Agent skill

Campaign Builder

by janskuba in janskuba/go-to-market-orchestrator

Build a complete micro-campaign from ICP segment definition to campaign-ready output files.

No licenceAuto-check passedMarketing & SEO

Install Campaign Builder

skills CLI
$ npx skills add janskuba/go-to-market-orchestrator --skill campaign-builder -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install janskuba/go-to-market-orchestrator campaign-builder --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/janskuba/go-to-market-orchestrator.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/campaign-builder .claude/skills/campaign-builder && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
campaign-builder
GitHub stars
204
Token cost
~1.1k tokens
SKILL.md length
462 words
Files
1
Skills in repo
6
Repo updated
First seen
Licence
None found

At a glance

Build a complete micro-campaign from ICP segment definition to campaign-ready output files.

  • Works in 4 steps: Prospect List → Enrichment & Scoring → Copy Generation → …
  • Marketing & SEO work in your project
  • SKILL.md covers Task, Input Requirements, Instructions and Output Format, plus 1 more section
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Campaign Builder is an agent skill from janskuba/go-to-market-orchestrator. Build a complete micro-campaign from ICP segment definition to campaign-ready output files.

Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO.

When your agent uses it

  • Marketing & SEO work in your project

Example prompts

  • “/campaign-builder”

Workflow steps

4 steps, taken from the step headings in SKILL.md.

  1. Prospect List
  2. Enrichment & Scoring
  3. Copy Generation
  4. Campaign Package

What it can do on your machine

Read from SKILL.md and the folder at commit f638404. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Campaign Builder loads about 1.1k tokens when it runs. Until then it costs about 27 tokens; SKILL.md has 462 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~27
When it runs · the whole SKILL.md, loaded when a task matches
~1.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 462 words (~1,070 tokens).

“Build a complete micro-campaign end-to-end: define the segment, build the prospect list, enrich it, generate personalized copy, and output files ready for import into your sending platform.”

— opening of SKILL.md by janskuba
name
campaign-builder

Read the full SKILL.md on GitHub

Files

Just SKILL.md in skills/campaign-builder of janskuba/go-to-market-orchestrator.

Open the folder on GitHubat commit f638404

Compare with similar skills

Campaign Builder next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Campaign Builder compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Campaign Builder this skilljanskuba/go-to-market-orchestrator204—~1.1kAutomated safety check: PassNone
Geo Fundamentalswasp-lang/wasp19k9 repos~861Automated safety check: PassMIT
Ab Testingcoreyhaines31/marketingskills54k3 repos~3.1kAutomated safety check: PassMIT
Hreflang and International SEOAgriciDaniel/claude-seo19k5 repos~3.4kAutomated safety check: PassMIT
Referralscoreyhaines31/marketingskills54k2 repos~2.6kAutomated safety check: PassMIT
SEO GeoReScienceLab/opc-skills1.8k4 repos~2.1kAutomated safety check: PassApache-2.0

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  • Lead Enrichment

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Categories

Questions about Campaign Builder

What does Campaign Builder do?

Build a complete micro-campaign from ICP segment definition to campaign-ready output files. Campaign Builder is an agent skill from janskuba/go-to-market-orchestrator. Build a complete micro-campaign from ICP segment definition to campaign-ready output files.

When should I use Campaign Builder?

Campaign Builder fits situations like: marketing & SEO work in your project.

How do I install Campaign Builder in Claude Code?

Run `npx skills add janskuba/go-to-market-orchestrator --skill campaign-builder -a claude-code`. Or copy the skill folder (skills/campaign-builder in janskuba/go-to-market-orchestrator) into .claude/skills/campaign-builder in your project. Claude Code loads it when a task matches its description.

How do I install Campaign Builder in Codex?

Run `npx skills add janskuba/go-to-market-orchestrator --skill campaign-builder -a codex`. Or copy the skill folder (skills/campaign-builder in janskuba/go-to-market-orchestrator) into .agents/skills/campaign-builder in your project. Codex loads it when a task matches its description.

Can I use Campaign Builder in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add janskuba/go-to-market-orchestrator --skill campaign-builder -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/campaign-builder, .gemini/skills/campaign-builder, .github/skills/campaign-builder and .opencode/skills/campaign-builder in your project.

What does Campaign Builder need to run?

SKILL.md names no scripts, command-line tools or credentials: Campaign Builder is instructions for the agent only.

Does Campaign Builder access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Campaign Builder safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Campaign Builder use?

No licence was found for Campaign Builder or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Campaign Builder use?

About 1.1k tokens (SKILL.md is roughly 4.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Campaign Builder?

Skills that share tags, products or a category with Campaign Builder: Geo Fundamentals (wasp-lang/wasp, 19k stars), Ab Testing (coreyhaines31/marketingskills, 54k stars), Hreflang and International SEO (AgriciDaniel/claude-seo, 19k stars) and Referrals (coreyhaines31/marketingskills, 54k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Campaign Builder?

janskuba (a GitHub user) maintains it in janskuba/go-to-market-orchestrator, which has 204 GitHub stars. The repository holds 6 skills in this directory. The repository was last updated on April 27, 2026.

Source: janskuba/go-to-market-orchestrator on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.