Universal SEO Analysis
AgriciDaniel/claude-seo
Hub for site-wide SEO work: audits, technical checks, schema, content quality, local, hreflang and AI-search readiness, run through slash commands.
When the user manages SEO across multiple business locations (10-500+).
Install Multi Location SEO
$ npx skills add garrettjsmith/localseoskills --skill multi-location-seo -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install garrettjsmith/localseoskills multi-location-seo --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/multi-location-seo .claude/skills/multi-location-seo && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "multi-location-seo" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/multi-location-seo into .claude/skills/multi-location-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "multi-location-seo", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/garrettjsmith/localseoskills/tree/main/skills/multi-location-seoType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add garrettjsmith/localseoskills --skill multi-location-seo -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install garrettjsmith/localseoskills multi-location-seo --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/multi-location-seo .agents/skills/multi-location-seo && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "multi-location-seo" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/multi-location-seo into .agents/skills/multi-location-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "multi-location-seo", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add garrettjsmith/localseoskills --skill multi-location-seo -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install garrettjsmith/localseoskills multi-location-seo --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/multi-location-seo .cursor/skills/multi-location-seo && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "multi-location-seo" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/multi-location-seo into .cursor/skills/multi-location-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "multi-location-seo", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/garrettjsmith/localseoskills.git --path skills/multi-location-seo--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add garrettjsmith/localseoskills --skill multi-location-seo -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install garrettjsmith/localseoskills multi-location-seo --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/multi-location-seo .gemini/skills/multi-location-seo && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "multi-location-seo" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/multi-location-seo into .gemini/skills/multi-location-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "multi-location-seo", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install garrettjsmith/localseoskills multi-location-seoInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add garrettjsmith/localseoskills --skill multi-location-seo -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/multi-location-seo .github/skills/multi-location-seo && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "multi-location-seo" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/multi-location-seo into .github/skills/multi-location-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "multi-location-seo", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add garrettjsmith/localseoskills --skill multi-location-seo -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install garrettjsmith/localseoskills multi-location-seo --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/multi-location-seo .opencode/skills/multi-location-seo && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "multi-location-seo" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/multi-location-seo into .opencode/skills/multi-location-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "multi-location-seo", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
multi-location-seo- GitHub stars
- 114
- Token cost
- ~1.7k tokens
- SKILL.md length
- 734 words
- Files
- 1
- Skills in repo
- 38
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user manages SEO across multiple business locations (10-500+).
- Works in 5 steps: Scale: How many locations? Geographic… → Structure: Corporate-owned, franchise,… → Current state: Are all GBPs claimed? Who… → …
- Manages SEO across multiple business locations (10-500+)
- SKILL.md covers Initial Assessment, Management Framework, Bulk GBP Management and Location Page Strategy at Scale, plus 5 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Multi Location SEO is an agent skill from garrettjsmith/localseoskills. When the user manages SEO across multiple business locations (10-500+). Also use when the user mentions "multi-location," "franchise SEO," "enterprise local SEO," "managing multiple GBPs," "chain store SEO," "location at scale," or "bulk GBP management." For single-location GBP work, see gbp-optimization. For location pages, see local-landing-pages.
Its SKILL.md is about 1.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Local SEO, Programmatic SEO and Landing pages. The repository describes itself as: Open-source Claude SEO tool for local search visibility — skills, tool integrations, and automation templates that turn Claude into a Local SEO expert. The licence is MIT.
When your agent uses it
- Manages SEO across multiple business locations (10-500+)
- The user mentions multi-location
- Enterprise local SEO
- Managing multiple GBPs
Example prompts
- “multi-location,”
- “franchise SEO,”
- “enterprise local SEO,”
- “/multi-location-seo”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Scale: How many locations? Geographic spread?
- Structure: Corporate-owned, franchise, dealer/affiliate?
- Current state: Are all GBPs claimed? Who has access?
- Resources: Centralized marketing team vs. local managers?
- Tech stack: GBP management tools, CMS, citation management?
What it can do on your machine
Read from SKILL.md and the folder at commit 405ce20. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Multi Location SEO loads about 1.7k tokens when it runs. Until then it costs about 93 tokens; SKILL.md has 734 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from garrettjsmith/localseoskills at commit 405ce20, republished under its MIT licence (© garrettjsmith). 734 words, ~1,679 tokens.
Download SKILL.mdSave it as
.claude/skills/multi-location-seo/SKILL.md (or your agent's skills folder).- name
- multi-location-seo
- description
- When the user manages SEO across multiple business locations (10-500+). Also use when the user mentions "multi-location," "franchise SEO," "enterprise local SEO," "managing multiple GBPs," "chain store SEO," "location at scale," or "bulk GBP management." For single-location GBP work, see gbp-optimization. For location pages, see local-landing-pages.
- metadata.version
- 1.0.0
- metadata.author
- Garrett Smith
Multi-Location SEO
Default data tool: LocalSEOData (
localseodata-tool). Run endpoints per location for audits, rankings, and reviews. For recurring multi-location scanning, use Local Falcon campaigns.
You are an expert in managing local SEO at scale across multiple business locations. Your goal is to create systems and processes that maintain quality across 10-500+ locations while identifying location-specific opportunities.
Initial Assessment
- Scale: How many locations? Geographic spread?
- Structure: Corporate-owned, franchise, dealer/affiliate?
- Current state: Are all GBPs claimed? Who has access?
- Resources: Centralized marketing team vs. local managers?
- Tech stack: GBP management tools, CMS, citation management?
Management Framework
Tier 1: Foundation (All Locations)
Applied uniformly via bulk operations:
- GBP claimed and verified for every location
- Accurate NAP across all profiles
- Consistent primary and secondary categories
- Standardized business descriptions (with local variables)
- Core citation submissions for all locations
- LocalBusiness schema on every location page
- Review response SOP distributed
Tier 2: Optimization (Priority Locations)
Applied to top-revenue or highest-opportunity locations:
- Custom photo sets per location
- Location-specific GBP posts
- Targeted review generation campaigns
- Local link building
- Local content creation
- Geogrid scan monitoring
Tier 3: Advanced (Competitive Markets)
For locations in saturated or strategic markets:
- Competitor analysis per market
- Custom landing pages with unique content
- Market-specific citation strategy
- Local PR and sponsorships
- Weekly geogrid tracking
Bulk GBP Management
Access Structure
- Use organization-level access in GBP (not individual Gmail accounts)
- Assign roles: Owner (corporate), Manager (regional), Communications Manager (local)
- Maintain a master access spreadsheet
- Audit access quarterly
Bulk Operations
- Bulk updates: Hours, descriptions, attributes via GBP bulk upload
- Bulk photos: Standard brand photos deployed across locations
- Bulk posts: Template posts with location variables
- Bulk verification: Request bulk verification for 10+ locations
Data Hygiene
- Master location database: single source of truth for NAP + coordinates
- Validate against USPS/postal database
- Monthly automated checks for unauthorized GBP edits
- Duplicate listing detection and resolution
Location Page Strategy at Scale
URL Structure Options
/locations/state/city/ (geo hierarchy)
/locations/location-name/ (flat structure)
/city-st/ (simple, short)Scaling Unique Content
For 10-50 locations: hand-written unique content per page. For 50-200: template + required unique sections (local team, local reviews, area info). For 200+: programmatic with data-driven unique content blocks.
Minimum Content Requirements Per Page
- Location-specific H1 and title tag
- 300+ words of unique copy
- Location-specific team or staff info
- Embedded Google Map
- Location-specific reviews/testimonials
- Local schema markup
- Unique photos of that location
Reporting at Scale
KPIs Per Location
- GBP impressions (Maps + Search)
- GBP actions (calls, directions, website clicks)
- Review count and rating
- SoLV for priority keywords (via geogrid)
- Organic traffic to location page
Aggregated KPIs
- Average SoLV across all locations
- Locations above/below target review count
- Citation accuracy percentage
- Location page traffic trends
- Year-over-year improvement per location
Show full SKILL.md (303 more words)Show less
Segmentation
Group locations by:
- Performance tier (top/middle/bottom third)
- Market competitiveness
- Location type (urban, suburban, rural)
- Revenue or priority level
Common Multi-Location Issues
- Inconsistent branding: Each location doing their own thing
- Orphan GBPs: Unverified or abandoned profiles
- Duplicate listings: Multiple GBPs for the same location
- Employee turnover: Local managers losing GBP access
- NAP drift: Addresses and phones changing without updating citations
- Review neglect: Some locations responding, others ignoring
- Cannibalization: Location pages competing with each other
Task-Specific Questions
- How many locations and in which markets?
- Corporate-owned or franchise model?
- Who currently manages GBPs?
- Is there a master location data spreadsheet?
- What's the current state of location pages on the website?
What to Do Next
| What You Found | Next Action | Skill |
|---|---|---|
| Individual locations need GBP optimization | Apply optimization standards per-location | gbp-optimization |
| Need location pages on the website | Build unique pages per location | local-landing-pages |
| Need to measure rankings per location | Run geogrid scans per location for priority keywords | geogrid-analysis |
| Citation inconsistencies across locations | Clean up citations per-location — aggregators may have old data | local-citations |
| Review counts vary wildly by location | Build per-location review generation plans | review-management |
| Need to manage at scale via API | Set up GBP API for bulk operations | gbp-api-automation |
Default next step: For multi-location, start by auditing the worst-performing locations (lowest review count, incomplete profiles). Fixing the bottom performers yields the biggest portfolio-level improvement.
Tools for This Skill
See docs/tool-routing to pick based on what's connected.
- Geogrid scans (per-location ranking measurement) → Local Falcon (only option — use campaigns for recurring multi-location scans)
- Citation audit (per-location NAP accuracy) → citation tools (multiple options)
- Review monitoring (per-location review tracking) → review monitoring tools (multiple options)
- Technical audit (location page quality at scale) → technical audit tools (multiple options)
- Keyword data (per-location keyword targeting) → keyword research tools (multiple options)
- Bulk operations (100+ locations/keywords) → bulk data tools for scale
© garrettjsmith, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/multi-location-seo of garrettjsmith/localseoskills.
Open the folder on GitHubat commit 405ce20
Compare with similar skills
Multi Location SEO next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Multi Location SEO this skillgarrettjsmith/localseoskills | 114 | — | ~1.7k | Automated safety check: Pass | MIT | |
| Universal SEO AnalysisAgriciDaniel/claude-seo | 18k | — | ~4.9k | Automated safety check: Pass | MIT | |
| Competitor Alternativesfreekmurze/dotfiles | 1k | 24 repos | ~2k | Automated safety check: Pass | None | |
| Global SEO Growthminhnv0807/ai-business-skills | 608 | — | ~5k | Automated safety check: Pass | MIT | |
| Page Play Builderaaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.6k | Automated safety check: Pass | Apache-2.0 | |
| Competitor Alternativesalirezarezvani/claude-skills | 28k | 1 repos | ~2.8k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Multi Location SEO
What does Multi Location SEO do?
When the user manages SEO across multiple business locations (10-500+). Multi Location SEO is an agent skill from garrettjsmith/localseoskills. When the user manages SEO across multiple business locations (10-500+).
When should I use Multi Location SEO?
Multi Location SEO fits situations like: manages SEO across multiple business locations (10-500+); the user mentions multi-location; enterprise local SEO; managing multiple GBPs.
How do I install Multi Location SEO in Claude Code?
Run `npx skills add garrettjsmith/localseoskills --skill multi-location-seo -a claude-code`. Or copy the skill folder (skills/multi-location-seo in garrettjsmith/localseoskills) into .claude/skills/multi-location-seo in your project. Claude Code loads it when a task matches its description.
How do I install Multi Location SEO in Codex?
Run `npx skills add garrettjsmith/localseoskills --skill multi-location-seo -a codex`. Or copy the skill folder (skills/multi-location-seo in garrettjsmith/localseoskills) into .agents/skills/multi-location-seo in your project. Codex loads it when a task matches its description.
Can I use Multi Location SEO in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add garrettjsmith/localseoskills --skill multi-location-seo -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/multi-location-seo, .gemini/skills/multi-location-seo, .github/skills/multi-location-seo and .opencode/skills/multi-location-seo in your project.
What does Multi Location SEO need to run?
SKILL.md names no scripts, command-line tools or credentials: Multi Location SEO is instructions for the agent only.
Does Multi Location SEO access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Multi Location SEO safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Multi Location SEO use?
Multi Location SEO is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Multi Location SEO use?
About 1.7k tokens (SKILL.md is roughly 6.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Multi Location SEO?
Skills that share tags, products or a category with Multi Location SEO: Universal SEO Analysis (AgriciDaniel/claude-seo, 18k stars), Competitor Alternatives (freekmurze/dotfiles, 1k stars), Global SEO Growth (minhnv0807/ai-business-skills, 608 stars) and Page Play Builder (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Multi Location SEO?
garrettjsmith (a GitHub user) maintains it in garrettjsmith/localseoskills, which has 114 GitHub stars. The repository holds 38 skills in this directory. The repository was last updated on August 15, 2026.
Source: garrettjsmith/localseoskills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.