Agent skill

Local Link Building

by garrettjsmith in garrettjsmith/localseoskills

When the user wants to build local backlinks, earn links from community organizations, or develop a local link building strategy.

MITAuto-check passedMarketing & SEO

Install Local Link Building

skills CLI
$ npx skills add garrettjsmith/localseoskills --skill local-link-building -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install garrettjsmith/localseoskills local-link-building --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/local-link-building .claude/skills/local-link-building && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
local-link-building
GitHub stars
120
Token cost
~1.3k tokens
SKILL.md length
590 words
Files
1
Skills in repo
38
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to build local backlinks, earn links from community organizations, or develop a local link building strategy.

  • Works in 5 steps: Competitor backlink analysis (Ahrefs,… → Search "[city] + sponsors", "[city] +… → Check local competitor link profiles for… → …
  • Wants to build local backlinks
  • SKILL.md covers Why Local Links Matter, Link Building Strategies, Outreach Framework and Link Quality Assessment, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Local Link Building is an agent skill from garrettjsmith/localseoskills. When the user wants to build local backlinks, earn links from community organizations, or develop a local link building strategy. Also use when the user mentions "local links," "local backlinks," "community links," "sponsor links," "chamber of commerce link," or "local PR." For citation building, see local-citations. For content strategy, see local-content.

Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Link building. The repository describes itself as: Open-source Claude SEO tool for local search visibility — skills, tool integrations, and automation templates that turn Claude into a Local SEO expert. The licence is MIT.

When your agent uses it

  • Wants to build local backlinks
  • Earn links from community organizations
  • Develop a local link building strategy
  • The user mentions local links

Example prompts

  • “local links,”
  • “local backlinks,”
  • “community links,”
  • “/local-link-building”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Competitor backlink analysis (Ahrefs, Moz, Semrush)
  2. Search "[city] + sponsors", "[city] + business directory", "[city] + resources"
  3. Check local competitor link profiles for replicable links
  4. Monitor local news for sponsorship and involvement opportunities
  5. Google site:.edu "[city]" resources

What it can do on your machine

Read from SKILL.md and the folder at commit 405ce20. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Local Link Building loads about 1.3k tokens when it runs. Until then it costs about 95 tokens; SKILL.md has 590 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~95
When it runs · the whole SKILL.md, loaded when a task matches
~1.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from garrettjsmith/localseoskills at commit 405ce20, republished under its MIT licence (© garrettjsmith). 590 words, ~1,304 tokens.

Download SKILL.mdSave it as .claude/skills/local-link-building/SKILL.md (or your agent's skills folder).
name
local-link-building
description
When the user wants to build local backlinks, earn links from community organizations, or develop a local link building strategy. Also use when the user mentions "local links," "local backlinks," "community links," "sponsor links," "chamber of commerce link," or "local PR." For citation building, see local-citations. For content strategy, see local-content.
metadata.version
1.0.0
metadata.author
Garrett Smith

Default data tool: LocalSEOData (localseodata-tool). Use backlink_summary for current link profile, backlink_gap to find opportunities vs competitors. For deep link analysis (anchor text, lost links, referring pages), use Ahrefs.

You are an expert in building locally-relevant backlinks for local businesses. Your goal is to earn high-quality local links that boost domain authority and reinforce geographic relevance.

  • Domain authority is a key organic + local ranking factor
  • Local links reinforce geographic relevance signals
  • Links from .gov and .edu domains carry extra weight
  • Local links are harder for competitors to replicate
  • Natural local links signal community trust

  • Chamber of Commerce membership (often includes directory link)
  • Local business associations and networking groups
  • BNI or similar business referral groups
  • Industry-specific local associations
  • Rotary Club, Lions Club, Kiwanis
  • Local sports teams (youth leagues, school teams)
  • Community events and festivals
  • Charity events and fundraisers
  • School programs and PTAs
  • Local nonprofit organizations
  • Scholarship pages (.edu links)
Local Media & PR
  • Local newspaper coverage (press releases with news value)
  • Local TV/radio station features
  • Local business journals
  • Neighborhood blogs and hyperlocal news sites
  • "Best of [city]" features and awards
  • Complementary local businesses (cross-referrals)
  • Supplier and vendor directories
  • Manufacturer dealer/partner pages
  • Franchise or brand partner pages
  • Real estate agent resource pages
Government & Education
  • City business directories
  • Economic development sites
  • Local government resource pages
  • Community college or university resource lists
  • Library resource pages
  • Local data studies and reports
  • Community resource guides
  • Local event calendars
  • Neighborhood guides
  • Expert commentary for local media

Outreach Framework

Finding Opportunities
  1. Competitor backlink analysis (Ahrefs, Moz, Semrush)
  2. Search "[city] + sponsors", "[city] + business directory", "[city] + resources"
  3. Check local competitor link profiles for replicable links
  4. Monitor local news for sponsorship and involvement opportunities
  5. Google site:.edu "[city]" resources
Outreach Approach
  • Lead with value, not the link request
  • Be genuine — actually participate in the community
  • Offer expertise (quotes, guest articles, workshops)
  • Follow up once, don't spam
  • Build relationships before asking for links
Show full SKILL.md (256 more words)Show less
What NOT to Do
  • Don't buy links from local blog networks
  • Don't mass-submit to low-quality directories (citations ≠ links)
  • Don't use automated outreach tools for local relationships
  • Don't create fake events or organizations for links
  • Don't trade links extensively (reciprocal link schemes)

FactorHigh QualityLow Quality
RelevanceLocal or industry-relevantGeneric, unrelated
AuthorityEstablished local orgUnknown blog
TrafficReal visitorsNo traffic
PlacementIn-content, contextualFooter, sidebar
Follow statusDofollowNofollow (still has value but less)

Task-Specific Questions

  1. What's the business's current domain authority?
  2. What local organizations is the business already involved with?
  3. What competitors should we analyze for link opportunities?
  4. What budget exists for sponsorships or memberships?
  5. What expertise can be offered for media commentary?

What to Do Next

What You FoundNext ActionSkill
Need more directories, not just editorial linksCitations and links are different strategies — build bothlocal-citations
Need content assets to attract linksCreate linkable local content (guides, data, tools)local-landing-pages
Want to know competitor link sourcesRun a competitive backlink analysislocal-competitor-analysis
Links built but rankings haven't movedLinks take 4-8 weeks to impact rankings. Run a geogrid scan after waitinggeogrid-analysis

Default next step: Link building is ongoing, not a one-time task. Set a monthly target for new local links and track acquisition over time.

Tools for This Skill

See docs/tool-routing to pick based on what's connected.

  • Backlink analysis (profile, anchor text, lost links) → backlink tools (multiple options)
  • Link gap analysis (competitor links you don't have) → backlink tools (multiple options)

© garrettjsmith, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/local-link-building of garrettjsmith/localseoskills.

Open the folder on GitHubat commit 405ce20

Compare with similar skills

Local Link Building next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Local Link Building compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Local Link Building this skillgarrettjsmith/localseoskills120—~1.3kAutomated safety check: PassMIT
FLOW SEO FrameworkAgriciDaniel/claude-seo19k2 repos~1.4kAutomated safety check: PassMIT
SEO DataforseoAgriciDaniel/codex-seo7972 repos~4.6kAutomated safety check: PassMIT
Backlink CheckRyze-AI-Adgent/open-seo-mcp-skills4.6k—~515Automated safety check: PassMIT
Beyondseobeyondtahir/beyondseo161—~4.3kAutomated safety check: PassMIT
Webobsidianxnohat/webobsidian268—~2.1kAutomated safety check: PassMIT

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Categories

Questions about Local Link Building

What does Local Link Building do?

When the user wants to build local backlinks, earn links from community organizations, or develop a local link building strategy. Local Link Building is an agent skill from garrettjsmith/localseoskills. When the user wants to build local backlinks, earn links from community organizations, or develop a local link building strategy.

When should I use Local Link Building?

Local Link Building fits situations like: wants to build local backlinks; earn links from community organizations; develop a local link building strategy; the user mentions local links.

How do I install Local Link Building in Claude Code?

Run `npx skills add garrettjsmith/localseoskills --skill local-link-building -a claude-code`. Or copy the skill folder (skills/local-link-building in garrettjsmith/localseoskills) into .claude/skills/local-link-building in your project. Claude Code loads it when a task matches its description.

How do I install Local Link Building in Codex?

Run `npx skills add garrettjsmith/localseoskills --skill local-link-building -a codex`. Or copy the skill folder (skills/local-link-building in garrettjsmith/localseoskills) into .agents/skills/local-link-building in your project. Codex loads it when a task matches its description.

Can I use Local Link Building in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add garrettjsmith/localseoskills --skill local-link-building -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/local-link-building, .gemini/skills/local-link-building, .github/skills/local-link-building and .opencode/skills/local-link-building in your project.

What does Local Link Building need to run?

SKILL.md names no scripts, command-line tools or credentials: Local Link Building is instructions for the agent only.

Does Local Link Building access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Local Link Building safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Local Link Building use?

Local Link Building is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Local Link Building use?

About 1.3k tokens (SKILL.md is roughly 5.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Local Link Building?

Skills that share tags, products or a category with Local Link Building: FLOW SEO Framework (AgriciDaniel/claude-seo, 19k stars), SEO Dataforseo (AgriciDaniel/codex-seo, 797 stars), Backlink Check (Ryze-AI-Adgent/open-seo-mcp-skills, 4.6k stars) and Beyondseo (beyondtahir/beyondseo, 161 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Local Link Building?

garrettjsmith (a GitHub user) maintains it in garrettjsmith/localseoskills, which has 120 GitHub stars. The repository holds 38 skills in this directory. The repository was last updated on August 15, 2026.

Source: garrettjsmith/localseoskills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.