Write Instagram DMs that get replies - the keyword delivery, the first message to someone who engaged, the collab pitch, and the two follow-ups.

MITAuto-check passedProductivity & Automation

Install Ig Dm

skills CLI
$ npx skills add Jakeschincariol/instagram-agent-skill --skill ig-dm -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install Jakeschincariol/instagram-agent-skill ig-dm --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/Jakeschincariol/instagram-agent-skill.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ig-dm .claude/skills/ig-dm && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
ig-dm
GitHub stars
697
Token cost
~1.2k tokens
SKILL.md length
722 words
Files
1
Skills in repo
13
Repo updated
First seen
Licence
MIT

At a glance

Write Instagram DMs that get replies - the keyword delivery, the first message to someone who engaged, the collab pitch, and the two follow-ups.

  • Works in 3 steps: Who - handle, what they do, and what… → The trigger - the actual reason to… → What the user wants - a conversation, a…
  • The user says DM this person
  • SKILL.md covers The three kinds of DM, and…, Before writing, get the…, The keyword delivery and The first message to someone…, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Ig Dm is an agent skill from Jakeschincariol/instagram-agent-skill. Write Instagram DMs that get replies - the keyword delivery, the first message to someone who engaged, the collab pitch, and the two follow-ups. Use when the user says "DM this person", "what do I send them", "outreach message", "how do I follow up", "pitch this brand", or is reaching out to someone specific.

Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Productivity & Automation, covering Messaging and chat bots. It works with Instagram. The repository describes itself as: Thirteen Claude skills that run an Instagram account: Reels off 26 scored hook formulas, a viral research skill, a caption linter, and a humanizer. Free, MIT. The licence is MIT.

When your agent uses it

  • The user says DM this person
  • What do I send them
  • Outreach message
  • How do I follow up

Example prompts

  • “DM this person”
  • “what do I send them”
  • “outreach message”
  • “/ig-dm”

Workflow steps

3 steps, taken from the first numbered list in SKILL.md.

  1. Who - handle, what they do, and what they posted or did that started
  2. The trigger - the actual reason to message today. A keyword they
  3. What the user wants - a conversation, a sale, a collab, a referral. Be

What it can do on your machine

Read from SKILL.md and the folder at commit d03c56b. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Ig Dm loads about 1.2k tokens when it runs. Until then it costs about 79 tokens; SKILL.md has 722 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~79
When it runs · the whole SKILL.md, loaded when a task matches
~1.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from Jakeschincariol/instagram-agent-skill at commit d03c56b, republished under its MIT licence (© Jakeschincariol). 722 words, ~1,171 tokens.

Download SKILL.mdSave it as .claude/skills/ig-dm/SKILL.md (or your agent's skills folder).
name
ig-dm
description
Write Instagram DMs that get replies - the keyword delivery, the first message to someone who engaged, the collab pitch, and the two follow-ups. Use when the user says "DM this person", "what do I send them", "outreach message", "how do I follow up", "pitch this brand", or is reaching out to someone specific.

ig-dm

Instagram DMs are the only place on the platform where money actually changes hands, and they are also where most accounts burn the goodwill their content earned. The difference is entirely about who moved first.

The three kinds of DM, and only three are worth writing

1. The reply to a hand raised. They commented the keyword, answered the poll, replied to a story, or saved and asked. They moved first. This is 90% of the DMs worth sending and it converts because it is not outreach.

2. The warm approach. Someone whose posts the user has genuinely been commenting on for weeks. There is a shared thread of conversation already.

3. The collab or brand pitch. A specific proposal to a specific account, with a reason it is them.

Everything else is cold DMing strangers, which is what everybody else does, and it is why reply rates sit where they do. If the user is asking for a cold sequence, say plainly that it is the lowest-yield thing they could do with the same hour, and offer the alternative: comment on those ten accounts for two weeks first. Then write it if they still want it.

Before writing, get the specifics

Ask in one batched question:

  1. Who - handle, what they do, and what they posted or did that started this.
  2. The trigger - the actual reason to message today. A keyword they commented, a story they replied to, a post they published. Not "they fit the ICP".
  3. What the user wants - a conversation, a sale, a collab, a referral. Be honest internally, even if the message does not lead with it.

If there is no trigger, there is no message. Say so.

The keyword delivery

The most common DM in this pack and the easiest to ruin. They commented one word. They are expecting the thing. So:

{their name}, here it is: {the thing, or the link}.

{one line on how to use it}

{one question they can answer in four words}

Send the thing first, in message one, with no gate. A keyword post that delivers a "before I send it, can I ask what you do?" is a bait and switch and it is remembered. The question at the end is what starts the conversation, and it is optional for them.

Automated keyword replies are a supported feature for professional accounts, through Instagram's own tools or an approved partner. Using that is fine. Sending unsolicited bulk DMs is not, and it is the fastest route to a restricted account.

Show full SKILL.md (322 more words)Show less

The first message to someone warm

  • Two to four sentences. A screen of text is a delete.
  • Reference the specific thing. The comment, the post, the reply. In their words.
  • Give before asking. A number, a template, a name, an answer.
  • One ask, small. "Worth a quick call?" beats "let me walk you through the platform".
  • No link and no calendar in message one. It reads as a funnel because it is one.
  • No voice note to a stranger. It is a great tool and it is for people who already know the user's voice.

The collab pitch

Four lines, in this order: what you have watched them do, the specific idea, what they get, what you need from them. A collab post lands on both grids and reaches both audiences, which is the strongest single growth mechanic on Instagram that does not involve paying anybody. Pitch it as that and be concrete about who does what.

Follow-ups

Two. That is the number.

  • +4 days - add something new. Never "just bumping this". If there is nothing new, there is no follow-up.
  • +10 days - the close-the-loop message. Say you will stop, and mean it. This one gets a surprising share of the total replies, because it removes the pressure.

Then stop. A third converts nobody and costs the relationship.

Never

  • Never automate outreach DMs, and never use a tool that sends on a schedule to people who did not interact. It violates Instagram's Terms of Use and restricts the account.
  • Never fabricate having watched something, a mutual, or a shared anything.
  • Never open with "Hey! Quick question" and then not ask a question.
  • Never send the pitch in the same message as the compliment.

Output

The message, the character count, and the two follow-ups with the day each goes out, all run through /ig-human. The user sends every one of them by hand, or through their own approved automation for keyword replies only.

© Jakeschincariol, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/ig-dm of Jakeschincariol/instagram-agent-skill.

Open the folder on GitHubat commit d03c56b

Compare with similar skills

Ig Dm next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Ig Dm compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Ig Dm this skillJakeschincariol/instagram-agent-skill697—~1.2kAutomated safety check: PassMIT
Ak Dev New Messaging Integrationyaalalabs/agent-kernel192—~4.6kAutomated safety check: PassApache-2.0
Ak Add Integrationyaalalabs/agent-kernel192—~3.1kAutomated safety check: PassApache-2.0
Instagram Playpockebot/openpocket847—~919Automated safety check: WarnMIT
Browser UseLeoYeAI/openclaw-master-skills2.2k—~4.4kAutomated safety check: PassMIT
Comment FunnelLeoYeAI/openclaw-master-skills2.2k—~4.1kAutomated safety check: PassMIT

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Works with

Questions about Ig Dm

What does Ig Dm do?

Write Instagram DMs that get replies - the keyword delivery, the first message to someone who engaged, the collab pitch, and the two follow-ups. Ig Dm is an agent skill from Jakeschincariol/instagram-agent-skill. Write Instagram DMs that get replies - the keyword delivery, the first message to someone who engaged, the collab pitch, and the two follow-ups.

When should I use Ig Dm?

Ig Dm fits situations like: the user says DM this person; what do I send them; outreach message; how do I follow up.

How do I install Ig Dm in Claude Code?

Run `npx skills add Jakeschincariol/instagram-agent-skill --skill ig-dm -a claude-code`. Or copy the skill folder (skills/ig-dm in Jakeschincariol/instagram-agent-skill) into .claude/skills/ig-dm in your project. Claude Code loads it when a task matches its description.

How do I install Ig Dm in Codex?

Run `npx skills add Jakeschincariol/instagram-agent-skill --skill ig-dm -a codex`. Or copy the skill folder (skills/ig-dm in Jakeschincariol/instagram-agent-skill) into .agents/skills/ig-dm in your project. Codex loads it when a task matches its description.

Can I use Ig Dm in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Jakeschincariol/instagram-agent-skill --skill ig-dm -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ig-dm, .gemini/skills/ig-dm, .github/skills/ig-dm and .opencode/skills/ig-dm in your project.

What does Ig Dm need to run?

SKILL.md names no scripts, command-line tools or credentials: Ig Dm is instructions for the agent only.

Does Ig Dm access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Ig Dm safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Ig Dm use?

Ig Dm is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Ig Dm use?

About 1.2k tokens (SKILL.md is roughly 4.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Ig Dm?

Skills that share tags, products or a category with Ig Dm: Ak Dev New Messaging Integration (yaalalabs/agent-kernel, 192 stars), Ak Add Integration (yaalalabs/agent-kernel, 192 stars), Instagram Play (pockebot/openpocket, 847 stars) and Browser Use (LeoYeAI/openclaw-master-skills, 2.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Ig Dm?

Jakeschincariol (a GitHub user) maintains it in Jakeschincariol/instagram-agent-skill, which has 697 GitHub stars. The repository holds 13 skills in this directory. The repository was last updated on September 13, 2026.

Source: Jakeschincariol/instagram-agent-skill on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.