Agent skill

Performance Benchmarking

by irinabuht12-oss in irinabuht12-oss/marketing-skills

Compares your key metrics against industry benchmarks for your specific vertical, campaign type, and platform.

No licenceAuto-check passedMarketing & SEO

Install Performance Benchmarking

skills CLI
$ npx skills add irinabuht12-oss/marketing-skills --skill performance-benchmarking -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install irinabuht12-oss/marketing-skills performance-benchmarking --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/performance-benchmarking .claude/skills/performance-benchmarking && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
performance-benchmarking
GitHub stars
4k
Token cost
~752 tokens
SKILL.md length
372 words
Files
1
Skills in repo
48
Repo updated
First seen
Licence
None found

At a glance

Compares your key metrics against industry benchmarks for your specific vertical, campaign type, and platform.

  • Tasks that involve Paid advertising
  • SKILL.md covers What it does, How it works, Practical example and What you get back, plus 2 more sections
  • Calls claude; reaches connector.get-ryze.ai

What it does

Performance Benchmarking is an agent skill from irinabuht12-oss/marketing-skills. Compares your key metrics against industry benchmarks for your specific vertical, campaign type, and platform. Tells you where you're ahead, where you're behind, and where there's room to improve — adjusted for your account size and spend level, because a $10K/month account and a $500K/month account have different benchmark realities. Platform: Google and Meta.

Its SKILL.md is about 750 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Paid advertising. The repository describes itself as: Claude skills for marketing: 49 free marketing skills for Claude Code and claude.ai (Google Ads, Meta Ads, SEO, AI visibility) + the Ryze Google Ads MCP / Meta Ads MCP: claude….

When your agent uses it

  • Tasks that involve Paid advertising

Example prompts

  • “re ahead, where you”
  • “Use the performance-benchmarking skill to compare your key metrics against industry benchmarks for your specific vertical, campaign type, and platform”
  • “/performance-benchmarking”

What it can do on your machine

Read from SKILL.md and the folder at commit 1bb135e. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • claude

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Hosts in commands or code, which the agent is likely to contact:

    • connector.get-ryze.ai

    Also links to:

    • get-ryze.ai

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Performance Benchmarking loads about 752 tokens when it runs. Until then it costs about 97 tokens; SKILL.md has 372 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~97
When it runs · the whole SKILL.md, loaded when a task matches
~752

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 372 words (~752 tokens).

“Compares your key metrics against industry benchmarks for your specific vertical, campaign type, and platform. Tells you where you're ahead, where you're behind, and where there's room to improve — adjusted for your account size and spend level, because a…”

— opening of SKILL.md by irinabuht12-oss
name
performance-benchmarking
metadata
platform: Google and Meta

Read the full SKILL.md on GitHub

Files

Just SKILL.md in skills/performance-benchmarking of irinabuht12-oss/marketing-skills.

Open the folder on GitHubat commit 1bb135e

Compare with similar skills

Performance Benchmarking next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Performance Benchmarking compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Performance Benchmarking this skillirinabuht12-oss/marketing-skills4k—~752Automated safety check: PassNone
Ad CreativeLeoYeAI/openclaw-marketing-skills1k8 repos~3.4kAutomated safety check: PassCustom licence
Blog GoogleAgriciDaniel/claude-blog2.3k1 repos~3.3kAutomated safety check: NotesMIT
Ad Account Auditoraaron-he-zhu/aaron-marketing-skills2.9k2 repos~2.2kAutomated safety check: PassApache-2.0
Ad Creative Builderaaron-he-zhu/aaron-marketing-skills2.9k2 repos~2.2kAutomated safety check: PassApache-2.0
Ad Test Designeraaron-he-zhu/aaron-marketing-skills2.9k2 repos~2.8kAutomated safety check: PassApache-2.0

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Categories

Questions about Performance Benchmarking

What does Performance Benchmarking do?

Compares your key metrics against industry benchmarks for your specific vertical, campaign type, and platform. Performance Benchmarking is an agent skill from irinabuht12-oss/marketing-skills. Compares your key metrics against industry benchmarks for your specific vertical, campaign type, and platform.

When should I use Performance Benchmarking?

Performance Benchmarking fits situations like: tasks that involve Paid advertising.

How do I install Performance Benchmarking in Claude Code?

Run `npx skills add irinabuht12-oss/marketing-skills --skill performance-benchmarking -a claude-code`. Or copy the skill folder (skills/performance-benchmarking in irinabuht12-oss/marketing-skills) into .claude/skills/performance-benchmarking in your project. Claude Code loads it when a task matches its description.

How do I install Performance Benchmarking in Codex?

Run `npx skills add irinabuht12-oss/marketing-skills --skill performance-benchmarking -a codex`. Or copy the skill folder (skills/performance-benchmarking in irinabuht12-oss/marketing-skills) into .agents/skills/performance-benchmarking in your project. Codex loads it when a task matches its description.

Can I use Performance Benchmarking in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add irinabuht12-oss/marketing-skills --skill performance-benchmarking -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/performance-benchmarking, .gemini/skills/performance-benchmarking, .github/skills/performance-benchmarking and .opencode/skills/performance-benchmarking in your project.

What does Performance Benchmarking need to run?

Going by SKILL.md and its folder, Performance Benchmarking needs the command-line tools its instructions call (claude).

Does Performance Benchmarking access the network?

SKILL.md names 2 domains. In commands or code: connector.get-ryze.ai; the agent is likely to contact it when it follows the instructions. As links in the text: get-ryze.ai. This is read from the text; nothing was executed.

Is Performance Benchmarking safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Performance Benchmarking use?

No licence was found for Performance Benchmarking or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Performance Benchmarking use?

About 752 tokens (SKILL.md is roughly 3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Performance Benchmarking?

Skills that share tags, products or a category with Performance Benchmarking: Ad Creative (LeoYeAI/openclaw-marketing-skills, 1k stars), Blog Google (AgriciDaniel/claude-blog, 2.3k stars), Ad Account Auditor (aaron-he-zhu/aaron-marketing-skills, 2.9k stars) and Ad Creative Builder (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Performance Benchmarking?

irinabuht12-oss (a GitHub user) maintains it in irinabuht12-oss/marketing-skills, which has 3,982 GitHub stars. The repository holds 48 skills in this directory. The repository was last updated on September 24, 2026.

Source: irinabuht12-oss/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.