Official agent skill

Content Research Writer

by google in google/adk-recipes

Content research and SEO writing methodology. An agent skill from google/adk-recipes.

OfficialApache-2.0Auto-check passedMarketing & SEO

Install Content Research Writer

skills CLI
$ npx skills add google/adk-recipes --skill content-research-writer -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install google/adk-recipes content-research-writer --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/google/adk-recipes.git skills-src && mkdir -p .claude/skills && cp -r skills-src/contrib/python/agent-skills-tutorial/app/skills/content-research-writer .claude/skills/content-research-writer && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
content-research-writer
GitHub stars
10k
Token cost
~465 tokens
SKILL.md length
231 words
Files
2 (incl. references)
Skills in repo
14
Repo updated
First seen
Licence
Apache-2.0

At a glance

Content research and SEO writing methodology. An agent skill from google/adk-recipes.

  • Works in 5 steps: Topic Research → Content Planning → SEO Optimization → …
  • Tasks that involve Competitor analysis
  • SKILL.md covers Phase 1: Topic Research, Phase 2: Content Planning, Phase 3: SEO Optimization and Phase 4: Writing, plus 1 more section
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Content Research Writer is an agent skill from google/adk-recipes, published by the product's own GitHub organization. Content research and SEO writing methodology. Guides the agent through topic research, keyword identification, competitive analysis, and writing SEO-optimized content that ranks well and provides genuine value to readers.

Its SKILL.md is about 470 tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/seo-guidelines.md`).

It sits in Marketing & SEO, covering Competitor analysis. The repository describes itself as: A collection of agent recipes, reference patterns, and vertical plugins built with Agent Development Kit (ADK). The licence is Apache-2.0.

When your agent uses it

  • Tasks that involve Competitor analysis

Example prompts

  • “/content-research-writer”

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. Topic Research
  2. Content Planning
  3. SEO Optimization
  4. Writing
  5. Quality Check

What it can do on your machine

Read from SKILL.md and the folder at commit c339821. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Content Research Writer loads about 465 tokens when it runs, and up to ~838 if it reads all its reference files. Until then it costs about 61 tokens; SKILL.md has 231 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~61
When it runs · the whole SKILL.md, loaded when a task matches
~465
With references · SKILL.md plus every file in references/, read only if the agent opens them
~838

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from google/adk-recipes at commit c339821, republished under its Apache-2.0 licence (© google). 231 words, ~465 tokens.

Download SKILL.mdSave it as .claude/skills/content-research-writer/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
content-research-writer
description
Content research and SEO writing methodology. Guides the agent through topic research, keyword identification, competitive analysis, and writing SEO-optimized content that ranks well and provides genuine value to readers.

Content Research & Writer Instructions

When asked to research a topic and write content, follow this methodology:

Phase 1: Topic Research

  1. Identify the primary topic and break it into subtopics
  2. List 3-5 key questions the target audience would ask
  3. Identify the target keyword and 3-5 related keywords
  4. Note what makes this content unique — what angle hasn't been covered?

Phase 2: Content Planning

  1. Define the content type: tutorial, deep-dive, comparison, or opinion
  2. Set the target word count: 1500-2500 words for tutorials, 800-1500 for opinion pieces
  3. Plan code examples if technical (at least 2-3 per tutorial)
  4. Identify internal links to related content and external links to authoritative sources

Phase 3: SEO Optimization

Read references/seo-guidelines.md for detailed SEO rules using load_skill_resource.

Apply these during writing:

  • Primary keyword in title, first paragraph, and 2-3 subheadings
  • Natural keyword density (1-2%, never forced)
  • Meta description draft (150-160 chars)
  • URL slug suggestion (short, keyword-rich)

Phase 4: Writing

  1. Write the hook first — make the reader care in 2 sentences
  2. Deliver on the promise of the title in every section
  3. Use the inverted pyramid: most important info first in each section
  4. End with actionable takeaways the reader can apply immediately

Phase 5: Quality Check

  • Does every section add unique value?
  • Are all claims supported by evidence or code?
  • Would you share this with a colleague? If not, what's missing?

© google, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file (references) in contrib/python/agent-skills-tutorial/app/skills/content-research-writer of google/adk-recipes.

  • SKILL.md
  • references/seo-guidelines.md

Open the folder on GitHubat commit c339821

Compare with similar skills

Content Research Writer next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Content Research Writer compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Content Research Writer this skillgoogle/adk-recipes10k—~465Automated safety check: PassApache-2.0
SEO Content Brief GeneratorAgriciDaniel/claude-seo18k2 repos~2.6kAutomated safety check: PassMIT
Startup Competitorsferdinandobons/startup-skill1.2k1 repos~4.1kAutomated safety check: PassMIT
Amazon Listing Competitor Analysisbrowser-act/skills6.1k2 repos~3.2kAutomated safety check: PassMIT
SEO DataforseoAgriciDaniel/codex-seo7912 repos~4.6kAutomated safety check: PassMIT
Competitor ProfilingNexus-JPF/note-companion8704 repos~3.5kAutomated safety check: PassMIT

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Categories

Questions about Content Research Writer

What does Content Research Writer do?

Content research and SEO writing methodology. An agent skill from google/adk-recipes. Content Research Writer is an agent skill from google/adk-recipes, published by the product's own GitHub organization. Content research and SEO writing methodology.

When should I use Content Research Writer?

Content Research Writer fits situations like: tasks that involve Competitor analysis.

How do I install Content Research Writer in Claude Code?

Run `npx skills add google/adk-recipes --skill content-research-writer -a claude-code`. Or copy the skill folder (contrib/python/agent-skills-tutorial/app/skills/content-research-writer in google/adk-recipes) into .claude/skills/content-research-writer in your project. Claude Code loads it when a task matches its description.

How do I install Content Research Writer in Codex?

Run `npx skills add google/adk-recipes --skill content-research-writer -a codex`. Or copy the skill folder (contrib/python/agent-skills-tutorial/app/skills/content-research-writer in google/adk-recipes) into .agents/skills/content-research-writer in your project. Codex loads it when a task matches its description.

Can I use Content Research Writer in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add google/adk-recipes --skill content-research-writer -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/content-research-writer, .gemini/skills/content-research-writer, .github/skills/content-research-writer and .opencode/skills/content-research-writer in your project.

What does Content Research Writer need to run?

SKILL.md names no scripts, command-line tools or credentials: Content Research Writer is instructions for the agent only.

Does Content Research Writer access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Content Research Writer safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Content Research Writer use?

Content Research Writer is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Content Research Writer use?

About 465 tokens (SKILL.md is roughly 1.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 373 tokens, read only when the agent opens those files.

What are the alternatives to Content Research Writer?

Skills that share tags, products or a category with Content Research Writer: SEO Content Brief Generator (AgriciDaniel/claude-seo, 18k stars), Startup Competitors (ferdinandobons/startup-skill, 1.2k stars), Amazon Listing Competitor Analysis (browser-act/skills, 6.1k stars) and SEO Dataforseo (AgriciDaniel/codex-seo, 791 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Content Research Writer?

google (a GitHub organization, an official publisher) maintains it in google/adk-recipes, which has 10,421 GitHub stars. The repository holds 14 skills in this directory. The repository was last updated on October 8, 2026.

Source: google/adk-recipes on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.