Geo Fundamentals
wasp-lang/wasp
Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).
Find funnel drop-offs from stage numbers you give or connected data, benchmarked, ranked by revenue.
Install Funnel Audit
$ npx skills add indranilbanerjee/digital-marketing-pro --skill funnel-audit -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro funnel-audit --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/funnel-audit .claude/skills/funnel-audit && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "funnel-audit" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/funnel-audit into .claude/skills/funnel-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "funnel-audit", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/funnel-auditType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill funnel-audit -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro funnel-audit --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/funnel-audit .agents/skills/funnel-audit && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "funnel-audit" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/funnel-audit into .agents/skills/funnel-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "funnel-audit", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill funnel-audit -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro funnel-audit --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/funnel-audit .cursor/skills/funnel-audit && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "funnel-audit" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/funnel-audit into .cursor/skills/funnel-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "funnel-audit", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/indranilbanerjee/digital-marketing-pro.git --path skills/funnel-audit--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill funnel-audit -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro funnel-audit --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/funnel-audit .gemini/skills/funnel-audit && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "funnel-audit" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/funnel-audit into .gemini/skills/funnel-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "funnel-audit", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install indranilbanerjee/digital-marketing-pro funnel-auditInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add indranilbanerjee/digital-marketing-pro --skill funnel-audit -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/funnel-audit .github/skills/funnel-audit && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "funnel-audit" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/funnel-audit into .github/skills/funnel-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "funnel-audit", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill funnel-audit -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro funnel-audit --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/funnel-audit .opencode/skills/funnel-audit && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "funnel-audit" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/funnel-audit into .opencode/skills/funnel-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "funnel-audit", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
funnel-audit- GitHub stars
- 862
- Used in
- 1 other repo
- Token cost
- ~994 tokens
- SKILL.md length
- 448 words
- Files
- 1
- Skills in repo
- 162
- Repo updated
- First seen
- Licence
- MIT
At a glance
Find funnel drop-offs from stage numbers you give or connected data, benchmarked, ranked by revenue.
- Works in 10 steps: Load brand context: Read… → Map the current funnel with conversion… → Benchmark stage-to-stage conversion… → …
- Marketing & SEO work in your project
- SKILL.md covers Purpose, Input Required, Process and Output, plus 1 more section
- Calls python
What it does
Funnel Audit is an agent skill from indranilbanerjee/digital-marketing-pro. Find funnel drop-offs from stage numbers you give or connected data, benchmarked, ranked by revenue. "where are we losing people"
Its SKILL.md is about 990 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO. The repository describes itself as: An open-source AI marketing operating system for strategy, SEO, AEO/GEO, paid media, content, CRM, and analytics - grounded in brand context, human approval, and verifiable… The licence is MIT.
When your agent uses it
- Marketing & SEO work in your project
Example prompts
- “where are we losing people”
- “/funnel-audit”
Requirements
- Python 3
Workflow steps
10 steps, taken from the first numbered list in SKILL.md.
- Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load…
- Map the current funnel with conversion rates between each stage
- Benchmark stage-to-stage conversion rates against industry averages
- Identify the biggest drop-off points and calculate revenue impact of each gap
- Analyze potential causes per bottleneck: messaging, targeting, UX, timing, offer, follow-up
- Evaluate lead quality signals — are the right people entering the funnel?
- Assess nurture effectiveness at each stage
- Model improvement scenarios: "If stage X improves by Y%, overall revenue increases by Z%"
- Prioritize recommendations by revenue impact and implementation effort
- Size and validate the fix: For the top recommendation, size the validating experiment with python…
What it can do on your machine
Read from SKILL.md and the folder at commit 9e949f3. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
python
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Funnel Audit loads about 994 tokens when it runs. Until then it costs about 36 tokens; SKILL.md has 448 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from indranilbanerjee/digital-marketing-pro at commit 9e949f3, republished under its MIT licence (© indranilbanerjee). 448 words, ~994 tokens.
Download SKILL.mdSave it as
.claude/skills/funnel-audit/SKILL.md (or your agent's skills folder).- name
- funnel-audit
- description
- Find funnel drop-offs from stage numbers you give or connected data, benchmarked, ranked by revenue. "where are we losing people"
- argument-hint
- [funnel-stage or URL]
/digital-marketing-pro:funnel-audit
Script location. If your host does not set
${CLAUDE_PLUGIN_ROOT}, the scripts are in this plugin'sscripts/folder, next toskills/.
Purpose
Analyze the complete customer acquisition and conversion funnel to identify where prospects drop off, why they disengage, and what changes will have the highest impact on overall conversion rate.
Input Required
The user must provide (or will be prompted for):
- Funnel stages: The stages to analyze (or use standard: Awareness > Interest > Consideration > Intent > Purchase > Retention)
- Funnel data: Metrics per stage (traffic, leads, MQLs, SQLs, opportunities, customers) or qualitative description
- Traffic sources: Where visitors/leads originate
- Conversion points: Key actions at each stage (form fill, demo request, trial start, purchase)
- Known pain points: Any stages the user already suspects are underperforming
- Tech stack: CRM, analytics, and marketing automation tools in use
Process
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.jsonfor the active slug, then load~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at~/.claude-marketing/brands/{slug}/guidelines/_manifest.json— if present, load restrictions and relevant category files. Check for custom templates at~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults. - Map the current funnel with conversion rates between each stage
- Benchmark stage-to-stage conversion rates against industry averages
- Identify the biggest drop-off points and calculate revenue impact of each gap
- Analyze potential causes per bottleneck: messaging, targeting, UX, timing, offer, follow-up
- Evaluate lead quality signals — are the right people entering the funnel?
- Assess nurture effectiveness at each stage
- Model improvement scenarios: "If stage X improves by Y%, overall revenue increases by Z%"
- Prioritize recommendations by revenue impact and implementation effort
- Size and validate the fix: For the top recommendation, size the validating experiment with
python "${CLAUDE_PLUGIN_ROOT}/scripts/sample-size-calculator.py" --baseline-rate {stage-rate} --mde {mde} --mde-type absolute --significance 0.95 --power 0.80(pass--mde-type relativeif the target is a relative lift — the two differ by ~40× at a 5% baseline). Once the fix has run, confirm the improvement is statistically real withpython "${CLAUDE_PLUGIN_ROOT}/scripts/significance-tester.py" --control-visitors {n} --control-conversions {n} --variant-visitors {n} --variant-conversions {n} --confidence 0.95rather than declaring a winner off raw rate deltas.
Show full SKILL.md (84 more words)Show less
Output
A structured funnel audit containing:
- Funnel visualization with conversion rates per stage
- Industry benchmark comparison per stage
- Top 3 bottlenecks ranked by revenue impact
- Root cause analysis per bottleneck with supporting evidence
- Improvement scenarios with projected revenue impact
- Prioritized action plan with quick wins and strategic projects
- Measurement framework to track improvements
Agents Used
- marketing-strategist — Funnel architecture, lead quality analysis, strategic recommendations
- analytics-analyst — Conversion data analysis, benchmarking, impact modeling
- cro-specialist — Conversion bottleneck diagnosis, A/B test recommendations, form and checkout optimization, statistical significance testing
© indranilbanerjee, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/funnel-audit of indranilbanerjee/digital-marketing-pro.
Open the folder on GitHubat commit 9e949f3
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in indranilbanerjee/digital-marketing-pro, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Funnel Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Funnel Audit this skillindranilbanerjee/digital-marketing-pro | 862 | 1 repos | ~994 | Automated safety check: Pass | MIT | |
| Geo Fundamentalswasp-lang/wasp | 19k | 9 repos | ~861 | Automated safety check: Pass | MIT | |
| Ab Testingcoreyhaines31/marketingskills | 54k | 3 repos | ~3.1k | Automated safety check: Pass | MIT | |
| Hreflang and International SEOAgriciDaniel/claude-seo | 19k | 5 repos | ~3.4k | Automated safety check: Pass | MIT | |
| Referralscoreyhaines31/marketingskills | 54k | 2 repos | ~2.6k | Automated safety check: Pass | MIT | |
| SEO GeoReScienceLab/opc-skills | 1.8k | 4 repos | ~2.1k | Automated safety check: Pass | Apache-2.0 |
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Related
Categories
Questions about Funnel Audit
What does Funnel Audit do?
Find funnel drop-offs from stage numbers you give or connected data, benchmarked, ranked by revenue. Funnel Audit is an agent skill from indranilbanerjee/digital-marketing-pro. Find funnel drop-offs from stage numbers you give or connected data, benchmarked, ranked by revenue.
When should I use Funnel Audit?
Funnel Audit fits situations like: marketing & SEO work in your project.
How do I install Funnel Audit in Claude Code?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill funnel-audit -a claude-code`. Or copy the skill folder (skills/funnel-audit in indranilbanerjee/digital-marketing-pro) into .claude/skills/funnel-audit in your project. Claude Code loads it when a task matches its description.
How do I install Funnel Audit in Codex?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill funnel-audit -a codex`. Or copy the skill folder (skills/funnel-audit in indranilbanerjee/digital-marketing-pro) into .agents/skills/funnel-audit in your project. Codex loads it when a task matches its description.
Can I use Funnel Audit in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add indranilbanerjee/digital-marketing-pro --skill funnel-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/funnel-audit, .gemini/skills/funnel-audit, .github/skills/funnel-audit and .opencode/skills/funnel-audit in your project.
What does Funnel Audit need to run?
Going by SKILL.md and its folder, Funnel Audit needs the command-line tools its instructions call (python). Our summary lists: Python 3.
Does Funnel Audit access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Funnel Audit safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Funnel Audit use?
Funnel Audit is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Funnel Audit use?
About 994 tokens (SKILL.md is roughly 4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Funnel Audit?
Skills that share tags, products or a category with Funnel Audit: Geo Fundamentals (wasp-lang/wasp, 19k stars), Ab Testing (coreyhaines31/marketingskills, 54k stars), Hreflang and International SEO (AgriciDaniel/claude-seo, 19k stars) and Referrals (coreyhaines31/marketingskills, 54k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Funnel Audit?
indranilbanerjee (a GitHub user) maintains it in indranilbanerjee/digital-marketing-pro, which has 862 GitHub stars. The repository holds 162 skills in this directory. The repository was last updated on October 9, 2026.
Source: indranilbanerjee/digital-marketing-pro on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.