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Agent skill

Firecrawl SEO Audit

by firecrawl in firecrawl/skills

Audit a website's SEO with Firecrawl. An agent skill from firecrawl/skills.

ISCAuto-check passedMarketing & SEO

Install Firecrawl SEO Audit

skills CLI
$ npx skills add firecrawl/skills --skill firecrawl-seo-audit -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install firecrawl/skills firecrawl-seo-audit --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/firecrawl/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/workflows/firecrawl-seo-audit .claude/skills/firecrawl-seo-audit && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
firecrawl-seo-audit
GitHub stars
117
Token cost
~648 tokens
SKILL.md length
192 words
Files
1
Skills in repo
29
Repo updated
First seen
Licence
ISC

At a glance

Audit a website's SEO with Firecrawl. An agent skill from firecrawl/skills.

  • Works in 4 steps: Map the site with Firecrawl to… → Scrape key pages: homepage,… → Extract title tags, meta descriptions,… → …
  • The user asks for an SEO audit
  • SKILL.md covers Onboarding Interview, Firecrawl Collection Plan, Parallel Work and Final Deliverable, plus 1 more section
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Firecrawl SEO Audit is an agent skill from firecrawl/skills. Audit a website's SEO with Firecrawl. Use when the user asks for an SEO audit, metadata and heading review, sitemap/site-structure analysis, keyword opportunities, competitor SERP comparison, or prioritized search optimization recommendations.

Its SKILL.md is about 650 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Web scraping and SEO audit. It works with Firecrawl. The licence is ISC.

When your agent uses it

  • The user asks for an SEO audit
  • Metadata and heading review
  • Sitemap/site-structure analysis
  • Keyword opportunities

Example prompts

  • “/firecrawl-seo-audit”

Requirements

  • A credential in FIRECRAWL_API_KEY

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Map the site with Firecrawl to understand URL structure.
  2. Scrape key pages: homepage, product/service pages, pricing, docs, blog, about, and high-value landing pages.
  3. Extract title tags, meta descriptions, headings, internal links, content structure, canonical signals when visible, and image alt text…
  4. Search target keywords when provided; scrape top ranking pages for comparison.

What it can do on your machine

Read from SKILL.md and the folder at commit 5348e9e. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Firecrawl SEO Audit loads about 648 tokens when it runs. Until then it costs about 66 tokens; SKILL.md has 192 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~66
When it runs · the whole SKILL.md, loaded when a task matches
~648

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from firecrawl/skills at commit 5348e9e, republished under its ISC licence (© firecrawl). 192 words, ~648 tokens.

Download SKILL.mdSave it as .claude/skills/firecrawl-seo-audit/SKILL.md (or your agent's skills folder).
name
firecrawl-seo-audit
description
Audit a website's SEO with Firecrawl. Use when the user asks for an SEO audit, metadata and heading review, sitemap/site-structure analysis, keyword opportunities, competitor SERP comparison, or prioritized search optimization recommendations.
license
ISC
metadata.author
firecrawl
metadata.version
0.1.0
metadata.homepage
https://www.firecrawl.dev
metadata.source
https://github.com/firecrawl/firecrawl-workflows

Firecrawl SEO Audit

Use this to turn a website into a specific, prioritized SEO audit.

Onboarding Interview

Infer the site, target keywords, and output format from context. If the site is clear, proceed immediately.

Ask at most 1-3 concise questions only if blocked, such as the site URL, required target keywords, or whether a specific page/competitor set matters.

Firecrawl Collection Plan

  1. Map the site with Firecrawl to understand URL structure.
  2. Scrape key pages: homepage, product/service pages, pricing, docs, blog, about, and high-value landing pages.
  3. Extract title tags, meta descriptions, headings, internal links, content structure, canonical signals when visible, and image alt text when available.
  4. Search target keywords when provided; scrape top ranking pages for comparison.

Parallel Work

If appropriate, use sub-agents or equivalent parallel task runners:

  • Site Structure: URL patterns, sitemap health, internal linking, orphan/broken pages.
  • On-Page SEO: titles, meta descriptions, H1/H2 hierarchy, content quality.
  • Keyword And SERP: target keywords, ranking pages, competitor page patterns.
  • Technical Issues: broken links, duplicate content signals, missing metadata.

Final Deliverable

markdown
# SEO Audit: [Site]

## Executive Summary
[Top risks and opportunities]

## Site Structure
[Pages found, URL quality, sitemap/internal-link notes]

## On-Page SEO
[Per-page title, meta, headings, content, linking notes]

## Keyword Opportunities
[Target keywords, missing pages, content gaps]

## Competitor/SERP Comparison
[Who outranks the site and why]

## Prioritized Recommendations
[High/medium/low impact fixes with exact changes]

## Sources
[URLs scraped and what was checked]

## Rerun Inputs
workflow: firecrawl-seo-audit
site: [url]
keywords: [list]
output: [markdown/json]

Quality Bar

  • Make recommendations specific, not generic.
  • Show the page or source behind each issue.
  • Distinguish technical findings from content strategy guesses.

© firecrawl, ISC. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/workflows/firecrawl-seo-audit of firecrawl/skills.

Open the folder on GitHubat commit 5348e9e

Compare with similar skills

Firecrawl SEO Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Firecrawl SEO Audit compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Firecrawl SEO Audit this skillfirecrawl/skills117—~648Automated safety check: PassISC
SEO Imagesseranking/seo-skills160—~6kAutomated safety check: PassMIT
Competitor Analysisaaron-he-zhu/aaron-marketing-skills2.9k1 repos~2kAutomated safety check: PassApache-2.0
Run Competitive IntelOthmane-Khadri/YALC-the-GTM-operating-system317—~445Automated safety check: NotesMIT
SEO Sitemapseranking/seo-skills160—~2.3kAutomated safety check: PassMIT
SEO Content Auditgooseworks-ai/goose-skills1.2k1 repos~2.8kAutomated safety check: PassMIT

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  • Firecrawl Competitive Intel

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  • Firecrawl Crawl

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  • Firecrawl Dashboard Reporting

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Works with

Categories

Questions about Firecrawl SEO Audit

What does Firecrawl SEO Audit do?

Audit a website's SEO with Firecrawl. An agent skill from firecrawl/skills. Firecrawl SEO Audit is an agent skill from firecrawl/skills. Audit a website's SEO with Firecrawl.

When should I use Firecrawl SEO Audit?

Firecrawl SEO Audit fits situations like: the user asks for an SEO audit; metadata and heading review; sitemap/site-structure analysis; keyword opportunities.

How do I install Firecrawl SEO Audit in Claude Code?

Run `npx skills add firecrawl/skills --skill firecrawl-seo-audit -a claude-code`. Or copy the skill folder (skills/workflows/firecrawl-seo-audit in firecrawl/skills) into .claude/skills/firecrawl-seo-audit in your project. Claude Code loads it when a task matches its description.

How do I install Firecrawl SEO Audit in Codex?

Run `npx skills add firecrawl/skills --skill firecrawl-seo-audit -a codex`. Or copy the skill folder (skills/workflows/firecrawl-seo-audit in firecrawl/skills) into .agents/skills/firecrawl-seo-audit in your project. Codex loads it when a task matches its description.

Can I use Firecrawl SEO Audit in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add firecrawl/skills --skill firecrawl-seo-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/firecrawl-seo-audit, .gemini/skills/firecrawl-seo-audit, .github/skills/firecrawl-seo-audit and .opencode/skills/firecrawl-seo-audit in your project.

What does Firecrawl SEO Audit need to run?

SKILL.md names no scripts, command-line tools or credentials: Firecrawl SEO Audit is instructions for the agent only. Our summary lists: A credential in FIRECRAWL_API_KEY.

Does Firecrawl SEO Audit access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Firecrawl SEO Audit safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Firecrawl SEO Audit use?

Firecrawl SEO Audit is published under the ISC licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Firecrawl SEO Audit use?

About 648 tokens (SKILL.md is roughly 2.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Firecrawl SEO Audit?

Skills that share tags, products or a category with Firecrawl SEO Audit: SEO Images (seranking/seo-skills, 160 stars), Competitor Analysis (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Run Competitive Intel (Othmane-Khadri/YALC-the-GTM-operating-system, 317 stars) and SEO Sitemap (seranking/seo-skills, 160 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Firecrawl SEO Audit?

firecrawl (a GitHub organization) maintains it in firecrawl/skills, which has 117 GitHub stars. The repository holds 29 skills in this directory. The repository was last updated on October 8, 2026.

Source: firecrawl/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.