Agent skill

Ads Attribution

by AgriciDaniel in AgriciDaniel/claude-ads

Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, offline conversions, and platform reconciliation.

MITAuto-check passedMarketing & SEO

Install Ads Attribution

skills CLI
$ npx skills add AgriciDaniel/claude-ads --skill ads-attribution -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install AgriciDaniel/claude-ads ads-attribution --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-ads.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ads-attribution .claude/skills/ads-attribution && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
ads-attribution
GitHub stars
9.8k
Token cost
~499 tokens
SKILL.md length
193 words
Files
1
Skills in repo
32
Repo updated
First seen
Licence
MIT

At a glance

Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, offline conversions, and platform reconciliation.

  • Works in 6 steps: Read the main ads contract and… → Declare the business conversion, value,… → Inventory every browser, server,… → …
  • Attribution audit
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Attribution models

What it does

Ads Attribution is an agent skill from AgriciDaniel/claude-ads. Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, offline conversions, and platform reconciliation. Use for attribution audit, attribution models, conversion windows, requests to add or total Meta and Google conversions, incompatible reporting-window aggregation, GA4 attribution, MMP review, AppsFlyer, Adjust, Branch, Singular, or cross-platform discrepancies.

Its SKILL.md is about 500 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Accounting and bookkeeping and Paid advertising. It works with Google Analytics. The repository describes itself as: Claude-first paid-media operations skill for Claude Code across 12 ad platforms (Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat… The licence is MIT.

When your agent uses it

  • Attribution audit
  • Attribution models
  • Conversion windows
  • Requests to add

Example prompts

  • “/ads-attribution”

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

  1. Read the main ads contract and normalized account snapshots.
  2. Declare the business conversion, value, data window, timezone, currency, and
  3. Inventory every browser, server, platform, analytics, MMP, offline, and app
  4. Reconcile comparable events and explain differences caused by eligibility,
  5. Separate measurement quality from platform-reported performance.
  6. Return findings, contradictions, confidence, missing evidence, and a measurement

What it can do on your machine

Read from SKILL.md and the folder at commit ac21644. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Ads Attribution loads about 499 tokens when it runs. Until then it costs about 119 tokens; SKILL.md has 193 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~119
When it runs · the whole SKILL.md, loaded when a task matches
~499

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from AgriciDaniel/claude-ads at commit ac21644, republished under its MIT licence (© AgriciDaniel). 193 words, ~499 tokens.

Download SKILL.mdSave it as .claude/skills/ads-attribution/SKILL.md (or your agent's skills folder).
name
ads-attribution
description
Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, offline conversions, and platform reconciliation. Use for attribution audit, attribution models, conversion windows, requests to add or total Meta and Google conversions, incompatible reporting-window aggregation, GA4 attribution, MMP review, AppsFlyer, Adjust, Branch, Singular, or cross-platform discrepancies.

Attribution Audit

  1. Read the main ads contract and normalized account snapshots.
  2. Declare the business conversion, value, data window, timezone, currency, and decision the attribution analysis must support.
  3. Inventory every browser, server, platform, analytics, MMP, offline, and app attribution source with its identity, counting, deduplication, and privacy rules.
  4. Reconcile comparable events and explain differences caused by eligibility, view-through rules, consent, modeled data, conversion lag, thresholds, or scope.
  5. Separate measurement quality from platform-reported performance.
  6. Return findings, contradictions, confidence, missing evidence, and a measurement improvement plan through the common JSON contract.

Do not assume one platform is ground truth, add incompatible reports together, or recommend an attribution model without the operator's decision context.

Comparability gate

Reject aggregation until the sources share, or are explicitly normalized to, the same conversion event and value definition, attribution window, click/view scope, counting method, deduplication identity, timezone, currency, attribution model, and modeled-data treatment. Until then, report the values side by side with their definitions; do not compute a total.

Example: Meta seven-day conversions and Google thirty-day conversions are incompatible. Refuse to add them, reconcile windows and definitions first, and only aggregate a newly comparable dataset.

© AgriciDaniel, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/ads-attribution of AgriciDaniel/claude-ads.

Open the folder on GitHubat commit ac21644

Compare with similar skills

Ads Attribution next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Ads Attribution compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Ads Attribution this skillAgriciDaniel/claude-ads9.8k—~499Automated safety check: PassMIT
Attribution Reconcileraaron-he-zhu/aaron-marketing-skills2.9k2 repos~3kAutomated safety check: PassApache-2.0
Dark Social Attributoraaron-he-zhu/aaron-marketing-skills2.9k—~3.5kAutomated safety check: PassApache-2.0
Ads Performance Analyticsrampstackco/claude-skills941—~6.2kAutomated safety check: PassMIT
Blog GoogleAgriciDaniel/claude-blog2.3k1 repos~3.3kAutomated safety check: NotesMIT
Soku CLIAbout-Intelligence/soku-cli305—~2.4kAutomated safety check: PassMIT

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More from AgriciDaniel/claude-ads

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  • Apple Ads Audit

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    Audits Apple Ads accounts across measurement, campaign and keyword structure, bidding, budgets and policy, and returns evidence-based findings as schema-valid JSON.

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  • Google Ads Audit

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    Audits a Google Ads account across measurement, search terms, structure, creative, bidding, budgets and policy, and keeps every change as a draft.

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  • LinkedIn Ads Audit

    AgriciDaniel/claude-ads

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  • Meta Ads Audit

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Questions about Ads Attribution

What does Ads Attribution do?

Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, offline conversions, and platform reconciliation. Ads Attribution is an agent skill from AgriciDaniel/claude-ads. Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, offline conversions, and platform reconciliation.

When should I use Ads Attribution?

Ads Attribution fits situations like: attribution audit; attribution models; conversion windows; requests to add.

How do I install Ads Attribution in Claude Code?

Run `npx skills add AgriciDaniel/claude-ads --skill ads-attribution -a claude-code`. Or copy the skill folder (skills/ads-attribution in AgriciDaniel/claude-ads) into .claude/skills/ads-attribution in your project. Claude Code loads it when a task matches its description.

How do I install Ads Attribution in Codex?

Run `npx skills add AgriciDaniel/claude-ads --skill ads-attribution -a codex`. Or copy the skill folder (skills/ads-attribution in AgriciDaniel/claude-ads) into .agents/skills/ads-attribution in your project. Codex loads it when a task matches its description.

Can I use Ads Attribution in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add AgriciDaniel/claude-ads --skill ads-attribution -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ads-attribution, .gemini/skills/ads-attribution, .github/skills/ads-attribution and .opencode/skills/ads-attribution in your project.

What does Ads Attribution need to run?

SKILL.md names no scripts, command-line tools or credentials: Ads Attribution is instructions for the agent only.

Does Ads Attribution access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Ads Attribution safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Ads Attribution use?

Ads Attribution is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Ads Attribution use?

About 499 tokens (SKILL.md is roughly 2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Ads Attribution?

Skills that share tags, products or a category with Ads Attribution: Attribution Reconciler (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Dark Social Attributor (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Ads Performance Analytics (rampstackco/claude-skills, 941 stars) and Blog Google (AgriciDaniel/claude-blog, 2.3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Ads Attribution?

AgriciDaniel (a GitHub user) maintains it in AgriciDaniel/claude-ads, which has 9,829 GitHub stars. The repository holds 32 skills in this directory. The repository was last updated on October 7, 2026.

Source: AgriciDaniel/claude-ads on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.