Ogilvy Copywriting
boraoztunc/skills
Apply David Ogilvy's advertising principles when writing or reviewing copy, headlines, product descriptions, landing pages, ads, emails, or any persuasive text.
A skill your agent uses whenever a design task involves the felt quality of an interface — beauty, polish, brand voice, persuasion, emotional response, marketing surfaces, hero sections, onboarding…
Install Aesthetics Router
$ npx skills add hashgraph-online/awesome-codex-plugins --skill aesthetics-router -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install hashgraph-online/awesome-codex-plugins aesthetics-router --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/hashgraph-online/awesome-codex-plugins.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/aesthetics-router .claude/skills/aesthetics-router && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "aesthetics-router" agent skill from https://github.com/hashgraph-online/awesome-codex-plugins/tree/main/plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/aesthetics-router into .claude/skills/aesthetics-router/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "aesthetics-router", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/hashgraph-online/awesome-codex-plugins/tree/main/plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/aesthetics-routerType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add hashgraph-online/awesome-codex-plugins --skill aesthetics-router -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install hashgraph-online/awesome-codex-plugins aesthetics-router --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/hashgraph-online/awesome-codex-plugins.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/aesthetics-router .agents/skills/aesthetics-router && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "aesthetics-router" agent skill from https://github.com/hashgraph-online/awesome-codex-plugins/tree/main/plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/aesthetics-router into .agents/skills/aesthetics-router/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "aesthetics-router", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add hashgraph-online/awesome-codex-plugins --skill aesthetics-router -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install hashgraph-online/awesome-codex-plugins aesthetics-router --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/hashgraph-online/awesome-codex-plugins.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/aesthetics-router .cursor/skills/aesthetics-router && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "aesthetics-router" agent skill from https://github.com/hashgraph-online/awesome-codex-plugins/tree/main/plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/aesthetics-router into .cursor/skills/aesthetics-router/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "aesthetics-router", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/hashgraph-online/awesome-codex-plugins.git --path plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/aesthetics-router--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add hashgraph-online/awesome-codex-plugins --skill aesthetics-router -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install hashgraph-online/awesome-codex-plugins aesthetics-router --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/hashgraph-online/awesome-codex-plugins.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/aesthetics-router .gemini/skills/aesthetics-router && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "aesthetics-router" agent skill from https://github.com/hashgraph-online/awesome-codex-plugins/tree/main/plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/aesthetics-router into .gemini/skills/aesthetics-router/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "aesthetics-router", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install hashgraph-online/awesome-codex-plugins aesthetics-routerInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add hashgraph-online/awesome-codex-plugins --skill aesthetics-router -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/hashgraph-online/awesome-codex-plugins.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/aesthetics-router .github/skills/aesthetics-router && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "aesthetics-router" agent skill from https://github.com/hashgraph-online/awesome-codex-plugins/tree/main/plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/aesthetics-router into .github/skills/aesthetics-router/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "aesthetics-router", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add hashgraph-online/awesome-codex-plugins --skill aesthetics-router -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install hashgraph-online/awesome-codex-plugins aesthetics-router --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/hashgraph-online/awesome-codex-plugins.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/aesthetics-router .opencode/skills/aesthetics-router && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "aesthetics-router" agent skill from https://github.com/hashgraph-online/awesome-codex-plugins/tree/main/plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/aesthetics-router into .opencode/skills/aesthetics-router/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "aesthetics-router", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
aesthetics-router- GitHub stars
- 1.3k
- Token cost
- ~963 tokens
- SKILL.md length
- 309 words
- Files
- 2 (incl. references)
- Skills in repo
- 716
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
A skill your agent uses whenever a design task involves the felt quality of an interface — beauty, polish, brand voice, persuasion, emotional response, marketing surfaces, hero sections, onboarding…
- A design task involves the felt quality of an interface — beauty
- SKILL.md covers Principles in this plugin, Heuristic for which to read… and Cross-plugin pointers
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Emotional response
What it does
Aesthetics Router is an agent skill from hashgraph-online/awesome-codex-plugins. Use this skill whenever a design task involves the felt quality of an interface — beauty, polish, brand voice, persuasion, emotional response, marketing surfaces, hero sections, onboarding tone, empty/celebration states, illustrations, mascots, avatars. Trigger when the user mentions tone, polish, brand, "feels cold/cheap/premium," personality, voice, mascot, hero, "make it more delightful," or asks how a screen should make the user feel. Framework-agnostic. Routes the model to the right aesthetics principle in…
Its SKILL.md is about 960 tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/further-reading.md`).
It sits in Writing & Content, covering Brand voice and tone and Landing pages. The repository describes itself as: A curated list of awesome OpenAI Codex / ChatGPT plugins, skills, and resources. The 1 Codex Marketplace. See live plugins at: https://hol.org/plugins/best-codex-plugins. The licence is Apache-2.0.
When your agent uses it
- A design task involves the felt quality of an interface — beauty
- Emotional response
- Marketing surfaces
- Onboarding tone
Example prompts
- “feels cold/cheap/premium,”
- “make it more delightful,”
- “/aesthetics-router”
What it can do on your machine
Read from SKILL.md and the folder at commit 3e1456a. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Aesthetics Router loads about 963 tokens when it runs, and up to ~1.8k if it reads all its reference files. Until then it costs about 137 tokens; SKILL.md has 309 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from hashgraph-online/awesome-codex-plugins at commit 3e1456a, republished under its Apache-2.0 licence (© hashgraph-online). 309 words, ~963 tokens.
Download SKILL.mdSave it as
.claude/skills/aesthetics-router/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- aesthetics-router
- description
- Use this skill whenever a design task involves the felt quality of an interface — beauty, polish, brand voice, persuasion, emotional response, marketing surfaces, hero sections, onboarding tone, empty/celebration states, illustrations, mascots, avatars. Trigger when the user mentions tone, polish, brand, "feels cold/cheap/premium," personality, voice, mascot, hero, "make it more delightful," or asks how a screen should make the user feel. Framework-agnostic. Routes the model to the right aesthetics principle in this plugin.
Aesthetics & emotion — router
This plugin holds the principles that govern how an interface feels — beautiful, premium, friendly, trustworthy, alarming. They matter most on expressive surfaces (marketing, brand, onboarding) and least on instrumental surfaces (data tables, settings).
Principles in this plugin
Each principle has its own skill (with sub-aspect skills where useful). Principles marked [full] have reference-grade skill files; the rest are planned and will be added in subsequent passes.
Perceived quality
aesthetic-usability-effect— beautiful designs are perceived as more usable.form-follows-function— form should derive from function; gratuitous decoration costs trust.wabi-sabi— beauty in imperfection, asymmetry, transience.veblen-effect— desirability that increases with price.most-average-facial-appearance-effect— average faces are perceived as attractive.
Personality and tone
archetypes— recurring character patterns inform brand voice.anthropomorphic-form— humanlike features evoke warmth.baby-face-bias— round, big-eyed forms evoke trust and protectiveness.attractiveness-bias— attractive subjects credited with unrelated positive traits.phonetic-symbolism— sounds carry inherent connotations (sharp/soft, fast/slow).personas— fictional users that anchor design decisions to a coherent audience.
Persuasion and emotional pull
exposure-effect— repeated exposure increases preference.scarcity— perceived scarcity increases desirability.supernormal-stimulus— exaggerated cues that out-compete natural ones.immersion— flow state, distraction-free, full-attention.
Evolutionary biases
biophilia-effect— affinity for living things and natural patterns.savanna-preference— preference for open landscapes with scattered cover.prospect-refuge— preference for vantage points that allow seeing without being seen.hunter-nurturer-fixations— gendered attention patterns (controversial).face-ism-ratio— ratio of head to body shifts perceived authority vs. emotion.waist-to-hip-ratio— body-shape bias in portraiture.uncanny-valley— near-human faces that fail "human" cues evoke revulsion.
Heuristic for which to read first
- Designing a marketing landing page →
aesthetic-usability-effect,archetypes,exposure-effect. - Choosing a brand voice →
archetypes,phonetic-symbolism,anthropomorphic-form. - Designing a mascot or avatar →
anthropomorphic-form,baby-face-bias,uncanny-valley,most-average-facial-appearance-effect. - Premium tier marketing →
veblen-effect,aesthetic-usability-effect. - Onboarding tone →
archetypes,storytelling(cognition),aesthetic-usability-effect. - Empty / celebration states →
wabi-sabi,anthropomorphic-form.
Cross-plugin pointers
- For visual hierarchy and grouping, see
perception-and-hierarchy-principles. - For learnability, see
cognition-and-learnability-principles. - For behavior, see
interaction-and-control-principles. - For accessibility, see
process-and-robustness-principles.
© hashgraph-online, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file (references) in plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/aesthetics-router of hashgraph-online/awesome-codex-plugins.
- SKILL.md
- references/further-reading.md
Open the folder on GitHubat commit 3e1456a
Compare with similar skills
Aesthetics Router next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Aesthetics Router this skillhashgraph-online/awesome-codex-plugins | 1.3k | — | ~963 | Automated safety check: Pass | Apache-2.0 | |
| Ogilvy Copywritingboraoztunc/skills | 398 | 1 repos | ~2.7k | Automated safety check: Pass | MIT | |
| Generate Voice Guidegooseworks-ai/goose-skills | 1.2k | 1 repos | ~2.1k | Automated safety check: Pass | MIT | |
| SEO Content Writerthatrebeccarae/claude-marketing | 161 | — | ~1.1k | Automated safety check: Pass | MIT | |
| Afrexai Copywriting MasteryLeoYeAI/openclaw-master-skills | 2.2k | — | ~6.7k | Automated safety check: Pass | MIT | |
| Ultralytics Brandingfcakyon/claude-codex-settings | 1.2k | — | ~1.3k | Automated safety check: Pass | Apache-2.0 |
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Categories
Questions about Aesthetics Router
What does Aesthetics Router do?
A skill your agent uses whenever a design task involves the felt quality of an interface — beauty, polish, brand voice, persuasion, emotional response, marketing surfaces, hero sections, onboarding…. Aesthetics Router is an agent skill from hashgraph-online/awesome-codex-plugins. Use this skill whenever a design task involves the felt quality of an interface — beauty, polish, brand voice, persuasion, emotional response, marketing surfaces, hero sections, onboarding tone, empty/celebration states, illustrations, mascots, avatars.
When should I use Aesthetics Router?
Aesthetics Router fits situations like: A design task involves the felt quality of an interface — beauty; emotional response; marketing surfaces; onboarding tone.
How do I install Aesthetics Router in Claude Code?
Run `npx skills add hashgraph-online/awesome-codex-plugins --skill aesthetics-router -a claude-code`. Or copy the skill folder (plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/aesthetics-router in hashgraph-online/awesome-codex-plugins) into .claude/skills/aesthetics-router in your project. Claude Code loads it when a task matches its description.
How do I install Aesthetics Router in Codex?
Run `npx skills add hashgraph-online/awesome-codex-plugins --skill aesthetics-router -a codex`. Or copy the skill folder (plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/aesthetics-router in hashgraph-online/awesome-codex-plugins) into .agents/skills/aesthetics-router in your project. Codex loads it when a task matches its description.
Can I use Aesthetics Router in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add hashgraph-online/awesome-codex-plugins --skill aesthetics-router -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/aesthetics-router, .gemini/skills/aesthetics-router, .github/skills/aesthetics-router and .opencode/skills/aesthetics-router in your project.
What does Aesthetics Router need to run?
SKILL.md names no scripts, command-line tools or credentials: Aesthetics Router is instructions for the agent only.
Does Aesthetics Router access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Aesthetics Router safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Aesthetics Router use?
Aesthetics Router is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Aesthetics Router use?
About 963 tokens (SKILL.md is roughly 3.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 854 tokens, read only when the agent opens those files.
What are the alternatives to Aesthetics Router?
Skills that share tags, products or a category with Aesthetics Router: Ogilvy Copywriting (boraoztunc/skills, 398 stars), Generate Voice Guide (gooseworks-ai/goose-skills, 1.2k stars), SEO Content Writer (thatrebeccarae/claude-marketing, 161 stars) and Afrexai Copywriting Mastery (LeoYeAI/openclaw-master-skills, 2.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Aesthetics Router?
hashgraph-online (a GitHub organization) maintains it in hashgraph-online/awesome-codex-plugins, which has 1,267 GitHub stars. The repository holds 716 skills in this directory. The repository was last updated on October 10, 2026.
Source: hashgraph-online/awesome-codex-plugins on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.