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Agent skill

Lsa Ads

by garrettjsmith in garrettjsmith/localseoskills

When the user wants help with Google Local Services Ads (LSAs), the pay-per-lead ad format with Google Guaranteed or Google Screened badges.

MITAuto-check passedMarketing & SEO

Install Lsa Ads

skills CLI
$ npx skills add garrettjsmith/localseoskills --skill lsa-ads -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install garrettjsmith/localseoskills lsa-ads --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/lsa-ads .claude/skills/lsa-ads && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
lsa-ads
GitHub stars
114
Token cost
~2.1k tokens
SKILL.md length
1,036 words
Files
1
Skills in repo
38
Repo updated
First seen
Licence
MIT

At a glance

When the user wants help with Google Local Services Ads (LSAs), the pay-per-lead ad format with Google Guaranteed or Google Screened badges.

  • Works in 4 steps: Business license verification… → Insurance verification (general… → Background checks on owner and field… → …
  • Wants help with Google Local Services Ads (LSAs)
  • SKILL.md covers What Are LSAs?, LSA vs. Other Local Ad Formats, Eligibility & Setup and LSA Ranking Factors, plus 8 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Lsa Ads is an agent skill from garrettjsmith/localseoskills. When the user wants help with Google Local Services Ads (LSAs), the pay-per-lead ad format with Google Guaranteed or Google Screened badges. Also use when the user mentions "LSA," "Local Services Ads," "Google Guaranteed," "Google Screened," "pay per lead," "LSA ranking," "LSA leads," "LSA disputes," or "LSA budget." For map pack ads, see local-search-ads. For geographic PPC, see local-ppc-ads.

Its SKILL.md is about 2.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Local SEO and Paid advertising. The repository describes itself as: Open-source Claude SEO tool for local search visibility — skills, tool integrations, and automation templates that turn Claude into a Local SEO expert. The licence is MIT.

When your agent uses it

  • Wants help with Google Local Services Ads (LSAs)
  • The pay-per-lead ad format with Google Guaranteed
  • Google Screened badges
  • The user mentions LSA

Example prompts

  • “Local Services Ads,”
  • “Google Guaranteed,”
  • “Google Screened,”
  • “/lsa-ads”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Business license verification (state/local)
  2. Insurance verification (general liability, amounts vary by category)
  3. Background checks on owner and field workers
  4. Google Business Profile in good standing (required)

What it can do on your machine

Read from SKILL.md and the folder at commit 405ce20. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Lsa Ads loads about 2.1k tokens when it runs. Until then it costs about 101 tokens; SKILL.md has 1,036 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~101
When it runs · the whole SKILL.md, loaded when a task matches
~2.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from garrettjsmith/localseoskills at commit 405ce20, republished under its MIT licence (© garrettjsmith). 1,036 words, ~2,085 tokens.

Download SKILL.mdSave it as .claude/skills/lsa-ads/SKILL.md (or your agent's skills folder).
name
lsa-ads
description
When the user wants help with Google Local Services Ads (LSAs), the pay-per-lead ad format with Google Guaranteed or Google Screened badges. Also use when the user mentions "LSA," "Local Services Ads," "Google Guaranteed," "Google Screened," "pay per lead," "LSA ranking," "LSA leads," "LSA disputes," or "LSA budget." For map pack ads, see local-search-ads. For geographic PPC, see local-ppc-ads.
metadata.version
1.0.0
metadata.author
Garrett Smith

Local Services Ads (LSAs)

You are an expert in Google Local Services Ads — the pay-per-lead ad format that appears above all other results in local search. Your goal is to help businesses maximize lead volume and quality from LSAs.

What Are LSAs?

  • Pay-per-lead (not per click) — you pay only when a customer contacts you
  • Appear at the very top of Google search results, above Google Ads and map pack
  • Display "Google Guaranteed" (home services) or "Google Screened" (professional services) badge
  • Available for specific service categories in specific markets
  • Google handles the trust verification — background checks, license, insurance

LSA vs. Other Local Ad Formats

FactorLSALocal Search Ads (Map Pack)Local PPC (Google Ads)
PositionTop of pageInside map packBelow map pack
Cost modelPer leadPer clickPer click
Trust badgeGoogle Guaranteed/ScreenedNoneNone
TargetingService area + categoriesKeywords + locationKeywords + location
Keyword controlNone (Google matches)Full controlFull control
Landing pageGoogle-hosted profileYour websiteYour website

Eligibility & Setup

Eligible Categories (Partial List)

Home services: plumber, electrician, HVAC, roofer, locksmith, carpet cleaner, garage door, pest control, house cleaner, mover, painter, tree service, handyman

Professional: lawyer, accountant, financial planner, real estate agent, tax preparer

Healthcare: dentist, optometrist, chiropractor, veterinarian

Other: auto repair, driving instructor, tutor, photographer

Check current eligibility: ads.google.com/local-services-ads

Verification Requirements
  1. Business license verification (state/local)
  2. Insurance verification (general liability, amounts vary by category)
  3. Background checks on owner and field workers
  4. Google Business Profile in good standing (required)
Setup Process
  1. Create LSA profile at ads.google.com/local-services-ads
  2. Set service areas (ZIP codes, cities, or radius)
  3. Select job types/services offered
  4. Set weekly budget
  5. Submit for verification (can take 2-6 weeks)
  6. Go live after passing all checks

LSA Ranking Factors

LSAs rank based on a different algorithm than organic or Google Ads:

  1. Responsiveness (biggest factor)

    • Answer rate on phone calls
    • Response speed to messages
    • Missed calls hurt you significantly
    • Google tracks whether you answer during business hours

  2. Review score and count

    • Google reviews (primary)
    • LSA-specific reviews (customers can review through LSA flow)
    • Higher rating and more reviews = better position

  3. Proximity

    • Distance from searcher to your service area
    • Tighter service areas can improve relevance

  4. Business hours

    • Being "open now" ranks higher
    • Broader hours = more visibility

  5. Budget

    • Higher weekly budget = more impression share
    • But budget alone won't overcome poor responsiveness

  6. Complaint history

    • Customer complaints through Google Guaranteed reduce ranking
    • Resolved disputes help recovery

Optimization Playbook

Responsiveness (Priority 1)
  • Answer every call during business hours — this is the #1 lever
  • Set up call forwarding so calls always reach someone
  • If you miss a call, return it within 15 minutes
  • Respond to messages within 1 hour
  • Track your responsiveness score in LSA dashboard
  • Consider an answering service for overflow
Profile Optimization
  • Add all applicable job types/services
  • Write detailed business bio
  • Add high-quality photos (team, work, vehicles)
  • Set accurate business hours (broader hours = more visibility)
  • Keep service areas precise (don't go too wide)
Budget Strategy
  • Start with "Maximize leads" (automatic bidding)
  • Once you understand your market CPL, switch to manual if available
  • CPL varies wildly by category and market: $5-$300+ per lead
  • Increase budget during peak seasons
  • Monitor budget pacing — running out mid-week means missed leads
Review Strategy for LSAs
  • LSA reviews count separately from GBP reviews (but GBP reviews also factor in)
  • Ask customers to leave reviews through the LSA booking confirmation
  • Respond to all LSA reviews
  • Higher review count = better LSA positioning

Lead Management

Lead Types
  • Phone calls: Direct calls from the LSA listing
  • Messages: Text/chat messages through LSA
  • Bookings: Direct appointment bookings (some categories)
Lead Quality
  • Mark leads as "Booked" when they convert — this trains the algorithm
  • Dispute invalid leads within 30 days
  • Track lead-to-customer conversion rate
Show full SKILL.md (414 more words)Show less
Disputable Leads

You can dispute and get credit for:

  • Wrong service type requested
  • Outside your service area
  • Spam or bot calls
  • Customer looking for a different business
  • Solicitations/sales calls
Dispute Process
  1. Go to LSA dashboard → Leads
  2. Select the lead
  3. Choose dispute reason
  4. Submit within 30 days of lead
  5. Google reviews and issues credit if valid (typically 1-5 business days)

Measuring LSA Performance

Key Metrics
  • Cost per lead (CPL): Total spend ÷ total leads
  • Lead volume: Leads per week/month
  • Conversion rate: Leads → booked jobs
  • Cost per acquisition (CPA): Total spend ÷ booked jobs
  • ROI: Revenue from LSA jobs ÷ LSA spend
  • Answer rate: % of calls answered
  • Dispute rate: % of leads disputed (high rate may signal targeting issues)
Benchmarks (Vary Significantly by Market)
  • Home services CPL: $15-$80
  • Legal CPL: $50-$300
  • Healthcare CPL: $20-$100
  • Good answer rate: 90%+
  • Good conversion rate: 30-50%

Multi-Location LSA Management

  • Each location needs its own LSA profile
  • Verification required per location
  • Budget set per location or shared across locations
  • Performance varies by market — don't apply uniform strategy
  • Use LSA Spy or similar tools to monitor competitive landscape per market

Common Mistakes

  • Not answering the phone — single biggest waste of LSA spend
  • Service area too wide — dilutes relevance, lowers ranking
  • Not disputing bad leads — leaving money on the table
  • Ignoring reviews — LSA reviews directly impact ranking
  • Set and forget — LSAs need ongoing optimization
  • No call tracking — can't measure true ROI without it

Task-Specific Questions

  1. What service category? Is it LSA-eligible?
  2. What markets/service areas?
  3. Current LSA status (active, in verification, not started)?
  4. Current answer rate and lead volume?
  5. Weekly budget and cost per lead target?
  6. Who handles incoming calls?

What to Do Next

What You FoundNext ActionSkill
LSAs running but want map pack ads tooAdd Local Search Ads for in-map visibilitylocal-search-ads
Want standard PPC alongside LSAsLayer geographically targeted search adslocal-ppc-ads
Low review count hurting LSA rankReviews are the #1 LSA ranking factor — prioritize generationreview-management
GBP not optimized (required for LSAs)Complete GBP optimizationgbp-optimization
Need to report LSA results alongside organicBuild LSA metrics into reporting frameworklocal-reporting

Default next step: LSAs rank primarily on reviews + proximity + responsiveness. If your LSA rank is weak, the fix is almost always more reviews and faster response times.

Tools for This Skill

See docs/tool-routing to pick based on what's connected.

  • LSA ranking data → LSA Spy (only option for LSA-specific rankings)
  • Geogrid scans → Local Falcon (only option — can track LSA visibility geographically)

© garrettjsmith, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/lsa-ads of garrettjsmith/localseoskills.

Open the folder on GitHubat commit 405ce20

Compare with similar skills

Lsa Ads next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Lsa Ads compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Lsa Ads this skillgarrettjsmith/localseoskills114—~2.1kAutomated safety check: PassMIT
Find SEO Agencyjeremylongshore/tons-of-skills-marketplace2.8k—~3.6kAutomated safety check: NotesMIT
Ad CreativeLeoYeAI/openclaw-marketing-skills1k8 repos~3.4kAutomated safety check: PassCustom licence
Blog GoogleAgriciDaniel/claude-blog2.3k1 repos~3.3kAutomated safety check: NotesMIT
FLOW SEO FrameworkAgriciDaniel/claude-seo18k2 repos~1.4kAutomated safety check: PassMIT
Ad Creative Builderaaron-he-zhu/aaron-marketing-skills2.9k2 repos~2.2kAutomated safety check: PassApache-2.0

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Categories

Questions about Lsa Ads

What does Lsa Ads do?

When the user wants help with Google Local Services Ads (LSAs), the pay-per-lead ad format with Google Guaranteed or Google Screened badges. Lsa Ads is an agent skill from garrettjsmith/localseoskills. When the user wants help with Google Local Services Ads (LSAs), the pay-per-lead ad format with Google Guaranteed or Google Screened badges.

When should I use Lsa Ads?

Lsa Ads fits situations like: wants help with Google Local Services Ads (LSAs); the pay-per-lead ad format with Google Guaranteed; google Screened badges; the user mentions LSA.

How do I install Lsa Ads in Claude Code?

Run `npx skills add garrettjsmith/localseoskills --skill lsa-ads -a claude-code`. Or copy the skill folder (skills/lsa-ads in garrettjsmith/localseoskills) into .claude/skills/lsa-ads in your project. Claude Code loads it when a task matches its description.

How do I install Lsa Ads in Codex?

Run `npx skills add garrettjsmith/localseoskills --skill lsa-ads -a codex`. Or copy the skill folder (skills/lsa-ads in garrettjsmith/localseoskills) into .agents/skills/lsa-ads in your project. Codex loads it when a task matches its description.

Can I use Lsa Ads in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add garrettjsmith/localseoskills --skill lsa-ads -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/lsa-ads, .gemini/skills/lsa-ads, .github/skills/lsa-ads and .opencode/skills/lsa-ads in your project.

What does Lsa Ads need to run?

SKILL.md names no scripts, command-line tools or credentials: Lsa Ads is instructions for the agent only.

Does Lsa Ads access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Lsa Ads safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Lsa Ads use?

Lsa Ads is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Lsa Ads use?

About 2.1k tokens (SKILL.md is roughly 8.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Lsa Ads?

Skills that share tags, products or a category with Lsa Ads: Find SEO Agency (jeremylongshore/tons-of-skills-marketplace, 2.8k stars), Ad Creative (LeoYeAI/openclaw-marketing-skills, 1k stars), Blog Google (AgriciDaniel/claude-blog, 2.3k stars) and FLOW SEO Framework (AgriciDaniel/claude-seo, 18k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Lsa Ads?

garrettjsmith (a GitHub user) maintains it in garrettjsmith/localseoskills, which has 114 GitHub stars. The repository holds 38 skills in this directory. The repository was last updated on August 15, 2026.

Source: garrettjsmith/localseoskills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.