Agent skill

Paid Channel Prioritizer

by gooseworks-ai in gooseworks-ai/goose-skills

For founders who don't know where to start with paid ads. An agent skill from gooseworks-ai/goose-skills.

MITAuto-check passedMarketing & SEO

Install Paid Channel Prioritizer

skills CLI
$ npx skills add gooseworks-ai/goose-skills --skill paid-channel-prioritizer -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gooseworks-ai/goose-skills paid-channel-prioritizer --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gooseworks-ai/goose-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ads/composites/paid-channel-prioritizer .claude/skills/paid-channel-prioritizer && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
paid-channel-prioritizer
GitHub stars
1.2k
Used in
1 other repo
Token cost
~2.4k tokens
SKILL.md length
917 words
Files
2
Skills in repo
273
Repo updated
First seen
Licence
MIT

At a glance

For founders who don't know where to start with paid ads. An agent skill from gooseworks-ai/goose-skills.

  • Works in 5 steps: Intake → Channel Scoring → Recommendation → …
  • Tasks that involve Paid advertising
  • SKILL.md covers When to Use, Phase 0: Intake, Phase 1: Channel Scoring and Phase 2: Recommendation, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Paid Channel Prioritizer is an agent skill from gooseworks-ai/goose-skills. For founders who don't know where to start with paid ads. Analyzes ICP, competitor ad presence, budget constraints, and product type to recommend which 1-2 paid channels to start with and provides a 90-day ramp plan. Prevents the common mistake of spreading a small budget across too many platforms.

Its SKILL.md is about 2.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 1 other file (for example `skill.meta.json`).

It sits in Marketing & SEO, covering Paid advertising. The repository describes itself as: Library of Growth & GTM skills + data APIs for Claude Code, Codex, Cursor to run ads, social, content, lead gen, seo and data scraping. The licence is MIT.

When your agent uses it

  • Tasks that involve Paid advertising

Example prompts

  • “/paid-channel-prioritizer”

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. Intake
  2. Channel Scoring
  3. Recommendation
  4. 90-Day Ramp Plan
  5. Output Format

What it can do on your machine

Read from SKILL.md and the folder at commit c650c6d. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Paid Channel Prioritizer loads about 2.4k tokens when it runs. Until then it costs about 81 tokens; SKILL.md has 917 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~81
When it runs · the whole SKILL.md, loaded when a task matches
~2.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gooseworks-ai/goose-skills at commit c650c6d, republished under its MIT licence (© gooseworks-ai). 917 words, ~2,441 tokens.

Download SKILL.mdSave it as .claude/skills/paid-channel-prioritizer/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
paid-channel-prioritizer
description
For founders who don't know where to start with paid ads. Analyzes ICP, competitor ad presence, budget constraints, and product type to recommend which 1-2 paid channels to start with and provides a 90-day ramp plan. Prevents the common mistake of spreading a small budget across too many platforms.
tags
ads

Paid Channel Prioritizer

Answer the question every early-stage founder asks: "Where should I run ads?" This skill analyzes your product, ICP, competitors, and budget to recommend the right 1-2 channels to start with — plus a 90-day plan to get there.

Core principle: A $3K/month ad budget split across Google, Meta, LinkedIn, and TikTok means $750/channel — not enough for any platform to learn and optimize. This skill picks the best 1-2 channels and concentrates budget where it'll compound fastest.

When to Use

  • "Where should I run ads?"
  • "Which ad platform is best for us?"
  • "I have $X/month for ads — where should I spend it?"
  • "Should I do Google Ads or Facebook Ads?"
  • "Help me choose a paid channel"

Phase 0: Intake

  1. Product name + URL — What are you selling?
  2. Business model — SaaS / Marketplace / E-commerce / Service / App
  3. B2B or B2C? — Drives channel selection heavily
  4. ICP — Who are you selling to? (Role, company size, industry)
  5. Monthly ad budget — Be honest — how much can you spend?
  6. Average deal size / LTV — What's a customer worth?
  7. Current acquisition channels — How are you getting customers today? (Organic, referral, outbound, etc.)
  8. Competitor names — 3-5 competitors
  9. Landing page ready? — Do you have a dedicated LP or just a homepage?
  10. Conversion goal — Free trial / Demo / Purchase / Lead magnet download

Phase 1: Channel Scoring

1A: Buyer Intent Analysis

Where does your buyer look when they have a problem?

Buyer Journey StageLikely ChannelSignal
"I need a tool for X" (active search)Google SearchHigh-intent keywords exist
"I'm browsing and see something relevant" (passive)Meta (FB/IG)Visual/emotional product
"I need to solve this at work" (professional)LinkedInB2B decision-maker targeting
"Everyone's talking about this" (social proof)Twitter/X AdsCategory is trending
"I watch content about this" (education)YouTubeLong consideration cycle
"I discovered it through content" (entertainment)TikTokB2C, young audience, visual
1B: Competitor Ad Presence Research

Use web search to check publicly accessible ad libraries and gather competitor ad intelligence:

web_search: site:facebook.com/ads/library "[competitor name]"
web_search: "[competitor name]" Google Ads OR PPC OR paid search
web_search: "[competitor name]" LinkedIn Ads OR sponsored
web_search: "[competitor name]" advertising strategy

The Meta Ad Library (facebook.com/ads/library) and Google Ads Transparency Center (adstransparency.google.com) are publicly accessible — search them directly to see what competitors are running.

Build a competitor channel map:

CompetitorGoogleMetaLinkedInTwitterYouTubeTikTok
[Comp A][Active/Not found][N ads][Active/Not found].........
[Comp B]..................

Insight: Where competitors are spending = validated channel. Where they're absent = opportunity or dead end.

1C: Channel Scoring Matrix

Score each channel for this specific product:

Factor (Weight)Google SearchMetaLinkedInYouTubeTwitterTikTok
Buyer intent (25%)[1-10][1-10][1-10][1-10][1-10][1-10]
Targeting precision (20%)[1-10][1-10][1-10][1-10][1-10][1-10]
Competitor validation (15%)[1-10][1-10][1-10][1-10][1-10][1-10]
Budget efficiency (15%)[1-10][1-10][1-10][1-10][1-10][1-10]
ICP reachability (15%)[1-10][1-10][1-10][1-10][1-10][1-10]
Creative requirements (10%)[1-10][1-10][1-10][1-10][1-10][1-10]
Weighted Score[X/10][X/10][X/10][X/10][X/10][X/10]
Channel Context Notes
ChannelBest ForWorst ForMin Viable BudgetCreative Needs
Google SearchHigh-intent capture, B2B, established categoryNew categories nobody searches for$1K/moText ads (low barrier)
Meta (FB/IG)Visual products, B2C, retargeting, lookalikesNiche B2B with tiny audience$1K/moImages + video (medium)
LinkedInB2B enterprise, specific titles/industriesB2C, budget-conscious startups$3K/moProfessional content (medium)
YouTubeEducation-heavy products, long considerationImpulse purchases, tiny budgets$2K/moVideo production (high)
Twitter/XDev tools, trending categories, tech audiencesMainstream B2C, precise targeting$1K/moShort-form copy (low)
TikTokB2C, Gen Z/millennial, visual/fun productsB2B enterprise, older audience$500/moShort video (high frequency)
Show full SKILL.md (346 more words)Show less

Phase 2: Recommendation

Primary Channel Selection

Pick the #1 channel based on:

  1. Highest weighted score
  2. Budget viability (can they afford minimum viable spend?)
  3. Creative readiness (can they produce the required content?)
Secondary Channel Selection

Pick channel #2 only if:

  • Budget > $3K/month (enough for two channels)
  • It serves a different funnel stage than channel #1
  • It doesn't require creative they can't produce
Budget Allocation
Budget LevelRecommendation
< $1.5K/mo1 channel only — concentrate everything
$1.5K-3K/mo1 primary + retargeting — primary channel + Meta/Google retargeting ($300-500)
$3K-7K/mo2 channels — 65% primary, 25% secondary, 10% retargeting
$7K+/mo2-3 channels — diversify with testing budget

Phase 3: 90-Day Ramp Plan

Month 1: Foundation (Days 1-30)

Week 1: Setup

  • Set up conversion tracking (Pixel, GTM, GA4)
  • Create landing page (if needed)
  • Build initial audiences / keyword list
  • Launch 2-3 ad variants on primary channel

Week 2-3: Learn

  • Collect data — do NOT optimize yet
  • Monitor for setup issues (tracking, disapprovals, targeting)
  • Minimum 500 impressions per variant before judging

Week 4: First Optimization

  • Pause worst-performing ad variant
  • Add 1-2 new variants based on early signals
  • Adjust bids/budgets based on CPM/CPC data
Month 2: Optimize (Days 31-60)
  • Review conversion data — any ads producing results?
  • Launch retargeting campaign (if not already)
  • Test new audiences / keywords
  • A/B test landing pages (if conversion rate is low)
  • Begin secondary channel test (if budget allows)
Month 3: Scale or Pivot (Days 61-90)
  • If working: Increase budget 30-50% on winning audiences/keywords
  • If not working: Diagnose (bad targeting? bad LP? bad offer?)
  • Evaluate secondary channel test results
  • Re-run this analysis with real performance data to validate or adjust channel selection

Phase 4: Output Format

markdown
# Paid Channel Strategy — [Product Name] — [DATE]

## Your Profile
- Product: [Name]
- Model: [SaaS / B2C / etc.]
- ICP: [Summary]
- Monthly budget: $[X]
- Conversion goal: [Goal]

---

## Channel Scoring

| Channel | Score | Verdict |
|---------|-------|---------|
| [Top channel] | [X/10] | **PRIMARY — Start here** |
| [Second channel] | [X/10] | **SECONDARY — Add in month 2** |
| [Third channel] | [X/10] | Test later if budget grows |
| [Others] | [X/10] | Not recommended now |

---

## Why [Primary Channel]

**Top reasons:**
1. [Reason — tied to their specific product/ICP]
2. [Reason]
3. [Reason]

**What competitors are doing there:** [Evidence]

**Minimum viable budget:** $[X]/mo
**Expected cost per conversion:** $[X-Y] range (category benchmark)

---

## Why NOT [Channel They Might Assume]

[Brief explanation of why the obvious choice isn't right — e.g., "LinkedIn is too expensive for your $2K budget — you'd only reach ~500 people/month"]

---

## Budget Allocation

| Channel | Monthly Budget | Purpose |
|---------|---------------|---------|
| [Primary] | $[X] | [Prospecting / Lead gen] |
| [Retargeting] | $[X] | [Bring back visitors] |
| [Secondary — Month 2] | $[X] | [Test — evaluate after 30 days] |

---

## 90-Day Ramp Plan

### Month 1: [Primary Channel] Launch
[Specific weekly actions]

### Month 2: Optimize + Test [Secondary]
[Specific actions]

### Month 3: Scale or Pivot
[Decision criteria]

---

## Pre-Launch Checklist
- [ ] Landing page live and tested
- [ ] Conversion tracking installed and verified
- [ ] Initial audiences / keywords built
- [ ] 3 ad variants ready
- [ ] Daily budget cap set ($[X]/day)
- [ ] Weekly review scheduled

Save to channel-strategy-[YYYY-MM-DD].md in the current working directory (or user-specified path).

Cost

ComponentCost
Competitor ad research (web search)Free
Channel analysis and planningFree (LLM reasoning)
TotalFree

Tools Required

  • web_search — for competitor research, ad library lookups, and channel validation

Trigger Phrases

  • "Where should I run ads?"
  • "Which ad platform should I use?"
  • "Help me pick a paid channel"
  • "Google Ads or Facebook Ads?"
  • "I have $[X]/month — where should I advertise?"
  • "What paid channels work for [product type]?"

© gooseworks-ai, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file in skills/ads/composites/paid-channel-prioritizer of gooseworks-ai/goose-skills.

  • SKILL.md
  • skill.meta.json

Open the folder on GitHubat commit c650c6d

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gooseworks-ai/goose-skills, which our catalogue first saw on October 7, 2026.

Compare with similar skills

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Categories

Questions about Paid Channel Prioritizer

What does Paid Channel Prioritizer do?

For founders who don't know where to start with paid ads. An agent skill from gooseworks-ai/goose-skills. Paid Channel Prioritizer is an agent skill from gooseworks-ai/goose-skills. For founders who don't know where to start with paid ads.

When should I use Paid Channel Prioritizer?

Paid Channel Prioritizer fits situations like: tasks that involve Paid advertising.

How do I install Paid Channel Prioritizer in Claude Code?

Run `npx skills add gooseworks-ai/goose-skills --skill paid-channel-prioritizer -a claude-code`. Or copy the skill folder (skills/ads/composites/paid-channel-prioritizer in gooseworks-ai/goose-skills) into .claude/skills/paid-channel-prioritizer in your project. Claude Code loads it when a task matches its description.

How do I install Paid Channel Prioritizer in Codex?

Run `npx skills add gooseworks-ai/goose-skills --skill paid-channel-prioritizer -a codex`. Or copy the skill folder (skills/ads/composites/paid-channel-prioritizer in gooseworks-ai/goose-skills) into .agents/skills/paid-channel-prioritizer in your project. Codex loads it when a task matches its description.

Can I use Paid Channel Prioritizer in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gooseworks-ai/goose-skills --skill paid-channel-prioritizer -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/paid-channel-prioritizer, .gemini/skills/paid-channel-prioritizer, .github/skills/paid-channel-prioritizer and .opencode/skills/paid-channel-prioritizer in your project.

What does Paid Channel Prioritizer need to run?

SKILL.md names no scripts, command-line tools or credentials: Paid Channel Prioritizer is instructions for the agent only.

Does Paid Channel Prioritizer access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Paid Channel Prioritizer safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Paid Channel Prioritizer use?

Paid Channel Prioritizer is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Paid Channel Prioritizer use?

About 2.4k tokens (SKILL.md is roughly 9.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Paid Channel Prioritizer?

Skills that share tags, products or a category with Paid Channel Prioritizer: Meta Pixel Setup (ooiyeefei/ccc, 495 stars), Attribution Reconciler (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Ads Attribution (AgriciDaniel/claude-ads, 9.9k stars) and Apple Search Ads (gustavscirulis/snapgrid, 116 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Paid Channel Prioritizer?

gooseworks-ai (a GitHub organization) maintains it in gooseworks-ai/goose-skills, which has 1,240 GitHub stars. The repository holds 273 skills in this directory. The repository was last updated on October 8, 2026.

Source: gooseworks-ai/goose-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.