Agent skill

Form Cro

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms.

No licenceAuto-check passedMarketing & SEO

Install Form Cro

skills CLI

$ npx skills add freekmurze/dotfiles --skill form-cro -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI

$ gh skill install freekmurze/dotfiles form-cro --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy

$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .claude/skills && cp -r skills-src/config/claude/skills/marketing/skills/form-cro .claude/skills/form-cro && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Paste into Claude Code

Install the "form-cro" agent skill from https://github.com/freekmurze/dotfiles/tree/main/config/claude/skills/marketing/skills/form-cro into .claude/skills/form-cro/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "form-cro", then confirm the skill loads.

Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

$skill-installer

$skill-installer install https://github.com/freekmurze/dotfiles/tree/main/config/claude/skills/marketing/skills/form-cro

Type this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.

skills CLI

$ npx skills add freekmurze/dotfiles --skill form-cro -a codex

Project install goes to .agents/skills/; add -g for ~/.codex/skills/.

GitHub CLI

$ gh skill install freekmurze/dotfiles form-cro --agent codex

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .agents/skills && cp -r skills-src/config/claude/skills/marketing/skills/form-cro .agents/skills/form-cro && rm -rf skills-src

Use ~/.agents/skills/ instead of .agents/skills for a personal install.

Codex skills documentation · loads skills from .agents/skills/

Paste into Codex

Install the "form-cro" agent skill from https://github.com/freekmurze/dotfiles/tree/main/config/claude/skills/marketing/skills/form-cro into .agents/skills/form-cro/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "form-cro", then confirm the skill loads.

Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add freekmurze/dotfiles --skill form-cro -a cursor

Project install goes to .agents/skills/; add -g for ~/.cursor/skills/.

GitHub CLI

$ gh skill install freekmurze/dotfiles form-cro --agent cursor

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/config/claude/skills/marketing/skills/form-cro .cursor/skills/form-cro && rm -rf skills-src

Use ~/.cursor/skills/ instead of .cursor/skills for a personal install.

Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/

Paste into Cursor

Install the "form-cro" agent skill from https://github.com/freekmurze/dotfiles/tree/main/config/claude/skills/marketing/skills/form-cro into .cursor/skills/form-cro/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "form-cro", then confirm the skill loads.

Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

gemini skills install

$ gemini skills install https://github.com/freekmurze/dotfiles.git --path config/claude/skills/marketing/skills/form-cro

--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.

skills CLI

$ npx skills add freekmurze/dotfiles --skill form-cro -a gemini-cli

Project install goes to .agents/skills/; add -g for ~/.gemini/skills/.

GitHub CLI

$ gh skill install freekmurze/dotfiles form-cro --agent gemini-cli

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/config/claude/skills/marketing/skills/form-cro .gemini/skills/form-cro && rm -rf skills-src

Use ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.

Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/

Paste into Gemini CLI

Install the "form-cro" agent skill from https://github.com/freekmurze/dotfiles/tree/main/config/claude/skills/marketing/skills/form-cro into .gemini/skills/form-cro/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "form-cro", then confirm the skill loads.

Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

GitHub CLI

$ gh skill install freekmurze/dotfiles form-cro

Installs for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).

skills CLI

$ npx skills add freekmurze/dotfiles --skill form-cro -a github-copilot

Project install goes to .agents/skills/; add -g for ~/.copilot/skills/.

Manual copy

$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .github/skills && cp -r skills-src/config/claude/skills/marketing/skills/form-cro .github/skills/form-cro && rm -rf skills-src

Use ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.

GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/

Paste into GitHub Copilot

Install the "form-cro" agent skill from https://github.com/freekmurze/dotfiles/tree/main/config/claude/skills/marketing/skills/form-cro into .github/skills/form-cro/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "form-cro", then confirm the skill loads.

GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add freekmurze/dotfiles --skill form-cro -a opencode

OpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.

GitHub CLI

$ gh skill install freekmurze/dotfiles form-cro --agent opencode

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/config/claude/skills/marketing/skills/form-cro .opencode/skills/form-cro && rm -rf skills-src

Use ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.

OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/

Paste into OpenCode

Install the "form-cro" agent skill from https://github.com/freekmurze/dotfiles/tree/main/config/claude/skills/marketing/skills/form-cro into .opencode/skills/form-cro/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "form-cro", then confirm the skill loads.

OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

Facts

Skill name: form-cro
GitHub stars: 1k
Used in: 11 other repos
Token cost: ~2.7k tokens
SKILL.md length: 1,284 words
Files: 1
Skills in repo: 52
Repo updated: Oct 8, 2026
First seen: Oct 7, 2026
Licence: None found

At a glance

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms.

Works in 3 steps: Every Field Has a Cost → Value Must Exceed Effort → Reduce Cognitive Load
Wants to optimize any form that is NOT signup/registration — including lead capture forms
SKILL.md covers Initial Assessment, Core Principles, Field-by-Field Optimization and Form Layout Optimization, plus 3 more sections
Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Form Cro is an agent skill from freekmurze/dotfiles. When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," or "contact form." For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.

Its SKILL.md is about 2.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Conversion rate optimization and Lead generation.

When your agent uses it

Wants to optimize any form that is NOT signup/registration — including lead capture forms
Demo request forms
Application forms
The user mentions form optimization

Example prompts

“form optimization,”
“lead form conversions,”
“form friction,”
“/form-cro”

Workflow steps

3 steps, taken from the step headings in SKILL.md.

Every Field Has a Cost
Value Must Exceed Effort
Reduce Cognitive Load

What it can do on your machine

Read from SKILL.md and the folder at commit 8874280. It shows what the files ask for, not the result of running them.

Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Form Cro loads about 2.7k tokens when it runs. Until then it costs about 112 tokens; SKILL.md has 1,284 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it: ~112
When it runs · the whole SKILL.md, loaded when a task matches: ~2.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 1,284 words (~2,673 tokens).

“You are an expert in form optimization. Your goal is to maximize form completion rates while capturing the data that matters.”

— opening of SKILL.md by freekmurze

name: form-cro
version: 1.0.0

Outline of SKILL.md

Form CRO
Initial Assessment
Core Principles
1. Every Field Has a Cost
2. Value Must Exceed Effort
3. Reduce Cognitive Load
Field-by-Field Optimization
Email Field
Name Fields
Phone Number
Company/Organization
Job Title/Role
Message/Comments (Free Text)
Dropdown Selects
Checkboxes (Multi-select)
Form Layout Optimization
Field Order
Labels and Placeholders
Visual Design
Single Column vs. Multi-Column
Multi-Step Forms
When to Use Multi-Step
Multi-Step Best Practices
Progressive Commitment Pattern
Error Handling
Inline Validation
Error Messages
On Submit
Submit Button Optimization
Button Copy

Read the full SKILL.md on GitHub

Files

Just SKILL.md in config/claude/skills/marketing/skills/form-cro of freekmurze/dotfiles.

Open the folder on GitHubat commit 8874280

Used in 12 other repositories

We found 18 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 11 other GitHub owners. This page covers the copy in freekmurze/dotfiles, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Form Cro next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Form Cro compared with similar skills
Skill	Stars	Used in	Tokens	Auto-check	Licence	Repo updated
Form Cro this skillfreekmurze/dotfiles	1k	11 repos	~2.7k	Automated safety check: Pass	None	yesterday
Meta Ads for B2Bivangfalco/ads-skills	279	—	~2.4k	Automated safety check: Pass	Custom licence	2 mo ago
Popupscoreyhaines31/marketingskills	54k	1 repos	~2.9k	Automated safety check: Pass	MIT	today
Signupcoreyhaines31/marketingskills	54k	1 repos	~2.7k	Automated safety check: Pass	MIT	today
Crosickn33/agentic-awesome-skills	47k	1 repos	~1.6k	Automated safety check: Pass	MIT	today
Form Croaiskillstore/marketplace	430	4 repos	~2k	Automated safety check: Pass	None	today

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279 GitHub stars~2.4k tokensUpdated 2 mo ago
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Popups
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When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes.
54k GitHub starsUsed in 1 repo~2.9k tokens
Marketing & SEOAuto-check passed
Signup
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When the user wants to optimize signup, registration, account creation, or trial activation flows.
54k GitHub starsUsed in 1 repo~2.7k tokens
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Cro
sickn33/agentic-awesome-skills
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms.
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Form Cro
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Questions about Form Cro

What does Form Cro do?

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Form Cro is an agent skill from freekmurze/dotfiles. When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms.

When should I use Form Cro?

Form Cro fits situations like: wants to optimize any form that is NOT signup/registration — including lead capture forms; demo request forms; application forms; the user mentions form optimization.

How do I install Form Cro in Claude Code?

Run `npx skills add freekmurze/dotfiles --skill form-cro -a claude-code`. Or copy the skill folder (config/claude/skills/marketing/skills/form-cro in freekmurze/dotfiles) into .claude/skills/form-cro in your project. Claude Code loads it when a task matches its description.

How do I install Form Cro in Codex?

Run `npx skills add freekmurze/dotfiles --skill form-cro -a codex`. Or copy the skill folder (config/claude/skills/marketing/skills/form-cro in freekmurze/dotfiles) into .agents/skills/form-cro in your project. Codex loads it when a task matches its description.

Can I use Form Cro in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add freekmurze/dotfiles --skill form-cro -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/form-cro, .gemini/skills/form-cro, .github/skills/form-cro and .opencode/skills/form-cro in your project.

What does Form Cro need to run?

SKILL.md names no scripts, command-line tools or credentials: Form Cro is instructions for the agent only.

Does Form Cro access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Form Cro safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Form Cro use?

No licence was found for Form Cro or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Form Cro use?

About 2.7k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Form Cro?

Skills that share tags, products or a category with Form Cro: Meta Ads for B2B (ivangfalco/ads-skills, 279 stars), Popups (coreyhaines31/marketingskills, 54k stars), Signup (coreyhaines31/marketingskills, 54k stars) and Cro (sickn33/agentic-awesome-skills, 47k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Form Cro?

freekmurze (a GitHub user) maintains it in freekmurze/dotfiles, which has 1,013 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on October 8, 2026.

Source: freekmurze/dotfiles on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.

Form Cro

Install Form Cro

Facts

At a glance

What it does

When your agent uses it

Example prompts

Workflow steps

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Context cost

Safety

SKILL.md

Files

Used in 12 other repositories

Compare with similar skills

Similar skills

Meta Ads for B2B

Popups

Signup

Cro

Form Cro

Conversion Rate Optimization

More from freekmurze/dotfiles

Social Content

Email Sequence

Referral Program

Onboarding Cro

Typefully

Paywall Upgrade Cro

Questions about Form Cro

Install Form Cro

Facts

At a glance

What it does

When your agent uses it

Example prompts

Workflow steps

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Context cost

Safety

SKILL.md

Files

Used in 12 other repositories

Compare with similar skills

Similar skills

More from freekmurze/dotfiles

Related

Questions about Form Cro