Suede Analytics

Suede Analytics Tracking

Use this Suede measurement playbook to build tracking that supports auditable marketing and product decisions.

Initial Assessment

Check for .agents/product-marketing.md (or .claude/product-marketing.md, or the legacy product-marketing-context.md) and read it if present: the key conversions, the decisions the data has to serve, and the tools already in place drive every recommendation here.

Then work the intake list under Task-Specific Questions below; ask only what the context file did not already answer.

Production Changes: Halt Before Mutating

Editing live tags, properties, destinations, or consent settings is the highest-consequence action in this skill, and Boundaries below forbids doing it without explicit authorization and a rollback plan. When a task requires one and you do not have both, halt in four parts:

1. Stop. Do not publish the container, edit the property, or change the consent configuration.
2. Name the blocker in one line ("publishing this GTM container version changes what fires for all live traffic; I have no rollback version identified").
3. Offer 2-4 options (stage it in Preview and hand over the trace; write the change as a diff for the owner to publish; publish after the user names the rollback version; scope the change to a test environment).
4. Wait for the answer. Do not pick one and continue.

The same halt applies to anything the Privacy and Compliance section below sends to legal or privacy review: an unresolved lawful-basis question blocks implementation, it does not get an assumption.

Tracking Plan Framework

Structure

Event Name | Category | Properties | Trigger | Notes
---------- | -------- | ---------- | ------- | -----

Event Types

For comprehensive event lists: See references/event-library.md

Event Naming Conventions

Recommended Format: Object-Action

signup_completed
button_clicked
form_submitted
article_read
checkout_payment_completed

Best Practices

• Lowercase with underscores
• Be specific: cta_hero_clicked vs. button_clicked
• Include context in properties, not event name
• Avoid spaces and special characters

Essential Events

Marketing Site

Product/App

For full event library by business type: See references/event-library.md

Event Properties

Standard Properties

Best Practices

• Avoid PII in properties
• Reuse the Standard Properties names above rather than inventing per-event variants

GA4 Implementation

Quick Setup

1. Create GA4 property and data stream
2. Install gtag.js or GTM
3. Enable enhanced measurement
4. Configure custom events
5. Mark conversions in Admin

Custom Event Example

gtag('event', 'signup_completed', {
  'method': 'email',
  'plan': 'free'
});

For detailed GA4 implementation: See references/ga4-implementation.md

Google Tag Manager

Container Structure

Data Layer Pattern

dataLayer.push({
  'event': 'form_submitted',
  'form_name': 'contact',
  'form_location': 'footer'
});

For detailed GTM implementation: See references/gtm-implementation.md

UTM Parameter Strategy

Standard Parameters

Naming Conventions

• Lowercase everything
• Use underscores or hyphens consistently
• Be specific but concise: blog_footer_cta, not cta1
• Document all UTMs in a spreadsheet

Debugging and Validation

Testing Tools

Validation Checklist

Each box closes on an artifact from the tools above, matched to the tool category's "Required current proof" in Tool Integrations below. An unchecked box does not mean "probably fine": it means the tracking is reported as unverified, never as done. Inspecting the tag config is not proof; a readback is.

• Events firing on correct triggers: a DebugView/live-events capture showing each event on the intended action
• Property values populating correctly: a property readback per event, values matched against the tracking plan
• No duplicate events: the same capture inspected for repeat fires (multiple containers, trigger firing twice)
• Works across browsers and mobile: the readback repeated on at least one non-primary browser and one mobile session
• Conversions recorded correctly: a source receipt plus a destination receipt for the conversion, not the source alone
• No PII leaking: the payload of a real captured event read field by field, plus masking/sampling settings for session replay

Report what was proven and what was not. "Instrumented" and "verified" are different claims; only the second one may cite this checklist.