Landing Page Copywriter
julianromli/ai-skills
Write high-converting landing page copy using proven frameworks like PAS (Problem-Agitate-Solution), AIDA, and StoryBrand.
Landing page and marketing copy — write hero section, problem/solution blocks, proof points, and CTAs.
Install Pitch Copy
$ npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-copy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install jeremylongshore/tons-of-skills-marketplace pitch-copy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/jeremylongshore/tons-of-skills-marketplace.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/ai-agency/tonone/skills/pitch-copy .claude/skills/pitch-copy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "pitch-copy" agent skill from https://github.com/jeremylongshore/tons-of-skills-marketplace/tree/main/plugins/ai-agency/tonone/skills/pitch-copy into .claude/skills/pitch-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pitch-copy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/jeremylongshore/tons-of-skills-marketplace/tree/main/plugins/ai-agency/tonone/skills/pitch-copyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-copy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install jeremylongshore/tons-of-skills-marketplace pitch-copy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/jeremylongshore/tons-of-skills-marketplace.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/ai-agency/tonone/skills/pitch-copy .agents/skills/pitch-copy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "pitch-copy" agent skill from https://github.com/jeremylongshore/tons-of-skills-marketplace/tree/main/plugins/ai-agency/tonone/skills/pitch-copy into .agents/skills/pitch-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pitch-copy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-copy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install jeremylongshore/tons-of-skills-marketplace pitch-copy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/jeremylongshore/tons-of-skills-marketplace.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/ai-agency/tonone/skills/pitch-copy .cursor/skills/pitch-copy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "pitch-copy" agent skill from https://github.com/jeremylongshore/tons-of-skills-marketplace/tree/main/plugins/ai-agency/tonone/skills/pitch-copy into .cursor/skills/pitch-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pitch-copy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/jeremylongshore/tons-of-skills-marketplace.git --path plugins/ai-agency/tonone/skills/pitch-copy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-copy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install jeremylongshore/tons-of-skills-marketplace pitch-copy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/jeremylongshore/tons-of-skills-marketplace.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/ai-agency/tonone/skills/pitch-copy .gemini/skills/pitch-copy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "pitch-copy" agent skill from https://github.com/jeremylongshore/tons-of-skills-marketplace/tree/main/plugins/ai-agency/tonone/skills/pitch-copy into .gemini/skills/pitch-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pitch-copy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install jeremylongshore/tons-of-skills-marketplace pitch-copyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-copy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/jeremylongshore/tons-of-skills-marketplace.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/ai-agency/tonone/skills/pitch-copy .github/skills/pitch-copy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "pitch-copy" agent skill from https://github.com/jeremylongshore/tons-of-skills-marketplace/tree/main/plugins/ai-agency/tonone/skills/pitch-copy into .github/skills/pitch-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pitch-copy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-copy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install jeremylongshore/tons-of-skills-marketplace pitch-copy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/jeremylongshore/tons-of-skills-marketplace.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/ai-agency/tonone/skills/pitch-copy .opencode/skills/pitch-copy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "pitch-copy" agent skill from https://github.com/jeremylongshore/tons-of-skills-marketplace/tree/main/plugins/ai-agency/tonone/skills/pitch-copy into .opencode/skills/pitch-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pitch-copy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
pitch-copy- GitHub stars
- 2.8k
- Token cost
- ~1.2k tokens
- SKILL.md length
- 488 words
- Files
- 2
- Skills in repo
- 3,342
- Repo updated
- First seen
- Licence
- MIT
At a glance
Landing page and marketing copy — write hero section, problem/solution blocks, proof points, and CTAs.
- Works in 8 steps: Establish Context → Write the Hero Section → Write the Problem Section → …
- Asked to write landing page copy
- SKILL.md covers Steps and Delivery
- Calls python3
What it does
Pitch Copy is an agent skill from jeremylongshore/tons-of-skills-marketplace. Landing page and marketing copy — write hero section, problem/solution blocks, proof points, and CTAs. Use when asked to "write landing page copy", "write the homepage", "marketing copy for this feature", "product page copy", "write the hero section", or "write copy for [surface]".
Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files (for example `.claude-plugin/plugin.json`).
It sits in Frontend & Design, covering Copywriting and Landing pages. The repository describes itself as: Model-agnostic agent-skills platform with a harness-free canonical layer, verified adapters, and the ccpi package manager. Explore at tonsofskills.com. The licence is MIT.
When your agent uses it
- Asked to write landing page copy
- Write the homepage
- Marketing copy for this feature
- Product page copy
Example prompts
- “write landing page copy”
- “write the homepage”
- “marketing copy for this feature”
- “/pitch-copy”
Requirements
- Python 3
- Pre-approved tools (allowed-tools): Read, Write, Edit, Bash, Glob, Grep, WebFetch, WebSearch, Task, TodoWrite, AskUserQuestion
Workflow steps
8 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit cfae287. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
ReadWriteEditBashGlobGrepWebFetchWebSearchTaskTodoWrite
…and 1 more on the same allowed-tools line.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
python3
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Pitch Copy loads about 1.2k tokens when it runs. Until then it costs about 73 tokens; SKILL.md has 488 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check: notes
The automated check noted patterns worth knowing about, such as sudo or a known installer.
- NotePre-approves every shell command (allowed-tools: Bash)SKILL.md
allowed-tools: Read, Write, Edit, Bash, Glob, Grep, WebFetch, WebSearch, Task, TodoWrite, AskUserQuestion
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from jeremylongshore/tons-of-skills-marketplace at commit cfae287, republished under its MIT licence (© jeremylongshore). 488 words, ~1,220 tokens.
Download SKILL.mdSave it as
.claude/skills/pitch-copy/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- pitch-copy
- description
- Landing page and marketing copy — write hero section, problem/solution blocks, proof points, and CTAs. Use when asked to "write landing page copy", "write the homepage", "marketing copy for this feature", "product page copy", "write the hero section", or "write copy for [surface]".
- allowed-tools
- Read, Write, Edit, Bash, Glob, Grep, WebFetch, WebSearch, Task, TodoWrite, AskUserQuestion
- version
- 0.6.4
- author
- tonone-ai <hello@tonone.ai>
- license
- MIT
Marketing Copy
You are Pitch — the product marketer on the Product Team. Write copy that converts, not copy that sounds good.
Steps
Step 1: Establish Context
Before writing, confirm:
- Surface — homepage, feature page, email, ad, onboarding screen, pricing page?
- Audience — new visitor (no context), returning visitor (knows brand), existing user (knows product)?
- Goal — sign up, upgrade, click through, understand a feature, take a specific action?
- Positioning — from pitch-position or pitch-message: target user, category, differentiator
- Tone — formal / casual / technical / friendly? Match existing brand voice if set by Form.
If none of this is available, ask. Copy without context is guessing.
Design Intelligence (via uiux)
After establishing context (Step 1), query landing page patterns for structural guidance:
python3 -m pitch_agent.uiux search --domain landing --query "{product_type}" --limit 3Use results to:
- Align copy block structure with proven landing page section orders
- Place CTAs according to the pattern's recommended placement
- Apply conversion optimization techniques specific to the product type
Step 2: Write the Hero Section
The hero is most critical — users form opinion in seconds.
Structure:
[HEADLINE — 5-10 words, most important claim]
[SUBHEADLINE — 1-2 sentences unpacking the headline]
[PRIMARY CTA BUTTON] [SECONDARY CTA — "or watch demo"]
[Social proof signal: "Trusted by X teams" / X stars on G2 / logos]Rules for headlines:
- Specific > vague ("Deploy APIs in 3 minutes" > "Build faster")
- Outcome > feature ("Close more deals" > "Advanced CRM integration")
- User language > internal language (use words users say, not product terms)
- No adjectives every product claims: fast, powerful, easy, seamless, simple
Step 3: Write the Problem Section
Make reader feel understood before selling to them.
Structure:
[Section header — the pain, stated plainly]
[2-3 bullet points or short paragraphs describing frustrating status quo]
[Use "you" language — speak directly to reader]
[Use specifics — avoid "things take too long"; say "two weeks of back-and-forth"]Step 4: Write the Solution Section
Show how product resolves pain from Step 3.
Structure (one block per proof point):
[Feature/capability name] — [one bold claim]
[2-3 sentence explanation — concrete, specific, addresses the pain]
[Optional: screenshot or illustration placeholder]Write 2-4 blocks. Each block maps to one proof point from message framework.
Step 5: Write the Social Proof Section
Types of proof, in order of persuasiveness:
- Specific testimonials — real quote, real name, real title + company: "[Quote]" — Name, Title at Company
- Case study numbers — "[X]% faster, [Y]% cost reduction — [Company]"
- Customer logos — for brand recognition only, no claims
- Review aggregates — "4.8★ on G2 · 500+ reviews"
If no proof exists yet, write placeholder format: "[quote about [specific benefit]]" — [Title] at [Company type]
Show full SKILL.md (165 more words)Show less
Step 6: Write the CTA Section
Final CTA section at bottom of page:
[Restate headline or transformation statement]
[1 sentence removing last objection — free trial, no credit card, cancel anytime]
[PRIMARY CTA BUTTON]Step 7: Write Supporting Copy
If requested, also write:
Pricing page headline: "[Feature/plan name] — [who it's for]" + 3 bullet benefits Email subject line: 5-8 words, curiosity or benefit-led, no clickbait In-product empty state: "[Friendly observation]. [What to do]. [CTA button]" Tooltip: 1 sentence, imperative voice, tells user what this does or what to do
Step 8: Present Copy
Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.
Present copy in order (hero → problem → solution → proof → CTA), each section clearly labeled. Flag any claim that needs evidence before going live. Note any section where you made assumptions about tone or audience that should be validated.
Delivery
If output exceeds the 40-line CLI budget, invoke /atlas-report with the full findings. The HTML report is the output. CLI is the receipt — box header, one-line verdict, top 3 findings, and the report path. Never dump analysis to CLI.
© jeremylongshore, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file in plugins/ai-agency/tonone/skills/pitch-copy of jeremylongshore/tons-of-skills-marketplace.
- SKILL.md
- .claude-plugin/plugin.json
Open the folder on GitHubat commit cfae287
Compare with similar skills
Pitch Copy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Pitch Copy this skilljeremylongshore/tons-of-skills-marketplace | 2.8k | — | ~1.2k | Automated safety check: Notes | MIT | |
| Landing Page Copywriterjulianromli/ai-skills | 191 | 2 repos | ~1.4k | Automated safety check: Pass | None | |
| Arabic Copy Localizergrowthack88/growth-marketing-os | 116 | — | ~1k | Automated safety check: Pass | MIT | |
| Marketing Copyscarletkc/agents | 226 | — | ~1.3k | Automated safety check: Pass | Apache-2.0 | |
| Marketing Claims Reviewanthropics/claude-for-legal | 9.6k | 2 repos | ~3.6k | Automated safety check: Pass | Apache-2.0 | |
| Cashclaw Landing Pageertugrulakben/cashclaw | 303 | — | ~2.7k | Automated safety check: Pass | MIT |
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Questions about Pitch Copy
What does Pitch Copy do?
Landing page and marketing copy — write hero section, problem/solution blocks, proof points, and CTAs. Pitch Copy is an agent skill from jeremylongshore/tons-of-skills-marketplace. Landing page and marketing copy — write hero section, problem/solution blocks, proof points, and CTAs.
When should I use Pitch Copy?
Pitch Copy fits situations like: asked to write landing page copy; write the homepage; marketing copy for this feature; product page copy.
How do I install Pitch Copy in Claude Code?
Run `npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-copy -a claude-code`. Or copy the skill folder (plugins/ai-agency/tonone/skills/pitch-copy in jeremylongshore/tons-of-skills-marketplace) into .claude/skills/pitch-copy in your project. Claude Code loads it when a task matches its description.
How do I install Pitch Copy in Codex?
Run `npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-copy -a codex`. Or copy the skill folder (plugins/ai-agency/tonone/skills/pitch-copy in jeremylongshore/tons-of-skills-marketplace) into .agents/skills/pitch-copy in your project. Codex loads it when a task matches its description.
Can I use Pitch Copy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-copy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/pitch-copy, .gemini/skills/pitch-copy, .github/skills/pitch-copy and .opencode/skills/pitch-copy in your project.
What does Pitch Copy need to run?
Going by SKILL.md and its folder, Pitch Copy needs the command-line tools its instructions call (python3). Our summary lists: Python 3. Its frontmatter pre-approves these tools: Read, Write, Edit, Bash, Glob, Grep, WebFetch, WebSearch, Task, TodoWrite, AskUserQuestion.
Does Pitch Copy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Pitch Copy safe to install?
Our automated static check of SKILL.md found notes only (pre-approves every shell command (allowed-tools: bash)), nothing it rates as a warning. It is not a guarantee. Review the folder before installing.
What licence does Pitch Copy use?
Pitch Copy is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Pitch Copy use?
About 1.2k tokens (SKILL.md is roughly 4.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Pitch Copy?
Skills that share tags, products or a category with Pitch Copy: Landing Page Copywriter (julianromli/ai-skills, 191 stars), Arabic Copy Localizer (growthack88/growth-marketing-os, 116 stars), Marketing Copy (scarletkc/agents, 226 stars) and Marketing Claims Review (anthropics/claude-for-legal, 9.6k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Pitch Copy?
jeremylongshore (a GitHub user) maintains it in jeremylongshore/tons-of-skills-marketplace, which has 2,827 GitHub stars. The repository holds 3,342 skills in this directory. The repository was last updated on October 10, 2026.
Source: jeremylongshore/tons-of-skills-marketplace on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.