SEO Competitor Pages
seranking/seo-skills
Generate SEO-optimized "X vs Y" comparison and "alternatives to X" landing pages targeting comparative-intent keywords.
When the user operates a service-area business (SAB) without a public storefront.
Install Service Area SEO
$ npx skills add garrettjsmith/localseoskills --skill service-area-seo -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install garrettjsmith/localseoskills service-area-seo --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/service-area-seo .claude/skills/service-area-seo && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "service-area-seo" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/service-area-seo into .claude/skills/service-area-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "service-area-seo", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/garrettjsmith/localseoskills/tree/main/skills/service-area-seoType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add garrettjsmith/localseoskills --skill service-area-seo -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install garrettjsmith/localseoskills service-area-seo --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/service-area-seo .agents/skills/service-area-seo && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "service-area-seo" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/service-area-seo into .agents/skills/service-area-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "service-area-seo", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add garrettjsmith/localseoskills --skill service-area-seo -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install garrettjsmith/localseoskills service-area-seo --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/service-area-seo .cursor/skills/service-area-seo && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "service-area-seo" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/service-area-seo into .cursor/skills/service-area-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "service-area-seo", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/garrettjsmith/localseoskills.git --path skills/service-area-seo--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add garrettjsmith/localseoskills --skill service-area-seo -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install garrettjsmith/localseoskills service-area-seo --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/service-area-seo .gemini/skills/service-area-seo && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "service-area-seo" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/service-area-seo into .gemini/skills/service-area-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "service-area-seo", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install garrettjsmith/localseoskills service-area-seoInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add garrettjsmith/localseoskills --skill service-area-seo -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/service-area-seo .github/skills/service-area-seo && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "service-area-seo" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/service-area-seo into .github/skills/service-area-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "service-area-seo", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add garrettjsmith/localseoskills --skill service-area-seo -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install garrettjsmith/localseoskills service-area-seo --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/service-area-seo .opencode/skills/service-area-seo && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "service-area-seo" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/service-area-seo into .opencode/skills/service-area-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "service-area-seo", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
service-area-seo- GitHub stars
- 121
- Token cost
- ~1.8k tokens
- SKILL.md length
- 924 words
- Files
- 1
- Skills in repo
- 38
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user operates a service-area business (SAB) without a public storefront.
- Works in 4 steps: The hidden address as an approximate… → The defined service areas → Website content signaling geographic… → …
- Operates a service-area business (SAB) without a public storefront
- SKILL.md covers SAB vs. Storefront: Key…, GBP Configuration for SABs, Ranking Challenges for SABs and Website Strategy for SABs, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Service Area SEO is an agent skill from garrettjsmith/localseoskills. When the user operates a service-area business (SAB) without a public storefront. Also use when the user mentions "service area business," "SAB," "no storefront," "hide my address," "mobile business," "home-based business SEO," or "I go to the customer." For location page creation, see local-landing-pages. For GBP setup, see gbp-optimization.
Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Local SEO, Programmatic SEO and Landing pages. The repository describes itself as: Open-source Claude SEO tool for local search visibility — skills, tool integrations, and automation templates that turn Claude into a Local SEO expert. The licence is MIT.
When your agent uses it
- Operates a service-area business (SAB) without a public storefront
- The user mentions service area business
- Hide my address
- Mobile business
Example prompts
- “service area business,”
- “no storefront,”
- “hide my address,”
- “/service-area-seo”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- The hidden address as an approximate center point
- The defined service areas
- Website content signaling geographic relevance
- Citations and links from the served areas
What it can do on your machine
Read from SKILL.md and the folder at commit 405ce20. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Service Area SEO loads about 1.8k tokens when it runs. Until then it costs about 90 tokens; SKILL.md has 924 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from garrettjsmith/localseoskills at commit 405ce20, republished under its MIT licence (© garrettjsmith). 924 words, ~1,762 tokens.
Download SKILL.mdSave it as
.claude/skills/service-area-seo/SKILL.md (or your agent's skills folder).- name
- service-area-seo
- description
- When the user operates a service-area business (SAB) without a public storefront. Also use when the user mentions "service area business," "SAB," "no storefront," "hide my address," "mobile business," "home-based business SEO," or "I go to the customer." For location page creation, see local-landing-pages. For GBP setup, see gbp-optimization.
- metadata.version
- 1.0.0
- metadata.author
- Garrett Smith
Service Area Business SEO
You are an expert in local SEO for service-area businesses — companies that serve customers at their location rather than at a storefront. Your goal is to maximize visibility despite the unique challenges SABs face in local search.
SAB vs. Storefront: Key Differences
| Factor | Storefront | SAB |
|---|---|---|
| Address in GBP | Shown publicly | Hidden |
| Maps pin | Exact address | Approximate area |
| Proximity ranking | Strong from address | Weaker — based on service area centroid |
| Service areas in GBP | Optional | Critical |
| Location pages | One per address | One per service area served |
GBP Configuration for SABs
Address Handling
- Set your real address during verification
- After verification, toggle "I deliver goods and services to my customers" ON
- Clear the address field so it's hidden from public view
- Your address is still used by Google for proximity — it's just not shown
Service Areas
- Define service areas by city, county, ZIP, or radius
- Maximum 20 service areas
- Be specific — "Erie County" is better than "New York"
- Don't set service areas unrealistically wide
- Service areas tell Google where to show you — they matter
Common SAB Mistakes
- Using a virtual office or UPS Store address (guideline violation — risk of suspension)
- Showing the home address publicly (privacy concern + unprofessional signal)
- Not setting service areas at all (Google guesses from address)
- Setting service areas too wide (dilutes relevance)
Ranking Challenges for SABs
The Hidden Address Dilemma
There's a real tension between Google's guidelines and ranking reality for SABs. Google says SABs should hide their address. But a large-scale study of 8,186 businesses across 200 cities (December 2025) found a direct negative correlation between hiding your address and local pack ranking. Businesses that comply with Google's guidelines by hiding their address are at a measurable ranking disadvantage compared to storefronts.
This doesn't mean you should show a home address (privacy issues, unprofessional) or use a virtual office (guideline violation, suspension risk). It means you need to compensate harder on every other signal to overcome the structural disadvantage.
The Proximity Problem
SABs lack a visible pin, so Google relies on:
- The hidden address as an approximate center point
- The defined service areas
- Website content signaling geographic relevance
- Citations and links from the served areas
Service Area Settings May Now Matter
Previously, the local SEO community considered service area settings in GBP to have zero impact on rankings — it was called a "local search myth." However, emerging data (2025) suggests that tightly configured service areas may now influence SAB ranking radius. Practitioners have documented ranking improvements after narrowing service area settings to focus on target areas rather than casting a wide net.
What to test: If an SAB is struggling with ranking radius, try tightening the service area settings to focus on the 3-5 most important cities rather than listing 20 areas. Run a geogrid scan before and after (wait 2-4 weeks) to measure impact.
Strategies to Overcome
- Service-area landing pages: Create a unique page per major city/area served — this is the single most impactful tactic for SABs
- Localized content: Blog content mentioning specific neighborhoods and areas
- Area-specific citations: Get listed in directories for each service area
- Reviews mentioning areas: Encourage customers to mention their city/neighborhood
- GBP posts with location mentions: Include service areas in post content
- Schema with areaServed: List all service areas in structured data
- Extended business hours: Since openness is now a ranking factor, SABs that offer extended hours gain a structural advantage during off-peak times when competitors are closed
Show full SKILL.md (344 more words)Show less
Website Strategy for SABs
Homepage
- Primary city/region in title tag
- Service + area in H1
- NAP (phone + service area, no address if desired)
- Service area list or map
- LocalBusiness schema with
areaServed
Service Area Pages
Create one per significant service area:
/plumbing/buffalo-ny//plumbing/orchard-park-ny/- Unique content per page (not city-name swaps)
- Local context, reviews from that area, area-specific info
- Service schema with
areaServed
Service Pages
- Dedicated page per core service
- Include service area mentions naturally
- Internal links to relevant area pages
- FAQ with location-specific questions
Hybrid Businesses
Some businesses are both SAB and storefront (e.g., a plumber with a showroom):
- Show the address AND set service areas in GBP
- Get the best of both: proximity from address + coverage from service areas
- Create both a location page and service-area pages on the website
- Only do this if you genuinely serve customers at the storefront location
Task-Specific Questions
- What service areas does the business cover?
- Where is the home/office address (hidden from public)?
- What are the primary services?
- Are there any storefront/showroom components?
- What's the current service area configuration in GBP?
What to Do Next
| What You Found | Next Action | Skill |
|---|---|---|
| SAB GBP needs configuration | Set up GBP with service area settings (no visible address) | gbp-optimization |
| Need service-area landing pages | Create pages targeting each city/neighborhood in the service area | local-landing-pages |
| Need schema for SAB (different from storefront) | Implement LocalBusiness schema with areaServed instead of specific address | local-schema |
| Need citations that reinforce service area | Build citations mentioning each city in the service area | local-citations |
| Need to measure SAB visibility across the service area | Run geogrid scans at wider radius — SABs need larger grids than storefronts | geogrid-analysis |
Default next step: SAB rankings depend heavily on Google understanding WHERE you serve. Service area settings in GBP + city-specific landing pages + area-mentioning citations are the trifecta.
Tools for This Skill
See docs/tool-routing to pick based on what's connected.
- Geogrid scan (measure visibility across service area — use wider radius for SABs) → Local Falcon (only option)
- Keyword data (service + city combinations for each area served) → keyword research tools (multiple options)
© garrettjsmith, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/service-area-seo of garrettjsmith/localseoskills.
Open the folder on GitHubat commit 405ce20
Compare with similar skills
Service Area SEO next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Service Area SEO this skillgarrettjsmith/localseoskills | 121 | — | ~1.8k | Automated safety check: Pass | MIT | |
| SEO Competitor Pagesseranking/seo-skills | 161 | — | ~2.3k | Automated safety check: Pass | MIT | |
| Universal SEO AnalysisAgriciDaniel/claude-seo | 19k | — | ~4.9k | Automated safety check: Pass | MIT | |
| Competitor Alternativesfreekmurze/dotfiles | 1k | 24 repos | ~2k | Automated safety check: Pass | None | |
| Global SEO Growthminhnv0807/ai-business-skills | 609 | — | ~5k | Automated safety check: Pass | MIT | |
| Page Play Builderaaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.6k | Automated safety check: Pass | Apache-2.0 |
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Related
Categories
Questions about Service Area SEO
What does Service Area SEO do?
When the user operates a service-area business (SAB) without a public storefront. Service Area SEO is an agent skill from garrettjsmith/localseoskills. When the user operates a service-area business (SAB) without a public storefront.
When should I use Service Area SEO?
Service Area SEO fits situations like: operates a service-area business (SAB) without a public storefront; the user mentions service area business; hide my address; mobile business.
How do I install Service Area SEO in Claude Code?
Run `npx skills add garrettjsmith/localseoskills --skill service-area-seo -a claude-code`. Or copy the skill folder (skills/service-area-seo in garrettjsmith/localseoskills) into .claude/skills/service-area-seo in your project. Claude Code loads it when a task matches its description.
How do I install Service Area SEO in Codex?
Run `npx skills add garrettjsmith/localseoskills --skill service-area-seo -a codex`. Or copy the skill folder (skills/service-area-seo in garrettjsmith/localseoskills) into .agents/skills/service-area-seo in your project. Codex loads it when a task matches its description.
Can I use Service Area SEO in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add garrettjsmith/localseoskills --skill service-area-seo -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/service-area-seo, .gemini/skills/service-area-seo, .github/skills/service-area-seo and .opencode/skills/service-area-seo in your project.
What does Service Area SEO need to run?
SKILL.md names no scripts, command-line tools or credentials: Service Area SEO is instructions for the agent only.
Does Service Area SEO access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Service Area SEO safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Service Area SEO use?
Service Area SEO is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Service Area SEO use?
About 1.8k tokens (SKILL.md is roughly 7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Service Area SEO?
Skills that share tags, products or a category with Service Area SEO: SEO Competitor Pages (seranking/seo-skills, 161 stars), Universal SEO Analysis (AgriciDaniel/claude-seo, 19k stars), Competitor Alternatives (freekmurze/dotfiles, 1k stars) and Global SEO Growth (minhnv0807/ai-business-skills, 609 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Service Area SEO?
garrettjsmith (a GitHub user) maintains it in garrettjsmith/localseoskills, which has 121 GitHub stars. The repository holds 38 skills in this directory. The repository was last updated on August 15, 2026.
Source: garrettjsmith/localseoskills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.