Produce the Part 8 Growth Plan: one strategy with scenario forecasts and a 30/60/90.

MITAuto-check: notesMarketing & SEO

Install Growth Plan

skills CLI
$ npx skills add indranilbanerjee/digital-marketing-pro --skill growth-plan -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install indranilbanerjee/digital-marketing-pro growth-plan --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/growth-plan .claude/skills/growth-plan && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
growth-plan
GitHub stars
862
Used in
1 other repo
Token cost
~2.7k tokens
SKILL.md length
1,106 words
Files
1
Skills in repo
162
Repo updated
First seen
Licence
MIT

At a glance

Produce the Part 8 Growth Plan: one strategy with scenario forecasts and a 30/60/90.

  • Works in 6 steps: Read source documents → Synthesise — do not re-state → Apply the three-scenario discipline → …
  • Marketing & SEO work in your project
  • SKILL.md covers Context efficiency, Pre-conditions, The 11 Sections and Production process, plus 6 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Growth Plan is an agent skill from indranilbanerjee/digital-marketing-pro. Produce the Part 8 Growth Plan: one strategy with scenario forecasts and a 30/60/90. "write the strategy document for the client"

Its SKILL.md is about 2.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO. The repository describes itself as: An open-source AI marketing operating system for strategy, SEO, AEO/GEO, paid media, content, CRM, and analytics - grounded in brand context, human approval, and verifiable… The licence is MIT.

When your agent uses it

  • Marketing & SEO work in your project

Example prompts

  • “write the strategy document for the client”
  • “/growth-plan”

Requirements

  • Pre-approved tools (allowed-tools): Read, Write, Edit, Bash, Glob, Grep

Workflow steps

6 steps, taken from the step headings in SKILL.md.

  1. Read source documents
  2. Synthesise — do not re-state
  3. Apply the three-scenario discipline
  4. Apply the In-Market vs Out-Market split
  5. Apply the 30/60/90 framework
  6. Output

What it can do on your machine

Read from SKILL.md and the folder at commit 9e949f3. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • Read
    • Write
    • Edit
    • Bash
    • Glob
    • Grep

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Growth Plan loads about 2.7k tokens when it runs. Until then it costs about 35 tokens; SKILL.md has 1,106 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~35
When it runs · the whole SKILL.md, loaded when a task matches
~2.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check: notes

The automated check noted patterns worth knowing about, such as sudo or a known installer.

  • NotePre-approves every shell command (allowed-tools: Bash)SKILL.md
    allowed-tools: Read, Write, Edit, Bash, Glob, Grep

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from indranilbanerjee/digital-marketing-pro at commit 9e949f3, republished under its MIT licence (© indranilbanerjee). 1,106 words, ~2,655 tokens.

Download SKILL.mdSave it as .claude/skills/growth-plan/SKILL.md (or your agent's skills folder).
name
growth-plan
description
Produce the Part 8 Growth Plan: one strategy with scenario forecasts and a 30/60/90. "write the strategy document for the client"
allowed-tools
Read, Write, Edit, Bash, Glob, Grep
user-invocable
true
engagement-part
8
view-preference
v2-primary

/digital-marketing-pro:growth-plan — Part 8 Flagship Deliverable

The Growth Plan is the flagship client-facing deliverable. It synthesises every internal document produced in Parts 1–7 into a single 11-section narrative answering: "How will we grow this business digitally, and what will it cost?"

Context efficiency

Heavy skill. Grep before Read any referenced file, then Read only matched ranges with offset + limit. List the brand's data dir (~/.claude-marketing/brands/{slug}/, or $CLAUDE_PLUGIN_DATA/digital-marketing-pro/brands/{slug}/ when that env var is set) before opening files. On re-invocation mid-session, skip files already in context.

Specification: growth-plan-template.md — the canonical 11-section structure.

Pre-conditions

Before producing the Growth Plan, verify:

  1. Parts 1–7 completed in the engagement
  2. Four Core Documents at canonical version (v2 if re-runs happened, v1 otherwise)
  3. Living Project Instruction File current — reflects the current strategic facts
  4. Part 7 Preparation Documents completed — campaign architecture, naming conventions, KPI tree, content pillars, asset inventory, approval chains

If any pre-condition fails, do NOT produce. Instruct the user.

The 11 Sections

#SectionLengthSource
1Executive Summary1 pageSynthesis
2Business Context2-3 pagesCore Doc 3.1 + Part 4.4 + Part 4.2
3Target Audience2-3 pagesCore Doc 3.2
4Strategic Positioning2 pagesCore Doc 3.3
5Channel Strategy3-4 pagesCore Doc 3.4 + Part 9 channel docs
6Budget & Media Plan2-3 pagesCore Doc 3.4 Step 5 + 9
7KPI Framework2 pagesPart 7 KPI tree
8Implementation Timeline2-3 pagesPart 7 + 30/60/90 framework
9Team & Resource Plan1-2 pagesEngagement context
10Risk & Contingency1-2 pagesCore Doc 3.1 Step 16
11Expected Outcomes2 pagesThree-scenario forecasting

Total target length: 20–30 pages. Beyond 30, clients stop reading.

Production process

Step 1: Read source documents

Reading order (canonical version of each):

  1. Living Project Instruction File (current truth)
  2. Core Doc 3.1 Business & SBU Analysis
  3. Core Doc 3.2 Segmentation Framework
  4. Core Doc 3.3 Brand Positioning & Communications
  5. Core Doc 3.4 DMFlow
  6. Part 4 documents (4.1, 4.2, 4.3, 4.4)
  7. Part 7 preparation documents (campaign architecture, KPI tree, content pillars)
Step 2: Synthesise — do not re-state

The Growth Plan is synthesis, not concatenation. Do not copy paragraphs from the Core Docs verbatim. Re-write each section in client-facing narrative form, citing the source document for traceability.

Step 3: Apply the three-scenario discipline

Section 11 (Expected Outcomes) presents Conservative / Moderate / Aggressive scenarios per three-scenario-forecasting.md.

Section 7 (KPI Framework) targets are also presented as three scenarios per KPI.

Step 4: Apply the In-Market vs Out-Market split

Section 5 (Channel Strategy) and Section 6 (Budget & Media Plan) explicitly call out the In-Market vs Out-Market budget allocation per in-market-out-market.md.

Step 5: Apply the 30/60/90 framework

Section 8 (Implementation Timeline) uses the 30/60/90 phasing per 30-60-90-framework.md for the first quarter, then quarterly milestones thereafter.

Step 6: Output

Save to engagements/{id}/part-08-growth-plan/growth-plan.md. Generate companion exports:

  • PDF via the existing pdf-generator.py script
  • DOCX via the existing document export utilities

Section-by-section guidance

Section 1: Executive Summary

The CEO reads this. Make it count.

  • Key findings (3-5 bullets — most important things from analysis)
  • Recommended strategy (1-2 sentences headline)
  • Expected outcomes (moderate scenario, with conservative-aggressive band)
  • Investment required (total budget; fixed + variable breakdown)
  • Timeline (30/60/90 + quarterly milestones in one sentence)
  • The single most important thing the client needs to know
Section 2: Business Context

Set the stage for why the strategy is what it is.

  • Summary of business analysis (Core Doc 3.1) — what the business is, how it makes money, key strengths and constraints
  • Industry landscape — market size, growth trajectory, competitive intensity
  • Competitive position — where the brand sits, key competitors, positioning today
  • Critical assumptions — major Stone facts and validated Opinions
Section 3: Target Audience
  • Primary persona summary in actionable format (6 questions)
  • Secondary persona if relevant
  • Why these personas were chosen (tie back to TG scoring from 3.2)
  • Anti-personas — who we explicitly do NOT target
  • For B2B: Decision-Making Unit summary per persona
Section 4: Strategic Positioning
  • Positioning statement (the formal one-sentence)
  • Brand promise + 3-5 supporting proof points
  • The 3-5 messaging pillars
  • Tone-of-voice profile with one on-tone vs off-tone example
  • Don't-say rules
Show full SKILL.md (441 more words)Show less
Section 5: Channel Strategy
  • Channel selection summary (in-scope vs deferred per channel-families.md)
  • Per-channel role (which funnel stage)
  • Channel sequencing logic (which feeds which)
  • In-Market vs Out-Market split with rationale
  • Media mix across paid / organic / earned / owned
Section 6: Budget & Media Plan
Section 7: KPI Framework
  • Primary KPI (the one number that matters most for the period)
  • Secondary KPIs (3-5)
  • Per-channel KPIs
  • KPI targets in three scenarios
  • Reporting cadence per reporting-cadence.md
  • Attribution model used
  • Known measurement limitations
Section 8: Implementation Timeline

30 / 60 / 90-day milestones for the first quarter. Quarterly milestones thereafter.

  • Days 1-30 Foundation
  • Days 31-60 Validation
  • Days 61-90 Optimisation & Scale
  • Q2 milestones
  • Q3 milestones
  • Year-end goals
Section 9: Team & Resource Plan
  • Agency / consulting team roles
  • Client team roles (especially what client must own)
  • External partners
  • Approval workflows and SLAs
  • Critical dependencies that could delay execution
Section 10: Risk & Contingency
  • Top 3-5 risks across market, competitive, regulatory, operational, execution dimensions
  • Per risk: likelihood, impact, mitigation strategy, trigger conditions
  • Contingency budget (typically 10-15% reserve)
  • Decision-making authority for invoking contingency
Section 11: Expected Outcomes
  • Three-scenario forecast (Conservative / Moderate / Aggressive)
  • Per-quarter forecast (Q1, Q2, Q3, Q4)
  • Triggers that move us between scenarios
  • What the team will track to know which scenario is unfolding
  • Conditions under which the plan would be revised

Quality discipline

  1. Every claim cites a source — Core Doc reference with version number
  2. Every projection states assumptions — no naked numbers
  3. Plain language — the CEO is not a marketing specialist
  4. Visual evidence where it helps — charts, scenario tables, timeline diagrams
  5. 20-30 page target — beyond 30, clients stop reading
  6. Consistency with Yearly Planner — the operational calendar from /digital-marketing-pro:yearly-planner must align with this Growth Plan

After production

  1. Save markdown to part-08-growth-plan/growth-plan.md
  2. Generate PDF + DOCX exports
  3. Mark Part 8 sub-complete (Growth Plan); Yearly Planner completion finishes Part 8
  4. Update LIF: Engagement phase = "Strategy approved; Channel Build pending"
  5. Brief: "Growth Plan complete. {N} pages. Run /digital-marketing-pro:yearly-planner to produce the operational companion. After client approval, /digital-marketing-pro:engagement next advances to Part 9 Channel Strategy."

Examples

Example 1: First Growth Plan production

SYNTHETIC EXAMPLE — fabricated for illustration; never reuse these numbers. The INR forecast figures below are made up.

User: Produce the Growth Plan for Acme.

Skill response:
1. Verify pre-conditions: Parts 1-7 completed, Core Docs at v2 ✓
2. Pull from source docs ONE AT A TIME via targeted Read with offset+limit (grep first for the section you need, then Read just that range) — the full corpus is ~95K words, so bulk-reading every doc up front blows the per-skill 5K-token budget
3. Synthesise into 11 sections, ~24 pages
4. Apply three-scenario forecasting in Sections 7 + 11
5. Apply 30/60/90 phasing in Section 8
6. Save markdown + generate PDF + DOCX
7. Mark Growth Plan complete (Yearly Planner pending)
8. Brief: "Growth Plan v1.0 produced. 24 pages. Conservative Q1 forecast: INR 1.8 Cr new ARR; Moderate: INR 2.6 Cr; Aggressive: INR 3.4 Cr. Run /digital-marketing-pro:yearly-planner next."
  • engagement-workflow — orchestrates Part 8
  • yearly-planner — companion deliverable that completes Part 8
  • four-core-documents — produces the canonical Core Docs that feed the Growth Plan

© indranilbanerjee, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/growth-plan of indranilbanerjee/digital-marketing-pro.

Open the folder on GitHubat commit 9e949f3

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in indranilbanerjee/digital-marketing-pro, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Growth Plan next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Growth Plan compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Growth Plan this skillindranilbanerjee/digital-marketing-pro8621 repos~2.7kAutomated safety check: NotesMIT
Geo Fundamentalswasp-lang/wasp19k9 repos~861Automated safety check: PassMIT
Ab Testingcoreyhaines31/marketingskills54k3 repos~3.1kAutomated safety check: PassMIT
Hreflang and International SEOAgriciDaniel/claude-seo19k5 repos~3.4kAutomated safety check: PassMIT
Referralscoreyhaines31/marketingskills54k2 repos~2.6kAutomated safety check: PassMIT
SEO GeoReScienceLab/opc-skills1.8k4 repos~2.1kAutomated safety check: PassApache-2.0

Similar skills

  • Geo Fundamentals

    wasp-lang/wasp

    Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).

    19k GitHub starsUsed in 9 repos~861 tokens
    Marketing & SEOAuto-check passed
  • Ab Testing

    coreyhaines31/marketingskills

    When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program.

    54k GitHub starsUsed in 3 repos~3.1k tokens
    Marketing & SEOAuto-check passed
  • Hreflang and International SEO

    AgriciDaniel/claude-seo

    Audits, validates and generates hreflang tags for multi-language and multi-region sites in HTML, HTTP headers or XML sitemaps, flagging common code and return-tag mistakes.

    19k GitHub starsUsed in 5 repos~3.4k tokens
    Marketing & SEOAuto-check passed
  • Referrals

    coreyhaines31/marketingskills

    When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.

    54k GitHub starsUsed in 2 repos~2.6k tokens
    Marketing & SEOAuto-check passed
  • SEO Geo

    ReScienceLab/opc-skills

    SEO & GEO (Generative Engine Optimization) for websites. An agent skill from ReScienceLab/opc-skills.

    1.8k GitHub starsUsed in 4 repos~2.1k tokens
    Marketing & SEOAuto-check passed
  • Ad Creative

    LeoYeAI/openclaw-marketing-skills

    When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform.

    1k GitHub starsUsed in 8 repos~3.4k tokens
    Marketing & SEOAuto-check passed

More from indranilbanerjee/digital-marketing-pro

All 162 skills in this repo
  • Import Template

    indranilbanerjee/digital-marketing-pro

    Import a deliverable template as a reusable placeholder template per brand.

    862 GitHub starsUsed in 1 repo~1.6k tokens
    Auto-check passed
  • Ab Test Plan

    indranilbanerjee/digital-marketing-pro

    Plan an A/B test by script: sample size per variant, days to run, stopping rules.

    862 GitHub starsUsed in 1 repo~1.9k tokens
    Auto-check passed
  • Aeo Audit

    indranilbanerjee/digital-marketing-pro

    Run a one-time AEO audit of six AI answer engines, scored per surface.

    862 GitHub starsUsed in 1 repo~2.5k tokens
    Auto-check passed
  • Agent Readiness Audit

    indranilbanerjee/digital-marketing-pro

    Audit agent readiness by script: AI-crawler rules, product schema, no-JS HTML, feeds.

    862 GitHub starsUsed in 1 repo~3.7k tokens
    Auto-check passed
  • Backlink Gap

    indranilbanerjee/digital-marketing-pro

    Find backlink gap domains linking to competitors, not you, scored by script.

    862 GitHub starsUsed in 1 repo~2.6k tokens
    Auto-check passed
  • C2pa Metadata

    indranilbanerjee/digital-marketing-pro

    Embed C2PA provenance in AI-generated images, video or PDF by script.

    862 GitHub starsUsed in 1 repo~2.5k tokens
    Auto-check passed

Categories

Questions about Growth Plan

What does Growth Plan do?

Produce the Part 8 Growth Plan: one strategy with scenario forecasts and a 30/60/90. Growth Plan is an agent skill from indranilbanerjee/digital-marketing-pro. Produce the Part 8 Growth Plan: one strategy with scenario forecasts and a 30/60/90.

When should I use Growth Plan?

Growth Plan fits situations like: marketing & SEO work in your project.

How do I install Growth Plan in Claude Code?

Run `npx skills add indranilbanerjee/digital-marketing-pro --skill growth-plan -a claude-code`. Or copy the skill folder (skills/growth-plan in indranilbanerjee/digital-marketing-pro) into .claude/skills/growth-plan in your project. Claude Code loads it when a task matches its description.

How do I install Growth Plan in Codex?

Run `npx skills add indranilbanerjee/digital-marketing-pro --skill growth-plan -a codex`. Or copy the skill folder (skills/growth-plan in indranilbanerjee/digital-marketing-pro) into .agents/skills/growth-plan in your project. Codex loads it when a task matches its description.

Can I use Growth Plan in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add indranilbanerjee/digital-marketing-pro --skill growth-plan -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/growth-plan, .gemini/skills/growth-plan, .github/skills/growth-plan and .opencode/skills/growth-plan in your project.

What does Growth Plan need to run?

SKILL.md names no scripts, command-line tools or credentials: Growth Plan is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Write, Edit, Bash, Glob, Grep.

Does Growth Plan access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Growth Plan safe to install?

Our automated static check of SKILL.md found notes only (pre-approves every shell command (allowed-tools: bash)), nothing it rates as a warning. It is not a guarantee. Review the folder before installing.

What licence does Growth Plan use?

Growth Plan is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Growth Plan use?

About 2.7k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Growth Plan?

Skills that share tags, products or a category with Growth Plan: Geo Fundamentals (wasp-lang/wasp, 19k stars), Ab Testing (coreyhaines31/marketingskills, 54k stars), Hreflang and International SEO (AgriciDaniel/claude-seo, 19k stars) and Referrals (coreyhaines31/marketingskills, 54k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Growth Plan?

indranilbanerjee (a GitHub user) maintains it in indranilbanerjee/digital-marketing-pro, which has 862 GitHub stars. The repository holds 162 skills in this directory. The repository was last updated on October 9, 2026.

Source: indranilbanerjee/digital-marketing-pro on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.