Agent skill

SEO Content Writer

by thatrebeccarae in thatrebeccarae/claude-marketing

SEO-optimized content creation with brand voice analysis and platform-specific frameworks.

MITAuto-check passedWriting & Content

Install SEO Content Writer

skills CLI
$ npx skills add thatrebeccarae/claude-marketing --skill seo-content-writer -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install thatrebeccarae/claude-marketing seo-content-writer --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seo-content-writer .claude/skills/seo-content-writer && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
seo-content-writer
GitHub stars
161
Token cost
~1.1k tokens
SKILL.md length
454 words
Files
4
Skills in repo
55
Repo updated
First seen
Licence
MIT

At a glance

SEO-optimized content creation with brand voice analysis and platform-specific frameworks.

  • Works in 4 steps: Define Voice (if not established) → Research Keywords → Draft Content → …
  • Tasks that involve On-page SEO
  • SKILL.md covers Install, Core Capabilities, Workflow and Content Type Guidelines, plus 2 more sections
  • Calls git

What it does

SEO Content Writer is an agent skill from thatrebeccarae/claude-marketing. SEO-optimized content creation with brand voice analysis and platform-specific frameworks. Covers blog posts, social media, email marketing, and landing pages. Includes keyword integration, readability optimization, and performance metrics.

Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files (for example `EXAMPLES.md` and `REFERENCE.md`).

It sits in Writing & Content, covering On-page SEO, Email marketing and Brand voice and tone. The repository describes itself as: A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language. The licence is MIT.

When your agent uses it

  • Tasks that involve On-page SEO
  • Tasks that involve Email marketing
  • Tasks that involve Brand voice and tone

Example prompts

  • “/seo-content-writer”

Workflow steps

4 steps, taken from the step headings in SKILL.md.

  1. Define Voice (if not established)
  2. Research Keywords
  3. Draft Content
  4. Optimize

What it can do on your machine

Read from SKILL.md and the folder at commit a8a63ec. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • git

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md. Its commands use git, which can reach the network depending on how they are called.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

SEO Content Writer loads about 1.1k tokens when it runs. Until then it costs about 65 tokens; SKILL.md has 454 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~65
When it runs · the whole SKILL.md, loaded when a task matches
~1.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from thatrebeccarae/claude-marketing at commit a8a63ec, republished under its MIT licence (© thatrebeccarae). 454 words, ~1,097 tokens.

Download SKILL.mdSave it as .claude/skills/seo-content-writer/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.
name
seo-content-writer
description
SEO-optimized content creation with brand voice analysis and platform-specific frameworks. Covers blog posts, social media, email marketing, and landing pages. Includes keyword integration, readability optimization, and performance metrics.
license
MIT
origin
custom
author
Rebecca Rae Barton
author_url
https://github.com/thatrebeccarae
metadata.version
1.0.0
metadata.category
seo
metadata.domain
seo
metadata.updated
2026-03-13
metadata.tested
2026-03-17
metadata.tested_with
Claude Code v2.1

SEO Content Writer

Create SEO-optimized content with consistent brand voice across platforms.

Install

bash
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/seo-content-writer ~/.claude/skills/

Core Capabilities

Brand Voice Development
  • Analyze existing content for voice characteristics
  • Define personality archetypes and tone attributes
  • Build voice consistency guidelines
  • Create sample voice documents for team alignment
SEO Optimization
  • Keyword research and natural integration
  • Title tag and meta description optimization
  • Header hierarchy (H1-H4) structure
  • Internal linking strategy
  • Content depth recommendations by type
  • Readability scoring (Flesch-Kincaid, Gunning Fog)
Content Frameworks
  • Blog posts: how-to, listicle, thought leadership, case study, comparison
  • Social media: LinkedIn, Twitter/X, Instagram
  • Email marketing: subject lines, preview text, body copy
  • Landing pages: hero, features, social proof, CTA
  • Product descriptions: benefit-driven, SEO-optimized

Workflow

1. Define Voice (if not established)

Ask the user for 3-5 examples of content they like. Analyze for:

  • Tone (formal ↔ casual)
  • Perspective (first person, second person, third person)
  • Vocabulary level (technical ↔ accessible)
  • Sentence structure (short/punchy ↔ flowing/complex)
  • Personality traits (authoritative, friendly, provocative, empathetic)
2. Research Keywords

For SEO content:

  • Identify primary keyword (1) and secondary keywords (3-5)
  • Check search intent (informational, transactional, navigational)
  • Note competing content and gaps
  • Plan header structure around keyword clusters
3. Draft Content

Follow the appropriate framework from REFERENCE.md. Ensure:

  • Primary keyword in title, H1, first 100 words, and meta description
  • Secondary keywords distributed naturally through H2s and body
  • Readability at appropriate level for the audience
  • Clear CTA aligned with content goal
4. Optimize
  • Check keyword density (1-2% for primary, <1% for secondary)
  • Verify header hierarchy (single H1, logical H2/H3 nesting)
  • Add internal links to related content
  • Write meta title (50-60 chars) and meta description (150-160 chars)
  • Verify readability score matches target audience
Show full SKILL.md (191 more words)Show less

Content Type Guidelines

TypeTarget LengthReadabilityKeywords
Blog (how-to)1,500-2,500 wordsGrade 7-91 primary + 3-5 secondary
Blog (thought leadership)800-1,500 wordsGrade 9-121-2 keywords, lighter touch
LinkedIn post150-300 wordsConversational0-1 hashtag-keywords
Twitter thread5-12 tweetsPunchy, scannableTopic-relevant, not forced
Email body100-200 wordsGrade 6-8None (engagement-focused)
Landing page500-1,000 wordsGrade 6-81 primary + 2-3 secondary
Product description150-300 wordsGrade 7-91 primary + 1-2 secondary

Key Principles

  1. Write for humans first, search engines second. Natural language > keyword stuffing.
  2. Match search intent. Informational queries need guides, not sales pages.
  3. Front-load value. The first paragraph should answer the core question.
  4. One CTA per piece. Do not dilute with multiple asks.
  5. Scannable structure. Headers, bullets, bold key phrases. Most readers skim.

For detailed platform specs, SEO checklists, and content frameworks, see REFERENCE.md.

Brand Context (Optional)

If brand-profile.json exists in the working directory, read it before drafting content. Use the voice axes and descriptors to calibrate tone, the target audience to frame pain points and aspirations, and brand values to weave into messaging naturally. This profile is produced by the brand-dna skill.

© thatrebeccarae, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files in skills/seo-content-writer of thatrebeccarae/claude-marketing.

  • SKILL.md
  • EXAMPLES.md
  • LICENSE
  • REFERENCE.md

Open the folder on GitHubat commit a8a63ec

Compare with similar skills

SEO Content Writer next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

SEO Content Writer compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
SEO Content Writer this skillthatrebeccarae/claude-marketing161—~1.1kAutomated safety check: PassMIT
Content WriterViryaZheng/recomby-geo458—~2.4kAutomated safety check: PassMIT
Content Creatorsickn33/agentic-awesome-skills47k1 repos~2.5kAutomated safety check: PassMIT
Money Contentiamzifei/show-me-the-money1k—~9.6kAutomated safety check: PassCustom licence
SEO OptimizerOneWave-AI/claude-skills3361 repos~1.7kAutomated safety check: PassMIT
Webinar Content And Eventsmanojbajaj95/claude-gtm-plugin105—~3.5kAutomated safety check: PassMIT

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Questions about SEO Content Writer

What does SEO Content Writer do?

SEO-optimized content creation with brand voice analysis and platform-specific frameworks. SEO Content Writer is an agent skill from thatrebeccarae/claude-marketing. SEO-optimized content creation with brand voice analysis and platform-specific frameworks.

When should I use SEO Content Writer?

SEO Content Writer fits situations like: tasks that involve On-page SEO; tasks that involve Email marketing; tasks that involve Brand voice and tone.

How do I install SEO Content Writer in Claude Code?

Run `npx skills add thatrebeccarae/claude-marketing --skill seo-content-writer -a claude-code`. Or copy the skill folder (skills/seo-content-writer in thatrebeccarae/claude-marketing) into .claude/skills/seo-content-writer in your project. Claude Code loads it when a task matches its description.

How do I install SEO Content Writer in Codex?

Run `npx skills add thatrebeccarae/claude-marketing --skill seo-content-writer -a codex`. Or copy the skill folder (skills/seo-content-writer in thatrebeccarae/claude-marketing) into .agents/skills/seo-content-writer in your project. Codex loads it when a task matches its description.

Can I use SEO Content Writer in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add thatrebeccarae/claude-marketing --skill seo-content-writer -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/seo-content-writer, .gemini/skills/seo-content-writer, .github/skills/seo-content-writer and .opencode/skills/seo-content-writer in your project.

What does SEO Content Writer need to run?

Going by SKILL.md and its folder, SEO Content Writer needs the command-line tools its instructions call (git).

Does SEO Content Writer access the network?

SKILL.md contains no URLs. Its commands use git, which can reach the network depending on how they are called. This is read from the text; nothing was executed.

Is SEO Content Writer safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does SEO Content Writer use?

SEO Content Writer is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does SEO Content Writer use?

About 1.1k tokens (SKILL.md is roughly 4.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to SEO Content Writer?

Skills that share tags, products or a category with SEO Content Writer: Content Writer (ViryaZheng/recomby-geo, 458 stars), Content Creator (sickn33/agentic-awesome-skills, 47k stars), Money Content (iamzifei/show-me-the-money, 1k stars) and SEO Optimizer (OneWave-AI/claude-skills, 336 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains SEO Content Writer?

thatrebeccarae (a GitHub user) maintains it in thatrebeccarae/claude-marketing, which has 161 GitHub stars. The repository holds 55 skills in this directory. The repository was last updated on May 14, 2026.

Source: thatrebeccarae/claude-marketing on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.