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Agent skill

Ad Creative

by freekmurze in freekmurze/dotfiles

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform.

No licenceAuto-check passedMarketing & SEO

Install Ad Creative

skills CLI
$ npx skills add freekmurze/dotfiles --skill ad-creative -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install freekmurze/dotfiles ad-creative --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .claude/skills && cp -r skills-src/config/claude/skills/marketing/skills/ad-creative .claude/skills/ad-creative && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
ad-creative
GitHub stars
1k
Used in
2 other repos
Token cost
~3.3k tokens
SKILL.md length
1,344 words
Files
3 (incl. references)
Skills in repo
52
Repo updated
First seen
Licence
None found

At a glance

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform.

  • Works in 12 steps: Platform & Format → Product & Offer → Audience & Intent → …
  • Wants to generate
  • SKILL.md covers Before Starting, How This Skill Works, Platform Specs and Generating Ad Visuals, plus 3 more sections
  • Calls node

What it does

Ad Creative is an agent skill from freekmurze/dotfiles. When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' or 'ad performance optimization.' This skill covers generating ad creative at scale, iterating based on performance data, and enforcing platform character limits. For campaign strategy and…

Its SKILL.md is about 3.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/generative-tools.md` and `references/platform-specs.md`).

It sits in Marketing & SEO, covering Paid advertising and Copywriting.

When your agent uses it

  • Wants to generate
  • Scale ad creative — headlines
  • Full ad variations — for any paid advertising platform
  • The user mentions ad copy variations

Example prompts

  • “ad copy variations,”
  • “ad creative,”
  • “generate headlines,”
  • “/ad-creative”

Workflow steps

12 steps, taken from the step headings in SKILL.md.

  1. Platform & Format
  2. Product & Offer
  3. Audience & Intent
  4. Performance Data (if iterating)
  5. Constraints
  6. Define Your Angles
  7. Generate Variations per Angle
  8. Validate Against Specs
  9. Organize for Upload
  10. Analyze Winners
  11. Analyze Losers
  12. Generate New Variations

What it can do on your machine

Read from SKILL.md and the folder at commit 8874280. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • node

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Ad Creative loads about 3.3k tokens when it runs, and up to ~11k if it reads all its reference files. Until then it costs about 147 tokens; SKILL.md has 1,344 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~147
When it runs · the whole SKILL.md, loaded when a task matches
~3.3k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~11k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 1,344 words (~3,328 tokens).

“You are an expert performance creative strategist. Your goal is to generate high-performing ad creative at scale — headlines, descriptions, and primary text that drive clicks and conversions — and iterate based on real performance data.”

— opening of SKILL.md by freekmurze
name
ad-creative
metadata.version
1.0.0

Read the full SKILL.md on GitHub

Files

SKILL.md and 2 other files (references) in config/claude/skills/marketing/skills/ad-creative of freekmurze/dotfiles.

  • SKILL.md
  • references/generative-tools.md
  • references/platform-specs.md

Open the folder on GitHubat commit 8874280

Used in 2 other repositories

We found 2 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 2 other GitHub owners. This page covers the copy in freekmurze/dotfiles, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Ad Creative next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Ad Creative compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Ad Creative this skillfreekmurze/dotfiles1k2 repos~3.3kAutomated safety check: PassNone
Ad CreativeLeoYeAI/openclaw-marketing-skills1k8 repos~3.4kAutomated safety check: PassCustom licence
Ad Creativecoreyhaines31/marketingskills54k—~6.3kAutomated safety check: PassMIT
Meta Ad Builderkrusemediallc/arcads-claude-code1.6k—~1.7kAutomated safety check: NotesMIT
Hook MethodologyDV0x/creative-ad-agent119—~3.1kAutomated safety check: PassMIT
Ads Copywriterclaude-office-skills/skills502—~2.1kAutomated safety check: PassMIT

Similar skills

  • Ad Creative

    LeoYeAI/openclaw-marketing-skills

    When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform.

    1k GitHub starsUsed in 8 repos~3.4k tokens
    Marketing & SEOAuto-check passed

  • Ad Creative

    coreyhaines31/marketingskills

    When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform.

    54k GitHub stars~6.3k tokensUpdated today
    Marketing & SEOAuto-check passed

  • Meta Ad Builder

    krusemediallc/arcads-claude-code

    Publish finished creatives as live Meta (Facebook/Instagram) ads via the Meta Marketing API, plus research and ad-copy support.

    1.6k GitHub stars~1.7k tokensUpdated 17 days ago
    Marketing & SEOAuto-check: notes

  • Hook Methodology

    DV0x/creative-ad-agent

    Generates conversion-focused ad copy through research-first extraction.

    119 GitHub stars~3.1k tokensUpdated 1 mo ago
    Marketing & SEOAuto-check passed

  • Ads Copywriter

    claude-office-skills/skills

    Multi-platform ad copy generation for Google Ads, Meta/Facebook, TikTok, LinkedIn with A/B testing variants

    502 GitHub stars~2.1k tokensUpdated 8 mo ago
    Marketing & SEOAuto-check passed

  • Ads Creative

    AgriciDaniel/claude-ads

    Audit paid-ad copy, images, video, hooks, concepts, format coverage, platform-native fit, message match, creative fatigue, accessibility, and policy across supported platforms.

    9.8k GitHub stars~308 tokensUpdated 2 days ago
    Marketing & SEOAuto-check passed

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Categories

Questions about Ad Creative

What does Ad Creative do?

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Ad Creative is an agent skill from freekmurze/dotfiles. When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform.

When should I use Ad Creative?

Ad Creative fits situations like: wants to generate; scale ad creative — headlines; full ad variations — for any paid advertising platform; the user mentions ad copy variations.

How do I install Ad Creative in Claude Code?

Run `npx skills add freekmurze/dotfiles --skill ad-creative -a claude-code`. Or copy the skill folder (config/claude/skills/marketing/skills/ad-creative in freekmurze/dotfiles) into .claude/skills/ad-creative in your project. Claude Code loads it when a task matches its description.

How do I install Ad Creative in Codex?

Run `npx skills add freekmurze/dotfiles --skill ad-creative -a codex`. Or copy the skill folder (config/claude/skills/marketing/skills/ad-creative in freekmurze/dotfiles) into .agents/skills/ad-creative in your project. Codex loads it when a task matches its description.

Can I use Ad Creative in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add freekmurze/dotfiles --skill ad-creative -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ad-creative, .gemini/skills/ad-creative, .github/skills/ad-creative and .opencode/skills/ad-creative in your project.

What does Ad Creative need to run?

Going by SKILL.md and its folder, Ad Creative needs the command-line tools its instructions call (node).

Does Ad Creative access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Ad Creative safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Ad Creative use?

No licence was found for Ad Creative or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Ad Creative use?

About 3.3k tokens (SKILL.md is roughly 13k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 7.7k tokens, read only when the agent opens those files.

What are the alternatives to Ad Creative?

Skills that share tags, products or a category with Ad Creative: Ad Creative (LeoYeAI/openclaw-marketing-skills, 1k stars), Ad Creative (coreyhaines31/marketingskills, 54k stars), Meta Ad Builder (krusemediallc/arcads-claude-code, 1.6k stars) and Hook Methodology (DV0x/creative-ad-agent, 119 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Ad Creative?

freekmurze (a GitHub user) maintains it in freekmurze/dotfiles, which has 1,013 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on October 8, 2026.

Source: freekmurze/dotfiles on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.