Google Ads
arnabbagxd/Brand-building-skills
Plan, build, and optimize Google Ads campaigns — Search, Shopping, Performance Max, Display, and YouTube — including keyword research, match types, bidding strategy, Quality Score, ad extensions…
Generate consistent UTM parameters, GA4 event naming, and conversion tracking specs following taxonomy best practices.
Install Utm Tracking Generator
$ npx skills add irinabuht12-oss/marketing-skills --skill utm-tracking-generator -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install irinabuht12-oss/marketing-skills utm-tracking-generator --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/utm-tracking-generator .claude/skills/utm-tracking-generator && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "utm-tracking-generator" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/utm-tracking-generator into .claude/skills/utm-tracking-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-tracking-generator", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/utm-tracking-generatorType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add irinabuht12-oss/marketing-skills --skill utm-tracking-generator -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install irinabuht12-oss/marketing-skills utm-tracking-generator --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/utm-tracking-generator .agents/skills/utm-tracking-generator && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "utm-tracking-generator" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/utm-tracking-generator into .agents/skills/utm-tracking-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-tracking-generator", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add irinabuht12-oss/marketing-skills --skill utm-tracking-generator -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install irinabuht12-oss/marketing-skills utm-tracking-generator --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/utm-tracking-generator .cursor/skills/utm-tracking-generator && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "utm-tracking-generator" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/utm-tracking-generator into .cursor/skills/utm-tracking-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-tracking-generator", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/irinabuht12-oss/marketing-skills.git --path skills/utm-tracking-generator--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add irinabuht12-oss/marketing-skills --skill utm-tracking-generator -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install irinabuht12-oss/marketing-skills utm-tracking-generator --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/utm-tracking-generator .gemini/skills/utm-tracking-generator && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "utm-tracking-generator" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/utm-tracking-generator into .gemini/skills/utm-tracking-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-tracking-generator", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install irinabuht12-oss/marketing-skills utm-tracking-generatorInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add irinabuht12-oss/marketing-skills --skill utm-tracking-generator -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/utm-tracking-generator .github/skills/utm-tracking-generator && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "utm-tracking-generator" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/utm-tracking-generator into .github/skills/utm-tracking-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-tracking-generator", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add irinabuht12-oss/marketing-skills --skill utm-tracking-generator -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install irinabuht12-oss/marketing-skills utm-tracking-generator --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/utm-tracking-generator .opencode/skills/utm-tracking-generator && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "utm-tracking-generator" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/utm-tracking-generator into .opencode/skills/utm-tracking-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-tracking-generator", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
utm-tracking-generator- GitHub stars
- 4.1k
- Token cost
- ~1.7k tokens
- SKILL.md length
- 308 words
- Files
- 1
- Skills in repo
- 48
- Repo updated
- First seen
- Licence
- None found
At a glance
Generate consistent UTM parameters, GA4 event naming, and conversion tracking specs following taxonomy best practices.
- Works in 5 steps: Understand campaign context - Channels,… → Apply naming taxonomy - Consistent,… → Generate UTM strings - Complete… → …
- Describing campaign structure
- SKILL.md covers Process, UTM Parameter Taxonomy, Naming Convention Rules and Campaign Naming Structure, plus 6 more sections
- Calls claude; reaches connector.get-ryze.ai
What it does
Utm Tracking Generator is an agent skill from irinabuht12-oss/marketing-skills. Generate consistent UTM parameters, GA4 event naming, and conversion tracking specs following taxonomy best practices. Use when describing campaign structure, requesting UTM links, needing GA4 event names, or wanting to standardize tracking nomenclature across marketing channels. Platform: Google and Meta.
Its SKILL.md is about 1.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Marketing analytics and Paid advertising. It works with Google Analytics. The repository describes itself as: Claude skills for marketing: 49 free marketing skills for Claude Code and claude.ai (Google Ads, Meta Ads, SEO, AI visibility) + the Ryze Google Ads MCP / Meta Ads MCP: claude….
When your agent uses it
- Describing campaign structure
- Requesting UTM links
- Needing GA4 event names
- Wanting to standardize tracking nomenclature across marketing channels
Example prompts
- “/utm-tracking-generator”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Understand campaign context - Channels, goals, audience, offers
- Apply naming taxonomy - Consistent, lowercase, documented
- Generate UTM strings - Complete parameter sets
- Create GA4 event specs - Compliant naming
- Provide implementation guidance - Platform-specific instructions
What it can do on your machine
Read from SKILL.md and the folder at commit 1bb135e. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
claude
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
connector.get-ryze.ai
Also links to:
get-ryze.ai
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Utm Tracking Generator loads about 1.7k tokens when it runs. Until then it costs about 83 tokens; SKILL.md has 308 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 308 words (~1,674 tokens).
“Create standardized tracking parameters for consistent marketing attribution.”
- name
- utm-tracking-generator
- metadata
- platform: Google and Meta
Files
Just SKILL.md in skills/utm-tracking-generator of irinabuht12-oss/marketing-skills.
Open the folder on GitHubat commit 1bb135e
Compare with similar skills
Utm Tracking Generator next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Utm Tracking Generator this skillirinabuht12-oss/marketing-skills | 4.1k | — | ~1.7k | Automated safety check: Pass | None | |
| Google Adsarnabbagxd/Brand-building-skills | 729 | — | ~3.1k | Automated safety check: Pass | MIT | |
| Utm Buildercognyai/claude-code-marketing-skills | 104 | — | ~4.3k | Automated safety check: Notes | None | |
| Soku CLIAbout-Intelligence/soku-cli | 305 | — | ~2.4k | Automated safety check: Pass | MIT | |
| Ad Conversion Tracking Setupminhnv0807/ai-business-skills | 609 | — | ~3.7k | Automated safety check: Pass | MIT | |
| Google SEO APIsAgriciDaniel/claude-seo | 19k | 1 repos | ~4.2k | Automated safety check: Pass | MIT |
Similar skills
Utm Builder
cognyai/claude-code-marketing-skills
UTM Parameter Strategy & Builder — naming conventions, GA4 channel grouping rules, auto-tagging, common mistakes, and BigQuery validation queries
Soku CLI
About-Intelligence/soku-cli
Guides an agent through the soku command line tool for ads, GA4 and PostHog data reads, ads writes, SEO hosting, automations, files and skill management.
Ad Conversion Tracking Setup
minhnv0807/ai-business-skills
Sets up and verifies conversion tracking before ad spend: Meta Pixel and CAPI, Google Ads, GA4, TikTok, server-side GTM, consent mode, UTMs and a pre-launch checklist.
Google SEO APIs
AgriciDaniel/claude-seo
Pulls real Google data for SEO work: Search Console, PageSpeed Insights, CrUX field data, the Indexing API and GA4 organic traffic, through /seo google commands.
Analytics
Nexus-JPF/note-companion
When the user wants to set up, improve, or audit analytics tracking and measurement.
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Related
Works with
Categories
Questions about Utm Tracking Generator
What does Utm Tracking Generator do?
Generate consistent UTM parameters, GA4 event naming, and conversion tracking specs following taxonomy best practices. Utm Tracking Generator is an agent skill from irinabuht12-oss/marketing-skills. Generate consistent UTM parameters, GA4 event naming, and conversion tracking specs following taxonomy best practices.
When should I use Utm Tracking Generator?
Utm Tracking Generator fits situations like: describing campaign structure; requesting UTM links; needing GA4 event names; wanting to standardize tracking nomenclature across marketing channels.
How do I install Utm Tracking Generator in Claude Code?
Run `npx skills add irinabuht12-oss/marketing-skills --skill utm-tracking-generator -a claude-code`. Or copy the skill folder (skills/utm-tracking-generator in irinabuht12-oss/marketing-skills) into .claude/skills/utm-tracking-generator in your project. Claude Code loads it when a task matches its description.
How do I install Utm Tracking Generator in Codex?
Run `npx skills add irinabuht12-oss/marketing-skills --skill utm-tracking-generator -a codex`. Or copy the skill folder (skills/utm-tracking-generator in irinabuht12-oss/marketing-skills) into .agents/skills/utm-tracking-generator in your project. Codex loads it when a task matches its description.
Can I use Utm Tracking Generator in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add irinabuht12-oss/marketing-skills --skill utm-tracking-generator -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/utm-tracking-generator, .gemini/skills/utm-tracking-generator, .github/skills/utm-tracking-generator and .opencode/skills/utm-tracking-generator in your project.
What does Utm Tracking Generator need to run?
Going by SKILL.md and its folder, Utm Tracking Generator needs the command-line tools its instructions call (claude).
Does Utm Tracking Generator access the network?
SKILL.md names 2 domains. In commands or code: connector.get-ryze.ai; the agent is likely to contact it when it follows the instructions. As links in the text: get-ryze.ai. This is read from the text; nothing was executed.
Is Utm Tracking Generator safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Utm Tracking Generator use?
No licence was found for Utm Tracking Generator or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Utm Tracking Generator use?
About 1.7k tokens (SKILL.md is roughly 6.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Utm Tracking Generator?
Skills that share tags, products or a category with Utm Tracking Generator: Google Ads (arnabbagxd/Brand-building-skills, 729 stars), Utm Builder (cognyai/claude-code-marketing-skills, 104 stars), Soku CLI (About-Intelligence/soku-cli, 305 stars) and Ad Conversion Tracking Setup (minhnv0807/ai-business-skills, 609 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Utm Tracking Generator?
irinabuht12-oss (a GitHub user) maintains it in irinabuht12-oss/marketing-skills, which has 4,053 GitHub stars. The repository holds 48 skills in this directory. The repository was last updated on September 24, 2026.
Source: irinabuht12-oss/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.