Product Description Generator
nexscope-ai/eCommerce-Skills
E-commerce product description generator for any platform. An agent skill from nexscope-ai/eCommerce-Skills.
Agent skill
by feichanggege in feichanggege/ecommerce-visual-copywriting-skill
Turns product details, packaging, target platform and audience into an executable e-commerce image plan with copy, storyboards, image prompts and a compliance review.
SKILL.md written in Chinese; this summary is our English description.
$ npx skills add feichanggege/ecommerce-visual-copywriting-skill --skill ecommerce-visual-copywriting -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install feichanggege/ecommerce-visual-copywriting-skill ecommerce-visual-copywriting --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
Claude Code skills documentation · loads skills from .claude/skills/
Install the "ecommerce-visual-copywriting" agent skill from https://github.com/feichanggege/ecommerce-visual-copywriting-skill/tree/main into .claude/skills/ecommerce-visual-copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ecommerce-visual-copywriting", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add feichanggege/ecommerce-visual-copywriting-skill --skill ecommerce-visual-copywriting -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install feichanggege/ecommerce-visual-copywriting-skill ecommerce-visual-copywriting --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "ecommerce-visual-copywriting" agent skill from https://github.com/feichanggege/ecommerce-visual-copywriting-skill/tree/main into .agents/skills/ecommerce-visual-copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ecommerce-visual-copywriting", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add feichanggege/ecommerce-visual-copywriting-skill --skill ecommerce-visual-copywriting -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install feichanggege/ecommerce-visual-copywriting-skill ecommerce-visual-copywriting --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "ecommerce-visual-copywriting" agent skill from https://github.com/feichanggege/ecommerce-visual-copywriting-skill/tree/main into .cursor/skills/ecommerce-visual-copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ecommerce-visual-copywriting", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add feichanggege/ecommerce-visual-copywriting-skill --skill ecommerce-visual-copywriting -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install feichanggege/ecommerce-visual-copywriting-skill ecommerce-visual-copywriting --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "ecommerce-visual-copywriting" agent skill from https://github.com/feichanggege/ecommerce-visual-copywriting-skill/tree/main into .gemini/skills/ecommerce-visual-copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ecommerce-visual-copywriting", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install feichanggege/ecommerce-visual-copywriting-skill ecommerce-visual-copywritingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add feichanggege/ecommerce-visual-copywriting-skill --skill ecommerce-visual-copywriting -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "ecommerce-visual-copywriting" agent skill from https://github.com/feichanggege/ecommerce-visual-copywriting-skill/tree/main into .github/skills/ecommerce-visual-copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ecommerce-visual-copywriting", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add feichanggege/ecommerce-visual-copywriting-skill --skill ecommerce-visual-copywriting -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install feichanggege/ecommerce-visual-copywriting-skill ecommerce-visual-copywriting --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "ecommerce-visual-copywriting" agent skill from https://github.com/feichanggege/ecommerce-visual-copywriting-skill/tree/main into .opencode/skills/ecommerce-visual-copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ecommerce-visual-copywriting", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
ecommerce-visual-copywritingTurns product details, packaging, target platform and audience into an executable e-commerce image plan with copy, storyboards, image prompts and a compliance review.
Written mostly in Chinese, this skill converts raw product material into visual plans that a designer or image model can execute, covering main images, detail pages, Amazon listings and A+ content, in-image copy, storyboards, design notes and image-generation prompts. It works through an evidence ledger of claims, a choice of purchase driver, a Campaign Style Lock that fixes product identity, composition, color, light and type, and a storyboard.
Evidence comes first: nothing you have not supplied is invented, including sales, reviews, certificates, test results or efficacy, and unconfirmed claims become neutral wording or are marked as pending. Platform rules are checked against official sources when current rules matter, and high-risk categories such as food, health products and baby goods get conservative treatment without a final legal conclusion. Modes include a plan-then-confirm flow, one-shot delivery, review and revision of existing material, and designer handoff. It asks at most three questions.
7 steps, taken from the step headings in SKILL.md.
Read from SKILL.md and the folder at commit 4a5a639. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
E-commerce Visual Copywriting loads about 1.3k tokens when it runs, and up to ~5k if it reads all its reference files. Until then it costs about 93 tokens; SKILL.md has 294 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from feichanggege/ecommerce-visual-copywriting-skill at commit 4a5a639, republished under its MIT licence (© feichanggege). 294 words, ~1,281 tokens.
.claude/skills/ecommerce-visual-copywriting/SKILL.md (or your agent's skills folder). This skill also uses 29 other files; get the full folder from GitHub.把“原始商品资料”转成“可直接交给设计师或生图模型执行”的视觉方案。默认中文;用户要求英文或双语时切换语言,但不改变证据边界和合规边界。
根据用户意图自动选择,不要机械暂停。
适用于方向不清、视觉成本高、用户明确要求“先策划/先分镜/确认后再做”。
用户明确说“直接出完整方案”“一次性给我”“按你判断做完”,或资料已经足够明确时,直接完成策略、Storyboard、执行稿和质量门,不做不必要的中途确认。
用户已经有主图、详情页、文案、Prompt 或设计稿时,不从零重做。先找出问题,再给最小必要修改:
用户需要“给设计师开工”的执行稿时,直接使用 references/output-contracts.md 的结构化交付格式。
先判断用户要的是哪一类产出:
优先获取以下信息:产品是什么、目标平台/市场、目标人群、核心卖点与参数、可用证据、已有视觉资料/参考图。
只有缺失信息会改变定位、合规边界或关键画面时才追问,最多追问 3 个关键问题;其余缺失项采用最合理假设继续,并显式标注假设。
任何会进入最终页面的事实型、数据型、效果型或资质型宣称,先放入证据账本。
| 宣称/卖点 | 来源 | 状态 | 最终处理 |
|---|---|---|---|
| 包装或资料明确写明 | 用户资料 | 已确认 | 可使用,保持原意 |
| 可由参数直接推导 | 用户资料 | 有依据 | 可转成利益表达,但不扩大 |
| 需要检测/认证/平台规则支持 | 缺少证据 | 待补证 | 改中性表达或保留占位 |
| 涉及治疗、保证性效果、虚构背书 | 无合法依据 | 禁止 | 不进入最终稿 |
最终稿只能使用“已确认”或“有依据”的内容。“待补证”必须转为中性表达、占位符或待确认项。
不要默认所有产品都用同一套“痛点文案”。从下列类型中选 1 个主驱动力 + 最多 1 个辅驱动力:
| 驱动力 | 典型场景 | 视觉重点 |
|---|---|---|
| 视觉/质感 | 美妆、饰品、家居、礼盒 | 材质、光影、比例、包装、氛围 |
| 痛点/效率 | 清洁、收纳、工具、生活用品 | 问题场景、使用前后、步骤缩短 |
| 理性/参数 | 3C、家电、设备、功能型商品 | 参数翻译、机制、规格、兼容性 |
| 信任/证据 | 食品、茶饮、母婴、高客单商品 | 产地、工艺、资质、检测、品牌证据 |
| 情绪/身份 | 香氛、服饰、礼赠、宠物、生活方式 | 场景、审美、仪式感、身份认同 |
然后把卖点做成:Feature -> Advantage -> Benefit -> Evidence。
只保留 Top 3 购买理由。没有证据支撑的“猛卖点”不因为转化需要而放宽边界。
至少明确:
如果用户上传了产品图或包装图,必须先以图中真实产品为准,不得为了“更好看”擅自改包装结构、Logo、口味、规格或配件。
不要把“5 张主图”当成死规则。默认可用 5 张作为起点,但应根据平台、用户要求和信息量调整。
常见主图任务:
| 角色 | 任务 |
|---|---|
| Hero / KV | 一眼识别产品 + 单一核心购买理由 |
| Benefit | 把核心参数或功能翻译成用户收益 |
| Proof | 用真实证据建立信任 |
| Compare | 用客观维度降低选择成本,不虚构竞品数据 |
| Scene | 放入真实使用场景,强化代入 |
| Spec / CTA | 规格、组合、适用条件或下一步决策信息 |
详情页/PDP 常见叙事顺序:
承接首屏 -> Top Benefits -> 机制/材质/工艺 -> 场景 -> 证据 -> 对比/选择 -> FAQ -> 规格/CTA
根据商品和平台删减,不强行凑模块。
涉及 Amazon、Shopify、TikTok Shop、Temu、Shopee、Lazada、淘宝、天猫、京东、拼多多、抖音小店等平台时,读取 references/platform-playbooks.md。如果用户问的是当前具体审核规则、尺寸、禁词或类目要求,优先核验官方最新规则。
每张图/每个模块至少交付:
跨境场景不要逐字翻译中文卖点。做本地化:保留事实边界,调整表达习惯、单位、场景、购买理由和信息密度。
先检查硬性阻断项,再做质量判断。
出现任一项,不能直接交付最终稿:
| 维度 | Pass 条件 |
|---|---|
| 证据与合规 | 关键宣称可追溯,风险项已降级或删除 |
| 转化逻辑 | 每张图有独立决策任务,Top 3 购买理由清楚 |
| 视觉层级 | 第一落点明确,文字密度和主体比例合理 |
| 一致性 | Style Lock、产品身份、字体、色彩、光影不漂移 |
| 可执行性 | 设计师或生图模型无需猜关键元素即可执行 |
任一维度 Fail,就修对应问题后再交付。不要用其他维度的高分抵消。
如果用户明确要求量化评分,可使用 1–5 分并给出每一分的可解释依据;不要用没有锚点的“80/100”制造伪精确。
涉及合规时读取 references/compliance-rules.md。该文件是保守执行框架,不是法律意见。
特别注意:
只在需要时加载,避免无效占用上下文:
references/compliance-rules.md:合规审查、高风险品类、数据/功效/资质宣称。references/platform-playbooks.md:平台差异、页面任务分工、跨境场景。references/output-contracts.md:完整执行稿、设计师交接、审查报告的固定结构。examples/README.md:需要示例输入输出时。E-commerce Visual Copywriting v3.0 · Canonical entrypoint: SKILL.md
© feichanggege, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 29 other files (references, assets) in the repository root of feichanggege/ecommerce-visual-copywriting-skill.
Open the folder on GitHubat commit 4a5a639
E-commerce Visual Copywriting next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| E-commerce Visual Copywriting this skillfeichanggege/ecommerce-visual-copywriting-skill | 867 | — | ~1.3k | Automated safety check: Pass | MIT | |
| Product Description Generatornexscope-ai/eCommerce-Skills | 1.1k | — | ~3.3k | Automated safety check: Pass | MIT | |
| Memstack Content Product Descriptioncwinvestments/memstack | 423 | — | ~2.6k | Automated safety check: Pass | Proprietary | |
| Shopifythatrebeccarae/claude-marketing | 161 | — | ~2.4k | Automated safety check: Notes | MIT | |
| 05 Ad Copy Globalminhnv0807/ai-business-skills | 609 | — | ~4.1k | Automated safety check: Pass | MIT | |
| Shopify Marketingnexscope-ai/eCommerce-Skills | 1.1k | — | ~3.8k | Automated safety check: Pass | MIT |
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Works with
Categories
Turns product details, packaging, target platform and audience into an executable e-commerce image plan with copy, storyboards, image prompts and a compliance review. Written mostly in Chinese, this skill converts raw product material into visual plans that a designer or image model can execute, covering main images, detail pages, Amazon listings and A+ content, in-image copy, storyboards, design notes and image-generation prompts. It works through an evidence ledger of claims, a choice of purchase driver, a Campaign Style Lock that fixes product identity, composition, color, light and type, and a storyboard.
E-commerce Visual Copywriting fits situations like: planning main images and detail pages for a Taobao, Amazon or Shopify product; writing in-image copy and image-generation prompts for a product set; reviewing existing e-commerce images or copy for evidence and platform-rule problems; localizing a product listing for a cross-border market.
Run `npx skills add feichanggege/ecommerce-visual-copywriting-skill --skill ecommerce-visual-copywriting -a claude-code`. Or copy the skill folder (the feichanggege/ecommerce-visual-copywriting-skill repository) into .claude/skills/ecommerce-visual-copywriting in your project. Claude Code loads it when a task matches its description.
Run `npx skills add feichanggege/ecommerce-visual-copywriting-skill --skill ecommerce-visual-copywriting -a codex`. Or copy the skill folder (the feichanggege/ecommerce-visual-copywriting-skill repository) into .agents/skills/ecommerce-visual-copywriting in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add feichanggege/ecommerce-visual-copywriting-skill --skill ecommerce-visual-copywriting -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ecommerce-visual-copywriting, .gemini/skills/ecommerce-visual-copywriting, .github/skills/ecommerce-visual-copywriting and .opencode/skills/ecommerce-visual-copywriting in your project.
SKILL.md names no scripts, command-line tools or credentials: E-commerce Visual Copywriting is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
E-commerce Visual Copywriting is published under the MIT licence (from the LICENSE file in the skill folder). It allows redistribution, so the full SKILL.md is shown on this page.
About 1.3k tokens (SKILL.md is roughly 5.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.7k tokens, read only when the agent opens those files.
Skills that share tags, products or a category with E-commerce Visual Copywriting: Product Description Generator (nexscope-ai/eCommerce-Skills, 1.1k stars), Memstack Content Product Description (cwinvestments/memstack, 423 stars), Shopify (thatrebeccarae/claude-marketing, 161 stars) and 05 Ad Copy Global (minhnv0807/ai-business-skills, 609 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
feichanggege (a GitHub user) maintains it in feichanggege/ecommerce-visual-copywriting-skill, which has 867 GitHub stars. The repository was last updated on September 17, 2026.
Source: feichanggege/ecommerce-visual-copywriting-skill on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.