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Agent skill

Brand Voice

by jeremylongshore in jeremylongshore/tons-of-skills-marketplace

Applies the team's saved brand profile — voice, messaging, style guide, and compliance rules — to marketing copy so every asset reads on-brand instead of generic.

MITAuto-check passedWriting & Content

Install Brand Voice

skills CLI
$ npx skills add jeremylongshore/tons-of-skills-marketplace --skill brand-voice -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install jeremylongshore/tons-of-skills-marketplace brand-voice --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/jeremylongshore/tons-of-skills-marketplace.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/productivity/content-multiplier/skills/brand-voice .claude/skills/brand-voice && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
brand-voice
GitHub stars
2.8k
Token cost
~1.3k tokens
SKILL.md length
657 words
Files
3 (incl. references)
Skills in repo
3,342
Repo updated
First seen
Licence
MIT

At a glance

Applies the team's saved brand profile — voice, messaging, style guide, and compliance rules — to marketing copy so every asset reads on-brand instead of generic.

  • Works in 8 steps: Check for an active brand profile: Glob… → Read all four profile files. Locale… → Set the working voice from… → …
  • Auditing content and a brand profile may exist
  • SKILL.md covers Overview, Prerequisites, Instructions and Output, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Brand Voice is an agent skill from jeremylongshore/tons-of-skills-marketplace. Applies the team's saved brand profile — voice, messaging, style guide, and compliance rules — to marketing copy so every asset reads on-brand instead of generic. Use when drafting, editing, or auditing content and a brand profile may exist. Trigger with "brand voice", "apply the brand", "stay on-brand", or "/review".

Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/applying-the-profile.md` and `references/edge-cases.md`). Compatibility notes: Designed for Claude Code

It sits in Writing & Content, covering Brand voice and tone and Copywriting. The repository describes itself as: Model-agnostic agent-skills platform with a harness-free canonical layer, verified adapters, and the ccpi package manager. Explore at tonsofskills.com. The licence is MIT.

When your agent uses it

  • Auditing content and a brand profile may exist
  • With brand voice
  • Apply the brand

Example prompts

  • “brand voice”
  • “apply the brand”
  • “stay on-brand”
  • “/brand-voice”

Requirements

  • Compatibility (from SKILL.md): Designed for Claude Code
  • Pre-approved tools (allowed-tools): Read, Write, Glob

Workflow steps

8 steps, taken from the first numbered list in SKILL.md.

  1. Check for an active brand profile: Glob content/brand/, or content/brands// when a brand is named, plus any matching locales// directory.
  2. Read all four profile files. Locale files override the base file of the same name field-by-field.
  3. Set the working voice from brand-voice.md: personality adjectives, tone, do and don't rules, signature phrases, and the words-to-avoid list.
  4. Apply messaging from messaging.md: pick the persona and the key message the asset reinforces, and reuse approved value props and…
  5. Configure the style layer while drafting: formatting rules, glossary terms, exact product and trademark casing, banned words, and…
  6. Verify compliance against compliance.md: use only approved claims, include every required disclaimer, and remove any prohibited term.
  7. Run the self-check before returning: confirm no word-to-avoid, no banned word, correct casing, and required disclaimers present. Revise…
  8. When no profile is found, tell the user to run /brand-setup and offer to proceed with sensible defaults for this run only.

What it can do on your machine

Read from SKILL.md and the folder at commit cfae287. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • Read
    • Write
    • Glob

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

  • Compatibility

    Designed for Claude Code

    From compatibility in the SKILL.md frontmatter.

Context cost

Brand Voice loads about 1.3k tokens when it runs, and up to ~3.5k if it reads all its reference files. Until then it costs about 83 tokens; SKILL.md has 657 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~83
When it runs · the whole SKILL.md, loaded when a task matches
~1.3k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~3.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from jeremylongshore/tons-of-skills-marketplace at commit cfae287, republished under its MIT licence (© jeremylongshore). 657 words, ~1,335 tokens.

Download SKILL.mdSave it as .claude/skills/brand-voice/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.
name
brand-voice
description
Applies the team's saved brand profile — voice, messaging, style guide, and compliance rules — to marketing copy so every asset reads on-brand instead of generic. Use when drafting, editing, or auditing content and a brand profile may exist. Trigger with "brand voice", "apply the brand", "stay on-brand", or "/review".
allowed-tools
Read, Write, Glob
compatibility
Designed for Claude Code
argument-hint
[--brand <name>] [--locale <xx-XX>]
version
0.2.1
author
localplugins <localplugins@proton.me>
license
MIT
tags
branding, voice, marketing, content, compliance

Brand Voice

Overview

Brand Voice loads the team's saved brand profile and applies it so every asset sounds like the team, not like generic AI. It governs voice, messaging, style, and compliance for all content the plugin produces.

The profile is a set of Markdown files the team owns in its own repository. Four files define the brand: brand-voice.md (personality, tone, signature phrases, words to avoid), messaging.md (positioning, value props, personas, boilerplate), style-guide.md (formatting, glossary, product and trademark casing, banned words, inclusive language), and compliance.md (approved claims, prohibited terms, required disclaimers). This skill is instruction-driven: it reads those files and writes on-brand copy, with no accounts, keys, or network access.

Prerequisites

  • A brand profile in content/brand/ (default) or content/brands/<name>/ when a brand is named, optionally with content/brand/locales/<xx-XX>/ overrides. Create one with /brand-setup.
  • Read access to the profile files. The skill uses Glob to locate them, Read to load them, and Write to save finished copy.
  • No external services. All judgment comes from the profile files, never general opinion.

Instructions

  1. Check for an active brand profile: Glob content/brand/, or content/brands/<name>/ when a brand is named, plus any matching locales/<xx-XX>/ directory.
  2. Read all four profile files. Locale files override the base file of the same name field-by-field.
  3. Set the working voice from brand-voice.md: personality adjectives, tone, do and don't rules, signature phrases, and the words-to-avoid list.
  4. Apply messaging from messaging.md: pick the persona and the key message the asset reinforces, and reuse approved value props and boilerplate.
  5. Configure the style layer while drafting: formatting rules, glossary terms, exact product and trademark casing, banned words, and inclusive-language rules.
  6. Verify compliance against compliance.md: use only approved claims, include every required disclaimer, and remove any prohibited term.
  7. Run the self-check before returning: confirm no word-to-avoid, no banned word, correct casing, and required disclaimers present. Revise until clean.
  8. When no profile is found, tell the user to run /brand-setup and offer to proceed with sensible defaults for this run only.

Output

On-brand text ready to hand to the next step: a channel adapter, a localizer, or the user. When invoked by /review, the output is instead a scorecard marking Voice, Style, and Compliance as pass or fix per asset, with a redline that shows the original text, the rule it breaks, and the corrected version.

Show full SKILL.md (270 more words)Show less

Error Handling

ConditionBehavior
No brand profile foundRecommend /brand-setup; offer sensible defaults for this run only, clearly labeled
Partial profile (some files empty)Apply what exists; note which dimensions could not be checked rather than guessing
Base and locale files conflictThe locale file wins for that market; note the override
Source copy conflicts with a brand ruleFollow the rule; flag the conflict for the user instead of silently rewriting meaning
A claim cannot be verified against compliance.mdFlag it for human review; never invent approval

Examples

Example: apply the brand while drafting

/multiply blog-post.md --channels linkedin

The /multiply command uses this skill to load the profile, then writes a LinkedIn post that obeys the tone, glossary, and approved claims.

Example: audit a teammate's draft

/review draft.md

Loads the profile and returns a pass/fix scorecard plus a redline for every violation.

Example: default-mode fallback

Write a launch tweet for us

With no profile present, the skill recommends /brand-setup, then offers to draft using neutral defaults for this run only.

See also the companion skills channel-formats (adapt on-brand copy to each platform) and transcreation (adapt it across languages). Brand voice is the content; those skills are the container and the market fit.

Resources

  • references/applying-the-profile.md — how to load the files, precedence rules, how each profile field maps to a writing decision, a worked before/after rewrite, and the pre-return self-check.
  • references/edge-cases.md — missing or partial profiles, conflicts between files, locale overrides, multi-brand setups, and what to do when a rule and the source collide.
  • Profile templates ship in the plugin at templates/brand/ and are copied into the repo by /brand-setup.

© jeremylongshore, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 2 other files (references) in plugins/productivity/content-multiplier/skills/brand-voice of jeremylongshore/tons-of-skills-marketplace.

  • SKILL.md
  • references/applying-the-profile.md
  • references/edge-cases.md

Open the folder on GitHubat commit cfae287

Compare with similar skills

Brand Voice next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Brand Voice compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Brand Voice this skilljeremylongshore/tons-of-skills-marketplace2.8k—~1.3kAutomated safety check: PassMIT
Brand Voice Guideluongnv89/claude-howto42k—~609Automated safety check: PassMIT
Ralph Copywritermuratcankoylan/ralph-wiggum-marketer778—~2.4kAutomated safety check: PassNone
Business Insight Essay Writerliangdabiao/liurun-bookwriter-skills277—~2.5kAutomated safety check: PassMIT
Prose Style Guide Creatorsamber/cc-skills227—~5.3kAutomated safety check: PassMIT
Brand Voice Guidelhfer/claude-howto-zh-cn2.3k—~178Automated safety check: PassMIT

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Categories

Questions about Brand Voice

What does Brand Voice do?

Applies the team's saved brand profile — voice, messaging, style guide, and compliance rules — to marketing copy so every asset reads on-brand instead of generic. Brand Voice is an agent skill from jeremylongshore/tons-of-skills-marketplace. Applies the team's saved brand profile — voice, messaging, style guide, and compliance rules — to marketing copy so every asset reads on-brand instead of generic.

When should I use Brand Voice?

Brand Voice fits situations like: auditing content and a brand profile may exist; with brand voice; apply the brand.

How do I install Brand Voice in Claude Code?

Run `npx skills add jeremylongshore/tons-of-skills-marketplace --skill brand-voice -a claude-code`. Or copy the skill folder (plugins/productivity/content-multiplier/skills/brand-voice in jeremylongshore/tons-of-skills-marketplace) into .claude/skills/brand-voice in your project. Claude Code loads it when a task matches its description.

How do I install Brand Voice in Codex?

Run `npx skills add jeremylongshore/tons-of-skills-marketplace --skill brand-voice -a codex`. Or copy the skill folder (plugins/productivity/content-multiplier/skills/brand-voice in jeremylongshore/tons-of-skills-marketplace) into .agents/skills/brand-voice in your project. Codex loads it when a task matches its description.

Can I use Brand Voice in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add jeremylongshore/tons-of-skills-marketplace --skill brand-voice -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-voice, .gemini/skills/brand-voice, .github/skills/brand-voice and .opencode/skills/brand-voice in your project.

What does Brand Voice need to run?

SKILL.md names no scripts, command-line tools or credentials: Brand Voice is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Write, Glob. Compatibility (from SKILL.md): Designed for Claude Code.

Does Brand Voice access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Brand Voice safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Brand Voice use?

Brand Voice is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Brand Voice use?

About 1.3k tokens (SKILL.md is roughly 5.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.2k tokens, read only when the agent opens those files.

What are the alternatives to Brand Voice?

Skills that share tags, products or a category with Brand Voice: Brand Voice Guide (luongnv89/claude-howto, 42k stars), Ralph Copywriter (muratcankoylan/ralph-wiggum-marketer, 778 stars), Business Insight Essay Writer (liangdabiao/liurun-bookwriter-skills, 277 stars) and Prose Style Guide Creator (samber/cc-skills, 227 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Brand Voice?

jeremylongshore (a GitHub user) maintains it in jeremylongshore/tons-of-skills-marketplace, which has 2,827 GitHub stars. The repository holds 3,342 skills in this directory. The repository was last updated on October 10, 2026.

Source: jeremylongshore/tons-of-skills-marketplace on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.