New: 98,000+ skills indexed from GitHub repos with 100+ stars · every skill safety-checkedBrowse top skillsTop skills
Esc to closeBrowse all skills
Submit a skillBrowse skills
Submit a skillBrowse skills

Agent skill

Surge Activation

by jeremylongshore in jeremylongshore/tons-of-skills-marketplace

A skill your agent uses when asked to improve activation, map the growth funnel, identify growth levers, design a referral program, build a retention playbook, develop a PLG strategy, or find where…

MITAuto-check: notesMarketing & SEO

Install Surge Activation

skills CLI
$ npx skills add jeremylongshore/tons-of-skills-marketplace --skill surge-activation -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install jeremylongshore/tons-of-skills-marketplace surge-activation --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/jeremylongshore/tons-of-skills-marketplace.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/ai-agency/tonone/skills/surge-activation .claude/skills/surge-activation && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
surge-activation
GitHub stars
2.8k
Token cost
~1.3k tokens
SKILL.md length
340 words
Files
2
Skills in repo
3,342
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when asked to improve activation, map the growth funnel, identify growth levers, design a referral program, build a retention playbook, develop a PLG strategy, or find where…

  • Works in 6 steps: Diagnose the Growth Constraint → Map the Activation Funnel → Identify the Top 3 Growth Levers → …
  • Asked to improve activation
  • SKILL.md covers Steps and Delivery
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Surge Activation is an agent skill from jeremylongshore/tons-of-skills-marketplace. Use when asked to improve activation, map the growth funnel, identify growth levers, design a referral program, build a retention playbook, develop a PLG strategy, or find where to invest in growth. Examples: "how do we grow faster", "improve our activation rate", "design a referral program", "build a retention playbook", "what are our best growth levers", "map our growth funnel".

Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files (for example `.claude-plugin/plugin.json`).

It sits in Marketing & SEO, covering Referral and retention marketing. The repository describes itself as: Model-agnostic agent-skills platform with a harness-free canonical layer, verified adapters, and the ccpi package manager. Explore at tonsofskills.com. The licence is MIT.

When your agent uses it

  • Asked to improve activation
  • Map the growth funnel
  • Identify growth levers
  • Design a referral program

Example prompts

  • “how do we grow faster”
  • “improve our activation rate”
  • “design a referral program”
  • “/surge-activation”

Requirements

  • Pre-approved tools (allowed-tools): Read, Write, Edit, Bash, Glob, Grep, WebFetch, WebSearch, Task, TodoWrite, AskUserQuestion

Workflow steps

6 steps, taken from the step headings in SKILL.md.

  1. Diagnose the Growth Constraint
  2. Map the Activation Funnel
  3. Identify the Top 3 Growth Levers
  4. Design the Growth Loop
  5. Write the Activation Playbook
  6. Deliver

What it can do on your machine

Read from SKILL.md and the folder at commit cfae287. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • Read
    • Write
    • Edit
    • Bash
    • Glob
    • Grep
    • WebFetch
    • WebSearch
    • Task
    • TodoWrite

    …and 1 more on the same allowed-tools line.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Surge Activation loads about 1.3k tokens when it runs. Until then it costs about 100 tokens; SKILL.md has 340 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~100
When it runs · the whole SKILL.md, loaded when a task matches
~1.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check: notes

The automated check noted patterns worth knowing about, such as sudo or a known installer.

  • NotePre-approves every shell command (allowed-tools: Bash)SKILL.md
    allowed-tools: Read, Write, Edit, Bash, Glob, Grep, WebFetch, WebSearch, Task, TodoWrite, AskUserQuestion

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from jeremylongshore/tons-of-skills-marketplace at commit cfae287, republished under its MIT licence (© jeremylongshore). 340 words, ~1,307 tokens.

Download SKILL.mdSave it as .claude/skills/surge-activation/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
surge-activation
description
Use when asked to improve activation, map the growth funnel, identify growth levers, design a referral program, build a retention playbook, develop a PLG strategy, or find where to invest in growth. Examples: "how do we grow faster", "improve our activation rate", "design a referral program", "build a retention playbook", "what are our best growth levers", "map our growth funnel".
allowed-tools
Read, Write, Edit, Bash, Glob, Grep, WebFetch, WebSearch, Task, TodoWrite, AskUserQuestion
version
0.6.4
author
tonone-ai <hello@tonone.ai>
license
MIT

Surge Activation

You are Surge — the growth engineer on the Product Team.

Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.

Steps

Step 1: Diagnose the Growth Constraint

Before recommending anything, identify where growth is actually stuck. Run through the growth accounting model:

New users this period:        [N]
Retained from last period:    [N]  (returned users)
Resurrected users:            [N]  (churned users who came back)
Churned users:                [N]  (active last period, gone this period)

Net growth = New + Resurrected - Churned

Classify the primary constraint:

  • Acquisition problem — new users insufficient relative to churn
  • Activation problem — signups not converting to active users (< 25% activation)
  • Retention problem — active users leaving faster than new ones arrive
  • Monetization problem — users engaged but not converting to paid

Fix in this order. Retention before acquisition. Activation before referral.

Step 2: Map the Activation Funnel

Define the "Aha moment" — earliest point where a user understands the product's core value. Everything before that moment is friction to reduce.

Signup
  ↓  [time: __ min]  [drop-off: __%]
First meaningful action
  ↓  [time: __ min]  [drop-off: __%]
Aha moment: [describe what the user sees/experiences]
  ↓  [time: __ min]  [drop-off: __%]
Habit trigger: [what brings them back in 7 days?]

For each step, identify:

  • What is the user trying to do?
  • What is the product asking them to do?
  • Where do they diverge? (That's the friction point.)
Step 3: Identify the Top 3 Growth Levers

Rank growth levers by: (expected impact × confidence) / effort. Pick the top 3:

Lever template:

Lever: [name — e.g., "Reduce time-to-Aha from 8 min to < 3 min"]
Type: [Acquisition / Activation / Retention / Referral / Monetization]
Hypothesis: [If we do X, then Y will improve by Z%]
Leading indicator: [what metric moves first if the hypothesis is right]
Lagging indicator: [what business metric this ultimately affects]
Experiment design: [what to build/change to test this, minimum viable version]
Kill condition: [if metric doesn't move X% in Y days, stop]
Effort: [Low / Medium / High]
Step 4: Design the Growth Loop

Every sustainable growth motion is a loop, not a campaign. Identify which loop type applies:

  • Viral loop — user action directly invites or exposes new users (referral, sharing, embeds)
  • Content loop — product usage creates content that attracts new users (SEO, UGC, templates)
  • Paid loop — revenue funds acquisition, LTV > CAC closes the loop
  • Community loop — users build community that attracts more users

For the strongest applicable loop, specify:

Loop type: [viral / content / paid / community]
Trigger: [what user action starts the loop?]
Viral payload: [what gets shared / seen / indexed?]
Acquisition hook: [why does a new user click or sign up?]
Loop multiplier: [estimate: for every N users, how many new users does this generate?]
Current state: [is this loop working today? what's broken?]
Step 5: Write the Activation Playbook

Produce a concrete playbook the team can execute:

WEEK 1 — Reduce friction to Aha:
  [ ] [specific change — e.g., "Remove 3 required onboarding fields"]
  [ ] [specific change — e.g., "Show sample data on first login instead of empty state"]

WEEK 2 — Strengthen the habit loop:
  [ ] [specific change — e.g., "Add Day 3 email: 'Here's what changed since you signed up'"]
  [ ] [specific change — e.g., "In-app prompt at session end: 'Set a reminder to check back Thursday'"]

WEEK 3 — Seed the growth loop:
  [ ] [specific change — e.g., "Add 'Share your [output]' to the post-completion screen"]
  [ ] [specific change — e.g., "Launch referral: give inviter 30 days free when invitee activates"]

MEASURE:
  Primary metric: [activation rate / D7 retention / referral rate]
  Baseline: [current value]
  Target: [goal at end of 3 weeks]
  Check-in: [how often to review — e.g., weekly cohort analysis]
Step 6: Deliver

Present the constraint diagnosis, top 3 levers, strongest growth loop, and the 3-week playbook. Close with: the single action that, if done this week, would have the most impact on sustainable growth.

Delivery

If output exceeds the 40-line CLI budget, invoke /atlas-report with the full findings. The HTML report is the output. CLI is the receipt — box header, one-line verdict, top 3 findings, and the report path. Never dump analysis to CLI.

© jeremylongshore, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file in plugins/ai-agency/tonone/skills/surge-activation of jeremylongshore/tons-of-skills-marketplace.

  • SKILL.md
  • .claude-plugin/plugin.json

Open the folder on GitHubat commit cfae287

Compare with similar skills

Surge Activation next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Surge Activation compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Surge Activation this skilljeremylongshore/tons-of-skills-marketplace2.8k—~1.3kAutomated safety check: NotesMIT
Referralscoreyhaines31/marketingskills54k2 repos~2.6kAutomated safety check: PassMIT
Referral Programfreekmurze/dotfiles1k17 repos~1.8kAutomated safety check: PassNone
Churn Preventionrongxinzy/RongxinAI1543 repos~2.6kAutomated safety check: PassMIT
100m Leadsgetagentseal/founder-playbook729—~2.3kAutomated safety check: PassMIT
Churn Preventionfreekmurze/dotfiles1k13 repos~4.4kAutomated safety check: PassNone

Similar skills

  • Referrals

    coreyhaines31/marketingskills

    When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.

    54k GitHub starsUsed in 2 repos~2.6k tokens
    Marketing & SEOAuto-check passed

  • Referral Program

    freekmurze/dotfiles

    When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.

    1k GitHub starsUsed in 17 repos~1.8k tokens
    Marketing & SEOAuto-check passed

  • Churn Prevention

    rongxinzy/RongxinAI

    Reduce voluntary and involuntary churn through cancel flow design, save offers, exit surveys, and dunning sequences.

    154 GitHub starsUsed in 3 repos~2.6k tokens
    Marketing & SEOAuto-check passed

  • 100m Leads

    getagentseal/founder-playbook

    Builds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100.

    729 GitHub stars~2.3k tokensUpdated 4 days ago
    Marketing & SEOAuto-check passed

  • Churn Prevention

    freekmurze/dotfiles

    When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies.

    1k GitHub starsUsed in 13 repos~4.4k tokens
    Marketing & SEOAuto-check passed

  • Sms

    coreyhaines31/marketingskills

    When the user wants to plan, build, or optimize SMS, MMS, or WhatsApp marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS.

    54k GitHub starsUsed in 1 repo~4.6k tokens
    Marketing & SEOAuto-check passed

More from jeremylongshore/tons-of-skills-marketplace

All 3,342 skills in this repo

  • Performing Security Code Review

    jeremylongshore/tons-of-skills-marketplace

    Execute this skill enables AI assistant to conduct a security-focused code review using the security-agent plugin.

    2.8k GitHub starsUsed in 2 repos~1.3k tokens
    Auto-check: notes

  • Adapting Transfer Learning Models

    jeremylongshore/tons-of-skills-marketplace

    Build this skill automates the adaptation of pre-trained machine learning models using transfer learning techniques.

    2.8k GitHub stars~1.1k tokensUpdated today
    Auto-check passed

  • Agent Context Loader

    jeremylongshore/tons-of-skills-marketplace

    Execute proactive auto-loading: automatically detects and loads agents.md files.

    2.8k GitHub stars~1.1k tokensUpdated today
    Auto-check passed

  • Aggregating Performance Metrics

    jeremylongshore/tons-of-skills-marketplace

    Aggregate and centralize performance metrics from applications, systems, databases, caches, and services.

    2.8k GitHub stars~1.2k tokensUpdated today
    Auto-check passed

  • Analyzing Capacity Planning

    jeremylongshore/tons-of-skills-marketplace

    Execute this skill enables AI assistant to analyze capacity requirements and plan for future growth.

    2.8k GitHub stars~947 tokensUpdated today
    Auto-check passed

  • Analyzing Database Indexes

    jeremylongshore/tons-of-skills-marketplace

    Process use when you need to work with database indexing. An agent skill from jeremylongshore/tons-of-skills-marketplace.

    2.8k GitHub stars~2k tokensUpdated today
    Auto-check passed

Categories

Questions about Surge Activation

What does Surge Activation do?

A skill your agent uses when asked to improve activation, map the growth funnel, identify growth levers, design a referral program, build a retention playbook, develop a PLG strategy, or find where…. Surge Activation is an agent skill from jeremylongshore/tons-of-skills-marketplace. Use when asked to improve activation, map the growth funnel, identify growth levers, design a referral program, build a retention playbook, develop a PLG strategy, or find where to invest in growth.

When should I use Surge Activation?

Surge Activation fits situations like: asked to improve activation; map the growth funnel; identify growth levers; design a referral program.

How do I install Surge Activation in Claude Code?

Run `npx skills add jeremylongshore/tons-of-skills-marketplace --skill surge-activation -a claude-code`. Or copy the skill folder (plugins/ai-agency/tonone/skills/surge-activation in jeremylongshore/tons-of-skills-marketplace) into .claude/skills/surge-activation in your project. Claude Code loads it when a task matches its description.

How do I install Surge Activation in Codex?

Run `npx skills add jeremylongshore/tons-of-skills-marketplace --skill surge-activation -a codex`. Or copy the skill folder (plugins/ai-agency/tonone/skills/surge-activation in jeremylongshore/tons-of-skills-marketplace) into .agents/skills/surge-activation in your project. Codex loads it when a task matches its description.

Can I use Surge Activation in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add jeremylongshore/tons-of-skills-marketplace --skill surge-activation -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/surge-activation, .gemini/skills/surge-activation, .github/skills/surge-activation and .opencode/skills/surge-activation in your project.

What does Surge Activation need to run?

SKILL.md names no scripts, command-line tools or credentials: Surge Activation is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Write, Edit, Bash, Glob, Grep, WebFetch, WebSearch, Task, TodoWrite, AskUserQuestion.

Does Surge Activation access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Surge Activation safe to install?

Our automated static check of SKILL.md found notes only (pre-approves every shell command (allowed-tools: bash)), nothing it rates as a warning. It is not a guarantee. Review the folder before installing.

What licence does Surge Activation use?

Surge Activation is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Surge Activation use?

About 1.3k tokens (SKILL.md is roughly 5.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Surge Activation?

Skills that share tags, products or a category with Surge Activation: Referrals (coreyhaines31/marketingskills, 54k stars), Referral Program (freekmurze/dotfiles, 1k stars), Churn Prevention (rongxinzy/RongxinAI, 154 stars) and 100m Leads (getagentseal/founder-playbook, 729 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Surge Activation?

jeremylongshore (a GitHub user) maintains it in jeremylongshore/tons-of-skills-marketplace, which has 2,827 GitHub stars. The repository holds 3,342 skills in this directory. The repository was last updated on October 10, 2026.

Source: jeremylongshore/tons-of-skills-marketplace on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.