.md`, `answer-style.md` and `benchmarks.md`).
It sits in Marketing & SEO, covering Paid advertising. It works with LangGraph. The repository describes itself as: Open-source paid media agent for Google Ads, Meta Ads, Reddit, LinkedIn, X, and OpenAI Ads: analysis, reports, and reviewed changes, built on Deep Agents. The licence is Apache-2.0.
When your agent uses it
- Tasks that involve Paid advertising
Example prompts
- “/paid-media-wiki”
Workflow steps
7 steps, taken from the first numbered list in SKILL.md.
- Goals and economics
- Metrics and attribution
- Decision model
- Platform differences
- Reporting
- Write safety
- Sources
What it can do on your machine
Read from SKILL.md and the folder at commit a4d59f2. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Paid Media Wiki loads about 570 tokens when it runs. Until then it costs about 77 tokens; SKILL.md has 230 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from langchain-ai/paid-media-agent at commit a4d59f2, republished under its Apache-2.0 licence (© langchain-ai). 230 words, ~570 tokens.
Download SKILL.mdSave it as
.claude/skills/paid-media-wiki/SKILL.md (or your agent's skills folder). This skill also uses 12 other files; get the full folder from GitHub.- name
- paid-media-wiki
- description
- The paid-media business wiki the other skills route to. General doctrine on goals, metrics and attribution, the decision model, platform differences, benchmarks, anomalies, bidding and budget, reporting, write safety, and answer style. Read the page a question calls for, never the whole wiki.
Paid-media business context
This wiki gives the agent enough general business context to analyze paid media without pretending
every company has the same goals, attribution model, sales cycle, or risk tolerance. Edit it in
workspace/skills/paid-media-wiki/ in the checkout. At runtime, pages live next to this file at
/skills/paid-media-wiki/<page>.md.
Read order
- Goals and economics
- Metrics and attribution
- Decision model
- Platform differences
- Reporting
- Write safety
- Sources
Read when the question calls for it:
- Benchmarks when asked whether a figure is good.
- Anomalies and significance for spikes, drops, and flagged days.
- Bidding and budget for pacing and budget or bid changes.
- Platform playbooks for platform-specific grains and caveats.
- Answer style before writing the final answer.
The organization layer
General guidance lives here. If /skills/company-context/SKILL.md is present, read it for the
organization's goals, conversions, targets, budget, and naming. Those facts take precedence over
general guidance. Ask for missing facts needed for the current analysis; never invent them.
Boundaries
- This wiki contains general doctrine and public sources.
- User goals, targets, margins, account ids, currencies, timezones, attribution settings, and approval policy come from host-owned configuration or current user input.
- Platform data describes platform delivery and attributed outcomes. It does not by itself prove incrementality.
- A remembered capability, metric, or field is not runtime evidence. Discover the live schema.
- Missing data stays missing. It is never silently converted to zero.
© langchain-ai, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 12 other files in workspace/skills/paid-media-wiki of langchain-ai/paid-media-agent.
- SKILL.md
- anomaly-and-significance.md
- answer-style.md
- benchmarks.md
- bidding-and-budget.md
- decision-model.md
- goals-and-economics.md
- metrics-and-attribution.md
- platform-differences.md
- platform-playbooks.md
- reporting.md
- sources.md
- write-safety.md
Open the folder on GitHubat commit a4d59f2
Compare with similar skills
Paid Media Wiki next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Paid Media Wiki this skilllangchain-ai/paid-media-agent | 103 | — | ~570 | Automated safety check: Pass | Apache-2.0 | |
| Ad CreativeLeoYeAI/openclaw-marketing-skills | 1k | 8 repos | ~3.4k | Automated safety check: Pass | Custom licence | |
| Blog GoogleAgriciDaniel/claude-blog | 2.3k | 1 repos | ~3.3k | Automated safety check: Notes | MIT | |
| Ad Account Auditoraaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.2k | Automated safety check: Pass | Apache-2.0 | |
| Ad Creative Builderaaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.2k | Automated safety check: Pass | Apache-2.0 | |
| Ad Test Designeraaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.8k | Automated safety check: Pass | Apache-2.0 |
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Paid Media Analysis
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Analyze paid-media performance, compare periods or entities, diagnose issues, and make evidence-backed recommendations across connected ad platforms.
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Apply company design rules to HTML reports, PDFs, and briefs.
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Related
Works with
Categories
Questions about Paid Media Wiki
What does Paid Media Wiki do?
The paid-media business wiki the other skills route to. An agent skill from langchain-ai/paid-media-agent. Paid Media Wiki is an agent skill from langchain-ai/paid-media-agent, published by the product's own GitHub organization. The paid-media business wiki the other skills route to.
When should I use Paid Media Wiki?
Paid Media Wiki fits situations like: tasks that involve Paid advertising.
How do I install Paid Media Wiki in Claude Code?
Run `npx skills add langchain-ai/paid-media-agent --skill paid-media-wiki -a claude-code`. Or copy the skill folder (workspace/skills/paid-media-wiki in langchain-ai/paid-media-agent) into .claude/skills/paid-media-wiki in your project. Claude Code loads it when a task matches its description.
How do I install Paid Media Wiki in Codex?
Run `npx skills add langchain-ai/paid-media-agent --skill paid-media-wiki -a codex`. Or copy the skill folder (workspace/skills/paid-media-wiki in langchain-ai/paid-media-agent) into .agents/skills/paid-media-wiki in your project. Codex loads it when a task matches its description.
Can I use Paid Media Wiki in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add langchain-ai/paid-media-agent --skill paid-media-wiki -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/paid-media-wiki, .gemini/skills/paid-media-wiki, .github/skills/paid-media-wiki and .opencode/skills/paid-media-wiki in your project.
What does Paid Media Wiki need to run?
SKILL.md names no scripts, command-line tools or credentials: Paid Media Wiki is instructions for the agent only.
Does Paid Media Wiki access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Paid Media Wiki safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Paid Media Wiki use?
Paid Media Wiki is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Paid Media Wiki use?
About 570 tokens (SKILL.md is roughly 2.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Paid Media Wiki?
Skills that share tags, products or a category with Paid Media Wiki: Ad Creative (LeoYeAI/openclaw-marketing-skills, 1k stars), Blog Google (AgriciDaniel/claude-blog, 2.3k stars), Ad Account Auditor (aaron-he-zhu/aaron-marketing-skills, 2.9k stars) and Ad Creative Builder (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Paid Media Wiki?
langchain-ai (a GitHub organization, an official publisher) maintains it in langchain-ai/paid-media-agent, which has 103 GitHub stars. The repository was last updated on October 10, 2026.
Source: langchain-ai/paid-media-agent on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.