Gtm Competitive Battlecard Writer
criptogus/agent-evolve-network
Writes seller-ready battlecards: positioning, traps, landmines, objection handling, and proof points.
Create and refine sales playbooks, deal strategies, MEDDPICC analyses, customer decks, and outreach sequences.
Install Sales Playbook
$ npx skills add espennilsen/pi --skill sales-playbook -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install espennilsen/pi sales-playbook --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/espennilsen/pi.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/sales-playbook .claude/skills/sales-playbook && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "sales-playbook" agent skill from https://github.com/espennilsen/pi/tree/main/skills/sales-playbook into .claude/skills/sales-playbook/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "sales-playbook", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/espennilsen/pi/tree/main/skills/sales-playbookType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add espennilsen/pi --skill sales-playbook -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install espennilsen/pi sales-playbook --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/espennilsen/pi.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/sales-playbook .agents/skills/sales-playbook && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "sales-playbook" agent skill from https://github.com/espennilsen/pi/tree/main/skills/sales-playbook into .agents/skills/sales-playbook/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "sales-playbook", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add espennilsen/pi --skill sales-playbook -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install espennilsen/pi sales-playbook --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/espennilsen/pi.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/sales-playbook .cursor/skills/sales-playbook && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "sales-playbook" agent skill from https://github.com/espennilsen/pi/tree/main/skills/sales-playbook into .cursor/skills/sales-playbook/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "sales-playbook", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/espennilsen/pi.git --path skills/sales-playbook--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add espennilsen/pi --skill sales-playbook -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install espennilsen/pi sales-playbook --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/espennilsen/pi.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/sales-playbook .gemini/skills/sales-playbook && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "sales-playbook" agent skill from https://github.com/espennilsen/pi/tree/main/skills/sales-playbook into .gemini/skills/sales-playbook/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "sales-playbook", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install espennilsen/pi sales-playbookInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add espennilsen/pi --skill sales-playbook -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/espennilsen/pi.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/sales-playbook .github/skills/sales-playbook && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "sales-playbook" agent skill from https://github.com/espennilsen/pi/tree/main/skills/sales-playbook into .github/skills/sales-playbook/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "sales-playbook", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add espennilsen/pi --skill sales-playbook -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install espennilsen/pi sales-playbook --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/espennilsen/pi.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/sales-playbook .opencode/skills/sales-playbook && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "sales-playbook" agent skill from https://github.com/espennilsen/pi/tree/main/skills/sales-playbook into .opencode/skills/sales-playbook/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "sales-playbook", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
sales-playbook- GitHub stars
- 122
- Token cost
- ~781 tokens
- SKILL.md length
- 227 words
- Files
- 1
- Skills in repo
- 36
- Repo updated
- First seen
- Licence
- MIT
At a glance
Create and refine sales playbooks, deal strategies, MEDDPICC analyses, customer decks, and outreach sequences.
- Any sales methodology work
- SKILL.md covers Artifacts This Skill Produces, MEDDPICC Framework, Playbook Template and Outreach Sequence Template, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Pipeline review
What it does
Sales Playbook is an agent skill from espennilsen/pi. Create and refine sales playbooks, deal strategies, MEDDPICC analyses, customer decks, and outreach sequences. Use for any sales methodology work, pipeline review, or go-to-market planning.
Its SKILL.md is about 780 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Sales & Support, covering Sales enablement and Go-to-market strategy. The licence is MIT.
When your agent uses it
- Any sales methodology work
- Pipeline review
- Go-to-market planning
Example prompts
- “/sales-playbook”
What it can do on your machine
Read from SKILL.md and the folder at commit 79d019b. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Sales Playbook loads about 781 tokens when it runs. Until then it costs about 51 tokens; SKILL.md has 227 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from espennilsen/pi at commit 79d019b, republished under its MIT licence (© espennilsen). 227 words, ~781 tokens.
Download SKILL.mdSave it as
.claude/skills/sales-playbook/SKILL.md (or your agent's skills folder).- name
- sales-playbook
- description
- Create and refine sales playbooks, deal strategies, MEDDPICC analyses, customer decks, and outreach sequences. Use for any sales methodology work, pipeline review, or go-to-market planning.
Sales Playbook
Build sales artifacts grounded in MEDDPICC methodology and Espen's enterprise AI sales experience.
Artifacts This Skill Produces
- MEDDPICC Deal Analysis — Qualify a deal against all 8 dimensions
- Sales Playbook — Repeatable motion for a product/segment
- Outreach Sequence — Multi-touch cadence (email, LinkedIn, call)
- Customer Deck Outline — Slide structure with talking points
- Objection Handling Guide — Common objections with responses
- Pipeline Review Brief — Summary + recommendations for a deal set
MEDDPICC Framework
For every deal analysis, score each dimension (1-3: weak/moderate/strong) and identify gaps:
| Dimension | Question |
|---|---|
| Metrics | What measurable outcomes does the customer expect? |
| Economic Buyer | Who has budget authority? Have we engaged them? |
| Decision Criteria | What technical/business criteria drive the decision? |
| Decision Process | What are the steps, timeline, and approvals needed? |
| Paper Process | What legal/procurement steps are required to close? |
| Implicate the Pain | What happens if they do nothing? Is the pain urgent? |
| Champion | Who inside is selling on our behalf? Can they mobilize? |
| Competition | Who else is being evaluated? What's our differentiation? |
Playbook Template
When creating a playbook, use this structure:
# [Product/Segment] Sales Playbook
## Ideal Customer Profile
- Industry, size, tech stack, pain signals
## Value Proposition
- 1-sentence elevator pitch
- 3 key differentiators vs. status quo
- 3 key differentiators vs. competition
## Discovery Questions
- 5-7 open questions that uncover MEDDPICC dimensions
## Objection Handling
| Objection | Response Framework |
|-----------|-------------------|
## Proof Points
- Customer stories, metrics, case studies
## Competitive Positioning
- Feature comparison, narrative reframes
## Sales Motion
- Prospecting → Discovery → Demo → Proposal → Close
- Time-to-close benchmark, typical deal sizeOutreach Sequence Template
# [Campaign Name] Outreach Sequence
## Target Persona
Role, industry, pain points, trigger events
## Sequence (10-14 days)
### Day 1 — Email 1: Pain-led hook
### Day 3 — LinkedIn connect + note
### Day 5 — Email 2: Social proof
### Day 8 — Call attempt + voicemail
### Day 10 — Email 3: Insight share
### Day 14 — Email 4: Break-up
## Personalization Variables
- {{company_pain}}, {{relevant_metric}}, {{mutual_connection}}Guidelines
- Always tie features to business outcomes, not technical specs
- Use the customer's language, not vendor jargon
- Every claim needs a proof point (number, customer name, or case study)
- Playbooks should be usable by a rep on day 1, not just by Espen
- Keep outreach under 100 words per touch — respect the reader's time
© espennilsen, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/sales-playbook of espennilsen/pi.
Open the folder on GitHubat commit 79d019b
Compare with similar skills
Sales Playbook next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Sales Playbook this skillespennilsen/pi | 122 | — | ~781 | Automated safety check: Pass | MIT | |
| Gtm Competitive Battlecard Writercriptogus/agent-evolve-network | 288 | — | ~551 | Automated safety check: Pass | CC-BY-SA-4.0 | |
| Launch Gtm Executionnicepkg/ai-workflow | 285 | — | ~2.3k | Automated safety check: Pass | MIT | |
| Marketing Strategymanojbajaj95/claude-gtm-plugin | 105 | — | ~2.8k | Automated safety check: Pass | MIT | |
| Sales MasteryaAAaqwq/AGI-Super-Team | 105 | 1 repos | ~4.5k | Automated safety check: Pass | MIT | |
| Marketing Strategy Pmmdavila7/claude-code-templates | 33k | 2 repos | ~9.6k | Automated safety check: Pass | MIT |
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Questions about Sales Playbook
What does Sales Playbook do?
Create and refine sales playbooks, deal strategies, MEDDPICC analyses, customer decks, and outreach sequences. Sales Playbook is an agent skill from espennilsen/pi. Create and refine sales playbooks, deal strategies, MEDDPICC analyses, customer decks, and outreach sequences.
When should I use Sales Playbook?
Sales Playbook fits situations like: any sales methodology work; pipeline review; go-to-market planning.
How do I install Sales Playbook in Claude Code?
Run `npx skills add espennilsen/pi --skill sales-playbook -a claude-code`. Or copy the skill folder (skills/sales-playbook in espennilsen/pi) into .claude/skills/sales-playbook in your project. Claude Code loads it when a task matches its description.
How do I install Sales Playbook in Codex?
Run `npx skills add espennilsen/pi --skill sales-playbook -a codex`. Or copy the skill folder (skills/sales-playbook in espennilsen/pi) into .agents/skills/sales-playbook in your project. Codex loads it when a task matches its description.
Can I use Sales Playbook in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add espennilsen/pi --skill sales-playbook -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/sales-playbook, .gemini/skills/sales-playbook, .github/skills/sales-playbook and .opencode/skills/sales-playbook in your project.
What does Sales Playbook need to run?
SKILL.md names no scripts, command-line tools or credentials: Sales Playbook is instructions for the agent only.
Does Sales Playbook access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Sales Playbook safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Sales Playbook use?
Sales Playbook is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Sales Playbook use?
About 781 tokens (SKILL.md is roughly 3.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Sales Playbook?
Skills that share tags, products or a category with Sales Playbook: Gtm Competitive Battlecard Writer (criptogus/agent-evolve-network, 288 stars), Launch Gtm Execution (nicepkg/ai-workflow, 285 stars), Marketing Strategy (manojbajaj95/claude-gtm-plugin, 105 stars) and Sales Mastery (aAAaqwq/AGI-Super-Team, 105 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Sales Playbook?
espennilsen (a GitHub user) maintains it in espennilsen/pi, which has 122 GitHub stars. The repository holds 36 skills in this directory. The repository was last updated on September 21, 2026.
Source: espennilsen/pi on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.