Build a three-phase launch playbook — pre-launch (T-30), an hour-by-hour launch-day runbook, and post-launch optimization (T+30) — with per-task owners and deadlines, channel activation plans, a…

MITAuto-check passedMarketing & SEO

Install Launch Plan

skills CLI
$ npx skills add indranilbanerjee/digital-marketing-pro --skill launch-plan -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install indranilbanerjee/digital-marketing-pro launch-plan --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/launch-plan .claude/skills/launch-plan && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
launch-plan
GitHub stars
859
Used in
1 other repo
Token cost
~1.1k tokens
SKILL.md length
423 words
Files
1
Skills in repo
162
Repo updated
First seen
Licence
MIT

At a glance

Build a three-phase launch playbook — pre-launch (T-30), an hour-by-hour launch-day runbook, and post-launch optimization (T+30) — with per-task owners and deadlines, channel activation plans, a…

  • Works in 8 steps: Load brand context: Read… → Define launch tier (Tier 1 major, Tier 2… → Pre-launch phase (T-30 to T-1): Teaser… → …
  • /digital-marketing-pro:launch-plan
  • SKILL.md covers Purpose, Execution gate (MANDATORY —…, Input Required and Process, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Launch Plan is an agent skill from indranilbanerjee/digital-marketing-pro. Build a three-phase launch playbook — pre-launch (T-30), an hour-by-hour launch-day runbook, and post-launch optimization (T+30) — with per-task owners and deadlines, channel activation plans, a risk register, and KPIs per phase. Triggers on "/digital-marketing-pro:launch-plan", "plan our product launch", "launch playbook for the new feature", "what should launch week look like", "coordinate the rebrand rollout". Planning only: it performs no external action itself; any playbook step handed to an execution skill…

Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Product launch strategy and Operations and SOPs. The repository describes itself as: An open-source AI marketing operating system for strategy, SEO, AEO/GEO, paid media, content, CRM, and analytics - grounded in brand context, human approval, and verifiable… The licence is MIT.

When your agent uses it

  • /digital-marketing-pro:launch-plan
  • Plan our product launch
  • Launch playbook for the new feature
  • What should launch week look like

Example prompts

  • “/digital-marketing-pro:launch-plan”
  • “plan our product launch”
  • “launch playbook for the new feature”
  • “/launch-plan”

Workflow steps

8 steps, taken from the first numbered list in SKILL.md.

  1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load…
  2. Define launch tier (Tier 1 major, Tier 2 moderate, Tier 3 minor) to calibrate effort
  3. Pre-launch phase (T-30 to T-1): Teaser content, audience building, press seeding, influencer outreach, email list warming, landing page…
  4. Launch phase (T-0 to T+3): Coordinated announcement across all channels, press release, email blast, social blitz, paid media activation…
  5. Post-launch phase (T+4 to T+30): Performance monitoring, user feedback collection, content follow-up, retargeting, optimization, case…
  6. Build detailed timeline with owners, deliverables, and deadlines per task
  7. Define success metrics per phase and overall launch KPIs
  8. Identify risks and build contingency plans

What it can do on your machine

Read from SKILL.md and the folder at commit 3343924. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Launch Plan loads about 1.1k tokens when it runs. Until then it costs about 186 tokens; SKILL.md has 423 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~186
When it runs · the whole SKILL.md, loaded when a task matches
~1.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from indranilbanerjee/digital-marketing-pro at commit 3343924, republished under its MIT licence (© indranilbanerjee). 423 words, ~1,101 tokens.

Download SKILL.mdSave it as .claude/skills/launch-plan/SKILL.md (or your agent's skills folder).
name
launch-plan
description
Build a three-phase launch playbook — pre-launch (T-30), an hour-by-hour launch-day runbook, and post-launch optimization (T+30) — with per-task owners and deadlines, channel activation plans, a risk register, and KPIs per phase. Triggers on "/digital-marketing-pro:launch-plan", "plan our product launch", "launch playbook for the new feature", "what should launch week look like", "coordinate the rebrand rollout". Planning only: it performs no external action itself; any playbook step handed to an execution skill such as /digital-marketing-pro:launch-campaign or /digital-marketing-pro:send-email-campaign must pass that skill's own typed-yes approval gate first. Reads the brand profile, guidelines, templates, and agency SOPs.
argument-hint
[product-name]
disable-model-invocation
false

/digital-marketing-pro:launch-plan

Purpose

Build a comprehensive launch playbook that coordinates all marketing activities across three phases — pre-launch, launch, and post-launch — to maximize impact and sustain momentum.

Execution gate (MANDATORY — cannot be skipped)

This skill produces a launch playbook — it performs no external action itself, so it runs freely. The gate governs the handoff: before ANY step of this playbook is executed by a downstream execution skill (/digital-marketing-pro:launch-campaign, /digital-marketing-pro:launch-ad-campaign, /digital-marketing-pro:send-email-campaign, etc.), that skill presents its own Execution Summary and the user must type yes. Never proceed on ambiguous input, never auto-execute a playbook step, and never auto-retry a failed one.

Input Required

The user must provide (or will be prompted for):

  • What is launching: Product, feature, service, rebrand, or event
  • Launch date: Target date or date range
  • Launch goals: Signups, revenue, coverage, awareness targets
  • Target audience: Primary and secondary audiences for the launch
  • Available channels: Which channels are active and resourced
  • Budget: Dedicated launch budget (if any)
  • Assets available: What already exists (product pages, demos, press materials, creative)
  • Team: Who is involved and their roles

Process

  1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
  2. Define launch tier (Tier 1 major, Tier 2 moderate, Tier 3 minor) to calibrate effort
  3. Pre-launch phase (T-30 to T-1): Teaser content, audience building, press seeding, influencer outreach, email list warming, landing page, waitlist
  4. Launch phase (T-0 to T+3): Coordinated announcement across all channels, press release, email blast, social blitz, paid media activation, community engagement
  5. Post-launch phase (T+4 to T+30): Performance monitoring, user feedback collection, content follow-up, retargeting, optimization, case studies
  6. Build detailed timeline with owners, deliverables, and deadlines per task
  7. Define success metrics per phase and overall launch KPIs
  8. Identify risks and build contingency plans
Show full SKILL.md (80 more words)Show less

Output

A structured launch playbook containing:

  • Launch overview with tier classification and success criteria
  • Pre-launch checklist with timeline, deliverables, and owners
  • Launch day runbook with hour-by-hour coordination plan
  • Post-launch optimization plan with feedback loops
  • Channel-by-channel activation plan with specific tactics
  • Content and asset requirements list
  • Risk register with contingency actions
  • KPI dashboard with targets per phase

Agents Used

  • marketing-strategist — Launch architecture, phasing, goal setting, channel coordination
  • content-creator — Launch messaging, content assets, announcement copy
  • pr-outreach — Media strategy, press materials, influencer seeding

© indranilbanerjee, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/launch-plan of indranilbanerjee/digital-marketing-pro.

Open the folder on GitHubat commit 3343924

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in indranilbanerjee/digital-marketing-pro, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Launch Plan next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

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Launch Plan this skillindranilbanerjee/digital-marketing-pro8591 repos~1.1kAutomated safety check: PassMIT
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60 Launch Playbook Globalminhnv0807/ai-business-skills610—~3kAutomated safety check: PassMIT
60 Launch Playbookminhnv0807/ai-business-skills610—~2.4kAutomated safety check: PassMIT
Apqphashgraph-online/awesome-codex-plugins1.3k—~2.6kAutomated safety check: PassMIT
Technical Launch Plannerjamesrochabrun/skills2161 repos~3.8kAutomated safety check: PassMIT

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Categories

Questions about Launch Plan

What does Launch Plan do?

Build a three-phase launch playbook — pre-launch (T-30), an hour-by-hour launch-day runbook, and post-launch optimization (T+30) — with per-task owners and deadlines, channel activation plans, a…. Launch Plan is an agent skill from indranilbanerjee/digital-marketing-pro. Build a three-phase launch playbook — pre-launch (T-30), an hour-by-hour launch-day runbook, and post-launch optimization (T+30) — with per-task owners and deadlines, channel activation plans, a risk register, and KPIs per phase.

When should I use Launch Plan?

Launch Plan fits situations like: /digital-marketing-pro:launch-plan; plan our product launch; launch playbook for the new feature; what should launch week look like.

How do I install Launch Plan in Claude Code?

Run `npx skills add indranilbanerjee/digital-marketing-pro --skill launch-plan -a claude-code`. Or copy the skill folder (skills/launch-plan in indranilbanerjee/digital-marketing-pro) into .claude/skills/launch-plan in your project. Claude Code loads it when a task matches its description.

How do I install Launch Plan in Codex?

Run `npx skills add indranilbanerjee/digital-marketing-pro --skill launch-plan -a codex`. Or copy the skill folder (skills/launch-plan in indranilbanerjee/digital-marketing-pro) into .agents/skills/launch-plan in your project. Codex loads it when a task matches its description.

Can I use Launch Plan in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add indranilbanerjee/digital-marketing-pro --skill launch-plan -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/launch-plan, .gemini/skills/launch-plan, .github/skills/launch-plan and .opencode/skills/launch-plan in your project.

What does Launch Plan need to run?

SKILL.md names no scripts, command-line tools or credentials: Launch Plan is instructions for the agent only.

Does Launch Plan access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Launch Plan safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Launch Plan use?

Launch Plan is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Launch Plan use?

About 1.1k tokens (SKILL.md is roughly 4.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Launch Plan?

Skills that share tags, products or a category with Launch Plan: Gingiris Go Global (Gingiris-1031/Competitor-analysis-tool, 110 stars), 60 Launch Playbook Global (minhnv0807/ai-business-skills, 610 stars), 60 Launch Playbook (minhnv0807/ai-business-skills, 610 stars) and Apqp (hashgraph-online/awesome-codex-plugins, 1.3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Launch Plan?

indranilbanerjee (a GitHub user) maintains it in indranilbanerjee/digital-marketing-pro, which has 859 GitHub stars. The repository holds 162 skills in this directory. The repository was last updated on October 4, 2026.

Source: indranilbanerjee/digital-marketing-pro on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.